Communication Commons^™

Internet Advertising: Are We Breaking Ground Or Moving Dirt?, Jaime Marshall

Electronic Theses and Dissertations

Seeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica of a popular music website, participants were exposed to the test banners on the site's homepage. Due to the limited number of click-throughs, the relationship between the independent variables and click-through could not be established. However, …

A Content Analysis Of 2004 Presidential Election Headlines Of The Los Angeles Times And The Washington Times, Maureen Mccluskey

Electronic Theses and Dissertations

Previous research suggested Election 2004 involved many issue regimes and wedge issues (Kaplan, 2004; Drum, 2004; Fagan & Dinan, 2004). Preceding research proposed that the American perception of presidential candidates has been somewhat based on the mass media's increasing priming and agenda setting techniques (Scheufele, 2000; Kiousis & McCombs, 2004). Hence the research addressed two questions: Is there a bias for or against either candidate in the headlines of the Los Angeles Times and the Washington Times? If there is bias, which issues tended to produce the most positive, negative and neutral results? All election headlines, from February to November …

Becoming Transcultural: Filling The Cultural And Communication Gap Within The Black American Community, Quanda Le Boldin

Electronic Theses and Dissertations

The purpose of this study is to define transculturalism by exploring the Black experience through collectivism/individualism, Black identity and the ability to be transcultural. The study included 83 male and female Black American, college students, graduate students and college graduates. The participants answered a 4-part survey that measured collectivism/individualism, Black identity, the ability to be transcultural and minority hardships. Results revealed that the Pre-encounter, Immersion, Emersion and Internalization phases of Black identity are predictors of minority hardships. There were also significant results for the Internalization phase of Black identity and the ability to be transcultural. In conclusion, Black Americans that …

Print Media's Treatment Of Corporate-Named Stadiums Vs. Historically-Named Stadiums In Major-League Baseball Game Stories., Donald Ray Armstrong

Electronic Theses and Dissertations

This study examined the use of historical names vs. corporate names of stadiums by newspapers in Major League Baseball game stories. The study includes a sample of stories from seven major league teams from the first season that each team played in a corporate-named stadium after playing the preceding year in a historically-named park. A content analysis of 725 newspaper articles was performed. The hypotheses and exploratory questions tested the frequency of use comparing the corporate name to the historical name and also examined where in the sports section the names were appearing and where the names were being used …

Communication Cues To Action Prompting Central Appalachian Women To Have A Mammogram., Kathryn Bond Mcneill

Electronic Theses and Dissertations

Today, mammography screening is the best method of detection for breast cancer, yet many women have never been screened and underprivileged, minority and rural women have lower screening rates then other populations. The purpose of this study, through individual interviews(N=88), was to understand the cues that women perceive to have received spurring them to participate in mammogram screening. The Health Belief Model guided this research. Media influence, Health Care Practitioner recommendation, social networks, and symptoms were the cues to action explored in this research prompting compliance to mammography screening. All four of these cues were found to influence women in …

Bridging The Gap Between Medical Science And Communication: An Interpretive Analysis Of Messages Portrayed On Endometriosis Websites., Lakesha Nichole Anderson

Electronic Theses and Dissertations

This study examined women's health messages found on ten endometriosis websites. Qualitative research methods were used to investigate messages available via Internet media about causes and treatments of endometriosis, particularly as they relate to the suggestion that hysterectomy and pregnancy are effective treatments. Messages about infertility, physician-patient communication, and accessibility were also examined. Findings indicate that the websites provided similar messages regarding the symptoms, causes, and treatments of endometriosis; results pertaining to infertility were mixed. Little information was available on methods of improving physician-patient communication. Most websites provided additional low-cost information while requiring minimal technological competency or additional software of …

Genre And Persona In Activist Websites, Margaret M.F. Boreman

Electronic Theses and Dissertations

Digital texts present significant challenges to technical communicators in terms of genre and persona. Because of the ubiquity of electronic media, we increasingly embrace digital formats over print-based documents. As a result, technical communicators must now devise the means to cue audiences to the purposes of digital documents in any given discourse community. We can only convey meaning to our Internet audiences through the use of appropriate standards and elements recognizable generic forms and rhetorical cues that we designate as conventions in specific digital discourse. Just as we use file and folder office metaphors for information stored on computers, digital …

The Combined Effects Of Frequency Of Satisfaction And Domain Equity On Relational Satisfaction, Amanda Dawn Coho

Electronic Theses and Dissertations

Romantic relationship research has yet to identify the relationship between conflict, an interpersonal variable, and equity, an intrapersonal variable. The current study represents the first attempt to understand these variables’ contribution, separately and interactionally, on individual partner’s feelings of relationship satisfaction. A total of 106 undergraduate and graduate participants completed questionnaires gauging their frequency of conflict and perceptions of equity across each of five relational domains: Love, Status/Power, Money, Services, and Sex, in addition to reporting general levels of relationship satisfaction. Data were interpreted in three separate relationships: conflict and satisfaction, equity and satisfaction, and the interaction of conflict and …

The Effects Of Psuedo-Altruistic Behavior On The Likelihood Of Reciprocity And Perceptions Of The Source, Reagan Rule

Electronic Theses and Dissertations

The current study examines the roles of expectancy disconfirmation and pseudo-altruistic behaviors as communication strategies to increase receiver compliance, and their effects on perceptions of the source, including credibility and likeability ratings. While adding to the previous research, this investigation examines the effects on compliance when pseudo-altruistic practices are employed in a sales situation. Additionally, subjects’ compliance responses in the treatment groups are analyzed for relationships between compliance and several possible mediators, including participant’s evaluations of the source, and feelings of obligation and guilt. A focus group was held to discuss the face validity of the scenarios. Additionally, a pilot …

Ownership Diversity Within The Media Industry: Trends And Current Conditions, Thomas E. Vizcarrondo

Electronic Theses and Dissertations

This study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure diversity, the HerfindahlHirschman Index (HHI)—a measure of economic diversity widely used by economists …

Visual Framing: A Study In Face-Ism From The Websites For The 108th United States Congress., Beth Johnson Anderson

Electronic Theses and Dissertations

Websites are being used by increasing numbers to target a market with a message unfiltered by the media. This content analysis examined the website front-screens for the members of the 108th United States Congress to determine if the photographic images displayed reinforced the media's stereotypical frame of female politicians. A total of 3,892 photographic images were captured from 540 websites and coded using the face-ism index. Overall, the results supported the face-ism theory. Images of females were cropped lower on their bodies than images of males. The face-ism effect was not supported until the number of people in the photograph …

Depictions Of Ethnicity And Gender On The Front Pages Of College And University Websites., Mackenzie Blair Frazier

Electronic Theses and Dissertations

This study examined how women and men and people of different ethnicity are represented in the photographs found on the front screens of websites of colleges and universities offering four-year degrees and above in the United States. A content analysis analyzed 1,677 images of men and women found on the front pages of 412 colleges and university websites. A six-point Body Index Scale coding instrument was used to determine if emphasis was placed on the face or the body of the human image, determined through an analysis of where the images were cropped.

Frequencies of men and women were moderately …

The Difference Of Body Exposure: Images Of Females And Males In Three Top Teen Magazines., Angie Lovette Blank

Electronic Theses and Dissertations

This study examined differences of how females and males were represented in three top teen magazines. Depiction of female and male bodies in the magazines was explored by the cropping of the photographs. The images were examined to determine if emphasis was placed on the face or the body. The researcher used the Body Index Scale coding instrument. A simple random sample of 1200 images in the three top teen magazines was analyzed.

The study did not show any statistical significance on hypotheses one, which stated that photographic images of females will be cropped lower on the body than images …

Out Of The Spotlight And Into The Shadows: An Examination Of Communication About Adolescent Girls On Music Television., Stacy Nichole Fentress

Electronic Theses and Dissertations

This study examines portrayals of adolescent girls on Music Television (MTV). A content analysis of 26 hours of MTV programming was conducted and analyzed using quantitative and qualitative methods. Analyzed programming was shown August-November 2001. Dates were chosen randomly; times were chosen randomly from the pools of hours in which adolescents usually watch television.

Adolescent girls predominantly appear in the background of MTV programs. Many of them cheer for male celebrities, but only 12% speak. The content analysis reveals that a narrow beauty ideal is promoted on the channel-most girls are thin, White, and wearing revealing clothing. It is argued …

Male Visual Dominance Continues: A Global Study Of Images Of Men And Women In 750 Online Newspapers In 74 Nations., Kelly Blake Price-Rankin

Electronic Theses and Dissertations

This study examined how women were represented globally in online newspapers. Depiction of men and women in online newspapers was investigated via cropping of photographs. The photograph was examined to determine if emphasis was placed on the face or body of the human image.

The researcher used the Body Index Scale coding instrument. A simple random sample of 1,969 published photographs in 750 global online newspapers was examined.

A major finding was that men dominate the front screens on global online newspaper Web sites. The data concluded men were cropped with an emphasis on the head, emphasizing intellect. Women were …

H. L. Loucks And The Dakota Ruralist: Voices Of Reform, Thom Guarnieri

Electronic Theses and Dissertations

From Ch. 1:
It is the purpose of this paper, then, to study the impact that H. L. Loucks may have had on three major issues of South Dakota populism already stated: the populist position in the state, the formation of a third party and fusion with the Democrats. Neither major state historian of the period--George Kingsbury nor Doane Robinson--has been kind in his assessment of Loucks and the state's populists. Kingsbury, according to Yale historian Howard R. Lamar, hinted they were "a combination of cranks and demagogues." Robinson has even admitted insinuating that Loucks was a crook--a mistake he …

A Profile Of Women In Broadcasting In South Dakota, Kathy Mitchell Austad

Electronic Theses and Dissertations

The purpose of this study is to develop a profile of South Dakota's typical women broadcasters. The profile will report how long they have worked in broadcasting, what their age was when they started in the industry, how many stations they have worked for, if their previous job was in broadcasting, if they were living in the present town before they took their current job, how they first heard about the opening for their position, and why they entered the broadcasting profession. The study is also an attempt to find out the attitudes of women in broadcasting toward job performance, …

Aubrey Sherwood Of The De Smet News, Dale Blegen

Electronic Theses and Dissertations

The author has selected two major contributions by Sherwood for the focus of this paper--Sherwood 's roles in developing the Dunn interests and the Wilder interests. In order to put those efforts into perspective, the author will review the history of The News and provide a brief biography of Aubrey Sherwood, emphasizing the kind of editor and businessman he was. This will set the stage for the exploring of the relationship between Sherwood and Harvey Dunn and the years Sherwood spent promoting the works of Dunn. The paper also will record the manner in which Sherwood used The News to …

The Rhetorical Practices Of The Honorable Sigurd Anderson, Paul H. Rohde

Electronic Theses and Dissertations

The purpose of this study was to determine the rhetorical practices of the honorable Sigurd Anderson in his public addresses from 1951 to 1978 and the relationship between his rhetorical training and his rhetorical practices. More specifically, answers to the following questions have been sought: 1) What was Anderson's rhetorical training and preparation? 2) What rhetorical tenets were advocated in Anderson's training? 3) What inventional procedures did Anderson follow in preparing his addresses? 4) What practices did Anderson follow regarding arrangement in his public addresses? 5) What stylistic practices did Anderson follow in his public addresses? 6) How did Anderson …

Communication Between U.S. Army Senior And Junior Officers As A Factor In Separation, Jeffrey H. Wetjen

Electronic Theses and Dissertations

The purpose of this study is to determine the communication relationship between U.S. Army Senior Officers and those Junior Officers who separated from the service voluntarily from 1966 through 1970, as revealed in selected U.S. Army studies.

A Study Of The Attitudes Of University Faculty Academic Advisers Toward The Reserve Officers Training Corps On The Campus Of South Dakota State University, Terry Michael Monrad

Electronic Theses and Dissertations

Purpose of this study is to determine the attitudes of university faculty academic advisers at South Dakota State University toward the Reserve Officers Training Corps (ROTC).

An Examination Of High School Photography Classes Offered As Part Of The Regular Curriculum In Iowa, Nebraska, North Dakota, South Dakota, And Wyoming, Jeff Stingley

Electronic Theses and Dissertations

The purpose of this study was to examine schools within a five-state area that offer photography courses as part of the regular curriculum. Specific areas investigated were photography courses offered, length of classes, number of classroom sessions, name and author of textbooks, class sizes, hours of darkroom use, student laboratory fees, film processing procedures, types of school-owned cameras, photography budgets, teacher qualifications, photography contests, success of programs, equipment and cost to initiate a basic course, use of second -hand equipment, years courses were offered, classroom instruction materials , and class outlines. A two-page questionnaire was mailed to 60 high school …

News Photography By North Plains Daily Newspapers: A Study Of Editors' Attitudes And Management Practices, Thomas Edward Hodges, Jr.

Electronic Theses and Dissertations

The purpose of this study is to examine the attitudes and management practices of daily newspaper editors in North and South Dakota toward news photography with the hope of identifying a relationship between those attitudes and practices and the manner in which those newspapers use news photographs.

The Founding Of The Brookings Register, Neva Whaley

Electronic Theses and Dissertations

Thus in this “History of the Brookings Register,” I am producing an effect. This effect had to have a cause. This cause was the development and success of the paper, which is in turn is the effect of there being some cause for its development. That cause is the town of Brookings. What I have been trying to say is that without the town of Brookings there would have been no Brookings Register. Does it not seem logical then, to take up a brief history of the found and settlement of this town?