Communication Commons^™

Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin

Masters Theses

Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …

Design Your Career - Design Your Life, Joshua R. Beal

Masters Theses

This research investigates the current plague of unemployment and underemployment that nearly half of qualified individuals in the field of Visual Communications are met with after graduation. Students who major in this field dedicate a tremendous amount of time, money, and energy toward developing a broad skillset that resolves critical matters of communication through visual solutions. Research has demonstrated that despite conditions that are subject to ongoing change of economy, industry, and marketplace there are contributing factors that must be addressed to overcome un/underemployment regardless of circumstances. These include an underdeveloped network of professional contacts, deficiency in recognizing or responding …

Where Is God In Symbolic Exchange? A Theo-Semiological Analysis Of The Sons Of Anarchy, Alex Justin Holguin

Masters Theses

This thesis attempts to uncover the religious nature of communication by re-visioning and situating French psychoanalyst Jacques Lacan’s theory of communication within a Christian theological context. By critically engaging Lacan’s theoretical concepts of the Imaginary, the Symbolic, and the Real within this context, the thesis is able to access the intersection of rhetorical semiotics, psychoanalysis, and Christian theology to have a more fruitful understanding of how meaning is exchanged between subjects. Lacan’s inter-disciplinary affirmation of rhetoric and psychoanalysis has been able to produce incredible explanatory potential for how meaning, as the bedrock of speech and communication, operates through the psyche …

Wonder Women In A Superman World: Exploring The Memorable Messages And Communicative Approaches Women Utilize When Navigating The Leader-Member Relationship, Christine M. Packard

Masters Theses

Communication scholars continue to affirm the importance of organizational members to develop strong relational ties with those in their workgroup. This research focuses on women and considers relationship development via the memorable messages women receive prior to their entrance into the workplace. Further participants’ critical incidents or pivotal moments with managers are examined to consider how those experiences shape how women navigate workplace challenges and the leader-member relationship. Fifteen in-depth qualitative interviews resulted in the emergence of four themes: preparatory frameworks, the perception of trust, autonomy, and competence, adaptive communicative approaches, and socialized expectations. These findings call to attention the …

From Mainstream To Fringe Conspiracy: Examining White Supremacist Literature Before And After The Civil-Rights Movement, James Andres

Masters Theses

This project analyzes white supremacist literature before and after the Civil-Rights Movement to examine victimization narratives, siege belief, white supremacist visions of the future, and the threats found in pre-civil rights white supremacist ideology through Goffman’s work on stigma. The author conceptualizes the previous items by utilizing literature analyzing the modern white supremacist movement and using it as a basis to conduct a case comparative study. Using grounded theory, directed approach, and summative content analysis to conduct the study, the author selects 8 influential white supremacist texts for the analysis. The author notes that in addition to the shift in …

(Dis)Respect In The Classroom: A Gendered Perspective Of Academia, Abriana Nichole Vesconte

Masters Theses

The purpose of this study was to examine gendered practices and the experiences of women instructors within academia. Women face different challenges than men in the classroom, and many times, they are challenged by their students. In order to complete this study, I conducted narrative interviews with women faculty ranging from Graduate Teaching Assistants (GTAs), contractual instructors, as well as tenured and untenured professors at a Midwest university. I was able to interview eight women faculty members of varying positions. After completing the interviews and analyzing the data from each instructor, three prominent themes emerged. These themes are: (1) public …

"Mystery Meat" And "Bulldyke": Disciplining Gender And Silencing Women Sports Reporters On Reddit, Kayla J. Peterson

Masters Theses

Most of the sports industry is a male dominated space where women are very rarely accepted. We see men in the field, whether they work or play, defend the space and tell women reporters to “stay in their lane.” This study focuses on an online news-sharing site, reddit, and examines how sports fans take it upon themselves to defend sports as a male space. Reporters, such as Sarah Spain, Jemele Hill, and Doris Burke, are subjected to hundreds of comments that silence them and discipline them based on their gender. This study emphasizes the need for gender equality in what …

Using Digital Storytelling To Create Intercultural Awareness At Eastern Illinois University, Toluwalase Solomon

Masters Theses

Despite the increasing enrollment of international students at Eastern Illinois University (EIU), little is known about the integration of international students into the larger community. This creative thesis employs photovoice as a form of digital storytelling to amplify the voices of international students at EIU. Over an 8-week period, 7 international students from Cameroon, India, Ghana, Philippines, South-Korea, China, and France and the researcher captured images that told their stories of acculturation and socio-cultural adjustment in EIU. The main goal of this project is to improve college wide understanding on the actual lived experiences of international students in Eastern Illinois …

Student Use Of Institutional Social Media, Hayley Elizabeth Hanger

Masters Theses

This study is a quantitative exploration of student use of their university's social media accounts at a mid-sized Midwestern institution. The survey was conducted via Qualtrics and was emailed to all undergraduate on-campus students. T-tests showed that differences in reason for use existed across gender, race, and first-generation status. Chi Square test results showed a statistically significant gap between the amount of White and non-White students following institutional social media accounts. Descriptive statistics also indicated that lack of awareness is the driving reason students do not follow institutional social media accounts. Recommendations were made to increase advertisement of social media …

Obtaining And Retaining Engagement In Nonprofit Organizations, Sierra Price

Masters Theses

This project is a guide for directors to strategically communicate and display behavior that will influence volunteers to be engaged nonprofit settings. Engagement and motivation is influenced by communicative patterns from directors. Volunteer engagement can result to acceptance of leadership styles, clear understanding of vision, and building trust. Directors should minimize disengagement by fostering behavior that is correlated to working with volunteers in a partnership.

A Journey Of Cross-Cultural Adaptation: An Autoethnography Of A Vietnamese Graduate Student In The American Classroom, Tram Nguyen

Masters Theses

Cross-cultural adaptation is not a new area of study, however, there is very little research focusing on the cross-cultural adaptation of Vietnamese students studying in America. The process of cross-cultural adaptation occurs naturally and necessarily regardless of the intentions of the individuals as long as they continuously engage in communication with the host environment and are functionally dependent on it. This research examines on the difference, the challenge and the way Vietnamese students have undergone throughout the process of adaptation from the original Asian culture to American culture, especially in the classroom context. The theoretical construct to guide the study …

Students Reception Of Ethnic Diversity Topics From White And Non-White Faculty, Cobi Christiansen

Masters Theses

The purpose of the study is to investigate the phenomenon of the student population being more ethnically diverse than the teacher population as well as examining student perceptions of ethnic diversity topics based on their perceptions of faculty ethnicity. A quantitative using a survey method was designed to investigate students' reception of ethnic diversity topics from White and Non-white faculty. From three different institutions in Central Illinois, 141 undergraduate education students, which included students who are majoring in early childhood, elementary, or secondary education as well as students who are receiving teaching certificates with their majors, participated in this study. …

The Influences Of Social Media: Depression, Anxiety, And Self-Concept, Emily Baker

Masters Theses

The current study examined correlations between social media use and its effects on depression, anxiety, and changes in self-concept through quantitative and qualitative data. Variables included in the analysis of Study 1 were depression, anxiety, time spent using social media, number of platforms used, perception of addiction, and type of use. Study 1 showed no significant correlations between social media used and depression or anxiety, however observational analyses of correlation tables revealed a relationship between time spent using and number of platforms used; time spent using and perception of addiction; time spent using and perception of addiction; time spent using …

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …

Facebook Intensity Use Related To Gender Identity And Self-Esteem Among Female College Students, Li Zhang

Masters Theses

As a popular social media platform, Facebook has already become a vital part of college students’ social lives. The purpose of this study is to explore the relationships among Facebook use, gender identity and the level of self-esteem among young female college students (from age 18 to 23). Previous studies have argued that Facebook has the ability to enhance or reshape gender identity by providing control over online self-presentation. In addition, by using Facebook intensively and frequently, users gain popularity (a larger network of Facebook friends), which also increases users’ self-esteem and the feeling of being connected with others. In …

For Better, Or For Worse: Photographing In A Digitally Cluttered Crowd, Dale L. Carty Ii

Masters Theses

In recent years, smartphones have been utilized to photograph treasured moments. However, some are unaware they are distracting others in events such as weddings. The distracting smartphone user could potentially obstruct professional wedding photographers and hinder them from capturing priceless shots. The purpose of this thesis is to research the motive behind the addictive nature of smartphones and potentially decrease the number of smartphone pictures taken during the wedding ceremonies. The goal of this study is to bring awareness to the problem and to create a mobile application, which could then reduce the intrusiveness of smartphones during weddings. The researcher …

Being Vicariously Criminal: Sherlock Holmes' Dualistic Nature As A Placebo For Degeneracy, Elizabeth Fisher

Masters Theses

During the late nineteenth and early twentieth centuries, a fear of degeneracy, or breakdown of social, cultural and moral understandings, was spreading through late-Victorian England. With the rise of a growing middle class in late-Victorian England, and the increased opportunities for self-improvement, the distinct class lines that separated the upper class from the middle and lower classes in society started to break down. As the class boundaries that had been in place for so long were dissolving, the criminal activities that had previously been relegated to the lower classes were spreading across those increasingly blurred class lines. The concept of …

Confidential Publics: Digital Reconciliation And Queer Muslim Identities, Mariam Mustafa

Masters Theses

In this paper, I trouble constructions of community through exploring temporal spatial configurations of support for queer-identified Muslims living in America. I assert that when community is not something one can physically access, use of the internet to create temporary spaces of community is critical in assessing identity reconciliation between intersectional conflicting identity. As it relates to queer Muslims, where there is a distinct lack of public community, the level of crisis some individuals face is explored through their use of online vehicles to establish social support systems that would otherwise not be available. My paper provides a framework in …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Students Perspective Of Healthy Living In College, Andrea Coxey

Masters Theses

Using qualitative methodology, the researcher studied what participants definition of a healthy lifestyle as compared to how they actually live. Through conducting six one on one interviews with participants, it was found that physical health was the most widely recognized aspect of health, and that each participant had a unique definition of health. Mental health was not initially recognized by participants but was shown to be an important connection to all aspects of health including physical health, emotional health, sleep and nutrition. Participants recognized the importance of involvement and their transition to college as impacting their definition of health and …

Re-Presenting Black People Through Ott Television, Bradley C. Chatman

Masters Theses

Dynamic and diverse representation of black men and women in traditional television has been suppressed through the lens of many problematic ideologies since their introduction to television. Over-the-top video streaming platforms have created new avenues for making televisual content for mass audiences with less censorship and restrictions. This opens a door of opportunity for studying black representation. Focusing on original television written by black men and women for over-the-top platforms, I perform a textual analysis on Luke Cage, Dear White People, and Broke as the population of black-written television on OTT to find the character types and roles …

The Relationship Between Resilience, Coping, And Social Media, Lillian N. Hurley

Masters Theses

This study was designed to explore relationships between measures of resilience, coping strategies, social media usage, and depression. Resilience refers to one's ability to endure and recover from adversity. Many theories about what contributes to the development resilience have been explored without a clear consensus. Taormina (2015) argued that adult personal resilience is comprised of four dimensions - determination, endurance, adapatability, and recuperability. Coping, a construct related to resilience, is the process of regulating emotions, cognition, behavior, physiological responses, and the environment in response to stressful events. Past research indicated those with poorer mental health have the tendency to use …

Vendorgraphs - Data Visualization, Samuel Park

Masters Theses

Creating a data visualization solution for automotive dealers to enhance sales performance. As many auto dealers use over 20 vendors per store, it is very difficult to keep track of vendor performance. Therefore, auto dealers need a tool that explains vendor performance through visual charts and graphs. VendorGraphs will meet this need.

Why A Negative Body Image? A Study On Gender, Social Media, And Mass Media, Taryn Bland Teeters

Masters Theses

This study was designed to identify the contributors to body image (BI) dissatisfaction. The factors affecting the adult body image and the extent of their consequences were examined. This study attempted to determine the extent to which these individual's peers, the mass media, and social media affect their BI, body shaming, and the individual's shame of others.

An anonymous online questionnaire was utilized and sent to participants by snowballing through the use of Facebook and email. Participants were asked to identify their age, gender, pleasing and displeasing body parts, their use of social media, and an overall rating of their …

Branding & Style Guides: Editing For Usability (A Project For Lake Land College), Baylor D. Gardner

Masters Theses

No abstract provided.

Promoting A Galaxy Far, Far Away: Changes In Promotional Strategies Seen In Star Wars Marketing Campaigns, Michael Fenton

Masters Theses

This piece examines promotional material from the Star Wars campaigns for The Phantom Menace in 1999 and The Force Awakens in 2015 to find differences in promotional strategies with regards to globalization, fandom and fan perception and the use of online spaces. Trailers, tie-in product materials and websites are given visual and textual analysis to find how the films have evolved to accommodate a larger, more culturally diverse audience. In doing so this piece seeks to understand how the changing consumer landscape is impacting the way product are advertised, and how prospective advertisers can maximize their audience through adjusting their …

Student-Instructor Negotiations Of Vulnerability In Higher Education, Kelli A. Halfman

Masters Theses

Brené Brown, author of Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead states, "Vulnerability is not weakness, and the uncertainty, risk, and emotional exposure we face every day are not optional" (p. 2). The purpose of this study is to examine student-instructor negotiations of vulnerability via acts of self-disclosure both inside and outside of the classroom. For the traditional student, college is a transitional period that prove challenging, leaving one feeling vulnerable. This study offers a unique perspective of vulnerability and expands our limited knowledge on how vulnerable self-expression manifests within …

War Spin: How U.S. Politicians, The President And The Media Frame Foreign Intervention, Samantha White

Masters Theses

In this research, I seek to explain how three different foreign policy actors, the President, key Senators, and the media frame intervention policy when determining if intervention is used for human rights versus U.S. interests. I will be looking at four different areas of turmoil (Bosnia (1992-1995), Rwanda (1994), Syria (2011-present) and Iraq (2003-2011)) to see if the Presidents, Senators, and the media framed their intervention around human rights atrocities being committed, or if they framed it around a national security dilemma.

A Guide To Patient-Provider Interactions In Women's Healthcare, Emma Welton

Masters Theses

No abstract provided.

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …