Social and Behavioral Sciences Commons^™

Broadcast News Organizations' Perceptions Of Viewer Generated Content, Christopher L. Atkins

Theses, Dissertations and Capstones

Viewer generated content refers to the recent phenomenon of broadcast viewers taking to the streets and creating content for the stations they watch. This study surveys the managers in broadcast news organizations across the country gauging their thoughts and station usage of content produced by their viewers. This study shows how pervasive the use of viewer generated content is in the broadcast news industry today, and how it is utilized by not only some news organizations but by nearly all stations. The phenomenon of viewer generated content is not only widespread but also has broadcast news organizations rethinking the way …