Communication Commons^™

Vaccine Hesitancy And Biden's Rhetoric, Samuel J.M. Bell

Masters Theses

Within the setting and context of the COVID-19 pandemic, this study uses Ernest Bormann’s Symbolic Convergence Theory (SCT) framework to analyze fantasy themes which emerged from the rhetoric of the American President, Joe Biden, regarding vaccinations. The main question of this study is why President Biden’s rhetorical vision either chained out and was accepted among the American public resulting in increased vaccination or failed to chain out resulting in Americans refusing to become vaccinated. To answer this question, a selection of artifacts consisting of examples of President Biden’s rhetoric are gathered, and using those artifacts, SCT fantasy themes are developed. …

Mislabeled: A Study Of Generational Labels And Gen Z Stereotypes, Levi Victor Smith

Masters Theses

Generation Z is the newest cohort to be introduced in the generational cycle and has earned the attention of marketers, researchers, and the general public alike. While individuals and members of other generations have been quick to stereotype and assign labels to members of Generation Z, little research has been done to see if such labels are accurate. Therefore, the purpose of this study was to discover whether generational labels can accurately communicate the characteristics of individuals within Generation Z. This study used Henri Tajfel's and John Turner’s Social Identity Theory to examine how group membership defines self-identity in terms …

More Than Just Sticks And Stones: Effects Of Interpersonal Interactions On Liminality And The Negotiation Of Identity, Conlon Muhr

Masters Theses

The following study contains the detailed findings of my lived experiences studied in an autoethnographic method with a focus on the effects of interpersonal communication on identity negotiation during liminality. This study is conducted to expand upon the large and dense web of communication studies. During the use of the autoethnographic process, I provide in-depth insight into my lived experiences during liminality. The main goal of the study is to explore how interpersonal interaction affects liminality and the formation of identity. Liminality support, rejection, complication, and acceptance are the emergent themes found by combining liminality with interpersonal communication.

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein

Masters Theses

Social media has become a way of personal communication as well as a way for brands and businesses to connect with consumers. In the past twenty years, the expansion of technology into everyday life has impacted the way we interact and communication. There is a lack of information surrounding how social media is influencing prospective students’ college choice. There are studies focused on student college choice, and studies focused on how social media impacts consumers, but there is limited research focused on bridging the two concepts. This quantitative study utilized a causal-comparative survey to explore the influence of institutional social …

The Stages Of Environmentalism And How The Movement Can Be Maintained Through Generation Z, Emma Jean Vanden Brink

Masters Theses

The state of a social movement is characterized by the stages through which it progresses. The environmentalism movement began hundreds of years ago when humans first noticed how significantly their actions influenced the nature around them. The movement advanced with the arrival of the industrial era and modern society. According to Stewart et al. (2012), there are five main stages through which a social movement proceeds: genesis, social unrest, enthusiastic mobilization, maintenance, and termination. Today, environmentalism is in the maintenance stage, as determined by the current organizational structure of the movement. The objective of this study was to determine how …

The Emotional, Mental, And Spiritual Well-Being Of Gen Z: Perceived Social Media Messages, Abigail Marie Hayes

Masters Theses

Technology has rapidly interwoven itself into the life of an individual. Social media makes up a large part of technology, an ever-changing system of mediums that portray messages depending on the current events. The messages communicated on various social media platforms fundamentally alter Generation Z’s (Gen Z’s) emotional, mental, and spiritual well-being. As technology progresses, the necessity of studying the impacts of mediums on Gen Z, digital natives, increases. A study was conducted on 46 Gen Z participants specifically on how they utilize the most popular social media platform for Gen Z–Instagram, to determine their perceived emotional, mental, and spiritual …

Laugh Until It’S No Longer A Scandal: The Use Of Humorous Apologia To Reframe Crisis Narratives On Saturday Night Live, Vanessa S. Hills

Masters Theses

This thesis examines the role of humor-based apologia as a crisis communication strategy for celebrities. Using a rhetorical method, it explicates the role that humor plays in shaping crisis narratives in response to kategoria within the context of Saturday Night Live. Four case study analyses determine whether the generic parameters of apologia include the use of a humor-based apologia or whether humorous apologiae should be classified as a unique subgenre. These findings further the body of research on apologia and highlight the need for additional research on the effectiveness of humor as a crisis communication strategy.

Through The Eyes Of Justice: Constitutionally Protected Speech And Protest According To Justice Antonin Scalia, Lisa Ann Kriegshauser

Masters Theses

A few hallmark characteristics of the American Republic are a citizen’s right to the freedom of speech and the right to peacefully assemble without the fear of retaliation from the government. In recent 21st century history, American society has witnessed the polarization of ideologies to a point where words end in violence and burned-down cities. To encourage and facilitate open communication, legal and cultural progress, and innovation, the freedom of speech and protest must maintain center stage. This study applied Justice Antonin Scalia’s judicial doctrine of the freedom of speech and protest to the Black Lives Matter Movement and President …

What's In A Name: Examining What Sports Team Names Communicate, Bridget Danielle Lewis

Masters Theses

For years, there have been controversy and discussion regarding high school, college, and professional sports team name changes. Professional sports teams have gained the most attention regarding team name changes or lack thereof. This study can bring an understanding of the message communicated through the chosen names and logos of sports teams as well as the effects of financial, political, and fan base changes on team name changes in the sports industry. Extensive research is provided to show the previous content on the topic as well as areas where further research would be beneficial. This includes previous and current sport …

Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter

Masters Theses

The objective of this thesis was to quantify the impact of religious, media-related nonprofit adoption rate, online presence, and online giving technology. Specifically, this thesis focuses on the nonprofits’ adoption, use, and interactivity on Facebook, Instagram, Twitter, and YouTube. This thesis study was rooted in Rogers’ Diffusion of Innovations Theory, and its constructs were used to best understand the adoption and impact of use within the religious nonprofit sector (Rogers, 2003). First, the researcher defined and evaluated the nonprofit’s active online presence, sophistication of technology integration, and impact of these findings. Second, the researcher quantitatively examined audience interactivity. Targeting a …

The Vote: Gender Identification In The Women's Suffrage Movement Through The Rhetoric Of Carrie Chapman Catt, Sarah Perkins

Masters Theses

Throughout the women’s suffrage movement, rhetoric was used as a powerful tool of persuasion to convince men that women should have the right to vote. It was also used as a tool of persuasion to convince women to join the fight for suffrage. One of the most influential rhetoricians in the movement was suffragist, Carrie Chapman Catt, who was able to use both.

This study aims to determine how women’s suffrage leader, Carrie Chapman Catt, used persuasion through her speeches to win the 19th amendment. This study specifically investigates one speech to the all-male United States Congress and the other …

Covid-19'S Impact On Higher Education Communication, Abigail L. Sanders

Masters Theses

The following study was intended to contribute qualitative research on the impact that the Novel Coronavirus (COVID-19) global outbreak has had on higher education communication. A qualitative study was conducted using questionnaires given to professors and students at a private university in the United States. Through this study, three primary research questions were answered. First, among university students, what was the academic impact of COVID-19? Specifically, how did the transition into virtual learning affect student academics during the spring 2020 academic semester? Second, did university students experience professors with poor digital literacy, and did this illiteracy impact professor-student rapport? Third, …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

A Comparative Visual Content Analysis Of The Cdc And Who Covid-19 Infographics, Manushri Pandya

Masters Theses

"In this study, I conducted a comparative visual content analysis of the CDC and WHO COVID-19 infographics. I considered infographics as an important genre of communication during such times because they not only provided sufficient information to the audience but did so in an engaging manner. The goal of my study was to think about the role of infographics in the context of health and risk communication during a pandemic, and to emphasize on the rhetorical elements that constitute the creation of infographics by major health organizations. I specifically focused on three elements: the kinds of information communicated through infographics, …

Communicating Uncertain Information From Deep Learning Models To Users, Harishankar Vasudevanallur Subramanian

Masters Theses

“The use of Artificial Intelligence (AI) decision support systems is increasing in high-stakes contexts, such as healthcare, defense, and finance. Uncertainty information may help users better leverage AI predictions, especially when combined with domain knowledge. I conducted two human-subject experiments to examine the effects of uncertainty information with AI recommendations. The experimental stimuli are from an existing image recognition deep learning model, one popular approach to AI. In Paper I, I evaluated the effect of the number of AI recommendations and provision of uncertainty information. For a series of images, participants identified the subject and rated their confidence level. Results …

Airbnbs In The Rural Midwest: Optimizing Listing Content For User’S Decision-Making Processes, Mary Catherine Kosacki

Masters Theses

This research examines the effectiveness of rural Airbnb listing content in influencing user decision-making. The peer-to-peer economy has been rapidly growing over the past decade, providing new opportunities for individuals to offer goods and services to other individuals through corporate platforms. Specifically, the Airbnb platform has rapidly grown, becoming the largest online platform for peer-to-peer property rentals, and one of the largest companies in the peer-to-peer sector of the economy. Previous research on the Airbnb platform has focused primarily on urban areas; however, Airbnbs have a proportionally large impact on local economies in rural areas.

Several methods were employed to …

Faith Down The Rabbit Hole: A Critical Rhetorical Interrogation Of Q-Anon And Parasitic Christianity, Nate Carlson

Masters Theses

Over the course of the last six years, the conspiracy theory community known as Q-Anon has risen to prominence across the internet, coming to encapsulate a significant portion of the United States’ conservative and protestant populations. This study applies the act of Critical Rhetoric as proposed by McKerrow (1989) to the Q-Anon “drops”; message board posts wherein Q, the enigmatic leader of Q-Anon, preached conspiratorial ideology and misinformation to his followers. A pattern of Christian theology being usurped and retooled by Q as a method of faith-based political radicalization emerged throughout the texts, and this phenomenon was named “Parasitic Christianity.” …

The Color Line In Communism: The East German Ministry Of Culture’S Portrayal Of Paul Robeson’S State Visit, Colin J. Rensch

Masters Theses

During the 1950s and 1960s, the Cold War, the American Civil Rights movement, and anticolonialism combined to create a complex political, social, and economic landscape and a division of the globe into the so-called first, second, and third worlds. It is within this context that African American performer and activist Paul Robeson traveled to the GDR for an official visit in October 1960.

This visit was highly significant in light of the oppression Robeson had experienced at the hands of the US State Department. In response to Robeson’s communist sympathy, the State Department had revoked Robeson’s passport in 1950, and …

Turning The Page: A Design Thinking Approach To Increasing Literacy Advocacy In West Alabama, Justin C. Walters

Masters Theses

Through the problem/solution lens of design thinking, this research critically analyzes the promotional activities and materials used by the Literacy Council of West Alabama (LCWA) to determine their effectiveness in reaching both functionally illiterate populations as well as the fully-literate population aiming to work the advocacy front with this nonprofit organization. Qualitative data was gathered through the utilization of a web heuristic evaluation, as well as the evaluation of current marketing materials for LCWA; these insights were used to guide the design and creation of new print and digital marketing materials for the organization. Results of this research aimed to …

“Someone’S Got To Look Out For The People”: Exploring Donald Trump And Alexandria Ocasio-Cortez’S Online Performance Of Populism And Immigration Rhetoric, Taylor P. Koopman

Masters Theses

This thesis examines the performance of populism by a right- and left-wing politician in the digital sphere during the peak of the immigration crisis in 2019 using the lens of Moffitt’s populism as performance theory (performer, stage, and audience) and Baldwin-Philippi’s four methods of ‘centering the people.’ My findings show that Trump and Ocasio-Cortez’s performances of populism condemn the degradation of the U.S. and portray themselves as immigration warriors. Trump uses exclusionary rhetoric to advocate putting “America First,” and Ocasio-Cortez expresses inclusionary rhetoric to develop an “America for All,” in a way that informs their performances of …

“College Is Mandatory In Our Family”: A Study Of Homeschooler Anticipatory Memorable Messages About College, Gina S. Reynolds

Masters Theses

Homeschooling in the United States provides many children with a unique educational background that may present different perspectives when considering college attendance. This thesis examines the memorable messages homeschool students received regarding college, where these messages came from, and the perceived impact they have on the student. Memorable messages are easily recalled words that participants receive from others, which they believe has an impact on their attitudes and decisions (Cranmer & Myers, 2017). This study also looks at the messages homeschool students received from the media and the effect these have on their college choices. A qualitative study gathered reports …

Counter Stories In Counterpublics: Exploring Documentary As A Form Of Activist Media To Counter Reinforced Stereotypes About The Criminalization Of Black Men, Tirrea S. Billings

Masters Theses

A story told can change the world. Storytelling has been around since the inception of human communication and has been used as a tool to educate, preserve cultural values, and make meaning of our existence. More recently, storytelling has been used in activist and social change movements. One approach to social justice storytelling is through filmmaking: creating films as a tool to disrupt, interrupt, amplify, organize, shift power and create lasting, transformative change in communities. Specifically, social justice-oriented documentary film and media can be used as a vehicle for those who are in counterpublic spaces to argue against mainstream discourses …

Audience Engagement Strategies In The Lizzie Bennet Diaries, Rachel Halle

Masters Theses

Audience engagement research examines the strategies content creators use to enhance audience involvement beyond simply watching the content. This analysis applies audience engagement strategies generated from television, branding, and social media research to video blogs (vlogs), specifically in the context of the narrative of The Lizzie Bennett Diaries. As part of that analysis, this effort also identifies ways in which those strategies integrated into the vlog format. The strategies included addressing the audience directly, mentioning the vlog within the narrative, mentions of YouTube or the internet, asking the audience for input, and mentioning audience input with the vlog. All strategies …

Romantic Rejection In Gay Potential Relationships: A Gay Blog Analysis, Rebecca Ferlotti

Masters Theses

Little research has been done on gay potential relationships (when two daters had gone on five or fewer dates or would-be dates), and there was no existing research available on romantic rejection in gay potential relationships. Most existing literature on romantic rejection focused on heterosexual relationships and long-term homosexual relationships. This thesis analyzed 48 blog entries from four publicly-accessible gay dating blogs ( The Guyliner ; It Gets Worse ; Gay Dating Stories ; and 100 Guys, 100 Storie s) that described romantic rejections. This thesis concluded romantic rejections for the four gay bloggers overall were most frequently implicit, due …

Adjustment To Life In America: Black African Graduate Level Students, Denver Daniels

Masters Theses

The purpose of the study was to examine what challenges Black African graduate students face when adjusting to life in the United States. A secondary concern was to examine what coping strategies were used during the transition. A qualitative approach was used to interview the participants and through coding, develop themes related to their time as graduate students.

This study concluded that there were a number of issues that Black African graduate students face. The students reported that they experienced homesickness, culture shock, and discrimination during their time at school. Specific themes also emerged as to how they coped with …

Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote

Masters Theses

Event planning and coordination often view events to be standalone, existing only until the event has passed. However, this thesis looks to serialize events to exist long after a single event takes place. Through the application of narrative, myth, and floating signification through the lens of semiotics theory, this thesis aims to create evergreen content for public relations practitioners in their efforts to promote events. The contents of this thesis focus on theory and application, allowing the two to enrich one another. Furthermore, this thesis practically applies foundational concepts from scholars like Fiske (1987, 1990) and Barthes (1957, 1970, 1978) …

How All In Are We Really?: An Examination Of Eastern Illinois University’S “All In” Branding Campaign’S Impact On Tenured Faculty Members’ Organizational Identification And Commitment, Melissa A. Stone

Masters Theses

Organizations are constantly putting out messages to the world, and many of these external messages speak on behalf of the organization’s internal members. While organizations often thoroughly examine whether these messages have the intended effect on target audiences, current research lacks answers to how internal members perceive and are impacted by these messages. To gain greater insight into the relationship between an organization’s external messages and the impact those messages have on internal members, this thesis examines Eastern Illinois University’s “All In” branding campaign and its perceived effect on tenured faculty members’ organizational identification and commitment. Ten tenured-faculty members were …

Terministic Screening And Conspiracy Theory In Political Communication: A Critical Analysis Of Trump’S Rhetorical Ties To Fair And Alex Jones Through “Invasion” Immigration Discourse, Emily A. Wiedeman

Masters Theses

This study focuses on the political and social communicative implications that result from mirrored anti-LatinX immigration discourses from three different political entities: President Donald Trump, special-interest hate group the Federation for Immigration Reform (FAIR), and conspiracy theorist Alex Jones. Through a critical communication lens, the author presents and discusses the influence of presidential communication, and its ability to contribute to and bolster xenophobic political undertones, creating a communicative environment that functions to empower and embolden proponents of racially based discrimination. Further, this study discusses the power presidential communication has to legitimize, normalize, and amplify the racist and xenophobic anti-LatinX discourses …

Creative Thesis Project: Handbook For Developing Trust With Gender And Sexual Minority Students In A Campus Health Care Clinic, Anne E. Pettit

Masters Theses

Trust is an important element in patient-provider relationships in the health care field. Patient trust in the provider is linked to higher satisfaction of care, better adherence to treatment plans, overall higher success in health care visits, and better likelihood of seeking out medical care in the future. Trust can be difficult for health care providers to establish with gender and sexual minority (GSM) patients due to health care’s well known history of harassment and discrimination against the GSM community. The Handbook for Developing Trust with Gender and Sexual Minority Students in a Campus Health Care Clinic addresses health care …