Social and Behavioral Sciences Commons^™

You Should Know Jack: A Qualitative Study Of The Jack Lalanne Show (1951-~1965), Robert Cochrane

UNLV Theses, Dissertations, Professional Papers, and Capstones

Jack LaLanne hosted the first and longest running fitness program in United States broadcast history from 1951 through 1985. Since LaLanne's rise as a broadcasting celebrity, the health and fitness industry has grown from a small, somewhat-maligned field into a multi-billion dollar per year economy of its own. As LaLanne reached iconic status through his show, his name became synonymous with good health and nutrition, but the messages of his show went far beyond simple exercises. He used religious, patriotic, and biomedical messages to get his points across. In addition, he was a showman who sang to his audience, used …

American Propaganda, Popular Media, And The Fall Of Jacobo Arbenz, Zachary Carl Fisher

UNLV Theses, Dissertations, Professional Papers, and Capstones

In June 1954, President Jacobo Arbenz Guzman of Guatemala resigned in the face of a coup led by Colonel Carlos Castillo Armas. While the United States publicly denied involvement, the coup was in fact the culmination of a plan called PBSUCCESS (CIA codeword), led by the Central Intelligence Agency (CIA). Although PBSUCCESS lived up to its namesake, it was aided (both intentionally and unintentionally) by various U.S. media outlets. For the duration of Arbenz Guzman's regime, he and his country had been the subject of U.S. suspicions of undue Communist and Soviet influence. A general anti-Communist attitude permeated virtually all …

Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff

UNLV Theses, Dissertations, Professional Papers, and Capstones

New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition. Presently, the paper-based medium has enjoyed massive success by catering to readers' individual interests in special interest publications called niche magazines. However, the future of print magazines is unclear as recent technological innovations in digital publishing become the latest contender against print media. Analyzing the possible effects of the new digital medium upon the incumbent print magazine may help publishers prepare to face their …

New Deal Cowboy: Gene Autry And Public Diplomacy, Michael Dean Duchemin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation explains how Gene Autry used his mastery of multiplatform entertainment and the techniques of transmedia storytelling to make the policies of Franklin Delano Roosevelt (FDR), the 32nd President of the United States, more attractive to the American public. Making a case for cultural significance, the work shows how Autry developed a singing cowboy persona to exploit the western genre as his modus operandi, because it appealed to rural, small town and newly-urban Americans in the Midwest, South and Southwest. Examining Autry's oeuvre within a context created by Roosevelt administration policies, the dissertation exposes a process of public diplomacy …

Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research examines the complexities of communicating climate change risk information and the underlying individual attitudes and message content that affect message reception. Using climate change messages incorporating fear appeals and normative information subject's reactions to the messages were evaluated using the Theory of Planned Behavior model. The study found that fear appeals did increase behavioral intention to adopt a lower carbon lifestyle among test group subjects. The Theory of Planned Behavior model showed that attitudes and self-efficacy were significant predictors of the behavioral intent to adopt a lower carbon lifestyle, while community norms were only marginally predictive. However, not …

Nevadagives.Org: Building Website Capacity For Data Collection, Snezhanka V. Christy, Lisa E. Stamanis

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since the adoption of the Government Performance and Result Act of 1993, the same demand for accountability placed upon government agencies is also expected in the nonprofit sector (Poister, 2003). Also fueling the need for dependable nonprofit performance data, is the current economic environment where funding is scarce or non-existent. Along with providing routine information and services, developing a competent website to collect and make available performance data for stakeholders and patrons is a necessary practice in both the public and private sector. Nonprofit organizations fortunate enough to have functioning websites can maximize their potential by managing them as a …

Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study used the Diffusion of Innovations Model to explore the circumstances that lead graduate and professional students enrolled at the a university in southern Nevada to adopt online dating services with the intent of initiating a serious commitment with a potential partner. The diffusion model was used to frame online dating as a process that people go through in acquiring knowledge about the service, forming an opinion about it, testing the service, and finally adopting the service into their daily life. Factors such as time afforded to relationships, apprehension in social situations, safety, and opinions of online dating …

Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a …

“You Can’T Change What You Don’T Acknowledge”: A Content Analysis Of The Dr. Phil Show And Implications For Marriage And Family Therapists, Barbara Ann Spanjers

UNLV Theses, Dissertations, Professional Papers, and Capstones

Marriage and family therapists work from an ecological perspective, which includes the influence of mass media. The current study, a quantitative content analysis of The Dr. Phil Show, draws from communication studies, specifically cultivation theory. A content analysis is a first step to understanding how television messages affect client expectations of psychotherapy. Coding categories adapted from the common factors of psychotherapy literature are employed to determine how well the messages of The Dr. Phil Show correspond with practices related to positive psychotherapeutic outcomes. Common factors specific to the field of marriage and family therapy are utilized. The Dr. Phil …

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

The Portrayal Of Schizophrenia In Television: An Experiment Assessing How Viewer Attitudes Are Affected, Lindsey Jo Hand

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media have been found to be the public’s main source of information on mental illness. Schizophrenia is one of the most widely misunderstood, stereotyped and stigmatized mental disorders, and it is no surprise that portrayals of schizophrenia in the media have been found to be very negative in nature. Participants were given a pretest, shown stimulus material, then given a posttest. The pretest and posttest consisted of questions from the Community Attitudes on Mental Illness (CAMI) scale and questions assessing views of dangerousness. Participants viewed an episode of Law and Order: Special Victims Unit in which a man with …

Stigma Cities: Dystopian Urban Identities In The United States West And South In The Twentieth Century, Jonathan Lavon Foster

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation examines how historical events and representation of those events relative to the wider historical context have allowed the media, opinion setters, and the ordinary public to use the names of San Francisco, California, Birmingham, Alabama and Las Vegas, Nevada as denigrating adjectives and the effect of this usage on those cities. Exploration of Birmingham’s image as a racist city, San Francisco’s as a gay Mecca, and Las Vegas, Nevada’s as an adult playground or sinful city serves this purpose. These case studies support a central argument that the nature of place-based stigmatization’s influence depends upon ever-shifting cultural values …

Torturing Terrorists For National Security Imperatives: Mediated Violence On "24", Michael D. Sears

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study analyzed mediated violent content as seen on the FOX television program 24. The study covered a seven year period, or six seasons, of 24 , with a sample set of 43 episodes and 445 individual acts ofviolence. Three research questions guided this study. The first research question sought to determine if a relation exists between heroic characters inflicting torturous violence and justifying the act with a national security imperative. The second research question examined the prevailing mode of violence and the use of nonlethal and lethal weapons. The third research question examined the portrayed efficiency of violence on …

Parasocial Relationships With Celebrities: An Illusion Of Intimacy With Mediated Friends, Amanda R. Laken

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research looked at parasocial interactions among college students. The study looked at the differences in gender and parasocial interaction, ethnicity/race and parasocial interaction, and the type of entertainment the celebrity was in and parasocial interaction. The research looked at celebrities as themselves and not as the characters they play as previous studies have. The research consisted of a revised parasocial interaction scale along with basic demographic questions. Although there have been studies examining levels of worship among different celebrities, they have been no correlations or differences stated concerning parasocial interactions. In addition, there has been no previous research stating …

Analyzing Policy Issues In Presidential Speeches And The Media: An Agenda-Setting Study, Jessica L. Hughes

UNLV Theses, Dissertations, Professional Papers, and Capstones

For decades, researchers have maintained that the president has a significant role in setting the policy-making agenda. In this study, a grounded theory approach was applied to determine President George W. Bush's success in focusing the media's attention toward policies mentioned in his State of the Union Addresses (2002-2008). Bush's issue priorities were determined by coding individual paragraphs as themes. To identify the frequency of these same themes in the media, the front pages of The L.A. Times, The New York Times, and The Washington Post were analyzed one week before and after each address. Coding was limited to every …

Zoroastrians On The Internet, A Quiet Social Movement: Ethnography Of A Virtual Community, Helen Gerth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Zoroastrians today are a small but vibrant ethno-religious diaspora estimated at 130,000-258,000. They are members of the oldest monotheistic world religion originating in the Inner Asian steppes in approximately 1500 B.C. living as a religious minority in widely dispersed communities across the world. Increasingly they have turned to the Internet to discuss challenges of declining population, maintaining an ethno-religious identity, conversion, and intermarriage. The question grounding this research is how does this small ethno-religious minority maintain its boundaries and cohesion in the modern world? This study found that Zoroastrians maintain group boundaries and cohesion in the modern world, in part, …

Brothers Are Better Than Sisters: A Semiotic, Feminist Analysis Of Hbo's "Rome", Patricia Mamie Peers

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2005, the Home Box Office and British Broadcasting Corporation partnered to produce Rome , a television series that retells the Roman histories of Julius Caesar, Marc Antony and Augustus through the lives of two centurion soldiers, Titus Pullo and Lucious Vorenus. The show's producers endeavored to bring Roman streets to life and included more storylines of women, men and children of all classes. At first considered a more egalitarian approach to history, Rome 's women are said to "challenge expectations" (Vu, 2005) and "forge a new path" (Ragalie, 2007, p. 2). But does this new representation challenge the old …

Communication Technologies: Diffusion Of Online News Use And Credibility Among Young Web Users In The Information Age, Chee Youn Kang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The increasing popularity and extensive usage of communication technologies, particularly the Internet and online news, makes it important to obtain an insightful perception of the new media. The purpose of this study is to examine the diffusion of online news use and credibility among young web users in terms of how these main users adopt, use, and trust the new media. This study attempts to find which online news sites are widely used by this group, based on the credibility of online news adopted among undergraduate and graduate students at the University of Nevada, Las Vegas (UNLV), in which demographic …

Send For Success: A Descriptive Look At Prescriptive Manuals For Email, Jean Reid Norman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Email has existed for almost forty years, but in the past ten, it has become a dominant form of communication in the business world. A sign of the maturation of email and its dominance in commerce is the rise of how-to books on writing effective emails. This paper analyzes six of those recent texts to develop a taxonomy of current prescriptive advice for email. It examines contextual issues as well as issues of content, such as structure and tone; format, such as length of paragraphs, forms of salutation and farewell, and use of emoticons and abbreviations; and grammar and correctness. …