Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

2017

Discipline
Institution
Keyword
Publication
Publication Type
File Type

Articles 19141 - 19170 of 21436

Full-Text Articles in Social and Behavioral Sciences

Jour 7418: Integrated Strategic Management (Syllabus), Sandra H. Utt Jan 2017

Jour 7418: Integrated Strategic Management (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: A discussion of the place of public relations and advertising in organizational management decision making, the need for long-term strategic thinking, and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.


Jour 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught Jan 2017

Jour 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jrsm 1750: Precision Language (Syllabus), Megan E. Mallicoat Jan 2017

Jrsm 1750: Precision Language (Syllabus), Megan E. Mallicoat

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.


Jour 7418: Integrated Strategic Management (Syllabus), Sandra H. Utt Jan 2017

Jour 7418: Integrated Strategic Management (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: A discussion of the place of public relations and advertising in organizational management decision making, the need for long-term strategic thinking, and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.


Jour 4930: Media Internship (Syllabus), Matthew J. Haught Jan 2017

Jour 4930: Media Internship (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Advr 3300: Survey Of Advertising (Syllabus), Andrea Wiley Jan 2017

Advr 3300: Survey Of Advertising (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.


Jrsm 1700: Survey Of Media (Syllabus), Pamela Denney Jan 2017

Jrsm 1700: Survey Of Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Advr 3300: Survey Of Advertising (Syllabus), Joel Nichols Jan 2017

Advr 3300: Survey Of Advertising (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.


Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang Jan 2017

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.


Jour 3120: Reporting (Syllabus), Casey Hilder Jan 2017

Jour 3120: Reporting (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd Jan 2017

Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang Jan 2017

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Advr 4327: Media Planning (Syllabus), Sandra H. Utt Jan 2017

Advr 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Jour 3120: Reporting (Syllabus), Joe Hayden Jan 2017

Jour 3120: Reporting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2017

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3130: Feature Writing (Syllabus), Candy Justice Jan 2017

Jour 3130: Feature Writing (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 4180: Public Issues Writing/Reporting (Syllabus), Robert Byrd Jan 2017

Jour 4180: Public Issues Writing/Reporting (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis placed on deadline writing and critiquing of political and public policy news. Encourages familiarity with the methods and insights of political and social science and develops confidence to use those methods and insights in reporting. Encourages use of social media to cover and explain campaigns and policy.


Jour 3526: Multimedia Storytelling (Syllabus), Michael Robinson Jan 2017

Jour 3526: Multimedia Storytelling (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2017

Jour 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4102: Entrepreneurial Media (Syllabus), Roxane Coche Jan 2017

Jour 4102: Entrepreneurial Media (Syllabus), Roxane Coche

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Jour 4160: Food Writing/Reporting (Syllabus), Pamela Denney Jan 2017

Jour 4160: Food Writing/Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Addresses the specialized niche of food writing by producing stories and reviews, both long and short form, and developing new media content for print and online publications.


Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche Jan 2017

Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 4639: Television News Producing (Syllabus), Joe Hayden Jan 2017

Jour 4639: Television News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jrsm 1700: Survey Of Media (Syllabus), Candy Justice Jan 2017

Jrsm 1700: Survey Of Media (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 4140: Publication Design (Syllabus), Matthew J. Haught Jan 2017

Jour 4140: Publication Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.


Jrsm 1700: Survey Of Media (Syllabus), Otis L. Sanford Jan 2017

Jrsm 1700: Survey Of Media (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Survey Of Media (Syllabus), Tori Cliff Jan 2017

Jrsm 1700: Survey Of Media (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Survey Of Media (Syllabus), Otis L. Sanford Jan 2017

Jrsm 1700: Survey Of Media (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1750: Precision Language (Syllabus), Matthew J. Haught Jan 2017

Jrsm 1750: Precision Language (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.


Jrsm 1750: Precision Language (Syllabus), Matthew J. Haught Jan 2017

Jrsm 1750: Precision Language (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.