Communication Commons^™

Real Time Event Detection In Twitter, Xun Wang, Feida Zhu, Jing Jiang, Sujian Li

Research Collection School Of Computing and Information Systems

Event detection has been an important task for a long time. When it comes to Twitter, new problems are presented. Twitter data is a huge temporal data flow with much noise and various kinds of topics. Traditional sophisticated methods with a high computational complexity aren’t designed to handle such data flow efficiently. In this paper, we propose a mixture Gaussian model for bursty word extraction in Twitter and then employ a novel time-dependent HDP model for new topic detection. Our model can grasp new events, the location and the time an event becomes bursty promptly and accurately. Experiments show the …

A Latent Variable Model For Viewpoint Discovery From Threaded Forum Posts, Minghui Qiu, Jing Jiang

Research Collection School Of Computing and Information Systems

Threaded discussion forums provide an important social media platform. Its rich user generated content has served as an important source of public feedback. To automatically discover the viewpoints or stances on hot issues from forum threads is an important and useful task. In this paper, we propose a novel latent variable model for viewpoint discovery from threaded forum posts. Our model is a principled generative latent variable model which captures three important factors: viewpoint specific topic preference, user identity and user interactions. Evaluation results show that our model clearly outperforms a number of baseline models in terms of both clustering …

From Scrapbook To Facebook: A History Of Personal Media Assemblage And Archives, Katie Day Good

University Faculty Publications and Creative Works

This study surveys recent research on print-era scrapbooks and contemporary social media to highlight commonalities between the two formats, both in terms of the practices they have historically promoted for users, and the methodological challenges they produce for researchers. It argues that scrapbooks and social media can be conceptualized as sites of personal media assemblage and personal media archives, a designation that highlights the simultaneously social and archival dimensions of each form. After discussing these formal similarities, the author identifies three shared functions: (1) documenting friendship, (2) navigating new media abundance, and (3) communicating taste and building cultural capital. By …

The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce

Undergraduate Theses and Capstone Projects

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.

Social Media And Medical Students: What Are They Thinking?, Alexandra Gomes, Gisela Butera, Terry Kind, Katherine C. Chretien

Himmelfarb Library Faculty Posters and Presentations

This poster provides a review of interim results from a qualitative study on first year medical students' attitudes and perceptions of their definition of medical professionalism in social media. Included in the study is an evaluation of changes in perspective since becoming a medical student and after participating in an E-Professionalism and Social Media instructional session.

Activism, Deliberation, And Networked Public Screens: Rhetorical Scenes From The Occupy Moment In Lincoln, Nebraska (Part 1 & 2), Joshua P. Ewalt, Jessy J. Ohl, Damien S. Pfister

Department of Communication Studies: Faculty Publications

Part 1 of this manuscript is a dramatization of five rhetorical scenes that take the Occupy phenomenon as a moment to explore features of contemporary social protest and change. Drawing on rhetorical field notes collected over the first two weeks of Occupy Lincoln in Nebraska, we identify how historical tensions between activism and deliberation were both complicated and reasserted as the Occupy moment became a movement. The rhetorical scenes partially replicate actual conversations, though they are remediated through three composite figures: Anda, a longtime social activist; John, an advocate of democratic deliberation; and Dajuan, an undergraduate organizer of the local …

Content Analysis: U.S. Newspaper And Social Media Portrayal Of President Obama In Association With The Killing Of Osama Bin Laden During The 2012 Presidential Election Year, Whitney Y. Thomas

Undergraduate Honors Theses

In a broad sense, public relations is the communication between an organization and its audience. Public relations helps create and maintain a relationship between the two. When an organization experiences a success or failure public relations is put into place to help rally public support.

The intent of this thesis aims to determine the tone of President Obama in U.S. newspapers and social media in association with the capturing and killing of terrorist Osama bin Laden.

This thesis examines a variety of U.S. newspapers by region and social media. Newspaper articles related to the topic were retrieved from six regional …

The Genre Of The Meme, Thomas Monson

Colloquy Undergraduate Research Journal

The development and proliferation of the Internet has led to numerous discoveries in the study of media and communication. Such a recent development in online communication is the rise of the online meme. The traditional meaning of meme has been transformed and has developed a new meaning within the sphere of online communication. The meme as defined by its new meaning has recurred in myriads, which have provided enough reason and data to develop a rhetorical genre for the subject. The first half of this study—the background—will begin with an orientation to the meme, an explanation of generic criticism, and …

How Sports Franchises Communicate Via Social Media, Christopher Jones

HIM 1990-2015

The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.

Personalized News Recommender Using Twitter, Satya Srinivasa Nirmal Jonnalagedda

Graduate Theses and Dissertations

Online news reading has become a widely popular way to read news articles from news sources around the globe. With the enormous amount of news articles available, users are easily swamped by information of little interest to them. News recommender systems are one approach to help users find interesting articles to read. News recommender systems present the articles to individual users based on their interests rather than presenting articles in order of their occurrence. In this thesis, we present our research on developing personalized news recommendation system with the help of a popular micro-blogging service "Twitter". The news articles are …

Your Love Is Public Now: Questioning The Use Of Personal Information In Authentication, Payas Gupta, Swapna Gottipati, Jing Jiang, Debin Gao

Research Collection School Of Computing and Information Systems

Most social networking platforms protect user's private information by limiting access to it to a small group of members, typically friends of the user, while allowing (virtually) everyone's access to the user's public data. In this paper, we exploit public data available on Facebook to infer users' undisclosed interests on their profile pages. In particular, we infer their undisclosed interests from the public data fetched using Graph APIs provided by Facebook. We demonstrate that simply liking a Facebook page does not corroborate that the user is interested in the page. Instead, we perform sentiment-oriented mining on various attributes of a …

Impact Of Multimedia In Sina Weibo: Popularity And Life Span, Xun Zhao, Feida Zhu, Weining Qian, Aoying Zhou

Research Collection School Of Computing and Information Systems

Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This work provides statistical analysis on how multimedia contents are produced, consumed, and propagated in Sina Weibo. Based on 230 million tweets and 1.8 million user profiles in Sina Weibo, we study the impact of multimedia contents on the popularity of both users and tweets as well as tweet life span. Our preliminary study shows that multimedia tweets dominant pure text ones in Sina Weibo. Multimedia …

Unified Entity Search In Social Media Community, Ting Yao, Yuan Liu, Chong-Wah Ngo, Tao Mei

Research Collection School Of Computing and Information Systems

The search for entities is the most common search behavior on the Web, especially in social media communities where entities (such as images, videos, people, locations, and tags) are highly heterogeneous and correlated. While previous research usually deals with these social media entities separately, we are investigating in this paper a unified, multilevel, and correlative entity graph to represent the unstructured social media data, through which various applications (e.g., friend suggestion, personalized image search, image tagging, etc.) can be realized more effectively in one single framework. We regard the social media objects equally as “entities” and all of these applications …

Fragmented Social Media: A Look Into Selective Exposure To Political News, Jisun An, Daniele Quercia, Jon Crowcroft

Research Collection School Of Computing and Information Systems

The hypothesis of selective exposure assumes that people crave like-minded information and eschew information that conflicts with their beliefs, and that has negative consequences on political life. Yet, despite decades of research, this hypothesis remains theoretically promising but empirically difficult to test. We look into news articles shared on Facebook and examine whether selective exposure exists or not in social media. We find a concrete evidence for a tendency that users predominantly share like-minded news articles and avoid conflicting ones, and partisans are more likely to do that. Building tools to counter partisanship on social media would require the ability …

Retweeting: An Act Of Viral Users, Susceptible Users, Or Viral Topics?, Tuan-Anh Hoang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

When a user retweets, there are three behavioral factors that cause the actions. They are the topic virality, user virality and user susceptibility. Topic virality captures the degree to which a topic attracts retweets by users. For each topic, user virality and susceptibility refer to the likelihood that a user attracts retweets and performs retweeting respectively. To model a set of observed retweet data as a result of these three topic specific factors, we first represent the retweets as a three-dimensional tensor of the tweet authors, their followers, and the tweets themselves. We then propose the V 2S model, a …

"Why Can't We Be Friends?:" Does The Quality Of Romantic Relationships Influence Facebook Friendships With Former Romantic Partners, Dylan Medeiros

Graduate Theses and Dissertations

This research attempted to identify relational characteristics of unmarried, romantic partners that ultimately distinguish between former partners who remained Facebook friends versus those who did not. Survey results (N=323) revealed no significant differences between former partners who remained Facebook friends versus those who did not remain Facebook friends based on quantity of relational investments, preference for de-escalatory disengagement strategy, and relational satisfaction.

Consumption And Dependency Of Social Network Sites As A News Medium: A Comparison Between College Students And General Population, Louisa Ha, Kisung Yoon, Xiaoqun Zhang

School of Media and Communication Faculty Publications

This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various traditional and new media. Specifically, it examines the difference in degree of dependency on SNS between the young generation and the general population as a new form of news medium based on the media system dependency (MSD) and the microeconomic consumption (MEC) theories. The research results reveal that SNS, along with other online media, such as online audio/video news, are the preferred news sources for young people and they are more likely to be interested in soft news than hard news. SNS has become online users’ …

Unauthorized Televised Debate Footage In Political Campaign Advertising: Fair Use And The Dmca, Susan Park

Management Faculty Publications and Presentations

No abstract provided.

Social Media Marketing: How Social Media Has Impacted The Gender Differences That Exist Amongst Sports Fans, And Its Effect Of Marketers, Timothy French

Professional Projects

This professional research study accessed the current relationship between season ticket holders of Marquette University men’s college basketball team and usage of social media. A survey was created based on a modification of the Sport Spectator Identification Scale (or SSIS) as well as the Sport Fandom Questionnaire (or SFQ), and included specific questions related to the individual’s demographics, social media usage, and experience attending collegiate basketball games. Despite the fact that females are continuing to have an increasing presence in the vast world of sports, marketers and organizations continue to place a strong focus on the needs, interests, and desires …

Social Media And The Transformation Of The Humanitarian Narrative: A Comparative Analysis Of Humanitarian Discourse In Libya 2011 And Bosnia 1994, Ellen Noble

Political Science Honors Projects

Within humanitarian discourse, there is a prevailing narrative: the powerful liberal heroes are saving the helpless, weak victims. However, the beginning of the 21^st century marks the expansion of the digital revolution throughout lesser-developed states. Growing access to the Internet has enabled aid recipients to communicate with the outside world, giving them an unprecedented opportunity to reshape discourses surrounding humanitarianism. Through a comparative discourse analysis of Libyan Tweets, 1994 newspaper reports on Bosnia, and 2011 newspaper reports on Libya, this paper analyzes whether aid recipient discourse can resist the dominant humanitarian narrative and if that resistance can influence dominant …

Dynamic Label Propagation In Social Networks, Juan Du, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Label propagation has been studied for many years, starting from a set of nodes with labels and then propagating to those without labels. In social networks, building complete user profiles like interests and affiliations contributes to the systems like link prediction, personalized feeding, etc. Since the labels for each user are mostly not filled, we often employ some people to label these users. And therefore, the cost of human labeling is high if the data set is large. To reduce the expense, we need to select the optimal data set for labeling, which produces the best propagation result. In this …

Finding The Optimal Social Trust Path For The Selection Of Trustworthy Service Providers In Complex Social Networks, Guanfeng Liu, Yan Wang, Mehmet A. Orgun, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Online social networks have provided the infrastructure for a number of emerging applications in recent years, e.g., for the recommendation of service providers or the recommendation of files as services. In these applications, trust is one of the most important factors in decision making by a service consumer, requiring the evaluation of the trustworthiness of a service provider along the social trust paths from a service consumer to the service provider. However, there are usually many social trust paths between two participants who are unknown to one another. In addition, some social information, such as social relationships between participants and …

Breaking Through The Noise, Singapore Management University

Perspectives@SMU

Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?

Structures Of Broken Ties: Exploring Unfollow Behavior On Twitter, Bo Xu, Yun Huang, Haewoon Kwak

Research Collection School Of Computing and Information Systems

This study investigates unfollow behavior in Twitter, i.e. people removing others from their Twitter following lists. Considering the interdependency and dynamics of unfollow decisions, we use actor-oriented modeling (SIENA) to examine the impacts of reciprocity, status, embeddedness, homophily, and informativeness on tie dissolution. Focusing on ordinary users in tightly-knitted user groups, the results show that relational properties play key roles in the emergence of unfollow behavior: mutual following relations and common followees reduce the likelihood of unfollowing. And unfollow tends to be reciprocal: when a user is unfollowed by someone, he or she will unfollow back. However, there is no …

K-Pop Live: Social Networking & Language Learning Platform, Thomas Chua, Chin Leng Ong, Kian Ming Png, Aloysius Lau, Houston Toh, Feida Zhu, Kyong Jin Shim, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

K-Pop live is a social networking and language learning platform developed by an undergraduate student team from Singapore Management University. K-Pop live aims to combine social media together with gamification to promote Korean culture. It consolidates all relevant Tweets from Twitter as well as videos from YouTube. The platform allows the user to connect with his friends who share similar interests in terms of K-pop artists and music.

Understanding The Wired Workplace: The Effects Of Job Characteristics On Employees' Personal Online Communication At Work, Guowei Jian

Communication Faculty Publications

As organizations increasingly embrace Internet technologies in daily work activities, an unintended consequence is the growing personal Internet use by employees. This study examines the association between job characteristics and a particular form of personal Internet use at work, personal online communication (POC). The study analyzes data of the 2008 Networked Workers Survey sponsored by the Pew Internet & American Life Project. The results demonstrate that job characteristics explain a large, significant portion of the variance of POC at work. The findings suggest that for jobs with high knowledge intensity, managing POC could be approached from a work–life balance perspective. …

Islamic Presentation On Social Media Communication, Adnan Osama Shareefi

Student Theses and Dissertations

The evolution of social networking sites and their integration with many modern-life aspects has urged religious people and parties as well to develop ways and tools to reach and communicate with others. Precisely, people who follow the religion of Islam have also used social networking sites to communicate religiously and to promote their religion and culture. This research has surveyed people who practice Islam to determine their usage of social networking sites to express their religious beliefs. This study attempts to answer three research questions and examine a hypothesis. Findings suggest that Muslims obtain religious communication on social media frequently …

Self-Disclosure And Self-Efficacy In Online Dating, Andrew Christopher España

Dissertations and Theses

This study explores online dating by studying the relationship between self-disclosure and self-efficacy in an online dating environment. This research study examines the way self-disclosure, self-efficacy, self-esteem, and gender interrelate in an online dating environment. This study includes, but is not limited to, discussion of the type of correlation between self-efficacy and self-esteem, the relationship between self-disclosure and self-efficacy, and the differences between men's and women's self-disclosure in an online dating environment. From conducting this study, the researcher was able to determine that there is a statistically significant relationship between gender and how it relates to self-disclosure and self-efficacy. With …

The Baptist Church In Warren: Marketing Plan To Increase Public Awareness, Arnold Robinson

Marketing and Communications

Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website. See the “YouTube Nonprofit Program” section to the right for more information about this option.

Living In Digital Asia: Better, Faster, Stronger?, Singapore Management University

Perspectives@SMU

The rate at which Asia is embracing technology is simply "amazing", according to Olivier Muehlstein, principal consultant at the Boston Consulting Group. “It's astounding how digitally engaged and active people are in this part of the world. Southeast Asia is extremely connected; it's an anomaly,” he said, and cautioned that an important consequence from all of these changes, is that privacy does not exist anymore.