Social and Behavioral Sciences Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Acculturation Of Hispanics/Latinos And Its Impact On Public Relations Through The Framework Of Secondary Research, Angela Trejos - Villacres

Seton Hall University Dissertations and Theses (ETDs)

Hispanics and Latinos are the largest growing minority in the United States. Despite this, they are less likely to be targeted for public relations (PR) campaigns. Through secondary research of previous literature on the subject, it was established that PR does not implement strategies to address this population successfully. This project aimed to investigate the importance of acculturation, cultural representation, language, and media selection for effective PR practices. Then, a modified PR model was presented for professionals to adopt while targeting this ethnic group.

The Belt And Road Initiative In Kenya, As Represented By The Standard Gauge Railway (Sgr), Its Effects And The Response Of Kenyans To It., Kiplangat Arap Yegon

Master's Theses

China has sought to strengthen ties with many countries in the Global South, and many African countries have signed Memorandum of Agreements(MoU) with China leading to trade treaties, foreign direct investments, loans and grants flowing into the African continent from China. This aggressive push by China into Africa has come under intense scrutiny with different actors, scholars and powers having mixed takes on the move. In my thesis, I look at the ways in which China’s Belt and Road Initiative has been undertaken in Africa. I use Kenya as a main case study in looking at the ways in which …

Becoming A More Empathetic Leader And Person, Rachel Shellstrom

Undergraduate Honors Theses

When defining empathy, the most common definition is “stepping into someone else’s shoes.” Along with this definition, many also share that it is important to have empathy and be an empathetic person. Yet, when thinking about its importance and this definition, a few questions arise: can we actually step into someone else’s shoes? Can we truly understand what someone else is feeling and experiencing if we are not them or do not hold the same identities that they do? Through a deeper exploration of existing empathy building certificate programs and empathy research, this thesis project explores these exact questions and …

Japanese Gender Trouble In Revolutionary France: Ikeda Riyoko's Shōjo Manga The Rose Of Versailles, Saki Hirozane

Dissertations and Theses

Although traditional gender norms are reinforced by pop-culture media in Japan, some comics aimed primarily at female readers fight against those same gender norms. Shōjo manga (Japanese girls' comics) are no exception and have done so since their "revolution" in the 1970s. In the 1970s, a new wave of young female shōjo manga artists pioneered a different kind of girls' manga because they created new perspectives for their young female readers.

Ikeda Riyoko's Rose of Versailles (Berusaiyu no bara, 1972-73), set in Revolutionary-Era France, changed how Japanese women could see themselves in the 1970s. In Rose of Versailles …

Lead…For Father’S Sake: An Autoethnography On Leadership Growth In Western And Indigenous Contexts, Dau D. Jok

The Qualitative Report

This autoethnography examines the juxtaposition of Western and Indigenous ideas of leadership through my lens and experiences as a refugee, student-athlete, a patriarch in a sub-Saharan African culture, and Soldier. I utilized existing literature on leadership perspectives from multiple regions (McManus & Perruci, 2015) to contextualize the study, revealing insights into differences in leader-follower relationship, decision-making, and responsibilities. Although the Western context, specifically the United States, is predominantly individualistic, I highlight the versatility and plurality of its leadership—sports and the military provide the most potent examples. Leaders in the Western context are judged on their leadership role, whereas Indigenous leaders …

A Phoenix From The Ashes: Jackson Park’S Japanese Garden, Cultural Exchange, And The Endurance Of Japanese Sites After Pearl Harbor, Brittany Murphy

Asian Studies: Student Scholarship & Creative Works

Japanese gardens in the United States have a history that dates back to the World’s Fairs of the late 19th century, when Japan used the World’s Stage to project an image of itself as a powerful nation founded on both modern industrial techniques and traditional culture to compete with dominating Euro-American powers. The history of the Japanese garden in Chicago’s Jackson Park, gifted to Chicago by the Japanese government for the 1893 Columbian Exposition, tells the story of Midwesterners’ love and appreciation for the gardens while also demonstrating the implicit legacies of Executive Order 9066. The garden remained a crucial …

Du Undergraduate Showcase: Research, Scholarship, And Creative Works: Abstracts, Emma Aggeler, Elena Arroway, Daisy T. Booker, Justin Bravo, Kyle Bucholtz, Megan Burnham, Nicole Choi, Spencer Cockerell, Rosie Contino, Jackson Garske, Kaitlyn Glover, Caroline Hamilton, Haley Hartmann, Madalyne Heiken, Colin Holter, Leah Huzjak, Alyssa Jeng, Cole Jernigan, Chad Kashiwa, Adelaide Kerenick, Emily King, Abigail Langeberg, Maddie Leake, Meredith Lemons, Alec Mackay, Greer Mckinley, Ori Miller, Guy Milliman, Katherine Miromonti, Audrey Mitchell, Lauren Moak, Megan Morrell, Gelella Nebiyu, Zdenek Otruba, Toni V. Panzera, Kassidy Patarino, Sneha Patil, Alexandra Penney, Kevin Persky, Caitlin Pham, Gabriela Recinos, Mary Ringgenberg, Chase Routt, Olivia Schneider, Roman Shrestha, Arlo Simmerman, Alec Smith, Tessa Smith, Nhi-Lac Thai, Kyle Thurmann, Casey Tindall, Amelia Trembath, Maria Trubetskaya, Zachary Vangelisti, Peter Vo, Abby Walker, David Winter, Grayden Wolfe, Leah York

DU Undergraduate Research Journal Archive

Abstracts from the DU Undergraduate Showcase.

Mental Health Service Use Disparities Among Latinx Communities: An Intersectional Examination Of The Role Of Skin Color, Acculturative Stress, Racial Discrimination, And Mental Health Literacy, Kirsis Allennys Dipre Montes De Oca

Dissertations - ALL

This study utilized logistic and hierarchical regression to examine the impact of skin color, acculturative stress, mental health literacy, and experiences of racial discrimination on the lifetime use of mental health services through an intersectional lens. More specifically, the current study examined the Latinx ethnic identity, US-born status, across the skin color spectrum to better understand mental health service use disparities. Participants' (n = 173) mental health service use was measured at two levels, first, the overall number of hours of sessions attended and second overall hours of sessions of specific types of mental health services attended. Results indicated skin …

Constructing Roles And Discourse: Presidential Speech And European Union Accession In The Former Yugoslavia, 2000-2021, John Horner

Dissertations

Yugoslavia’s dissolution in the 1990s resulted in seven distinct nation-states vying for functional institutions, ethno-nationalistic coalescence, and external validation. To this end the European Union (EU) offered a pathway to nation-state building and membership via democratization, economic liberalization, and legal and civil improvements. However, to date only Slovenia (2004) and Croatia (2013) are EU member-states. Montenegro, North Macedonia, and Serbia are candidate countries. Bosnia and Herzegovina and Kosovo are potential candidates. What are the incentives for Western Balkan countries to reform and join the EU? Were motivations driven by rational, economic benefits of membership, or was the impetus identity-oriented to …

Analyzing Insurgent Activity In The Cabo Delgado Province Of Mozambique, Alayna N. Stormer, Amanda Brotemarkle, Virginia Mcdaniel

Senior Honors Projects, 2020-current

Al-Sunna Wa Jama’a (ASWJ), a violent Islamic Insurgency within the Cabo Delgado province of Mozambique, is likely to continue to exercise control and pose a strategic threat to United States (US) interests and possessions in the region due to violence, various illegal activities, and exploitation of regional humanitarian crises. Based on trend analysis, it is likely that these activities will contribute to an overall continuation of ASWJ’s influence. We also considered the true ideological nature of ASWJ and whether or not they have ties to other well known terrorist organizations. We utilized two methods, indicator analysis and strategy assessment, our …

Where The Rainbow Ends: The Hidden Humanitarian Crisis For Members Of The Lgbtqia+ Community In International Business, John R. Krendel

Senior Honors Projects, 2020-current

Before pursuing an international career, members of the LGBTQIA+ community must be aware of the hardship that may be exacerbated by living and working abroad. This study addresses the trends in laws, including employment and anti-discrimination laws, that provide and restrict certain rights of members of the LGBTQIA+ community in eight countries. These nations, both progressive and discriminatory, include the United States, England, Switzerland, Germany, Taiwan, China, the Philippines and Kazakhstan. Eight LGBTQIA+ business professionals spoke on their experiences living and working in each of these countries and provided advice to members of the community wishing to pursue an international …

To The Shores Of Tripoli: A Barbary Retrospective, Kathleen J. Brett

Senior Honors Projects, 2020-current

The First and Second Barbary Wars were incredibly influential in shaping the diplomatic and military tactics of the early United States. These wars were fought against the Barbary states of Tripoli, Tunis, Morocco, and Algiers, located on the Mediterranean coast of North Africa. The First Barbary War lasted between the years of 1801 to 1805. The First Barbary War began due to the United States’ desire to no longer pay tribute sums to the Barbary states, along with an increase in the number American merchantmen captured and enslaved by the Barbary states. Tripoli served as the primary aggressor in the …

Asian Immigrant Parents And Their Asian/Asian-American Children: Bridging The Emotional Gap, Natalie Vergara Realubit

Educational Specialist, 2020-current

This manuscript explores and examines Asian/Asian-American identity and values. A brief discussion of Asian immigration history, intergenerational trauma, and the impacts of COVID-19 will be linked to Asian identity. Eastern values are explored in conjunction with Western values to highlight the differences and contradictions Asians/Asian-Americans navigate. Biculturalism is explained, as well as how the navigation of values results in individuals living in their ethnic and host cultures simultaneously. Acculturation and enculturation, the model minority myth, education and the American Dream, and bicultural stress experienced by Asian-Americans and Asian international students are explored to highlight the various ways in which biculturalism …

Spanish Culture Club, Emily Taylor

Honors Program: Expanded Learning Clubs

No abstract provided.

Adapting To Environmental Crises: Humans’ Resilience To Humanity, Isabella Volonte

Student Theses 2015-Present

This thesis addresses the modern adaptations of human societies in response to environmental crises during the times of Covid-19 and climate change. As humans continue to inflict destruction on the planet and each other, we must understand human adaptation as a response to human action and treat this action as one equal to the forces of nature. Chapter 1 discusses the concept that human action has evolved to be as powerful as nature in terms of destruction and catastrophic consequences on human society. This chapter addresses relevant data on the magnitude of human consequences, in the context of Covid-19 and …

Adapting To Environmental Crises: Humans’ Resilience To Humanity, Isabella Volonte

Student Theses 2015-Present

This thesis addresses the modern adaptations of human societies in response to environmental crises during the times of Covid-19 and climate change. As humans continue to inflict destruction on the planet and each other, we must understand human adaptation as a response to human action and treat this action as one equal to the forces of nature. Chapter 1 discusses the concept that human action has evolved to be as powerful as nature in terms of destruction and catastrophic consequences on human society. This chapter addresses relevant data on the magnitude of human consequences, in the context of Covid-19 and …

Aftermaths Of Opposition: Effectiveness Of Repression Against Reformist Islamists In Saudi Arabia, Londyn Lorenz

Honors Theses

Saudi Arabia has long been considered a religious, political, and economic hub of the Middle East and North Africa as the home of the two holiest cities in Islam: Mecca and Medina. The kingdom’s leaders, the Al Saud family, have relied on their Islamic clout to remain in power since the 1700s, but their Islamic credentials were called into question following their allowance of American troops on Saudi soil and alliance with Western ideals during and following the Gulf War of the 1990s. Islamist outrage against the throne poured out across the nation, bringing demands for political change and increased …

Population Aging And Healthcare Costs In China And Japan, Sean Brown

Honors Theses

This study focuses on the natural demographic phenomenon known as population aging and its intersection with healthcare expenditures. Healthcare spending can be a major burden on a country’s economy, so it is important to accurately assess the connection between these two factors. Population aging occurs when countries reach a point in their demographic transitions characterized by declining total fertility rates and high life expectancy. This natural but undesirable position has implications for virtually all aspects of society, and all countries are trending towards aging. This study examines the cases of China and Japan in an effort to assess the validity …

Ageism, Eldercare, And Healthcare: An Examination Of Growing Old In Costa Rica, Akshaya Vijayasankar

Honors Theses

The world’s aging population and the Covid-19 pandemic have revealed the high level of ageism against older adults around the globe, which has resulted in an overall decreased quality of life for elders. Societies are now faced with the challenge of creating a suitable and equitable model of care to support their aging population. Despite the recent publication of the World Health Organization's Global Report on Ageism, there is still a large gap in the literature regarding ageism. This paper addresses the issues of institutional ageism in the eldercare and healthcare sector. I argue that Costa Rica serves as a …

Why No Rallying Force? Factors Of Rassemblement National Underperformance In 2021 French Regional Elections, Amy Rhodes

Honors Theses

Marine Le Pen remains popular within national French politics. However, following the June 2021 French regional elections, her far-right party, Rassemblement National (RN), failed to win a single region. This thesis seeks to explore the factors behind the RN’s surprising lack of success through a comparative historical approach. This thesis also evaluates the applicability of the second-order model on these elections. Two regions, Auvergne-Rhône-Alpes (ARA) and Provence-Alpes-Côte-d'Azur (PACA) serve as case studies for this research based upon their diverse electoral results. Regional newspaper articles, national newspaper articles, and candidates’ social media posts from the election cycles serve as the data …

The Sustainability Rhetoric Among The Spanish Fashion Companies Involved In The Rana Plaza Collapse Of 2013, Keegan Lyle

Honors Theses

Over the last century, fashion has evolved to become a commodity that is rapidly changing and easily available. The processes that have led to this accessibility of fashion, however, have proven to be harmful to the environment and, most recently, proven to be potentially fatal for the people making the clothing. In 2013, a garment factory in Bangladesh, housing production for major global fashion brands, like Zara and The Children’s Place, collapsed following a series of negligence. The event has sparked years of awareness-raising in the public dialogue of fast fashion. As a part of the newly-developing research in sustainable …

Pendulums Of Personhood? Exploring The Multitudes Of Immigrant Womanhood In Spanish-Maghrebi Literature, Kaitlyn C. Sisco

Honors Theses

Often considered articulations of in-between-ness and bearers of fraught selfhoods, the work of Spanish-Maghrebi authors has been widely debated in literary fields, with academics arguing that it constitutes a largely homogenous set of texts about the standard immigrant experience. However, by placing these texts in a single category, such arguments end up erasing the immensely varied identities expressed and represented by Spanish-Maghrebi authors. This thesis seeks to address this issue by paying particular attention to how Spanish-Maghrebi authors negotiate different types of immigrant subjectivities in their writing. Specifically, I analyze the works of three contemporary Spanish-Maghrebi writers, Najat El Hachmi, …

A Look Towards The Future Of Eldercare: Lessons Learned From Social Care Models In Japan, Caroline M. Steil

Honors Theses

The rapidly accelerating trend of population aging is redefining the state of eldercare globally, as every country is currently or will soon face a gap in the excess demand for care versus the scarce supply of caregivers, both formal and informal. Specifically, there is a decrease in the number of elders seeking care through a family member as well as less caregivers in institutions to provide care for elders. Japan is at the vanguard of this caregiving gap, and thus provides key lessons, particularly from two innovative models of eldercare: Ibasho, a grass-roots, non-profit organization, and Japan's Long-Term Care Insurance …

“A History Of Heartache”: Korean Reunification Through The Eyes Of Giseong Sedae, Johanna Avalyn Cooper

Honors Theses

In this thesis, I analyze answers provided by middle-aged South Koreans (Giseong Sedae, ages 40 to 69) to determine what factors have influenced this generation’s perceptions of Korean reunification. Utilizing a survey and interviews, I first measure the general views of South Korean participants within this age range. The survey results show that the majority of respondents want Peaceful Coexistence reunification without foreign influence. In interviews, participants’ answers are divided into six main factors that affect their views of reunification which include hesitancies toward reunification, the tenacity of Han Minjok, familial ties to division, anti-communist education, political …

How Immigration Policy Affects Migratory Flows And Immigrant Experiences: A Comparative Analysis Of Policy Impacts On Northern Triangle And Venezuelan Immigrants In The United States, Audrey Lynn Mcdonough

Honors Theses

In the past two decades, the US has experienced a large influx of immigrants from Venezuela and the Northern Triangle countries of Guatemala, Honduras and El Salvador. Due to these unprecedented increases, there has been numerous notable shifts in Immigration control policy between the presidencies of Barack Obama and Donald Trump. Generally, policies under Obama were favorable and reflected pro-immigrant rhetoric. Meanwhile, Trump took a drastic turn toward restrictionist, unfavorable policies. This study aims to examine the impact of immigration policy on migratory flows and the immigrant experience in the US. Using both quantitative and qualitative methods, I examine data …

Blue Zones: Unlocking Key Themes In The Centenarian's Life, Grace Beer, Grace O. Beer

Honors College Theses

Longevity has been sought after in certain areas of the world, and there are specific regions where this has been achieved. There is an American average life expectancy of 72 years old, but individuals in “Blue Zones” here in America and other areas of the world are expected to and have proven to live well beyond 100. The areas of Okinawa, Sardinia, Nicoya, Ikaria, and Loma Linda are classified as Blue Zones, and there could be more of an understanding of how these people live the way they do to have such healthy physical outcomes. To deeply understand the strategy …

(Un)Matched: Racialized Narratives Of U.S.-Based Japanese Men, Masculinity, And Heterosexuality In Online Dating Apps, Keisuke Kimura

Communication ETDs

In this study, I documented and examined U.S.-based Japanese men’s narratives about their day-to-day experiences in and across online dating contexts. Through the analysis of narratives, I critiqued how multilayered differences (i.e., race, ethnicity, gender, sexuality, class, and more) working with dominant social structures affect their everyday experiences within the spectrum of power, privilege, and marginalization in the transnational space. Specifically, the overarching purposes and goals of this study were to better understand U.S.-based Japanese men’s online dating experiences and to critique the relationalities of how Japanese men’s narratives (i.e., micro-level context) and their beliefs/attitudes within and between cultural communities …

Introduction To The Culture Of The African Diaspora Aaf 202, Karen Morse

Library Impact Statements

No abstract provided.

Singapore: Treading Carefully Between Jostling Great Powers, Singapore Management University

Perspectives@SMU

The island state’s unique understanding of Western and East Asian cultures makes it an ideal interpreter between the U.S. and China, says SMU Chairman Ho Kwon Ping