Communication Commons^™

Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine., Atiqah Zawani Kamaruzzaman

Student Works (2010-2019)

This research analyzed the advertisements in Malaysian women’s magazines by using Fairclough’s framework in the area of Critical Discourse Analysis. The findings of this research will be valuable to those who are actively participates in researching CDA, that may include lecturers as well as the students who are learning Critical Discourse Analysis. Advertisements in CLEO are used as the data. The data is multimodal, however only the written texts are analyzed. As such, the researcher analyzed the linguistic features in advertisements published in Malaysian women’s magazine. The objective of the researcher was to identify how the magazines interpellate (Althusser 1971) …

A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements., Pauline Tan Ching Lin

Student Works (2010-2019)

The purpose of this research was to investigate i) what are the words used to describe the non-ideal female body and the ideal female body, ii) what are the qualities and values associated with the ideal female body; iii) How does the social practice and discursive practice influence text production and interpretation. The data for this study consists of 132 print advertisements that featured services offered by slimming centres obtained from The Star and The Sun newspapers. Fairclough’s (1995a) three dimensional framework was adopted to analyze the data for this study because this framework enables the researcher to examine the …

Screen Door Medicine: The Informal Medical Consultation, Debra Faith Nickell

University of Kentucky Doctoral Dissertations

This study explores the phenomenon of the informal medical consultation, a communication event in which an individual asks for medical information, advice, or care from an off-duty health professional with whom the individual has no formal patient-provider relationship. Using surveys and interviews, the study describes these consultations from the perspective of the health care professional and the informal patient. The study explores foundational theories that offer explanations for the phenomenon. The theories considered include social support, decision-making, social exchange, perceived partner responsiveness to needs, and uncertainty management.

This study suggests health care providers perceive informal medical consultations to be more …

What Nurses Say: Communication Behaviors Associated With The Competent Nursing Handoff, Anne Claiborne Ray Streeter

University of Kentucky Doctoral Dissertations

Communication competence and medical communication competence served as the theoretical framework for this research that seeks to identify specific communication behaviors associated with what nurses say constitute a communicatively competent patient handoff at the nursing change of shift. Data collected from 286 nurses responding to an online modified Medical Communication Competence Scale posted at www.allnurses.com supported the hypotheses that information exchange (information giving, seeking and verifying) and socioemotional communication behaviors are rated more highly in the best patient handoffs than in the worst ones. Research questions found that the incoming nursing role rated behaviors associated with information verifying and socioemotional …

Bridging The Digital Divide: Framing Whiteness, Martha L. Wilkinson

Masters Theses

The American Recovery and Reinvestment Act of 2009 signed by President Obama established the Broadband Technology Opportunities Program (BTOP) for the purpose of building and strengthening broadband infrastructures. (National Telecommunications and Information Administration, 2010). In the twin cities of Champaign and Urbana, Illinois efforts were made by a local Broadband Access Committee (BAC) to obtain funding for various projects. One project involved installing fiber-optic rings to connect buildings including schools, hospitals, and police/fire departments, along with other vital agencies. Additionally, this money would also be utilized to bring fiber to the home (FTTH) to neighborhoods indentified as underserved. Additional grants …

Care, Culture, And Education Nursing Students' Perceptions Of Care And Culture: Implications For Practice, Pauline Rita Wright

Educational Studies Dissertations

Today's nurses work and live in a multicultural society where they encounter patients whose backgrounds are different from theirs, and who need care from nurses who are both proficient in their work and knowledgeable about the role that culture plays in patient treatment. In this study, 45 student nurses enrolled in a baccalaureate program at a northeastern urban college completed a survey about their perceptions of care and culture including their relevance and application to the practice of nursing. Findings based on qualitative analyses indicated that parents and family were instrumental in students' learning about care and a combination of …

Pay It Forward: Career Advice From An Aspa Member, Christine G. Springer

Public Policy and Leadership Faculty Research

As a practitioner, a business woman and an academic in the public service, I often serve on interview panels and also am asked to assist students and practitioners with getting or changing their job in these challenging times. I have discovered that many qualified workers are changing jobs and changing organizations and that doing so successfully requires that they focus on what they truly want to do with their lives. When I have conversations with students and new and experienced professionals about moving ahead in their careers, I usually attempt to get them to focus on the following five key …

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Research

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Democratic Or Gendered Domain: Communication And Learning Styles In The Online Classroom, Jennifer Ann Bruns

All Graduate Theses, Dissertations, and Other Capstone Projects

Computer-mediated communication (CMC) within cyberspace has become a recent pedagogical phenomenon. Cyberspace creates a domain for new learning environments. Using the online classroom has the potential to break down gender barriers and erect a more democratic space for students. Even with this limitless potential, there are competing conceptions regarding these new and promising classrooms--will online education conform to the same standards that shape a gendered society, or will these classrooms create a more equitable environment for both male and female students? Because of the rising numbers of online female students, gender bias becomes an increasingly important research topic. Yet the …

An Analysis Of Daily Newspapers In Mississippi That Charge For Online Content, David Hopper

Electronic Theses and Dissertations

This thesis examines seven daily newspapers in Mississippi that charge for content on their websites. The papers analyzed include the Vicksburg Post, Greenwood Commonwealth, Columbus Dispatch, Starkville Daily News, Daily Times Leader, Herald and Oxford Eagle. The thesis discusses the pay models used by each paper's website, the reasons for switching to a pay site from a free site and the results received thus far. Numbers include the number of online subscribers and the number of hits to each website. The national debate over paid versus free content is discussed. Literature on the subject is reviewed.

Ua19/9 Mascots, Wku Archives

WKU Archives Collection Inventories

An artificial collection regarding the WKU mascot Big Red consisting of correspondence, awards and fan club materials.

Ua1b1/1 Rodes-Helm Lecture Series, Wku Archives

WKU Archives Collection Inventories

These records were created by and about the Rodes-Helm Lecture Series which invited distinguished, and prominent individuals from the spheres of politics, economics, and the arts, to lecture at the university. The records include programs, and recordings of lectures.

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.

Ua3/3/2 President's Office-Thompson Speech File, Wku Archives

WKU Archives Collection Inventories

Speeches written and delivered by WKU President Kelly Thompson at various events.

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …

Effects Of Congenital Hearing Loss And Cochlear Implantation On Audiovisual Speech Perception In Infants And Children, Tonya R. Bergeson, Derek M. Houston, Richard T. Miyamoto

Scholarship and Professional Work - Communication

Purpose: Cochlear implantation has recently become available as an intervention strategy for young children with profound hearing impairment. In fact, infants as young as 6 months are now receiving cochlear implants (CIs), and even younger infants are being fitted with hearing aids (HAs). Because early audiovisual experience may be important for normal development of speech perception, it is important to investigate the effects of a period of auditory deprivation and amplification type on multimodal perceptual processes of infants and children. The purpose of this study was to investigate audiovisual perception skills in normal-hearing (NH) infants and children and deaf infants …

The Intersection Of Image, Rhetoric, And Witnessing: A Rhetorical Analysis Of The Abu Ghraib Prisoner Abuse Scandal, Elizabeth Jane Durham Smith

Wayne State University Dissertations

This project looks at the Abu Ghraib Prisoner Abuse Scandal and the ways those figured in the notorious images were named as "bad apples" to explain the shocking scenes to a mainstream American collective as well as expands more traditional understandings of witnessing through the examination of this complex moment. Beyond the narrowly legal and political issues, the photographs from Abu Ghraib also raise questions about how images of atrocities are received, interpreted, and contested with this project rephrasing the question "what do we see when we look at the images from Abu Ghraib?" to that of "what did we …

Sounding The Future: Digital Radio And Cd-Quality Audio, Brian O'Neill

Books/Book chapters

Central to the early effort to win acceptance for DAB in the early 1990s was an extensive process of promotion of the many claimed advantages of the new broadcasting technology. Digital radio broadcasting under the Eureka 147 DAB project offered many technical enhancements – more efficient use of the spectrum, improved transmission methods, and lower running costs – features that were attractive to industry professionals, broadcasting organisations, regulators and spectrum planners. But digital radio was also designed as a consumer proposition offering audiences a new and improved listening experience with ease of tuning, reliable reception, text and data services, interactive …

Radio Broadcasting In Europe: The Search For A Common Digital Future, Brian O'Neill, Helen Shaw

Books/Book chapters

Europe’s radio is also characterised by a long history of being defined and driven by the state, in highly centralized fashion in the case of countries such as France (Meadel 1994), or indeed in former totalitarian regimes of Eastern Europe (Paulu 1974), and along more federal or devolved lines in countries such as Germany, Switzerland and the Netherlands (Kuhn 1985). The development of state broadcasting monopolies in most European countries, established in the early years of the twentieth century following the invention of sound broadcasting, has ensured that there is an enduring shared common ideological approach to radio broadcasting, which …

Save Gas Using Your Office Computer From Home, Steve Duckworth, Damon Armour, Jeff Heck

Georgia Library Quarterly

The article discusses the protocols used to establish remote computer connections from home. The Remote Desktop Protocol (RDP) used in Windows 7 connecting to a Windows 2008 server reportedly allows the playing of high-definition video using Media Player. It is stated that commercial product connections which may bypass security infrastructure are risky because of the home computer's possible insecurity and that home devices used for business purposes may be legally searched by the state.

The Unity Of Division: A Rhetorical Analysis Of Selected Speeches From Barack Obama's 2008 Presidential Campaign, Reymond Levy

Department of Writing and Communication Theses

No abstract provided.

Explaining The 2004 Exit Poll Error As A Product Of Response Bias And Not Fraud : A Comparison Of The "Spiral Of Silence" And "Political Ambivalence" Perspectives As Heurism For Analyzing The Causal Structure Of Differential Response In The Exit Polls, Tamas Bodor

Legacy Theses & Dissertations (2009 - 2024)

Leaked exit poll data on the 2004 Presidential election suggested that John Kerry was ahead in several key states and was winning the election. Yet the official vote tallies showed that George W. Bush easily secured his second term. The unprecedented degree of discrepancy between the exit poll estimates and the official tallies fuelled a fierce controversy. Since no particular methodological shortcomings had been identified, some advanced the "reluctant Bush respondent" hypothesis, arguing that the exit polls overstated the Kerry vote because Bush supporters were less willing to express their views by participating in the exit polls. Since no information …

The Schenectady Virtual Community : Exploring The Ecology Of Political Discourse In A Local Context, Andrea B. Baker

Legacy Theses & Dissertations (2009 - 2024)

From Facebook to Twitter, ordinary citizens' use of social media to discuss, organize, and participate in the political process continues to grow in popularity (Davis, 2005; Rainie, 2005; Kohut, 2008). Researchers interested in this area have explored the demographics, patterns of behavior and motives of participants in online communities (Stromer-Galley, 2002, 2003), the dynamics of the online discussions (Dahlberg, 2001; Davis, 2005; Wilhelm, 2000), the effect of online participation on other forms of political activity (Brunsting, 2002; Kavanaugh & Patterson, 2001), and more recently the relationship between social media and the conventional press (Hiler, 2002; Park, 2004; Cornfield, 2006; Lenhart …

The Myth Of Fragmentation : Assessing Political Information Online, Alexis Marie Wichowski

Legacy Theses & Dissertations (2009 - 2024)

Internet technology has provided people with unprecedented abilities to filter the information they encounter, leading many scholars to fear that people will be exposed to less diversity of perspectives and fragment into homogeneous interest groups. Exposure to a wide range of topics and perspectives about political information in particular is considered necessary by many scholars in order for citizens to be informed participants in democratic life. However, fears that the Internet leads to fragmentation rest on three assumptions: 1. online, opportunities for unintended encounters with a diversity of information are limited, 2. people primarily pursue narrow interests when consuming online …

Radical Localism In The Network Society, Edward Russell Cole

Legacy Theses & Dissertations (2009 - 2024)

This is an ethnographic study conducted upon third-party sociopolitical movements in American society. The research included participant observation in a Midwestern State Green Party, in addition to the Populist Party of America: a micro-party based in Los Angeles.

Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood

Legacy Theses & Dissertations (2009 - 2024)

The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …

State Farm: "Talk To An Agent", Tyler Thomas, Jessica Williams, Kate Stevenson, Kala Mosel, Derek Dillon, Chelsea Thompson, Shea Samani, Katie Sorensen, Matthew Berg, Jennifer Larson, Aaron Jarosh, Kyle Stebbins, Mike Sammons, Daniel Scheyer, Sara Leimbach, Doug Flegle, Brett Tesmer, Maggie Geist, Will Sharpe, Jamie Ksieski, Nicholas Huff, Andrew Ciaccio, Drew Guiney, Michael Taylor, Erin Sorensen, Phil Willet

College of Journalism and Mass Communications: Student Advertising Projects

Established in 1922, State Farm has become a trustworthy, reliable company that prides itself on the dedication of its agents and their ability to provide personalized insurance policies. Even though State Farm leads the insurance industry, the company is struggling to gain customers in the 18-25 year old demographic.

As a part of this demographic, many of us were guilty of quickly purchasing our insurance policies online. We thought that we had the coverage we needed — that was before we talked to an agent. In one hour, local State Farm agent Vincon Krikac changed 25 minds. We learned how …

90.3 Krnu Get Indied, Power Of X (Ten)

College of Journalism and Mass Communications: Student Advertising Projects

Situation Analysis Since KRNU first started experimenting with broadcasting over 80 years ago, the University of Nebraska—Lincoln has recognized the importance independent radio stations play in a college community. For the last 20 years, 90.3 KRNU has relied on a format of alternative/indie music mixed with eclectic specialty shows. Through our research we discovered that 90.3 KRNU no longer has top-of-mind awareness among its target audience, which is primarily UNL students. Rick Alloway, KRNU station manager, saw the need for things to change. Through the collaboration of UNL supporters and KRNU supporters alike, it was decided that the station format …

Displaced: Stories Of Struggle In South Africa, Sarah Bryant, Shannon Lauber, Christina Devries, Jenna Gibson, Logan Meier, Anna Mostek, Kate Veik, Chris Slaughter, Vanessa Skocz, Chelsey Manhart, Bruce Thorson, Charlie Mitchell

College of Journalism and Mass Communications: Student Media

In June 2008, a group from the University of Nebraska-Lincoln — two advisers, seven student photographers, two student reporters and one student videographer — traveled to South Africa for 18 days. Their project, which had been in the making for the previous six months, focused on documenting immigration issues in South Africa. Howard Buffett, a documentary photographer, funded the trip, which was a partnership involving UNL, Arizona State University and the University of the Witwatersrand in Johannesburg. The group arrived in South Africa amidst the aftermath of xenophobic violence that tore through the country in the several weeks leading up …

2010 Special Olympics, College Of Journalism & Mass Communications, University Of Nebraska-Lincoln

College of Journalism and Mass Communications: Student Media

A multimedia website, a nightly television broadcast and two new courses were created by the College of Journalism and Mass Communications for students to cover and promote the Special Olympics 2010 USA National Games in Lincoln.

Fifty students in two Journalism and Mass Communications classes joined forces with the games' media professionals to produce a website (http://cojmc.unl.edu/specialolympics) to tell the stories of the athletes and of competitions in text, photos and videos.

About 3,000 people with intellectual disabilities competed in 13 sports venues across Lincoln. The games, which were the largest multi-sport event in the state's history, attracted 15,000 family …