Social and Behavioral Sciences Commons^™

Radio Advertising Decision-Making In The Tri-State --: Huntington, West Virginia; Ashland, Kentucky; And Ironton, Ohio Radio Market, Terry L. Hapney Jr.

Theses, Dissertations and Capstones

Modern radio came into being November 2, 1920, in Pittsburgh, Pennsylvania. The nation’s first federally-licensed radio station, KDKA, broadcast the Harding-Cox election returns:

These words changed our world forever…’This is KDKA of the Westinghouse Electric and Manufacturing Company in East Pittsburgh, Pennsylvania. We shall now broadcast the election returns…’ (StratiComm America 2).

The first radio announcer, or disc jockey, was ham radio operator Frank Conrad of Westinghouse. In 1919, Conrad played records supplied by a local store in exchange for free plugs on the air, the equivalent of today’s bartering or trading in which stations receive merchandise from a business …

Military Public Affairs Practitioners' And Civilian Journalists' Perceptions Of Army Crisis Communications, Michelle L. Martin

Theses, Dissertations and Capstones

Public relations is at the heart of an organization's relaying of messages to its internal and external audiences. Communication with key audiences allows the organization to release important information, answer questions, address fears and misconceptions, maintain or change the organization's image, influence public opinion and address crises affecting the organization. The Army, like any large organization, must communicate effectively with its publics - legislators, service members, government representatives, the media, and the general public from which it draws its members.

Experts recommend a four-step process for conducting public relations programs (Hiebert, 174). An organization should first conduct research, both primary …