Communication Commons^™

Social Media Journalism And Its Impact On Social Change: The Case Of Twitter(X), Daniel Ebo

Masters Theses

Journalism has evolved over the years, embracing the changes that come with technological advancement. Traditional journalism has converged with digital media to provide easier and accessible ways of news production and distribution. Twitter (now X) has become a major medium for advocacy in recent years, with people trending hashtags to get the needed attention for social change, notable among them being #BlackLivesMatter, #EndSARS in Nigeria and more recently, a hashtag to reverse mandatory wearing of hijab by women in Iran. Several studies have interrogated the impacts of social media on journalism, but less has been studied on specific mediums and …

We Don’T Talk About Influence: An Analysis Of Disney’S Encanto & Its Influence On Viewers’ Perceptions Of Colombian Culture, Olivia Grace Keyser

Masters Theses

The purpose of this study, “We Don’t Talk About Influence: An Analysis of Disney’s Encanto & Its Influence on Viewers’ Perceptions of Colombian Culture,” was to analyze the way Colombian culture is presented in Disney’s Encanto as well as to determine whether viewers of Encanto learn and develop a favorable view of Colombia and Colombian culture after watching the film. In this qualitative research study, 20 participants completed two questionnaires, which were used to determine their perceptions of Colombian culture prior to and after watching Encanto. The collected data was analyzed through the lens of the communication strategy of entertainment-education. …

Tiktok’S Influence On Generation Z Female’S Comparative Behavior, Brookelynn Dinkler

Masters Theses

The purpose of this study was to address TikTok’s role in the comparative behaviors among Generation Z females. This study specifically evaluated the communication of society’s perception of beauty standards and how it resonates with and influences TikTok users. A qualitative approach was taken to gain a better understanding of the lived experiences of participants and fill the gap in qualitative media effects research. The research question being addressed was: How has TikTok influenced society's idea of physical beauty and body image concerns among Generation Z females? Through the lens of social comparison theory, the research found that the application …

Media Dependency In Gen Z Christians, Emma Jolie Best

Masters Theses

The purpose of the study “Media Dependency in Gen Z Christians” is to understand and explore the way Gen Z Christians utilize different forms of media as it relates to their faith. This quantitative research approach focused on the extent to which Gen Z Christians utilize extra-biblical and biblical media, which media they are more likely to consume, and which media they prefer. This research provides insight for the audience in terms of the habits of weekly Gen Z media usage and reliance in a digital media-emersed world, as well as insight into the way that Christian Gen Z learns …

From Screen To Classroom: The Role Of Televised Narratives In Enhancing Educational Belongingness For Black American Students, Feyi Oshinyemi

Masters Theses

This creative thesis examines the influence of televised narratives on shaping the educational experiences of Black American students, exploring the interplay between media representation and educational belonging. It proposes how televisual narratives can better reflect and support the educational identities of Black American students, aiming to foster a greater sense of belonging and representation in educational media. This document serves as an accompaniment to the center of this work, a twelve minute pilot episode that explores the challenges and triumphs of students navigating their educational journeys. This work not only provides a detailed breakdown of the episode's narrative and production …

“What Planet Are You On” - Making Meaning Of Sustainability Through Storytelling, Nancy T. Ladeinde

Masters Theses

The term “Sustainability” has come to stay as it is deeply integrated into our everyday life, although it seems complex to understand and engage with. The purpose of this thesis is to know how Unilever, a global consumer goods organization, makes meaning of its sustainability efforts. The method used to achieve this is a thematic analysis of Unilever’s campaign “What Planet Are You On?” a brand campaign documenting their sustainability efforts. Building on storytelling as a theoretical framework, it delves into the strategic use of stories as a communication tool for sustainability efforts, emphasizing its impact on brand narrative, stakeholder …

Exploring International Graduate Students’ Internship Experiences In The Usa: A Case Of Eastern Illinois University Students, Wale Ishola

Masters Theses

International graduate students in the United States begin their academic journey with the goal of professional growth, but they frequently struggle to secure internships due to bureaucratic barriers and competitive marketplaces. This study explores Eastern Illinois University's international graduate students' experiences through the perspective of sensemaking theory, with the goal of understanding how they make sense of the internship process. In-depth qualitative interviews with ten students revealed that students make sense of their internships in two ways: on one end, the struggles, and on the on the other end, how they are strengthening. Through sensemaking, students analyze and adapt to …

Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah

Masters Theses

Crisis communication is an integral part of public relations and organizational management at large involving the timely and strategic sharing of information during a crisis or emergency. Its primary purpose is to ensure that organizations effectively manage and minimize the negative impact of the crisis on their operations and stakeholders, which invariably helps to maintain trust, credibility and restore their reputation. Based on an interpretivist standpoint, the study utilizes qualitative approaches and takes the form of a case study. It offers a comprehensive account of the crisis, including key occurrences, media representation, and public responses, showcasing its international impact via …

Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson

Masters Theses

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …

How Do International Students In A University In The United States Relate Their Cultural Identity To Fashion Trends, Kharen Alejandra Martinez Murcia

Masters Theses

International students who move to the United States must endure the challenge of adapting to a new culture. Understanding different aspects of how the adaptation process works is essential to create better avenues to connect with these students as they go through the acculturation process. This research focuses on how international students communicate their cultural identity through clothing choices. This study followed a qualitative method through in-depth interviews with ten participants from eight countries. Participants answered questions regarding motivation, cultural adaptation, clothing adaptation, and cultural identity and expression. Findings show that participants consider clothing communicates something about themselves and their …

Student Expectations From Faculty Based On Their Enneagram, Kate Clinton Ndikumagenge

Masters Theses

In this study, the researcher uses the Enneagram to examine whether students’ expectations of faculty change during a crisis. This mixed methods study used surveys to collect data from full-time students from higher education institutions. The data was collected during the COVID-19 pandemic. Therefore, the COVID-19 pandemic was used to predict students’ expectations of faculty during any crisis. The overall goal of this study is to understand whether students’ personality types affect how they expect faculty to act during a crisis and whether their expectations were met during a crisis. The results indicate that students’ Enneagram types affect their perception …

Bridging Empathy, Qianwen Lu

Masters Theses

As a jeweler, ally, and sympathetic witness to the traumatic stories of survivors, my work aims to support the process of reconstruction and reintegration for victims and the greater community. To move beyond isolation, resentment, and debilitating helplessness requires care and support. I want my jewelry to act as catalysts in the healing process by straddling both sides of the trauma-induced situation, to create greater awareness and empathy. National Coalition Against Domestic Violence shows that women are more likely to become victims of domestic violence, sexual assault, or other forms of physical and psychological abuse in unhealthy emotional relationships. These …

Food, Drink, Time, New Year And Cloth, Jian Li

Masters Theses

My project uses traditional Chinese calligraphy culture and my own family stories to create five daily use products to help my user find a sense of belonging to Chinese culture and also introduce my culture and stories to all audiences.

As an international student who came to the US, I have often struggled with a lack of cultural identity and belonging. This is a common issue faced by many who choose to leave their homes and venture to new places. However, I believe that we can overcome this by creating products that generate an emotional connection with their users.

Liquid Border, Yingfan Jia

Masters Theses

A River is a mighty and constantly-evolving force, leaving behind an intricately designed and constantly changing system. Not just a river, the Rio Grande stretches all the way from Colorado before intersecting with the US-Mexico Border in southern Texas - a point where the powerful forces of nature now merge with a clearly-defined political boundary. The outcome of this is a unique ecological niche, which may often go unnoticed despite its distinctiveness.

Texas is famous for its farms and ranches, and the Rio Grande Valley of South Texas was once an agricultural hub. However, urbanization and the depletion of water …

You Are Cordially (Un)Invited: My Korean Femme Strategy And Aspiration For Survival And Queer Futures, Nahyun Kim

Masters Theses

You are cordially (un)invited: My Korean Femme Strategy and Aspiration for Survival and Queer Futures documents a series of ceremonies dedicated to the years I have survived. This book has branched from a project of the same name that consists of a durational installation, performance, and series of events. The project and book are an aspirational gesture to send off the part of myself–that had to compromise, comply, and negotiate with institutions–for a rebirth to live a life beyond survival.

As a book and project, You are cordially (un)invited is a culmination of my experiences as a Korean femme, using …

The Grade Is The Message: An Analysis Of The Grading Structure’S Effects On Student Grade/Learning Orientations, Grant Lynn Rye

Masters Theses

This qualitative study was undertaken to study the medium of the grade in education contexts under the assumptions made within the field of media ecology. The goal of this study was to build on previous research that has identified that learning-oriented students are better set up for success in the classroom than grade-oriented students. With this in mind, this study aims to identify, from the student perspective, what different aspects of the grading system communicate to students that they should value in the classroom, especially in regard to grade-oriented or learning-oriented mindsets. After conducting interviews with current students from a …

An Analysis Of Nonverbal Communication Behaviors Enacted By Christian Worshipers Of Various Denominations, Holly Alexandria Vasiliki Smith

Masters Theses

This study seeks to determine how members of different denominations use nonverbal communication in their worship practices within the Christian faith. Previous studies have looked at specific elements related to music, classified the common behaviors and beliefs of denominations, and provided descriptions of nonverbal communication cues. However, no study has looked at the intersection of these factors. In order to determine how members of different denominations use nonverbal communication in their worship practices, a qualitative data gathering method in the form of an open-ended survey was distributed to 40 participants of a preliminary screening survey, providing 26 responses. Participants were …

Living The Dream- A Rhetorical Analysis Into The Morgan Wallen Racial Slur Scandal Through William Benoit’S Image Reconstruction Theory, Dylan Joseph Singletary

Masters Theses

Public figures often find themselves in controversies that result in a damaged image. In the field of communication image repair is conducted as a form of crisis communication. William Benoit’s image repair theory views image repair through specific strategies which are mortification, corrective action, denial, evasion of responsibility, and reducing offensiveness. Benoit’s image repair strategies can be found through country music star Morgan Wallen’s rhetoric in his attempts at image repair through the four artifacts. Results of the rhetorical analysis of the artifacts show that image repair strategies work better for certain situations. Benoit’s image theory is supported by Wallen’s …

Hello There: An Integrative Framing Analysis Of The Disney+ Series Obi-Wan Kenobi, Hannah Grace Sawchuck

Masters Theses

The effective communication of emotions within audio-visual content, such as film, was one of the most important aspects that needed to be considered when creating such content. Within the field of communication, there was a limited amount of research that existed on the communication of emotions in film. This was a problem as such content is becoming more prevalent in society. Knowing how those emotions were created and developed would allow communication scholars to better understand how to effectively elicit emotions from their own audio-visual content. By examining a well-known series, Obi-Wan Kenobi, scholars could see how different aural and …

Cross-Cultural Travel: A Study Of How International Travel At A Young Age Impacts Communication Skills As An Adult, Allison Grace Clark

Masters Theses

The purpose of the study “Cross-cultural Travel: A Study of How International Travel at a Young Age Impacts Communication Skills as an Adult'' was to gather the perception of the weight of impact that traveling to foreign countries throughout childhood carries upon the individual later in life. This qualitative research approach focused on individuals who have spent extended periods of time in foreign cultures around the globe and with the inhabitants thereof, and assessed through interviews how past intercultural experiences through childhood contribute to effective engagement and communication throughout adulthood. This research provides insight for the audience in terms of …

The Toolkit For Social Support And Social Anxiety: S*A*S*S*, Cynthia E. Kmety

Masters Theses

The purpose of this study was to create a toolkit for social support and social anxiety using the Communal Coping method. There was background research conducted on social anxiety and social support, COVID impact, Communal Coping, and resilience and skill building. Before constructing the toolkit, a survey was conducted with 29 Eastern Illinois University students to measure their assessment of their social anxiety and social support. The results of this survey found that students have a need for social support and are affected by their anxiety. Once the toolkit: the workbook and the facilitator’s manual, were completed, a pilot class …

A Non-Profit As A Branded House: Douglas-Hart Nature Center And Foundation Branding Alignment, Skylar Fushi

Masters Theses

Branding plays a significant role in representing an organization and can help further its mission (Kylander & Stone, 2012). The purpose of this creative thesis is to help the Douglas-Hart Foundation and its three nature locations: the Douglas-Hart Nature Center, Friendship Garden, and the Whiteside Garden assess its branding and establish fitting strategies for the branding of the organization moving forwards. The method used to accomplish this was a brand audit of several key communication channels and documents of the organization and a SWOT analysis of these aspects along with suggested strategies and examples showing how the organization might integrate …

Distinctly Average: Analysis Of The Musician Celebrity's Persona Shift, Cole J. Belcher

Masters Theses

Shifting genres is not an entirely new concept for any celebrity, however, it is something that can severely impact the connection that they share with their audience members who have formed parasocial relationships with them. This study which focuses on the uses and gratifications within the parasocial connection between audience members and musician celebrities sought out to better understand how negotiations are conducted when expectations placed on the relationship are violated during a shift in celebrity persona. During this time, there are competing ideologies at play which determine whether or not this change in the foundations of the relationship will …

U.S Fans’ Identification With La Liga Teams, Pilar Barrio Sánchez

Masters Theses

This study explores LaLiga fandom in the U.S. by examining fan identification, loyalty, and commitment to their favorite LaLiga team. Moreover, the study explored the reasons why fans first choose their favorite team to support as well as their motives to watch or attend soccer games. To do so, a mixed method approach was used in which participants from LaLiga teams around the U.S. were asked to complete a survey questionnaire and participate in an in-depth interview. Based on the findings, the discussion identifies key strategic considerations and needs of future research for LaLiga to better adjust its communication strategies …

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

Hey Girl, Feel My Thesis. Know What It's Made Of? Research Material., Mya Lynn Pritts

Masters Theses

As Generation Z becomes the newest generation to enter adulthood, it is valuable to understand their thought processes and communication patterns. Individuals of Generation Z are known to be digital natives, as they were born into a world of technology with the internet at their fingertips. Understanding Generation Z's use of memes is an area where little research has been done so far. The purpose of this study was to determine how Generation Z interprets and communicates with memes on the internet and social media platforms. Unlike previous research, this study analyzed the participants' perceptions, which further contributes to an …

Bibliotherapy In The Helping Professions: A Heuristic Model For Intervention Design, Natalie Marie Haney

Masters Theses

I propose a new approach to examining bibliotherapy’s usefulness in the community-based care of individuals with serious mental illness (SMI), focused on producing a heuristic that benefits helping professionals who offer non-clinical and non-psychiatric services. Meant for writers designing bibliotherapy interventions in the helping professions, I conceptualize bibliotherapy in a model against the backdrop of community-based care’s history. A model has the potential to allow each writer to conduct situation-specific inquiry, invent bibliotherapy intervention designs suited to the unique needs of the profession’s help-seekers, and reflect on knowledge generated for intervention reiteration. Referring to Dewey, Rosenblatt and Barnlund to create …

How The Power Of Film Inspires Christianity, Stephanie Mullins Sellers

Masters Theses

Ruthie’s Game is a screenplay designed to repeat supernatural episodic events, which, according to research, may act as foundations for faith systems because watching films is a prayerful act, and the more it is repeated the longer the brain stores the memory. The thesis explores how Christian messages are received through film with a brief on the science behind the brain’s activities and how it reflexes film’s episodic events for later use. Testimonies, interviews, and personal comments show an audience seeking secular films with intellectual storyline and with no preaching to the choir. Ruthie’s Game shares Christian messages in an …

A Case Study Of Organizational Mobilization Best Practices For Natural Disasters, Jaclyn Ermoyan

Masters Theses

Researching mobilization best practices for natural disasters has concluded that volunteers respond best to having meaning behind the work that they do and when they are involved at all levels of the service they are doing. After interviewing a representative from the American Red Cross and a representative from Team Rubicon, it is clear that having a local focus leads to successful mobilization practices. Both organizations are able to move quickly and innovate because of their understanding that all disasters are different. The two organizations focus on training their volunteers and having various deployment requirements. According to this research, technology …

Princes, Moms, And Warriors: A Feminist Rhetorical Analysis Of Toxic Depictions In Film, Brittany Bahl

Masters Theses

Various forms of toxic rhetoric have been the subject of academic study for decades. Despite some advancements toward a more progressive society, toxic rhetorics have continued to persist within the United States, especially within entertainment media. Toxic rhetorics within film, in particular, have remained steadily prevalent and continue to strongly impact audiences and constructions of identity. This thesis utilizes primarily close reading and feminist rhetorical criticism to examine rhetorics of toxicity within three popular film franchises: (1) toxic masculinity in Coming to America (1988) and Coming 2 America (2021); (2) toxic femininity in Bad Moms; and (3) straightwashing as …