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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson
The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson
Theses, Dissertations and Capstones
This exploratory study was designed to determine the effects, if any, of direct-to-consumer advertising of anti-depressants on Marshall University students’ perceptions of depression and anti-depressant medication. For the purposes of the study, two versions of an advertisement were created: one including three false statements regarding depression and antidepressants, and one without false statements. A fifteen-question survey was also created as a baseline to measure whether the advertisement condition had any direct effects on the participants’ perceptions of depression and anti-depression and to provide comparison for the participants’ reactions. All three groups took the survey. There were ninety participants in the …
A Comparative Analysis Of The New York Times [U.S.A.] And The Nation Media Group [Kenya] Presidential Opinion Polls Coverage 90 Days Prior To Election Day, David Okoth
Theses, Dissertations and Capstones
This study seeks to find out whether there exists a relationship between the New York Times (U.S.) and the Nation Media Group (Kenya) coverage of presidential opinion poll results 90 days prior to Election Day. One research hypothesis was identified; (H1) that there is a relationship – of difference – in how the two publications cover presidential opinion poll stories. The study identified 440 presidential opinion poll stories over a 90- day period prior to Election Day. It analyzed election coverage from October-December 2007 for the Nation and August-November 2008 for the Times. The study established that …
Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible
Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible
Theses, Dissertations and Capstones
Newspapers have turned to niche, or specialty, publications as a way to boost revenue and readership since the popularity of the Internet and the rapidly changing ways of news delivery left many awash in a sea of red ink beginning in the mid 1990s. There is little empirical evidence that these publications benefit the host newspaper. This study is an attempt to add to that bank of knowledge. Editors, publishers and advertising managers in Utah and West Virginia were invited by e-mail to answer a Web-based survey about the popularity of niche publications among their readers and staffs. The study …
Digital Hypertexts Vs. Traditional Books: An Inquiry Into Non-Linearity, Federica Fornaciari
Digital Hypertexts Vs. Traditional Books: An Inquiry Into Non-Linearity, Federica Fornaciari
Theses, Dissertations and Capstones
The current study begins with an awareness that today’s media environment is characterized by technological development and a new way of reading caused by the introduction of the Internet. The researcher conducted a meta analysis framed within Technological Determinism to investigate the process of hypertext reading, its differences from linear reading and the effects such differences can have on people’s ways of mentally structuring their world. The relationship between literacy and the comprehension achieved by reading hypertexts is also investigated. The results show hypertexts are not always user friendly. People experience hyperlinks as interruptions that distract their attention generating comprehension …