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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

#Therighttoremainsilent: Police Department Adoption And Deployment Of Social Media, 2010-~2015, Paul Geary May 2016

#Therighttoremainsilent: Police Department Adoption And Deployment Of Social Media, 2010-~2015, Paul Geary

UNLV Theses, Dissertations, Professional Papers, and Capstones

Police have a complex myriad of ever-changing responsibilities and fluid expectations from the public, and traditional media has performed a largely ambivalent self-appointed oversight and agenda-setting function vis-à-vis police for decades. But in the last five years, the second wave of the first new mass communications medium since the 1940s, social media, has democratized both that oversight function as well as traditional media's agenda-setting ability. Meanwhile, police have been characterized as slow to adapt to change and to adopt new practices in response to a changing world. This work analyzed police agency social media adoption and explained the rate at …


A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik May 2016

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …


"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero May 2016

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …


The Revolution Will Be Computed: Fantasy, Apple Computer, And The Ethos Of Silicon Valley, Misti Yang May 2016

The Revolution Will Be Computed: Fantasy, Apple Computer, And The Ethos Of Silicon Valley, Misti Yang

UNLV Theses, Dissertations, Professional Papers, and Capstones

My thesis undertakes a rhetorical analysis of the discourse surrounding the development of the personal computer and Apple Computer as a case study in Silicon Valley discourse. The analysis spans twenty years (1964-1984) starting with San Francisco-area computer hobbyist clubs and ending with the release of Macintosh by Apple Computer. Symbolic convergence theory (SCT) and fantasy theme analysis (FTA) provide the primary methodology for my work. Because SCT/FTA developed from small group communication research, they are fitting tools for understanding how small groups of people impassioned about building something new can impact public discourse. I connect SCT/FTA with a materialist …


Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao May 2016

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …