Communication Commons^™

A Media Analysis Of Racism And Ethnocentrism Issues Framed In Us And European Mass Media Within The Setting Of The 2006 Fifa World Cup Competition., Monica Nastase

Electronic Theses and Dissertations

The present exploratory study, framed in agenda-setting theory, analyzes the way European and US newspapers frame racism and ethnocentrism issues, on the background of the 2006 FIFA World Cup. By combining quantitative and qualitative methods, 2 research hypotheses and 9 research questions were explored. The results showed the distribution of articles that used a positive frame and the ones that used a negative frame was relatively equal across geographical regions.

The US media have shown as the most ethnocentric nationality the Spanish, while the European media, the Scottish. There is an agreement across different geographical regions that the French and …

Kaho'olawe:A Case Study Of A Movement And The Media In Reclaiming A Hawaiian Island, Danielle Pedro

Electronic Theses and Dissertations

The reclaiming of land can provide for heated controversy between communities. The controversy at the outset may seem simple, but is actually quite complex involving hegemonic factors such as social, political, and economic influence. One such factor is the media. This research examines media coverage via framing in a battle between the United States Navy and the Hawaiian people to claim ownership of a Hawaiian island named Kaho'olawe. This research analyzes 519 newspaper articles from two Hawaiian newspapers--The Honolulu Star Bulletin and The Honolulu Advertiser--over a seven-year period. Six framing devices--advocate, economic, environment, Hawaiian, military, and political--are devised and implemented. …

Gender Portrayal In J.K. Rowling's “Harry Potter And The Order Of The Phoenix”: A Feminist Rhetorical Criticism, Nicole Ackman

Electronic Theses and Dissertations

This study examined J.K. Rowling’s (2003) novel entitled, Harry Potter and the Order of the Phoenix. Although this novel has not yet been classified as a fairy tale, it does contain fairy tale elements. This study reviewed literature in the field of folklore, fairy tales, and feminism. Foss’ (2004) four-step feminist criticism model was employed to analyze gender portrayals in the novel. According to Foss’ model, the novel was analyzed for masculine or feminine perspectives of the world, effects on the audience, improvement of women’s lives, and impact on rhetorical theory. Although Harry Potter and the Order of the Phoenix …

The Public Spectacle Of Italian Masculinity: Nonverbal Display Of Gender Identity, Gino Perrotte

Electronic Theses and Dissertations

Italian masculine identity is examined by looking at the following influences: history and structure of Italian society, the public places used for the performance and the culture surrounding the display of masculinity. This research uses an approach similar to an ethnography of communication. Initial data and ideas were gathered through observational fieldwork and interviews that took take place in Italy during July 2006 and July 2007. A methods section describes interviews that later took place with Americans in order to compare and contrast responses with ones previously collected from Italians. The data gathered from these interviews will be used to …

Perceived Influence Of The Portrayal Of Women In Beauty And Fashion Magazines On Body Image, Melissa Shrader

Electronic Theses and Dissertations

This investigation examines how women perceive that magazines influence the body image of self and others. Seventeen audio-taped in-depth interviews were conducted with college women who read beauty, fashion, and grooming magazines frequently. These interviews were transcribed, coded, and analyzed and the data developed into topics of importance. The findings indicated that informants perceived other women were influenced more by images of women in the media than they themselves were influenced. However, informants did not advocate behavior changes for others or hold pro-censorship attitudes. Other findings include favorable perceptions of magazines utilizing larger sized fashion models, negative attitudes towards advertising, …

Underprivileged Black Americans: The Aftermath Of King Cotton, Patience Bryant

Electronic Theses and Dissertations

It has been criticized that the present economic state of Black Americans is a reflection of their history stemming from slavery. Diana Pearce's Feminization of Poverty Theory discusses the idea that the ever-rising number of underprivileged Black Americans is due to the fact that there exists a rise in female headed households. The researcher constructed and analyzed several concepts that fall under the Feminization of Poverty Theory: education, employment, family, and social class. For the analysis the study used the documentary Lalee's Kin: The Legacy of Cotton. Results show that each of the categories are approximately equal in proportion under …

$750 Million Of Neutral News Coverage: A Content Analysis Of Nextel's Media Exposure Before And After Becoming Nascar's Primary Corporate Sponsor., Joshua Tod Watson

Electronic Theses and Dissertations

This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories.

The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports …

Product Placement During The Family-Viewing Hour., Harry C. Arnold

Electronic Theses and Dissertations

The so-called family-viewing hour, the eight to nine o’clock hour of prime time, is one of the most watched hours of television by both adults and children. Advertisers, of course, favor shows that draw large audiences so their product presentations or commercials are witnessed by masses of people. Now, because of videocassette recorders and other similar control devices, viewers are eliminating commercials from their viewing experience¹ and advertisers are clamoring for new ways to get their products into the mind of the consumer.² To counteract this commercial avoidance by consumers, advertisers are embedding products within television programming thereby …

Laughing In The Shadow: The Role Of Humor In Ghost Story Telling., Melissa Ann Bentley-Edwards

Electronic Theses and Dissertations

The ghost story concert is a popular modern form of presenting ghost stories to ticket buying audiences and is one of the last stomping grounds of the oral tradition. Attendees come to be scared but not terrified. Tellers employ humor to release tension during the tale. When does humor release tension while maintaining the momentum of the story? When does the humor employed deflate it into a comical tale and diffuse suspense altogether?

In an effort to answer these questions, four variants of a single story, Tailypo, were analyzed for the presence of tension and humor inducing stimuli employing …

Portrayals Of Appalachia In America's Major Metropolitan Newspapers., Honey Leigh Comer

Electronic Theses and Dissertations

According to Gerbner's cultivation theory, misrepresentations in the media create false realities in the minds of society. To date, much research has been done on the impact of this phenomenon on women, minority races, and the homosexual community. Little consideration has been given, however, to geographic minorities such as Appalachians. This study attempts to identify the frequency and manner of representations of Appalachia in major metropolitan newspapers across the U.S. By conducting a framing analysis on a sample of 823 individual mentions of "Appalachia" in 2005, the author is able to illustrate interesting relationships between geographic proximity and the type …

War On The Media: The News Framing Of The Iraqi War In The United States, Europe, And Latin America., Maria Pestalardo

Electronic Theses and Dissertations

This study analyzes the framing of the war in Iraq (2003) during the week before and the week after the conflict started according to the media coverage of nine leading newspapers from United States, Europe, and Latin America. Through quantitative content analysis, the researcher answered seven research questions and analyzed the framing, sources, and approaches used by the newspapers in the news coverage of the conflict. The researcher compared the news coverage of each region and found that there were significant differences in the content of the war reporting according to the geographical area of the media. European and Latin …

Training For Diversity In Journalism: Tracking The Columbia Summer Program Graduates, 1968-1974., Mary Alice Basconi

Electronic Theses and Dissertations

Columbia University's Summer Program, created by Fred Friendly, was the first enduring effort to prepare non-whites for jobs in the news media. It operated from 1968 to 1974 at the Graduate School of Journalism, training 223 journalists for print and broadcast jobs. Three decades after the closing of this elite program, 110 graduates responded to a telephone survey on attitudes toward first employers, careers, and their experiences at Columbia. Results from this exploratory study show respondents spent an average 17.6 years in news media after the Summer Program, and 30.9 percent of respondents spent thirty years or more in journalism. …

College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi

Electronic Theses and Dissertations

This thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason for recall. Furthermore, the study found no significant difference in the recall scores of reality television viewers versus non-viewers and no significant difference …

Looking Through Rose Colored Glasses:The Media's Influence On Perceptions Of Romance And Marriage, Brianne Straub

Electronic Theses and Dissertations

This study examined the relationship between different media and expectations about romantic relationships and marriage. Participants were asked to complete a survey that measured different romantic constructs and the types of media exposures on a daily and weekly basis. The variables were measured to determine the effect the media play in a person's perceptions on romantic relationships and marriage. The results of the study concluded that although general television viewing does not predict perceptions about romance and marriage, the romantic genre of television programs as well as magazines do have a role in predicting romantic perceptions.

Surviving Reality: Survivor & Parasocial Interaction, Pedro Davila-Rosado

Electronic Theses and Dissertations

Parasocial interaction is the name that Horton & Wohl coined to describe a viewer's attachmentent toward onscreen persona that they had never physically interacted with (1956). A. Rubin, Perse, & Powell (1985) continued the research and created the Parasocial Interaction Scale. The scale has become the standard in gauging parasocial interaction in various forms of media from soap operas to newscasts. The purpose of this study was top examine parasocial interaction and see if the concept could be applied to the current television trend of reality television. Simultaneously, the study also examined parasocial interaction and its possible connections to loneliness, …

A Social Cognitive Approach Towards Understanding The Effects Of Popular Poker Television Shows On College Students, Marc Londo

Electronic Theses and Dissertations

Tournament poker shows have become a leading ratings draw on American television. Since ESPN and the Travel Channel began airing their innovative poker shows in 2003, the game has reached a new following, particularly among college students. There are unique and psychologically significant factors that characterize the college population that make students particularly receptive to popular characterizations in media. This study investigates the potential exacerbating effect that these widely popular poker television shows have on the gambling behavior of college students. 444 college students completed a survey designed to assess gratifications sought through media along with measures of attitudes, gambling …

Media Influence On Young Adults Sexual Attitudes And Behaviors, Heather Hackbarth

Electronic Theses and Dissertations

Research has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of attitudes, before they were influenced by college life. In addition to examining the effects of television viewing, the researcher looked at the effects of exposure …

Myspace Or Ourspace: A Media System Dependency View Of Myspace, Andrew Schrock

Electronic Theses and Dissertations

MySpace is a type of "social networking" website where people meet, socialize, and create friendships. The way MySpace members, particularly younger individuals, interact online underscores the changing nature of mass media. Media system dependency states that individuals become reliant on media in their daily life because of fundamental human goals. This reliance, termed a dependency, leads to repeated use. Media system dependency was applied in the current study to explain how and why individuals became habitual MySpace users. To attain results a survey was administered to a convenience sampling of 401 adult undergraduates at the University of Central Florida. Members …

The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh

Electronic Theses and Dissertations

Do you remember the first time you used an Automatic Teller Machine (ATM)? Or a pay-at-the-pump gas station? Or an airline e-ticket kiosk? How did you know what to do? Although you never received any formal instruction in how to interact with the self-service technology, you were likely able to accomplish your task (e.g., withdrawing or depositing money) as successfully as an experienced user. However, not so long ago, to accomplish that same task, you needed the direct mediation of a service professional who had been trained how to use the required complex technology. What has changed? In short, the …

Minority Physician Job Satisfaction: A Content Analysis Of Written Responses To Open-Ended Survey Questions About Professional A, Devorah Daniels-Kranz

Electronic Theses and Dissertations

Few interpersonal and organizational communication studies examine the professional and organizational aspects of career satisfaction among minority physicians. Due to the underrepresenation of minority physicians, most studies resort to comparing aggregate groups of minority physicians in juxtaposition to non-minority physicians. These studies fail to uncover possible communication differences, which originate from cultural dissimilarities between disaggregate racial/ethnic groups. Even fewer studies examine physicians' written communication to open-ended survey questions about career satisfaction/dissatisfaction between disaggregate racial/ethnic minority groups and non-minorities. This study specifically examines written responses to two open-ended survey questions about professional and organizational dissatisfaction and compares responses from disaggregate minority …

And Now A Punch, Kick, And Slap From Our Sponsors: A Content Analysis Of Aggression In Network Television Commercials., Robert C. Carpenter

Electronic Theses and Dissertations

While the violent content of television news and entertainment programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials make up 25 percent of each network hour of programming, the potential for exposure to violent content may be even greater than previously believed. To explore this issue, a content analysis was conducted of 2,162 prime-time television commercials on three major networks: ABC, CBS, and NBC. The sample was coded with a scheme developed by Anu Mustonen and Lea Pulkkinen …

Look Younger, Lose 10 Pounds, And Influence Your Audience: A Content Analysis Of Popular Men's And Women's Magazine Cover Blurbs And The Messages They Project To Their Readers., Rhajon Noelle Colson-Smith

Electronic Theses and Dissertations

This research examined cover blurbs on popular men’s and women’s magazines and the messages they communicate to their readers about women. The content analysis looked at the covers of Esquire, Gentlemen’s Quarterly, Vogue, and Good Housekeeping from 1999 through 2003 to see what these magazines were cultivating and framing through their cover text during the time surrounding the new millennium. The women’s magazines examined promoted gendered messages, messages encouraging an idealistic or unattainable ideal of women, to their readers more so than the men’s magazines researched. There also appeared to be an increase of gendered messages in the men’s and …

Stereotypes Of Arab And Arab-Americans Presented In Hollywood Movies Released During 1994 To 2000., Yasmeen Elayan

Electronic Theses and Dissertations

Stereotypes routinely appear within Hollywood films. This study focuses on films released from 1994-2000 that feature Arab/Arab-American characters. A literature analysis reviewed the use of stereotypes in other portrayals of Arab/Arab-American characters. A qualitative analysis of six movies examined specific characteristics that were displayed by Arab/Arab-American characters. These characteristics included speaking with an accent, traditional/native attire, acts of hostility and aggression, affiliation with terrorism, and whether they were depicted as victimizers or victims. These films were selected in order to demonstrate the frequent existence of negative portrayals in popular films prior to 9/11. A primary coder, the author, analyzed 108 …

Minority Physician Job Satisfaction: An Analysis Of Extrinsically-Controlled Organizational Factors, Shaun Fletcher

Electronic Theses and Dissertations

Few organizational communication studies examine the organizational aspects influencing career satisfaction specifically among non-white cultures in the medical physician population. This study examines minority physicians' perceptions of extrinsically controlled work environment factors in comparison to their white counterparts. Three research questions were analyzed from a 17-question survey tool to measure: physician satisfaction levels with autonomy over medical decision-making; autonomy over non-medical workplace decisions; and hospital cost containment efforts. These organizational variables have served as major points of discourse within the healthcare arena and they relate to the enigmatic nature of career satisfaction. Determined by the volume of respondents representing each …

Communicating Culture Through Capoeira, Desislava Georgieva

Electronic Theses and Dissertations

The popularity of capoeira, a dance based in the martial arts and originating among slaves in Sixteenth-Century Brazil, has increased greatly in recent decades as it has spread worldwide as a performance representative of Brazilian history and culture. In 1974, capoeira was declared the national sport of Brazil. Today capoeira academies and competitions may be found wherever Brazilian culture is celebrated and communicated in many major foreign cities. My thesis, through the participant/observer method and the use of long interviews, examines capoeira as it is practiced in one particular academy far from the art form's place of origin. In the …

An Investigation Of The Effects Of Speakers' Vocal Characteristics On Ratings Of Confidence And Persuasion, John Montrey

Electronic Theses and Dissertations

This experiment furthered previous research on perceptions of speakers as a function of various vocal characteristics. A low relevance passage was recorded by male and female speakers, simulating voices of orotund, thin, thoaty, flat, breathy, as well as rate and pitch variations, so as to determine effects on persuasiveness and confidence. Main effects were found regarding gender across all vocal characteristics. While an orotund voice produced predominately positive effects of ratings of speakers' confidence and persuasiveness, a breathy effect elicited negative ratings. The male speaker was judged more harshly than the female speaker when the vocal characterization departed from the …

An Examination Of Third-Person Effect In The Context Of Contoversial Product Advertising, Keith Jensen

Electronic Theses and Dissertations

This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person effect recognized for all product categories except for racial extremist groups. A first-person effect was shown to be present for the category of racial …

The Status Of Advertising Education In The New Millennium, Joan Mccain

Electronic Theses and Dissertations

Advertising education is 100 years old in 2005. What was necessary to earn a degree in advertising, and how American universities prepared students for it, had a research champion in Billy I. Ross, who did extensive study on curriculum and degree requirements beginning in the 1960s. His last study was in 1991. The World Wide Web, Internet, digital communications and emerging consumer communication choices and preferences have educators discussing changes in advertising curriculum in the new millennium. Some challenges remain constant, while others present a new frontier. An advertising education summit in 2001, sponsored by the American Advertising Federation and …

News Or Speculation? A Comparative Content Analysis Of Headlines And The Prevalence Of Speculative Language In Corporate And Independently Owned Newspapers, Lindsay Hudock

Electronic Theses and Dissertations

This study began with the question of whether the press is conveying messages that contain speculation of future events as opposed to the recounting of current events. Speculative language is a form of subjective speech and as such its presence in press content defies the journalist principle of objectivity. The analysis sought to identify two newspaper's use of speculative language within headlines in the news sections. Two other variables considered were article placement, and the ownership structure of the news organizations. Previous research supports the claim that the ownership structure of an organization can influence the content it publishes (Lacy, …

News Framing: A Comparison Of The New York Times And The People's Daily Coverage Of Sino-U.S. Spy Plane Collision Of April 1, 2001, Xiaoling Zhang

Electronic Theses and Dissertations

On April 21, 2001, the United States and China faced their first major incident of the 21st century when a U.S. spy plane accidentally collided with a Chinese fighter plane. The dialogue that followed between the two countries, as well as the tenor of the incident as reported in the international press, provide some interesting and insightful glimpses into how these major powers handled the incident in the days and weeks that followed. Although the mainstream media in both China and the United States reported the key facts and elements of the incident in a similar fashion, the spin that …