Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

2017

Discipline
Institution
Keyword
Publication
Publication Type
File Type

Articles 19201 - 19230 of 21436

Full-Text Articles in Social and Behavioral Sciences

Jrsm 7050: Mass Communications Theory (Syllabus), Melissa Janoske Jan 2017

Jrsm 7050: Mass Communications Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7050: Mass Communications Theory (Syllabus), Melissa Janoske Jan 2017

Jrsm 7050: Mass Communications Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7100: Entrepreneurial Media (Syllabus), Roxane Coche Jan 2017

Jrsm 7100: Entrepreneurial Media (Syllabus), Roxane Coche

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Jrsm 7100: Entrepreneurial Media (Syllabus), Roxane Coche Jan 2017

Jrsm 7100: Entrepreneurial Media (Syllabus), Roxane Coche

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Jrsm 7330: Advanced Social Media & Community Engagement (Syllabus), Stephanie Madden Jan 2017

Jrsm 7330: Advanced Social Media & Community Engagement (Syllabus), Stephanie Madden

Journalism and Strategic Media Syllabi Archive

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms, including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.


Jrsm 7330: Advanced Social Media & Community Engagement (Syllabus), Stephanie Madden Jan 2017

Jrsm 7330: Advanced Social Media & Community Engagement (Syllabus), Stephanie Madden

Journalism and Strategic Media Syllabi Archive

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms, including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.


Jrsm 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught Jan 2017

Jrsm 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught Jan 2017

Jrsm 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 7990: Media Portfolio (Syllabus), Matthew J. Haught Jan 2017

Jrsm 7990: Media Portfolio (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation.


Jrsm 7990: Media Portfolio (Syllabus), Matthew J. Haught Jan 2017

Jrsm 7990: Media Portfolio (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation.


Pbrl 3400: Survey Of Public Relations (Syllabus), Stephanie Madden Jan 2017

Pbrl 3400: Survey Of Public Relations (Syllabus), Stephanie Madden

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3400: Survey Of Public Relations (Syllabus), Tori M. Cliff Jan 2017

Pbrl 3400: Survey Of Public Relations (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3400: Survey Of Public Relations (Syllabus), Melissa Janoske Jan 2017

Pbrl 3400: Survey Of Public Relations (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3421: Public Relations Writing (Syllabus), Melissa Janoske Jan 2017

Pbrl 3421: Public Relations Writing (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media.


Pbrl 3421: Public Relations Writing (Syllabus), Tori M. Cliff Jan 2017

Pbrl 3421: Public Relations Writing (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media.


Pbrl 3421: Public Relations Writing (Syllabus), Kim Marks Jan 2017

Pbrl 3421: Public Relations Writing (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media.


Pbrl 3409: Public Relations Case Studies (Syllabus), Kim Marks Jan 2017

Pbrl 3409: Public Relations Case Studies (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.


Pbrl 4440: Public Relations Campaigns (Syllabus), Kim Marks Jan 2017

Pbrl 4440: Public Relations Campaigns (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Pbrl 4410: Public Relations Research (Syllabus), Tori M. Cliff Jan 2017

Pbrl 4410: Public Relations Research (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Pbrl 4431: Music Promotion And Public Relations (Syllabus), Elizabeth Cawein Jan 2017

Pbrl 4431: Music Promotion And Public Relations (Syllabus), Elizabeth Cawein

Journalism and Strategic Media Syllabi Archive

Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, media relations and pitching, social media marketing and guerrilla marketing techniques.


Pbrl 4410: Public Relations Research (Syllabus), Stephanie Madden Jan 2017

Pbrl 4410: Public Relations Research (Syllabus), Stephanie Madden

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Jour 1700: Survey Of Media (Syllabus), Candy Justice Jan 2017

Jour 1700: Survey Of Media (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Media (Syllabus), Candy Justice Jan 2017

Jour 1700: Survey Of Media (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Media (Syllabus), Tori Cliff Jan 2017

Jour 1700: Survey Of Media (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Media (Syllabus), Pamela Denney Jan 2017

Jour 1700: Survey Of Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1750: Precision Language (Syllabus), Joe Hayden Jan 2017

Jour 1750: Precision Language (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.


Jour 1750: Precision Language (Syllabus), Megan E. Mallicoat Jan 2017

Jour 1750: Precision Language (Syllabus), Megan E. Mallicoat

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.


Jour 2121: Media Writing (Syllabus), Joe Hayden Jan 2017

Jour 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Candy Justice Jan 2017

Jour 2121: Media Writing (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Thomas J. Hrach Jan 2017

Jour 2121: Media Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.