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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik
A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik
UNLV Theses, Dissertations, Professional Papers, and Capstones
Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …
Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow
Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow
UNLV Theses, Dissertations, Professional Papers, and Capstones
The media, especially advertisers, have long used beautiful women as an ideal image for attracting viewers and selling products. American women have been portrayed as, ideally, thin Caucasians with blonde hair and blue eyes. Research has found that women compare themselves to the beautiful women in advertising and in turn have negative feelings towards their own appearance. This thesis’ goal is to find whether the ideal American woman has changed through a content analysis of the women on the covers of Cosmopolitan magazine over the past 55 years, 1959 through 2014. This content analysis will focus on how the covers …