Communication Commons^™

Timelines And Trade Chat: Comparing Contextual Self-Disclosure And Perceived Social Capital On Social Networking Sites And Massively Multiplayer Online Games, Ryan P. Castillo

Masters Theses

This study examines the associations between usage intensity, user motivations, and contextual self-disclosure, and social capital on two popular online mediums, Facebook and World of Warcraft. Contributing to the efforts of previous research, which has found both online gaming communities and social networking sites to positively affect access to informational and social support, this analysis shows that intimate self-disclosure in each online medium differs not only in context, but in its impact on dimensions of social capital, and that the various effects of self-disclosure on social capital can be attributed to differences in communicative affordances and community held standards of …

Interpersonal Impressions Of Emoji Use In Computer-Mediated Decision Making, Austin Jonathan Beattie

Masters Theses

Text-messaging is among the most popular forms of computer-mediated communication (CMC). However, the lack of most nonverbal cues in text-messaging interaction limits communication in certain contexts. Some recent innovations, such as emoji, attempt to enhance nonverbal limitations in text messaging. However, despite ample scholarship in text messaging, nonverbal communication, and CMC, a smaller body of research explores their intersections. This study reviews literature in these areas and, through the lens of Media Richness Theory, offers several hypotheses regarding the effects of emoji on interpersonal impressions in a decision-making scenario. It then experimentally tests and quantitatively measures how emoji usage in …

Coming To The United States: An Exploration Of Third Culture Building Processes Emerging From University Sponsored International/Host-National Student Interactions, Margaret E. Baker

Masters Theses

International students studying in the United States encounter a number of challenges that affect their ability to achieve their academic and social goals. These changes and acculturative pressures often influence their psychosocial wellbeing and factor into their satisfaction in their experiences abroad. Forming relationships with host-national students aids international students in their adjustment to life in the U. S. and influences their satisfaction and success both in and out of the classroom. This qualitative study analyzes third culture relationships as well as the challenges to their formation and the negotiations necessary for the relationship’s continued survival. This project explores the …

The Doctor Will Skype You Now: College Student Attitudes Towards The Integration Of Telemedicine (Healthspot® Kiosk) At John Carroll University, Kasey A. Foley

Masters Theses

There has been a spike in the nation’s interest in telemedicine over the past decade. Mobile applications, remote-monitoring devices, and image-sharing software have been designed to provide patients convenient access to medical attention. One of these technologies, an enclosed medical booth called the HealthSpot® kiosk (HSK), was installed in the John Carroll University Student Health and Wellness Center in 2014. The HealthSpot® kiosk utilizes videoconferencing technology to simulate face-to-face communication between providers and patients. This new technology would seem to be a good fit for a small college campus, as college-aged students accept technology quickly, and small campuses often have …

Resolving The Civilian-Military Divide Through An Examination Of Select Members Of The United States Army Profession, Caitlin Bankhead

Masters Theses

Since the conclusion of the Vietnam War, the American public and the Armed Forces have steadily drifted apart. This has resulted in a division between the people of the nation and the individuals that defend its values. Consequently, as this division increases, the American public is thankful of military servicemen, but believes that service is something others should do. Conversely, the military’s sole purpose is to protect and defend the nation, its people, and its values, but it has become more isolated. Additionally, military service is becoming a family tradition in which outsiders cannot easily understand the values and pride …

Support For Friends And Family Members Of Incarcerated Individuals, Brandon M. Goodman

Masters Theses

The aim of this thesis is to investigate and identify communication practices that affect incarcerated individuals and their families, specifically focusing on emotions and family communication patterns. Statistics show that there is a need for this type of research into support for loved ones of incarcerated individuals. This thesis then identifies the uses of theory and concepts related to family communication, emotions, and identity. The thesis also provides an overview of previous research on communication and incarceration, including interdisciplinary research crossing into sociology, as well as social interaction, family studies and more. In conclusion, the thesis argues that prisonization is …

Citizens On Twitter: A Rhetorical Analysis Of Emerging Political Satire, Kathryn Miller

Masters Theses

This thesis provides an overview of the history of satire, its rhetorical structure, and my interpretation of its historically culminated five fundamental characteristics. I also introduce that the rise in popularity of American political satire through various media has inspired a new wave of American satirists who project their own political satirical messages through social media platforms and how Twitter, in particular, has provided those "average" individuals with the opportunity to more actively, directly, and satirically take part in political discussions. With a collection of two data sets of tweets—one larger live tweet sweep during the first 2016 presidential debate …

Of Music And Media: A Producer Study Of Promotional Encoding On Social Media Through The Lenses Of Paratext And Medium Theory, Connor D. Wilcox

Masters Theses

While music promotion has been important aspect for musicians, bands, and musical organizations for well over a century, the rise of social media in the digital era has profoundly changed the way these promoters perceived of and practice their commercial task of selling music. Paratexts (Gray, 2010a) offer an effective lens for focusing on these promotions while encoding/decoding (Hall, 1980) justifies producer studies to examine and uncover vital aspects of production shape the text and medium theory adds further focus by recentering the medium as being distinctly influential. Existing research on music promotion highlights the uniqueness and evocativeness of the …

New Year, New Look: Communicating An Organizational Identity For The Eiu Women's Basketball Team, Nathan Bryant

Masters Theses

The attempt to increase and maintain stakeholder engagement and interaction is one of the main pursuits for public relations practitioners today. With new and changing ways to reach and engage stakeholders through various social media outlets public relations professionals now more than ever have to find a way to make their products stand out among the multiple messages a person views in a given day. This public relations campaign attempted to increase engagement and interaction with the Eastern Illinois University's women's basketball team by giving the team a new organizational identity. This identity was conveyed through the team's social media …

A Long Strange Trip Through The Evolution Of Fan Production, Fan-Branding, And Historical Representation In The Grateful Dead Online Archive, Anna Richardson

Masters Theses

This study explores how a digital music archive tells the story and contributes to the public memory of cult bands. Utilizing the Grateful Dead Archive Online (GDAO) as the primary data source, the researcher obtained a population of 26,835 items and categorized them by the production method of fan or band, item type, era, and logo. Content analysis illustrated themes within the archive in relation to the fannish production and activity within the fandom of the Grateful Dead. The span of this specific fandom spreads across five decades and sheds light onto the ways in which the fandom surrounding cult …

"My Tattoos Make Me, Me": Constructing Personal Identities Through Tattoos, Ryan Howard

Masters Theses

The following thesis consists of a research project that seeks to understand how individuals construct personal identities through tattoos. The thesis contains background information on why the author has a personal connection and interest with the subject. The thesis also includes a review of the literature that informs the readers about the origins of tattoos, historicization of tattoos, cultural appropriation and commodification, motivations for tattooing, tattoos and the body, and identity construction. There is also a methods section that explains how the author utilized the interviewing process to gather and conduct research in the field to answer the research question: …

Communicating With Customers On Social Media In The United States And South Korea: An Analysis Of Four Companies' Practices, Yeonkyung Lee

Masters Theses

"In this study, I analyzed four companies' Facebook and Twitter posts to study the similarities and differences of American and Korean businesses' communication practices on social media. The study used a qualitative research method: each Facebook and Twitter post was assigned as a unit and coded. Southwest Airlines, General Electric, Asiana Airlines, and Samsung Electronics were selected, and a total of 402 Facebook posts and 465 Tweets from July 6 to September 5, 2016, were collected. Each post was coded by two coders under three coding categories: post-content, medium, and Aristotle's pisteis. After the data was coded, I analyzed each …

Service Standards In Higher Education: Lasswell's Communication Model As A Training Tool, Crystal R. Alston

Masters Theses

This paper examines a service standards training process established during the 2016/2017 academic year for Prairie State College (PSC), a two-year community college located in Chicago Heights Illinois. The goal of examining and revising the service training process was to enhance the quality of service after the college received poor service reviews from a recent satisfaction survey. Lasswell's Communication Model was used to create content and structure for a training manual and workshop as part of the overall service training process at PSC. The service standards and training manual was successfully developed and is currently being tailored to accommodate the …

Steven Avery, A Case Study: Making A Murderer Or Making An Identity, Allison Grussing

Masters Theses

Steven Avery, a Wisconsin native, has spent the majority of his adult life in prison, once for a crime he was later exonerated from, and then again for murder. The Netflix series Making a Murderer documents Avery's murder trial, and uses only first hand accounts. Ultimately, this research had two goals: one was to better understand how the series utilized framing to engage in advocacy for Avery and the second was to uncover what identity was constructed by the producers and series for Avery. With a thematic analysis approach and open and axial coding this research revealed three themes that …

An Analysis Of Black Undergraduate Students' Social Activism Through Social Media Usage, Tayla Richards

Masters Theses

Social media has become a tool for college students to engage in social activism. Black undergraduate students is one population that actively utilize social media's impact as illustrated through recent activist movements and demonstrations within university communities. This study sought to explore and analyze the ways that Black undergraduate students utilize social media platforms in general and for activism. The researcher conducted one-on-one interviews with three Black undergraduate students and analyzed their posts on each of their frequently used social media platforms in order to study how their personal narratives were connected to their social media use.

Results showed that …

On Solid Ground I Stand: Narratives On Disclosure, Resilience, And Faith Amidst Recognition Of Childhood Sexual Abuse, Wade Rhodes Dundee

Masters Theses

Childhood sexual abuse seems to be a hidden secret in American society; one of the famous, "If we don't talk about it, it won't happen" narratives. However, we know this is not true. Both the National Sexual Violence Resource Center (2012) and Center for Disease Control and Prevention (2005) state one in four girls and one in six boys will fall victim to sexual abuse before they celebrate their 18th birthday. There is a high probability that because of the alarming lack of disclosure of male survivors, these statistics could be incorrect and could hinder creating or allowing for conversations …

Framing Gun Violence: Agenda-Setting On Nbc's Meet The Press, Daniel A. Douglas

Masters Theses

Through the use of framing theory as described by Entman (1993), this thesis examines the National Rifle Association's framing of the gun violence debate as established, maintained, and shaped by their vice president, Wayne LaPierre on three separate episodes of Meet the Press, which occurred on December 23rd, 2012; March 24th, 2013; and September 22nd, 2013. This work offers a thematic analysis that investigates several themes that emerge in the three individual interviews with LaPierre that are done by David Gregory on the program. Those themes are then analyzed through the lens of the four purposes of framing that …

Exercise Is Medicine: The Exercise Habits And Attitudes Towards Exercise Counseling Of Medical Practitioners, Zoë Roberts

Masters Theses

The purpose of this research was to examine the exercise habits of practicing physicians, physician assistants (PA), and nurse practitioners (NP) in Illinois to better understand their attitudes towards counseling their patients on exercise, and to analyze the frequency that these health care providers incorporate exercise counseling into their practices. Current data has revealed the exercise habits of physicians and how it has influenced the physicians' exercise counseling behaviors. But PAs and NPs have not been included in research collectively as a medical team on the topic using exercise counseling and prescription for patient care and treatment. The research was …

Welcome The Stranger? Recent History Of American Christianity And Refugee Policy, Brenda Edith Cuellar

Masters Theses

Immigration is a controversial and complex issue. The United States has a history of welcoming millions of immigrants and refugees. Recent political rhetoric surrounding immigration has been negative and associated with danger and terrorism. Religious leaders along with their congregations have a history of advocating on behalf of the marginalized as well as combating against a broken immigration system that leaves eleven million people undocumented. This research paper uses a case study to explore the Sanctuary movement, a religious and political campaign that provided shelter for thousands of Central American refugees fleeing war. Interviews with seven religious leaders in Arizona …

Cultivation In An On-Demand Era: Television Consumption, Explicit And Implicit Attitudes Toward Lesbian, Gay, And Bisexual Individuals, Jasmine M. Labine

Masters Theses

Past research in media effects suggests that the media we consume influences our daily lives. More specifically, Cultivation Theory suggests that television collectively contributes to our worldviews. In this study, cultivation was applied at both macro- and micro-levels. Macrolevel cultivation, or traditional cultivation, involves analysis of television as a collective medium and the way that it affects attitudes. Micro-level cultivation refers to the idea that certain types of programs influence specific attitudes.

Attitudes toward lesbian, gay, and bisexual (LGB) individuals were analyzed in relation to a number of variables. Few statistically significant results were found relating demographics and general television …

Medium As King: Social Media & The Political Campaign, Isaac Shea

Masters Theses

There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko

Masters Theses

No abstract provided.

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley

Masters Theses

In the 1960s and early 1970s, American colleges were shaken by a group whose collective view of the country was so abhorrent that they tried, through word and action, to tear the country apart. The Students for a Democratic Society (SDS) created and sustained a vision that was shared by thousands and fueled by stories of members who traveled the country recruiting college students to carry out the organization’s mission of war against society. The words spoken in speeches and written in publications created by the SDS demonstrate the power in a shared vision and served to create unity among …

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …

Cinematic Transmedia: A Physiological Look At Engagement With Marvel's Cinematic Universe As Measured By Brainwaves And Electrodermal Activity, Tabitha Cassidy

Masters Theses

This study looks at engagement levels within the Marvel Cinematic Universe (MCU) at physiological and neurological levels, and with self-reported measures. One show or movie in each of three categories of Marvel media (a movie, television show, and streaming show) were shown to participants who then had their brainwaves and galvanic skin response recorded to determine whether or not they were engaged with the transmedia aspects of the MCU. Results showed that participants were consistently engaged with the transmedia throughout all three media types, with brainwaves varying only slightly between each content. The Marvel movie, “The Avengers” was most engaging …

Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo

Masters Theses

In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for its …