Communication Commons^™

The Role And Positioning Of Public Relations In Non Profit Organisations: A Case Study Analysis, Gillian Lyons

Theses

This study aims to explore the role and positioning of public relations (PR) in non-profit organisations (NPO’s). Two case studies are explored namely the Mercy Hospital Foundation and the Cork Simon Community. The lack of research in the area along with the belief that NPOs rely on PR more than any other industry prompted the research idea for this study.

The literature review deals with the need for PR to be accepted as a management function with many leading theorists agreeing on the matter. According to Grunig (1992), the organisational effectiveness theories provide organisations with the formula to make their …

Can The Effectiveness Of An Online Tourism Public Relations Campaign Be Evaluated?, Deirdre Mangan

Theses

The practice of public relations has changed dramatically in the past fifteen years, embracing a variety of new media tools in a fast changing, global market. New and social media have radically altered the work of public relations practitioners. One aspect of this which gives rise to much debate is evaluating the effectiveness of online public relations campaigns.

Travel and tourism is an industry that has been changed fundamentally by the internet. This industry led the way with online reservations and information systems. Online public relations followed this innovation. The aim of this study is to look at the process …

Nbc Peacock North Winter 2010, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Bob Costas to be Spring Luncheon Speaker -- Remembering Heino Ripp -- TV Academy Honors Pardo, Stewart -- Apollo 11 Memories and Pictures -- John Clark Retires as NABET President -- Walter Miller Honored by Industry

Moving From A Textbook To Facebook College Students' Motivations For Using Social Networking Sites In Education, Heather J. Halter

Electronic Theses and Dissertations

This study examined college student motivations for using social networking sites for educational purposes. Motives were examined through the uses and gratifications approach. If we can determine student motivations for using social networking sites, perhaps we can determine a way to successfully implement social networking sites into the classroom. By adding the concept of satisfaction, we can also determine if students will use the sites again. If students are satisfied with educational social networking site use, they will return to these sites for educational purposes again. Data was collected by giving a questionnaire to undergraduate students that assessed social networking …

Grades 11-12 Short Stories, Lauren Russo

English

Within a unit dedicated to reading, writing, and analyzing short stories, the lesson explores the key elements in composing engaging work. Students are given a multiplicity of activities to explore and determine what makes the short story, "Lost in the Woods" a thrilling tale. The activities serve to enhance their knowledge of the methods and techniques behind good short story writing.

More Than Just Openness: Developing And Validating A Measure Of Targeted Parent-Child Communication About Alcohol, Michelle Miller-Day, Jennifer A. Kam

Communication Faculty Articles and Research

Research addressing parent-child communication on the topic of alcohol use relies heavily on assessing frequency of discussions and general assessments of openness in parent-child communication, ignoring the complexity of this communication phenomenon. This study adds to the literature by articulating a conceptualization and developing a measurement of parent-child communication—targeted parent-child communication about alcohol—and comparing the efficacy of targeted parent-child communication about alcohol in predicting positive expectancies of alcohol use and recent alcohol use. The predictive power of general openness in parent-child communication and frequency of communication about alcohol also were assessed. Students in 5th and 6th grade (N = 1407) …

Societal, Expert, And Lay Influences, Roxanne Parrott, Michelle Miller-Day, Kathryn Peters, James Dillard

Communication Faculty Books and Book Chapters

Families are influenced by many messages about genetics and health, which then affect communication with health-care practitioners and communication within the family. Using a discourse approach, this chapter identifies the various sources of these messages and explains the influences they might exert.

Online Hyper-Local News Sites Fulfill Classic Functions Of Community Journalism, Jack Rosenberry

Media and Communication Faculty/Staff Publications

A content analysis of story topics published on 70 hyper-local online news sites indicated that these sites may have an untraditional way of delivering the news but they fulfill roles and functions that are very similar to the ones documented in historical research about community press and social organization.

Communally Discerning A Covenant Of Hospitality For The Care Of Children At Westview Boys' Home, Ron Bruner

Doctor of Ministry Theses and Dissertations

This project addressed the lack of a covenant defining the practice of hospitality towards children for team members of Westview Boys’ Home. The purpose of the project was to facilitate the creation of such a covenant. The Westview ministry team already claimed hospitality as a strength; the hope was that reframing the ministry around this strength would improve the quality of care for children and the quality of life for the community. Invited into a communal discernment process (the methodology), the ministry team invested weeks in the examination of biblical texts, theological tradition, personal and communal narratives, cultural trends, psychological …

Local Political Information On The Web: The Case Of The 2007 Philadelphia Mayoral Campaign, Lee Shaker

Communication Faculty Publications and Presentations

Scholars and pundits have widely discussed the decline of print journalism, but there has been very little empirical research focused on examining online alternatives. This article utilizes a unique sample of online local political content related to the 2007 Philadelphia mayoral campaign to address this void. A content analysis of this dataset has three objectives: to depict the range of sources of online local political information (LPI) available to Philadelphians, to compare the LPI provided by these various sources, and to determine the amount and provenance of the original LPI that is available on the web. New media sources of …

Finding A Voice: Using The Internet For Free Speech And Expression In Iran, Chelsea Zimmerman

Human Rights & Human Welfare

In July 2009, many Iranians took to the streets to protest the results of the presidential election in which Mahmoud Ahmadinejad won with a reported 62% of the vote. The protests, stemming from allegations of electoral fraud, quickly exposed the government's limited tolerance for dissent. In addition to street demonstrations, protestors utilized social networking websites to express their opposition to the election results. The world, following Internet feeds, witnessed the restrictive mechanisms Iran’s government placed on expression and speech. People throughout the world admonished Iran for the government's interference with cell phone and Internet networks. Iran’s free speech and expression …

Legal And Ethical Issues Associated With Employee Use Of Social Networks, Gundars Kaupins, Susan Park

Management Faculty Publications and Presentations

Social networking sites such as Facebook and Twitter can help employees enhance a company’s marketing, recruiting, security, and safety. However, employee’s use of social networking sites and employers’ access of those sites can result in illegal and unethical behavior, such as discrimination and privacy invasions. Companies must gauge whether and how to rely upon employees’ use of personal social networking sites and how much freedom employees should have in using networks inside and outside of the companies. This research summarizes the latest legal and ethical issues regarding employee use of social networks and provides recommended corporate policies.

Semantics Centric Solutions For Application And Data Portability In Cloud Computing, Ajith Harshana Ranabahu, Amit P. Sheth

Kno.e.sis Publications

Cloud computing has become one of the key considerations both in academia and industry. Cheap, seemingly unlimited computing resources that can be allocated almost instantaneously and pay-as-you-go pricing schemes are some of the reasons for the success of Cloud computing. The Cloud computing landscape, however, is plagued by many issues hindering adoption. One such issue is vendor lock-in, forcing the Cloud users to adhere to one service provider in terms of data and application logic. Semantic Web has been an important research area that has seen significant attention from both academic and industrial researchers. One key property of Semantic Web …

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

The Mediated Hero: Superman In The Post 9/11 Era, Paul Thomas Enger

Open Access Theses & Dissertations

Comic books make up a relatively underappreciated segment of the mass media. At the same time comic books portray different messages about good and evil from those depicted on television or film. Superman has been regarded as a hero for the past seventy two years since his creation in 1938. However, as the saying goes..."9/11 has changed everything." The purpose of this study is to analyze the portrayals of heroism contained in the Superman comic book narratives of the post 9/11 era. In order to see just how the heroic ideal is portrayed in this particular mediated context, interpretation analysis …

Engaged Pedagogy And Critical Race Feminism, Theodorea Berry

Faculty Publications

The article describes the engaged pedagogy of cultural critic and scholar bell hooks in the context of the experiences that the author gained from a group of African American pre-service teachers in a social foundations course. It provides an overview of critical race feminism, which acknowledges the importance of storytelling and addresses the intersections of gender and race, and explains its significance to preparing African American pre-service teachers. It concludes with a discourse on engaged pedagogy from a critical feminist perspective which enables teacher educators to support the lived experiences of students who are socially marginalized.

Google Analytics: Analyzing The Latest Wave Of Legal Concerns For Google In The U.S. And The E.U., 7 Buff. Intell. Prop. L.J. 135 (2010), Raizel Liebler, Keidra Chaney

UIC Law Open Access Faculty Scholarship

The next wave of concern regarding Google involves web analytics. Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage. The concerns of web analytics use touches on issues of online user privacy, government use of personal information, and information on website user activity. While Google Analytics is not the sole web analytics product on the market, it is widely used by corporate, non-profit, and government organizations. The product has been reported to have a 59% market share among web analytics vendors in a 2008 study.

Web analytics technology …

How T.V. Promotes An Unrealistic Image Of Romantic Relationships, Tonoah P. Merritt

All Capstone Projects

This study aims to explore and prove that media (as defined in T.V. sitcoms and dramas) portrays an unrealistic expectation that is placed on romantic relationships. More specifically, it can affect the way people think and behave when it comes to marriages and serious relationships. Some may begin to compare their present relationship with a romantic relationship within the sitcoms and dramas. This study will. be used to promote awareness when making conscious and sensible decisions in regards to choosing partners. This will be done by conducting surveys that will exhibit the direct emotional effect of sitcoms and dramas on …

Jealousy And Attachment 2.0: The Role Of Attachment In The Expression And Experience Of Jealousy On Facebook, Megan Cole

Electronic Theses and Dissertations

The main objective of this research was to investigate how people use Facebook within the context of their romantic relationships from an attachment theory perspective. In the present study, a convenience sample (n = 179) completed an online survey with questions about Facebook use, attachment style, uncertainty-related behaviors, jealousy, relationship satisfaction and commitment. Results indicate that 1) there is a positive correlation between jealousy and Facebook use; 2) also, there is a positive correlation between jealousy and the time an individual spends viewing their partner's profile; 3) further, jealousy is positively related to uncertainty-reducing behaviors. Taken together, these results support …

Negotiating Cultural Identities Through Language: Academic English In Jordan, Anne-Marie Pedersen

English Faculty Articles and Research

This article discusses how a group of multilingual scholars in Jordan negotiate multiple linguistic and cultural affiliations. These writers' experiences demonstrate the varied ways English's global dominance affects individuals' lives. The scholars find both empowerment and disempowerment in English, viewing English as linked to Western hegemony in some situations and as de-nationalized and de-territorialized in others.

John Cleave's Weekly Police Gazette (1834-6), Francis Place, And The Pragmatics Of The Unstamped Press, Edward Jacobs

English Faculty Publications

John Cleave (c.1790-c.1847) was the editor and publisher of, among other works, Cleaves Weekly Police Gazette (1834-6; hereafter WPG), which was by most accounts the best-selling unstamped newspaper of the so-called "War of the Unstamped Press" in the 1830s, one of the first unstamped papers to adopt a broadsheet format like stamped papers, and one of the first to mix political news with coverage of non-political events like sensational crimes and strange occurrences. As Joel Wiener and Patricia Hollis note, less is known about Cleave than about most of the other major figures in the unstamped movement, like William Carpenter, …

"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green

Research outputs pre 2011

As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …

The Situated Production Of Stories, David Greatbatch, Timothy Adrian Robert Clark

Research Collection Lee Kong Chian School Of Business

At a general level storytelling is a pervasive feature of everyday discourse both within and outside organisations. Existing research on organisational stories indicates that they are not simply frivolous diversions that seek to amaze and entertain the recipients. Rather they may serve a number of important functions for organisations, which include socialising new organisational members by articulating the culture of an organisation; assisting with the development and verbalisation of visions and strategies; helping develop points of similarity within disparate and dispersed organisational groups; sustaining and legitimating existing power relationships as well as providing opportunities for resistance against them; and acting …

Transivity Choices In The Malaysian Prime Minister's 2009 National Day Blog Posting., Daphne Rosaline Henry Thomas

Student Works (2010-2019)

This study unveils inherent experiential meaning by utilising the framework of the System of Transitivity, a component of Halliday’s Systemic Functional Linguistics in weblog interaction. The interactive feature of weblogs helps uncover the experiential meaning as the writers are uninhibited in penning their thoughts. The data for the study is from the Malaysian Prime Minister’s National Day Address posted on 30 August 2009 and the Comments received in response to it. The aim of the study is to uncover the perceptions of the Prime Minister and the Comment Writers on national unity, identity and nation building. The aim of the …

Discursive Construction Of Identities Of Young Homosexual Males., Zainon Shamsudin

Student Works (2010-2019)

This dissertation reports a study addressing the issue of identity construction of four young Malay homosexual men in Malaysia.  Through their narrative discourse of their life experiences and aspirations, this study explores these participants‟ linguistic repertoire and discursive strategies in the formation, negotiation, and establishment of their identities. The narrative data were gathered through a semi-structured interview-cum-conversation which allowed the participants to express sentiments about their lives in a heterosexual dominated society.  Using an adapted framework of discourse-historical approach of Critical Discourse Analysis proposed by Reisigl and Wodak (2009), this study analyzed the participants‟ emergent language use and discursive strategies …

Ciri-Ciri Wacana Penjaga Di Rumah Warga Emas., Yaw Yee Peng

Student Works (2010-2019)

This study looks at the features of the discourse in a home for elderly residents. It also determines if the care-takers use elderspeak while communicating with the residents and determines the features of elderspeak in the discourse of the care-takers. The respondents consist of 12 care-takers and 23 elderly residents. Audio-recordings, observation and field notes were the instruments used for data collection and this was for a duration of 270 hours. The analysis shows that elderspeak exists in the discourse of the care-takers. The features of elderspeak included ‘questions structures’, ‘repetitions’, ‘limited vocabulary’, ‘simple syntax’ and ‘patronizing code’. It was …

Pendekatan Dakwah Ismail Lutfi Japakiya : Kajian Tentang Tarikan Dakwahnya Di Selatan Thailand., Nasrudin Sidi

Student Works (2010-2019)

This study discusses the approaches and attractions of Ismail Lutfi Japakiya’s da‘wah in Southern Thailand. The purpose of this research is to know the reality of the Muslim comunity in Southern Thailand, approaches of Ismail Lutfi Japakiya’s da‘wah and also the factor of attraction in his da‘wah. The methods used in this research are library and field. Sets of questionnaire, interviews and observation were conducted to further meet the needs of the research methods. As many as 258 sets of questionnaire were distributed to the people in Southern Thailand. Those who involved in the questionnaire were from Majlis al-‘Ilm Fatani …

Literary Devices And Vocabulary Frequency Use In Malaysian Radio Advertisements., Jeyanthi Evelyn J. L. Christy

Student Works (2010-2019)

Radio advertisements are very much part and parcel of our daily lives. Radio is ubiquitous and free. Technology has come a long way as radio is also available to its listeners via the Internet and even on television. Owing to the flexibility and availability of radio, radio advertisements increase the selling power of products, services and so on. Literary devices are not restricted to literary materials. They can be found in non literary materials such as advertisements. For the purpose of this research, two radio stations, hitz.fm and mix fm were identified as they share similar target audiences. Advertisements from …

Language Choice In Interracial Marriages : The Case Of Filipino-Malaysian Couples., Francisco Perlas Dumanig

Student Works (2010-2019)

Language choice has become a common phenomenon in interracial encounters in which speakers are always faced with the challenge of choosing an appropriate language in various domains of communication. In multilingual and multiracial societies, language choice can sometimes be crucial because of its social, political, and economic impact on the speakers. Even in the smallest unit of a society which is the family, language choice plays an important role particularly in interactions between husbands and wives who come from different linguistic and cultural backgrounds. It is therefore the objective of this research to examine the language choice in interracial couples’ …

A Study Of Epistemic Modality In A Television Interview., Papiya Chakrabarty

Student Works (2010-2019)

This research explores the use of modals such as will, would and shall which are epistemic in nature in an interview from America’s MTP (Meet the Press) of the present millennium which involves five politicians as speakers. It applies a qualitative approach and is a corpus based lexico-grammatical research which plans to identify the modality and its frequency in only one type of discourse. The research tests aims to test why speakers use epistemic modality and how committed they are towards their views, opinions which become truth propositions when involved in a question and answer session with other participants of …