Communication Commons^™

Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado

Electronic Theses and Dissertations

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …

Effects Of Instructor Immediacy And Student Need For Cognition On Student Motivation And Perceptions Of Learning, Sabrina Kalish

Electronic Theses and Dissertations

This study built on previous literature linking instructor immediacy, student motivation, and student learning. The purpose of this research was to examine main and interaction effects of instructor immediacy and student trait motivation on student state motivation and cognitive learning. A main effect of instructor nonverbal immediacy on student state motivation and cognitive learning was found to be statistically significant. Further exploratory research did not yield statistical significance for a main effect of trait motivation, as measured by need for cognition, on student state motivation and cognitive learning, nor an interaction effect of immediacy and trait motivation on both state …

The Role Of The Internet As A Tool To Aid In U.S. Adult Consumers' Weight Loss, Jaclyn Kirby

Electronic Theses and Dissertations

This thesis focuses on ways the Internet can positively influence and educate U.S. Americans to become healthier and eventually lose weight. Throughout the past 30 years, the percentage of overweight and obese adults in the U.S. has increased immensely, resulting in a nationwide epidemic (American Association for Public Opinion Research, 2006; Center for Disease Control, 2006; Goodman, 2005; The Obesity Society, 2008). The research question for this thesis is the following: What are the perceptions of U.S. adult consumers regarding the positive influence the Internet has on weight loss? In order to determine the influence of the Internet on U.S. …

Examination Of How Attraction Dimensions Predict Collaborative Mentoring Relationships In College Students., Ashlee Lorraine Poppo

Electronic Theses and Dissertations

Research has identified that one limitation of traditional mentoring occurs when there is a mismatch between the mentor and the protégé in work styles and personalities. Further, most of the literature on mentoring has not examined the informal mentoring that occurs between college students. Recent research has identified this type of peer mentoring as collaborative mentoring. The purpose of this study was to examine the role of interpersonal attraction in the development and success of collaborative mentoring relationships and to further examine which attraction dimension was the best predictor of the success of the relationship. Multiple regression analysis showed task …

Exploring Changes In Nascar-Related Titles In The New York Times And The Johnson City Press., Wesley Michael Ramey

Electronic Theses and Dissertations

NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 …

Faculty Perceptions About Instructional Technology In Eight Community Colleges In The Tennessee Board Of Regents Higher Education System., Nicole Cardwell-Hampton

Electronic Theses and Dissertations

The purpose of this study was to examine faculty members' perception of the status of technology support and services, their attitudes towards the incorporation of technology in general and with specific applications, and the barriers they perceive to technology use. Additionally, the study focused on the association among the predictor variables of faculty members' gender, age, professional status, years of higher education teaching experience, and tenure versus nontenure status with their degree of technology use.

An online survey was designed to collect data to address the research questions in the study. The survey consisted of 44 questions, including areas for …

Adult Texting In Context : Exploring Norms For Mature Users Of Text-Messaging Technologies., Angela M. Barlow

Electronic Theses and Dissertations

An online survey exploring the patterns of adult text-message use was completed by 150 traditional college age young adults ages 18-24 and 171 adults ages 25-68. Because youth traditionally are among the first group to adopt new communication technologies, much research has been conducted among the adolescent and young adult population regarding the prevalence and importance of text-messaging; however, a research deficit exists regarding adult textmessage use. Data gathered from this survey were categorized and analyzed for emergent content regarding the use of text-messaging, what roll texting plays in adult's communication patterns, the sociological impact of text-messaging on survey respondents, …

Tea And Sympathy: The United States And The Sudan Civil War, 1985-2005., Peter William Klein

Electronic Theses and Dissertations

The specters of violence and economic insecurity have haunted the Sudan since its independence in 1956. The United States Congress has held numerous hearings on the Sudan's civil war and U.S. television news outlets have reported on the conflict since 1983. While attempting to engage the Sudan in a viable peace process, the U.S. Congress has been beset by ineffectual Cold War paradigms and an inability to understand the complexities of the Sudan civil war. U.S. television news programs, on the other hand, engaged in a process of oversimplification, using false dichotomies to reduce the conflict into easily digestible pieces. …

Mentoring Dialogues: An Investigation Of The Dialectical Tensions And Management Strategies In Mentoring Relationships, Paul J. Kosempel

Electronic Theses and Dissertations

In the past 30 years, mentoring has gained perhaps the largest recognition of any phenomenon related to career success. Much of the current research that has explored mentoring relationships has been conducted in fields other than communication studies, although better communication is often the recommended solution to improve mentoring. The majority of research has focused on the outcomes of mentoring relationships, rather than the process of mentoring relationships. Mentoring has also not been studied through a relational dialectics perspective. This study explored the communication dynamics within mentoring relationships through a relational dialectics theoretical lens. The study utilized multiple methods including …

Exploring Expression-Based Apprehension In Online And Traditional Sections Of A General Education, Introductory Communication Course., Tabitha Leah Bailey

Electronic Theses and Dissertations

Apprehension negatively impacts student learning. As online and hybrid communication courses continue to be offered it is important to expand and update research regarding the following constructs: communication apprehension, receiver apprehension, writing apprehension, and computer apprehension. This study examines correlations between and among these constructs, differences by gender and course format, and changes between pre- and posttest results. Students enrolled in traditional and online sections of a basic communication course completed pre- and posttests consisting of a demographic survey, the Personal Report of Communication Apprehension, the Receiver Apprehension Test, the Writing Apprehension Test, and the Computer and Web Attitude Scale. …

Creating Destiny: Crafting A Historical Tale Based Upon The Life Of Emmeline B. Wells., Rishi Allen Richardson

Electronic Theses and Dissertations

This study examines the process and procedures employed by storytellers to craft an oral historical narrative. Contemporary storytellers are working toward a transferable methodology and this work is an effort toward that end. Using the various procedures described by nearly 20 storytellers, a single process is assembled. The methodology is then tested, checking for transferability.

The case study used to test the methodology is based on the life of Emmeline B. Wells, the fifth Relief Society President of The Church of Jesus Christ of Latter-Day Saints. Wells was born in Massachusetts and emigrated to the west in 1848. She edited …

Are U.S. And French Cultural Differences Reflected In Advertising Appeals?, Ciprian S. Begu

Electronic Theses and Dissertations

Using 2 of Hofstede's cultural dimensions (power distance and uncertainty avoidance) associated by the research of Albers-Millers and Gelb with some of Pollay's value appeals used in advertising, this study successfully replicated 3 of 8 dependant relationships when analyzing the content of print magazines in U.S. and France. Going beyond the scope of a highly educated audience in which Hofstede's cultural dimensions were developed and retested, we indirectly found that these 2 dimensions of culture are partially salient in non-business, less elitist environments in the form of value appeals such as "dear", "untamed", "magic", and "youth" reinforcing the idea that …

How American Student Journalists At A College Newspaper Consume, Perceive, And Disseminate News And Information About China, Xiaohua Wang

Electronic Theses and Dissertations

With the increase of cooperation between America and China, the average person's perception of the other country could be an important factor that influences the development of the relationship between these countries. This study was designed to explore how Americans student journalists view China and how these student journalists select the news for a campus newspaper that might influence their readers' perceptions of China. Student journalists not only represent American youth but also act as connectors and filters between a huge flow of information outside and students on campus. A convenience census sample of student journalists at a campus newspaper …

Outside The Frame: Towards A Phenomenology Of Texts And Technology, Anthony Crisafi

Electronic Theses and Dissertations

The subject of my dissertation is how phenomenology can be used as a tool for understanding the intersection between texts and technology. What I am suggesting here is that, specifically in connection with the focus of our program in Texts and Technology, there are very significant questions concerning how digital communications technology extends our humanity, and more importantly what kind of epistemological and ontological questions are raised because of this. There needs to be a coherent theory for Texts and Technology that will help us to understand this shift, and I feel that this should be the main focus for …

Misconceptions About Silence And Passivity: How American Students Perceive Asian International Students' Use Of Passivity Within The Classroom, Audra Nuru

Electronic Theses and Dissertations

Asian international students (AIS) are becoming increasingly more populous in American universities each year. While AIS are enrolled in the same required classes as American students, it has been observed that frequent interaction between AIS and American students is rather uncommon. Due to obvious social hesitation between the two groups of students during classroom discussion, the study presented was initiated in order to unveil possible reasons for this social integration dilemma. Social Attractiveness, Perceived Homophily and Attributional Confidence scales were selected in order to determine possible factors contributing to this dilemma. In order to pursue explanations for the dormant socialization …

Study Of Symbolic Expressions In Peking Opera'scostumes And Lyrics, Yiman Li

Electronic Theses and Dissertations

This thesis represents an analysis of symbolic expressions used to convey traditional Chinese cultural values in marital relations as expressed through costumes and lyrics in Peking Opera plays and performances. Two symbols, dragon and phoenix, were selected from the costume collection. Four symbols--bird, tiger, wild goose, and dragon--were selected from compilations of lyrics. These symbols were selected because they expressed Chinese core cultural values, an imperial ideology based on Confucian thoughts, which were practiced rigidly during Qing Dynasty (1644-1911). Modeling Theory is applied to argue that dragon and phoenix as visual symbols convey ideas about characters' background, marital relationship, social …

Attachment Style's Impact On The Perception Of Self-Verifying And Self-Enhancing Comforting Messages, Krista Shellabarger

Electronic Theses and Dissertations

This study investigates the connection between one's adult attachment style and one's evaluation of verifying or enhancing comforting messages. Drawing from research by Swann (2005) and Katz and Joiner (2002), the hypothesis predicted that an individual would prefer verifying messages over enhancing messages regardless of attachment style. A research question was also posed: Will an individual's adult attachment style moderate the degree to which a person perceives the communication of verifying or enhancing messages as helpful or effective? In an effort to find these answers, a questionnaire was completed by 251 individuals. Results indicate a preference for verifying messages among …

Crossing The Line In Cross-Sex Friendships: Effects Of Past Sexual Contact And Dating Status On Relational Maintenance, Melissa Emmett

Electronic Theses and Dissertations

Given that male-female friendships lack institutional guidelines or scripts to guide everyday interactions, sustaining these relationships can be complicated. Although researchers have recently begun to study relational maintenance patterns in cross-sex friendships, no study has yet to investigate sex's and dating status's direct influences on friendship maintenance. This investigation seeks to add to the field's academic understanding of these personal relationships. Specifically, the researcher sought to uncover the associations between 10 friendship maintenance behaviors, past sexual contact, valence of past sexual contact, and cross-sex friends' dating statuses. Quantitative data were collected from 277 participants at a large Southeastern university using …

A Genre Of Collective Intelligence: Blogs As Intertextual, Reciprocal, And Pedagogical, Rachel Gramer

Electronic Theses and Dissertations

This thesis investigates the rhetorical features of blogs that lend them dialogic strength as an online genre through the lens of Mikhail Bakhtin's theories of speech genres, utterances, and dialogism. As a relatively new online genre, blogs stem from previous genres (in print and online as well as verbal), but their emergence as a popular form of expression in our current culture demands attention to how blogs also offer us different rhetorical opportunities to meet our changing social exigencies as online subjects in the 21st century. This thesis was inspired by questions about how blogs redefine the rhetorical situation to …

Memories And Milestones: The Brighton Seminole Tribe Of Florida And The Digitization Of Culture, April Van Camps

Electronic Theses and Dissertations

This dissertation project discusses individual photographs of the Brighton Seminole Tribe of Florida from the early 1900s to the current period, each organized by way of their institutional significance, not their place in chronological history. Following Jean Mohr and John Berger's model in Another Way of Telling, I create a narrative for the pictures with a discussion of historical information, current data from interviews, Tribal members' stories, and my own personal story as it is tethered to the tribe. The research addresses the following questions: Can photography offer a technological means to communicate culture in a vital, organic way? Can …

How Stigma Affects Information Sharing By Gay Men And Glbt Communities, Kathryn Shephard

Electronic Theses and Dissertations

This study examined how stigma and dialectical tensions affect information sharing by gay men. One specific area that was investigated is the use of interpersonal boundary spanning techniques in managing information related to being gay. The research used a qualitative, interpretive method to gather and analyze data from eleven in-depth interviews. An interview schedule was developed based on the critical incident technique in order to focus the interviews on specific events and direct observation. The questions in the interview covered individuals experiences with sharing their sexual orientation with someone else for the first time, times when they have specifically chosen …

Brothers & Sisters: A New Impetus For Social Construction And Its Impact On Traditional Cultivation Analysis, Scott Elmore

Electronic Theses and Dissertations

Scholars recognize television's ability to influence culture. According to Gerbner, television creates socially constructed realities through the cultivation of its viewers. Television is designed to satisfy the diverse needs of large audiences. The mainstream messages conveyed via television have power to alter perceptions and change culture. Gerbner's theory was constructed from the analysis of crime dramas with single plot lines. Using the ABC television program Brothers & Sisters, this thesis explores the theoretical implications dramas with multiple plot lines have on traditional notions of cultivation theory. Through a content analysis and focus groups, evidence was acquired to suggest that cultivation …

Let's Give Them Something To Talk About: Exploring Racism And Racial Tensions As Potential Face Threats In Black And White Interracial Relationships, Gina Castle

Electronic Theses and Dissertations

This study examined how racism and racial tensions potentially threatened the face needs of Black and White interracial couples. Specifically, this study investigated the benefit of family approval of one's interracial relationship. Couples use of corrective face work in response to prejudice was also examined. This research used a qualitative, interpretive method to gather and analyze data from 14 personal interviews. The interview schedule enabled interviewees to use storytelling to share their experience of being in a Black and White interracial relationship. Interviewees were asked questions surrounding their experience as the partner in an interracial relationship. Couples shared how they …

Sixth-, Seventh-, And Eighth-Grade Students' Experiences With The Internet And Their Internet Safety Knowledge., Tonya Berrier

Electronic Theses and Dissertations

According to a 2002 National Center for Education Statistics report, 98% of schools in 2001 were connected to the Internet and 63% of public classrooms had Internet connections. According to a 2003 United States Census Bureau report, 68.3% of homes with children subscribed to the Internet. These statistics reveal the scope of access children have to the Internet. This study focused on the children's voice by investigating the children's report of their online activities and their awareness of cyber security, ethics, and safety issues. The purpose of this study was to gain insight into the specific reported online activities and …

From Teacher To Teller: How Applied Storytelling Informs Autobiographical Instruction., Peggy Rosann Kent

Electronic Theses and Dissertations

This thesis uses autobiographical inquiry to "re-member" how I came to understand that applied storytelling was a valid teaching tool in facilitating autobiographical expression in mature learners. It is an examination of how story sharing and story listening can transform a continuing education classroom into a learning community. Applied storytelling can help elders reframe their negative mental models about the value of their stories, memory, and mythology and create opportunities for positive story sharing experiences. I selected highlights of my journey that best represented my experience and use of applied storytelling techniques. Each chapter includes an exercise and reflection as …

The Status Of Public Relations In Russia., Inga Lvovna Ragozina

Electronic Theses and Dissertations

This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how public relations has contributed to the political and economic transformation in Russia; and how the former communist propaganda has affected contemporary public relations.

Telephone interviews were conducted with 10 Russian public relations practitioners. The findings revealed that the 4 models of public relations are practiced in Russia; communist propaganda affected contemporary public relations; and, the field …

Current Public Relations Status In China., Fang Meng

Electronic Theses and Dissertations

This study is to explore the status of public relations in China. It examines if J. Grunig and Hunt's (1994) four models of public relations-press agentry, public information, two-way asymmetrical, and two-way symmetrical-are practiced by Chinese public relations practitioners and if there are additional patterns of practicing public relations in China. It is a qualitative study. Long interviews with 10 participants were conducted to learn about the phenomenon of public relations in China. The interviews were based on one-to-one chat via the Microsoft Messenger software online. The data were collected using open-end questions that allowed the participants to provide in-depth …

Cinema, Race, And Justice: A Qualitative Analysis Of Selected Themes., Katherine Clay Thompson

Electronic Theses and Dissertations

The purpose of this study was to examine 7 different crime and justice films and provide a content analysis incorporating restorative justice and peacemaking perspectives. The 7 films examined in this study included 12 Angry Men, A Family Thing, American History X, American Me, Crash, Shawshank Redemption, and Traffic. The researcher examined the films and used content analysis to examine the behaviors and actions of the characters. The films were examined using 5 different analytical themes: "embracing change", "second chances", "hope", "connectedness", and "becoming more human". The current study found the 7 films …

A Study Of How Four Black Newspapers Covered The U.S. Masters Tournament 1994 Through 2001., Mark James Sharman

Electronic Theses and Dissertations

The intent of this thesis is to discuss the manner in which four black newspapers covered the U.S. Masters Tournament, hosted annually at the Augusta National Golf Club, Georgia, from 1994 through 2001. The four black newspapers include two from the North, the New Pittsburgh Courier and the Chicago Defender, and two from the South, the Atlanta Voice and the Birmingham Times. It is my contention that U.S. Masters coverage in the aforementioned black papers is dependent upon the presence of Tiger Woods. Without Woods' participation at the Masters, coverage of the event would be diminished in the …

Employee Use Of The Internet And Acceptable Use Policies In The Academic Workplace: Controlling Abuse While Creating Culture., B.J. King

Electronic Theses and Dissertations

The use of the Internet has grown substantially, especially since the late 1990s. Businesses are relying increasingly on the Internet and intranet as tools to promote productivity. Use of the Internet has several implications for institutions of higher education. Some of the issues institutions are faced with include legal liability for defamatory postings and sexually explicit materials, monitoring versus privacy, motivations to abuse Internet privileges, and use of the Internet to create a corporate culture. Institutions of higher education need to consider how the Internet is being used and how it should be used when acceptable use policies are being …