Social and Behavioral Sciences Commons^™

Fixing Journalism's Credibility Problem: Lessons From The Lippman-Dewey Debate, James Michael Hoyle

Theses, Dissertations and Capstones

With advancing technology and social media becoming a more filtered place, many wonder whether or not the news has lost its credibility. However, this is not the first time technology has changed the way the newsroom works. Comparing the times of today and the times of the 1920s, a literature review and an analysis of the arguments between Walter Lippmann and John Dewey shows that not only are there many parallels, but the debate these two men had nearly one hundred years ago provides a blueprint and a game plan that will allow journalism to get its credibility back in …

Nineteenth Century American Newspapers And The Criminal Transgressor, James Maxwell Fuller

Theses, Dissertations and Capstones

This study examines depictions of the criminal transgressor in two American newspapers, the Hartford Courant and the San Francisco Chronicle, during the 19th century. Case studies are offered of two individual crimes and the subsequent trial proceedings covered extensively by these publications: the triple murder at Bull Run in Windsor Locks, CT, and the murder of newspaper editor Charles de Young in San Francisco, CA. Examination of the narratives utilized by Hartford Courant and San Francisco Chronicle journalists demonstrates the widespread use of depictions of criminal transgressors as possessing an inherent moral corruption. This study facilitates a more nuanced understanding …

Relationship Between Media Use And Cultural Adjustment: A Study On International Students At Marshall University, Haruka Yanagihara

Theses, Dissertations and Capstones

Due to the development of technology and globalization, the media environment for international students has been dramatically changing. International students who use the Internet now have more access to media produced in both home countries and host countries; they have more options to select media produced in either country compared to students of the past who lived without the Internet. Many scholars presume the media environment directly influences international students’ lives in the host countries, including their level of cultural adjustment. The purpose of this study is to examine the relationship between media use and cultural adaptation among international students …

A Study Of The Influence Of Branded Messages On Non-Branded Food Items When Presented To 10 To 14-Year-Old Children, Cassandra J. Chinn

Theses, Dissertations and Capstones

Children are more likely to create bonds with foods based on the environmental, socioeconomic and familial influences in their lives during early development stages. They gravitate to foods that are familiar to them and that are positioned with familiarity, creating an opportunity for branded food items to create more of a space in their psyche as part of their identity. Current research looks to reposition those energy-dense foods (commodity vegetables) that can often times be left unbranded, to see if immediate interest in the food items changes. Results found no significance to confirm nor deny a positive correlation in interest …

Seeking Media Reform In Eastern Europe: Marvin Stone And The International Media Fund In Croatia, Hanna Marie Francis

Theses, Dissertations and Capstones

In the months after the fall of the Berlin Wall, the International Media Fund was formed. Lead by journalist Marvin L. Stone, the organization was designed to help establish independent media in the former Communist bloc. Though the International Media Fund worked throughout Eastern Europe, this historical research focuses on the organization’s efforts in Croatia. This thesis offers the first unearthing of Stone’s role in the International Media Fund and details about the work the man and the organization did in attempting to establish a free and unfettered press in Croatia.

Examining The Theoretical Consequences Of A Post-Feminist Media Culture, Jedidiah N. Bailey

Theses, Dissertations and Capstones

Since the early 1990s, feminist scholars have declared that a post-feminist media culture has arisen throughout the Westernized world to attack the ideas and values promoted by feminists and the second-wave feminist movement that became established in the late 1960s and 70s. Consequently, this study is designed to gauge the influence that these media have in shaping the attitudes of young college women (in the 18-25 year old demographic) toward feminism and key women‟s rights issues. In order to better understand whether post-feminist media are able to detract support from the feminist movement, this study attempts to quantify the relationship …

Containing The Beat: An Analysis Of The Press Coverage Of The Beat Generation During The 1950s, Anna Lou Jessmer

Theses, Dissertations and Capstones

The early Cold War era was a period marked by a fear of Communist subversion and a distrust of the other. It was during this time that the Beat Generation emerged in literature and society as a minority opinion group—failing to conform to mainstream norms and living outside the margins of acceptable American culture. In response to the Beat Generation and their dissenting viewpoints, the media framed the Beats in a mostly negative manner. This negative framing was fueled by a desire to delegitimize the Beats as well as any other dissenting groups that posed a threat to American ideology. …

The Effects Of A Web Presence On Sportscasting Audiences, Adam Cavalier

Theses, Dissertations and Capstones

The purpose of this research is to determine how much and what type of Web presence/content effectively draws listeners and viewers to the major sportscasts a station presents. Ad revenue, viewership/listenership and audience fragmentation all are conundrums in today's fluctuating media landscape. Combine those issues with the present economic crisis and the vast majority of media companies must rethink the way they do business. This research seeks to lay groundwork as to what new strategies effectively draw listeners/viewers back to the traditional media of radio and television while expanding upon the relatively new online media offerings. Furthermore, this research is …

Broadcast News Organizations' Perceptions Of Viewer Generated Content, Christopher L. Atkins

Theses, Dissertations and Capstones

Viewer generated content refers to the recent phenomenon of broadcast viewers taking to the streets and creating content for the stations they watch. This study surveys the managers in broadcast news organizations across the country gauging their thoughts and station usage of content produced by their viewers. This study shows how pervasive the use of viewer generated content is in the broadcast news industry today, and how it is utilized by not only some news organizations but by nearly all stations. The phenomenon of viewer generated content is not only widespread but also has broadcast news organizations rethinking the way …

The New Newspaper : Examining The Role Of Design In The Modern Print Edition, Matthew Joseph Haught

Theses, Dissertations and Capstones

As the newspaper industry works to modernize because of a rapid move to Web technologies, editors and publishers are seeking ways to reach younger readers with the traditional print edition. This research examines the impact of design through methods of alternative story forms on readership in the target age bracket of 18-25 year olds. The study uses three models of storytelling to examine the impact of design and writing on the interest in the print edition in that age demographic. The study found that the theories of functionalism, when applied to newspaper design and writing, create a product that appeals …

The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson

Theses, Dissertations and Capstones

This exploratory study was designed to determine the effects, if any, of direct-to-consumer advertising of anti-depressants on Marshall University students’ perceptions of depression and anti-depressant medication. For the purposes of the study, two versions of an advertisement were created: one including three false statements regarding depression and antidepressants, and one without false statements. A fifteen-question survey was also created as a baseline to measure whether the advertisement condition had any direct effects on the participants’ perceptions of depression and anti-depression and to provide comparison for the participants’ reactions. All three groups took the survey. There were ninety participants in the …

A Comparative Analysis Of The New York Times [U.S.A.] And The Nation Media Group [Kenya] Presidential Opinion Polls Coverage 90 Days Prior To Election Day, David Okoth

Theses, Dissertations and Capstones

This study seeks to find out whether there exists a relationship between the New York Times (U.S.) and the Nation Media Group (Kenya) coverage of presidential opinion poll results 90 days prior to Election Day. One research hypothesis was identified; (_H1) that there is a relationship – of difference – in how the two publications cover presidential opinion poll stories. The study identified 440 presidential opinion poll stories over a 90- day period prior to Election Day. It analyzed election coverage from October-December 2007 for the Nation and August-November 2008 for the Times. The study established that …

Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible

Theses, Dissertations and Capstones

Newspapers have turned to niche, or specialty, publications as a way to boost revenue and readership since the popularity of the Internet and the rapidly changing ways of news delivery left many awash in a sea of red ink beginning in the mid 1990s. There is little empirical evidence that these publications benefit the host newspaper. This study is an attempt to add to that bank of knowledge. Editors, publishers and advertising managers in Utah and West Virginia were invited by e-mail to answer a Web-based survey about the popularity of niche publications among their readers and staffs. The study …

Digital Hypertexts Vs. Traditional Books: An Inquiry Into Non-Linearity, Federica Fornaciari

Theses, Dissertations and Capstones

The current study begins with an awareness that today’s media environment is characterized by technological development and a new way of reading caused by the introduction of the Internet. The researcher conducted a meta analysis framed within Technological Determinism to investigate the process of hypertext reading, its differences from linear reading and the effects such differences can have on people’s ways of mentally structuring their world. The relationship between literacy and the comprehension achieved by reading hypertexts is also investigated. The results show hypertexts are not always user friendly. People experience hyperlinks as interruptions that distract their attention generating comprehension …

Mountaintop Removal: An Assessment Of The Propaganda Model Of The News Media, Tonya Lynn Adkins

Theses, Dissertations and Capstones

This research used the method of content analysis to examine how the issue of mountaintop removal mining was presented in four print media sources: the Logan Banner, the Charleston Gazette, the Herald Dispatch, and Graffiti. The propaganda model put forth in Manufacturing Consent: The Political Economy of the Mass Media, by Edward Herman and Noam Chomsky, was used as the model upon which the research was based.

The purpose of the research was to determine whether or not the coal industry exerts a form of censorship over print media sources in West Virginia. It also sought to determine if there …

Black Or White: A Content Analysis Of Newspaper Coverage Dealing With Nba Players & Race, Daniel Eric Newman

Theses, Dissertations and Capstones

A content analysis of The New York Times and The Washington Post was conducted to determine if there were differences in the coverage devoted to African-American and Caucasian players in the National Basketball Association from July 1, 1999, through June 30, 2000.

The study examined 96 randomly chosen articles, 48 from each publication, to determine trends with regard to coverage of each race.

While the hypotheses predicted African-American players would receive more negative coverage than their Caucasian counterparts, the results showed that Caucasian players actually receive slightly more negative coverage.

The results also showed The New York Times is more …

A Content Analysis Of Televised Health News Coverage Within The Huntington, West Virginia Designated Market Area, Leigh Suzanne Hall

Theses, Dissertations and Capstones

Local media should carefully consider whether or not their health information coverage provides current and useful information to people living within their viewing area. Media play an important role in providing Americans with pertinent health information. As Greenberg and Wartenber (1990) suggest, “American people receive two-thirds more cancer prevention information from television than from their physicians.” Therefore, local television media should make a conscious effort to educate themselves about which health diseases and problems most affect people within their viewing area. For example, people living in Appalachia experience health conditions that are not consistent with those experienced in every region …

Radio Advertising Decision-Making In The Tri-State --: Huntington, West Virginia; Ashland, Kentucky; And Ironton, Ohio Radio Market, Terry L. Hapney Jr.

Theses, Dissertations and Capstones

Modern radio came into being November 2, 1920, in Pittsburgh, Pennsylvania. The nation’s first federally-licensed radio station, KDKA, broadcast the Harding-Cox election returns:

These words changed our world forever…’This is KDKA of the Westinghouse Electric and Manufacturing Company in East Pittsburgh, Pennsylvania. We shall now broadcast the election returns…’ (StratiComm America 2).

The first radio announcer, or disc jockey, was ham radio operator Frank Conrad of Westinghouse. In 1919, Conrad played records supplied by a local store in exchange for free plugs on the air, the equivalent of today’s bartering or trading in which stations receive merchandise from a business …

Military Public Affairs Practitioners' And Civilian Journalists' Perceptions Of Army Crisis Communications, Michelle L. Martin

Theses, Dissertations and Capstones

Public relations is at the heart of an organization's relaying of messages to its internal and external audiences. Communication with key audiences allows the organization to release important information, answer questions, address fears and misconceptions, maintain or change the organization's image, influence public opinion and address crises affecting the organization. The Army, like any large organization, must communicate effectively with its publics - legislators, service members, government representatives, the media, and the general public from which it draws its members.

Experts recommend a four-step process for conducting public relations programs (Hiebert, 174). An organization should first conduct research, both primary …

A Survey To Determine How The Media Affected Operational Security Of The 1st Armored Division In Bosnia, Stanford E. Angion

Theses, Dissertations and Capstones

The purpose of this study is to survey the commanders and public affairs officers who were mobilized and deployed to Bosnia in 1995 with the U.S. Army’s 1st Armored Division as part of Operation Joint Endeavor, for their views about how they think the media affected their units’ operational security. Many articles have been written concerning the adversarial relationship between the military and the media, but little scientific research has been published on the effects of the media on military operational security during times of conflict. This study will build on the research previously conducted by Capt. John B. Snyder …

A Survey Of Existing And Proposed State Legislation Protecting High School Students' Rights To Free Expression And A Free Press, And A Proposal For Such Legislation In West Virginia, Vaughn Gibson Rhudy

Theses, Dissertations and Capstones

Since the U.S. Supreme Court's controversial and historic 1988 Hazelwood School District v. Kuhlmeier decision, the debate over whether high school newspapers should have First Amendment protection and rights has been waged from one end of the country to the other. Many principals hailed the decision as giving school administrators the responsibility they should have by putting "the high school press in its proper relationship with principals" (Dickson, "How Advisers View" 2). Conversely, many advisers, students, and journalists criticized the ruling for limiting constitutional rights of student publications to remain free from censorship as guaranteed by the First Amendment (Garneau …