Social and Behavioral Sciences Commons^™

Public Communication Of Science: The Experience Of The Rio Grande Valley Alzheimer’S Disease Resource Center For Minority Aging Research, Amanda J. Guerrero, Rosa V. Pirela, Gladys E. Maestre

Research Colloquium

Introduction: There are multiple models of public communication of science. Some models focus on communication within the science community, while others involve public participation. At the Rio Grande Valley AD-RCMAR, we hope to implement a public outreach program to aid in the dissemination of accurate information regarding Alzheimer’s disease and related dementias.

Objective: The purpose of this project was to identify behavioral change models that will allow the RGV AD-RCMAR to increase awareness and engagement of brain aging, including Alzheimer’s disease, within the Rio Grande Valley.

Methods: A literature review was conducted to identify models of behavioral change that will …

How Risk Perceptions And Level Of Trust Of Information Influence Individuals’ Health Services Usage, Wan-Lin Chang

Research Symposium

Background: When facing health-related issues, decision-making is not an easy thing. Some people look for advice from health care professionals, and some people trust their family members' and friends’ experiences more. Previous studies in health communication have suggested differences across various demographic groups in information seeking access and skills, including variables related to the knowledge gap assumption and individuals' risk perceptions.

Methods: Multiple linear regression and logistic regression are used to examine how individuals’ health risk perceptions influence their health service usage by analyzing the Health Information National Trends Survey (HINTS) 5 Cycle 4. HINTS conducts national surveys to monitor …

Non-Prescribed Pain Reliever Trends From 2011-2020 And Their Effects On Uninsured Americans’ Mental Health, Samantha M. Guajardo, Wan-Lin Chang

Research Symposium

Background: In 2019, it was reported by the National Survey of Drug Use and Health (NSDUH) that 10.1 million Americans misuse pain relievers, and of those individuals, 50.8% were not prescribed by a health care provider. The same report also indicates that there is a direct correlation between substance use and mental health disorders (NSDUH, 2019). In 2020, the NSDUH reported that 49.5% of Americans do not receive mental health treatment for their substance use disorder. Of that percentage, 30.4% did not receive treatment for health insurance reasons. According to the CDC, 31.6 million Americans reported not being insured in …

Influencer Model Management: Grounded Theory Approach To Communication Influencer, Young Joon Lim

Communication Faculty Publications and Presentations

The term “influencer” has become widely recognized in the realm of influencer marketing, which refers to a form of social media advertising that capitalizes on the credibility of popular social media influencers to effectively reach a large target audience while maintaining an aura of authenticity. However, despite the significance of this concept, there is a noticeable lack of articles that have delved into the conceptual and theoretical development of an influencer model. Therefore, this study aims to address this research gap by adopting a classic grounded theory approach to identify and explore the common factors that contribute to the emergence …

You've Been Fact-Checked! Examining The Effectiveness Of Social Media Fact-Checking Against The Spread Of Misinformation, Ben Wasike

Communication Faculty Publications and Presentations

Using a random sample of active social media users (N = 1,156), this study examined the effectiveness of social media fact-checking against online misinformation sharing. Data indicates that these fact-checks are minimally effective in stopping the spread of misinformation on social media. Being aware of the fact-checks, being fact-checked, or even having content deleted from one's account were not deterrents to sharing misinformation. The fear of isolation was the strongest deterrent, suggesting that account freezes, suspensions, or bans were the most effective ways to curtail the spread of misinformation. The study contributes to research on fact-checking, to research on …

The Influencer Sent Me! Examining How Social Media Influencers Affect Social Media Engagement, Social Self-Efficacy, Knowledge Acquisition, And Social Interaction, Ben Wasike

Communication Faculty Publications and Presentations

This study examined how exposure to social media influencer (SMI) content affects social media engagement (SME), knowledge acquisition, social self-efficacy (SSE), and social interaction. Structural equation analysis indicated that exposure to SMI content improves SME, perceptions of knowledge acquisition, and SSE. In turn, perceptions of knowledge acquisition improved SSE and improved both online and offline social interaction. Perceptions of knowledge acquisition positively mediated between exposure to SMI content and online social interaction, between SME and online social interaction, and between SME and SSE. The study concludes that following an SMI empowers users regarding perceptions of knowledge and SSE, and that …

Perceptions Of Collegial And Uncollegial Behaviors After A University Consolidation: A Quantitative And Qualitative Analysis Of How Faculty Viewed Members Of Their New Academic Units, Dora E. Saavedra, Jennifer Lemanski, Kristine M. Wirts, Shawn P. Saladin, Joanne Rampersad

Communication Faculty Publications and Presentations

Much has been written about collegiality in academe, most notably by Cipriano (2011), Buller (2006, 2012), and Cipriano and Buller (2012, 2017), Flaherty (2013). Concomitantly, awareness has increased about instances of abusive supervision (Gere, 2020), incivility (Andersson & Pearson, 1999), microaggressions (Sue & Rivera, 2011) bullying and mobbing (i.e., group bullying) in the workplace and in higher education (Cowan, 2009), Duffy (2009), Lutgen-Sandvik (2006), Lutgen-Sandvik and Tracy (2012), Heeman (2007), Lutgen-Sandvik & McDermott (2011), and Taylor (2012). Instances of incivilities have continued to be a concern as evident in the journal article in Nature titled: “Astronomers victimized colleagues—and put historic …

I Am An Influencer And I Approve This Message! Examining How Political Social Media Influencers Affect Political Interest, Political Trust, Political Efficacy, And Political Participation, Ben Wasike

Communication Faculty Publications and Presentations

This study surveyed a random sample of social media users (N = 813) to examine how following political social media influencers (PSMIs) affects political interest and political trust. The study also examined whether political interest and political trust affect internal and external online political efficacy (OPE) and political participation. Structural equation analysis indicated that following a PSMI increased political interest and political trust, with a pronounced effect on political interest. Additionally, political interest boosted both internal and external OPE, while political trust boosted external OPE only. Mediated effects analysis indicated that political interest improved the relationship between following a PSMI …

Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese

Communication Faculty Publications and Presentations

In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The …

When The Influencer Says Jump! How Influencer Signaling Affects Engagement With Covid-19 Misinformation, Ben Wasike

Communication Faculty Publications and Presentations

With signaling theory, credibility, and social media engagement (SME) as guiding frameworks, this study used an experiment to examine how social media influencers (SMIs) affect how people engage with COVID-19 misinformation. SMI-promoted information elicited more SME, credibility, and purchase likelihood than non-SMI promoted information. The most effective message was a post promoted by an SMI that contained detailed information about an authentic product. However, data indicated nuance regarding the effect of SMIs. The authenticity of the information as well as the amount of detail in the post played a role. Additionally, mediated effects analysis showed that the impact of SME …

Framing Of Covid-19 In Newspapers: A Perspective From The Us-Mexico Border, Rifat Afrin, Ahasan Harun, Gayle Prybutok, Victor Prybutok

Information Systems Faculty Publications and Presentations

The degree to which the media report a health emergency affects the seriousness with which the people respond to combat the health crisis. Engagement from local newspapers in the US has received scant scrutiny, even though there is a sizable body of scholarship on the analysis of COVID-19 news. We fill this void by focusing on the Rio Grande Valley area of the US-Mexico border. To understand the differences, we compared such local news coverage with the coverage of a national news outlet. After collecting the relevant news articles, we used sentiment analysis, rapid automatic keyword extraction (RAKE), and co-occurrence …

Small Groups: Effectiveness In A University Classroom And The Role Gender Plays In Group Interactions, Nikkie Saldivar Hodgson

Communication Faculty Publications and Presentations

Previous studies demonstrate that working in small teams enhances motivation, enthusiasm, and cooperative learning when compared to traditional learning methodology (Davies, 2009; Gaudet, Ramer, Nakonechny, Cragg, & Ramer, 2010). The purpose of this study is to understand the effectiveness and ineffectiveness of working in small groups in classrooms, and the effects that gender roles have. The present survey (N=138) reports on the effectiveness and ineffectiveness of working in small groups on assignments and projects in college level courses. Using a self-recording paper-and-pencil instrument, the researcher asked if the respondents have had the opportunity to work in small groups and how …

Creating Flexibility With A New Faculty Classification, Louis K. Falk, Kelly B. Smith, Jennifer Lemanski

Communication Faculty Publications and Presentations

In recent years Institutions of Higher Education have refocused their instructional methods toward online or remote options. This rearrangement has brought challenges to many universities and colleges, the likes of which have not been seen before. Preparing, encouraging, and converting faculty to online instructors has been one of the core issues. Within Higher Education at major colleges and universities a professor whose primary responsibility is teaching strictly online has not been widely accepted. This paper explores the relatively recent changes in Higher Education, types of instruction, the traditional faculty structure, and calls for the addition of an online faculty rank, …

Memes, Memes, Everywhere, Nor Any Meme To Trust: Examining The Credibility And Persuasiveness Of Covid-19-Related Memes, Ben Wasike

Communication Faculty Publications and Presentations

This study examined the credibility and persuasiveness of COVID-19-related Internet memes. This approach is important given the widespread use of social media during the pandemic and the rise of meme-based communication on social media. The study found that memes from an expert source are more credible and persuasive than those from a nonexpert source. The same applied to memes with an objective message over those with a subjective message. The credibility of a meme also improved its persuasiveness, meaning that users were more likely to like it, comment on it, and share it with others. As expected, younger people were …

Dilip Kumar: An Auteur Actor, Sharaf Rehman

Communication Faculty Publications and Presentations

Dilip Kumar był chwalony za wysublimowane prowadzenie dialogów, opanowaną gestykulację oraz za wyważone i kontrolowane wyrażanie emocji zarówno w opowieściach tragicznych, jak też w beztroskich komediach. Jego debiut w 1944 w Jwar Bhata (Odpływy i przypływy) spotkał się z niezbyt pochlebnymi recenzjami. Podobnie było z kolejnymi trzema filmami, aż do filmu Jugnu (Świetlik) z 1948 roku, który przyniósł mu uznanie i sukces. W przeciwieństwie do swoich rówieśników, jak Raj Kapoor iDev Anand, którzy napędzali kariery, uruchamiając własne firmy produkcyjne, Dilip Kumar polegał na swoim talencie, unikalnym podejściu do charakteryzacji i zaangażowaniu w projekty, których się podjął. …

Media Framing, Moral Panic And Covid-19: A Comparative Analysis Of China, South Korea, And The Us., Deena Devore, Sinyong Choi, Yudu Li, Hong Lu

Criminal Justice Faculty Publications and Presentations

COVID-19 is perhaps the single most impactful event defining 2020 globally. Drawing on theory on media typology involving freedom and responsibility, media framing and moral panic theories, this paper examines media coverage on COVID-19 in three countries, China, South Korea and the United States. Data were obtained from six news outlets, Xinhua News, South China Morning Post, Chosun, Hankyoreh, CNN and Breitbart, two from each of the three countries. More than 1,000 COVID-19 related reports, spanning six days (the last day of January to June, 2020) were selected and coded based on common priming themes such as tone, the othering, …

A Qualitative Study Of Intercultural Friendship Through New Social Media, Yanrong (Yvonne) Chang

Communication Faculty Publications and Presentations

Applying Casmir’s Third Culture Model (TCM) of intercultural communication (Casmir 1993, 1999), the current study examines the ongoing interaction between two international participants mediated by one social medium: WeChat. It describes the dialogic communication patterns between the participants that enabled them collaboratively to construct a shared and mutually beneficial third culture that brought about a productive intercultural friendship. It demonstrates ways WeChat helped transform their interactions and facilitated their friendship development.

Individual Journalistic Bias Leads To Public Propaganda: The Integration Of Social Intuitionist Model (Sim) And Hierarchy Of Influences Model (Him), Young Joon Lim, Jennifer Lemanski

Communication Faculty Publications and Presentations

The social intuitionist model (SIM) highlights the superiority of intuitive emotions over reasoning process in the link of moral judgment and reasoning, addressing the issues of private or individual intuitions of moral judgments on an interpersonal communication level. While the SIM can be applied to explain why journalists are biased and prone to producing intuitive news stories, the hierarchy of influences model (HIM) offers a theoretical framework that affects media content, which journalists and media organizations create in a social and cultural approach to propaganda. This chapter explores how the integration of SIM and HIM demonstrates the path to propagandistic …

Nationalism Not Racism: President Trump’S Strategic Communication War Against China’S Coronavirus Propaganda, Young Joon Lim

Communication Faculty Publications and Presentations

This article conceptualizes strategic communication nationalism amid the coronavirus pandemic. Specifically, this research explores traditional strategic use of communication such as nationalism, propaganda, PSYOP, and dissent public relations in an epistemic status, as well as new strategic use of communication such as rhetorical reappropriation, use of social media, and control of narratives toward global audiences. The focus is on the U.S. challenges emerging from the Chinese coronavirus propaganda campaign, which spreads disinformation to deflect blame for the outbreak via a spinning-a-tale narrative. This article relies on President Trump’s dissent strategic communication technique against the Chinese coronavirus propaganda campaign via Twitter, …

Will My Disclosure Harm The Relationship? Factors That Impact Mother-Daughter Cancer Communication In Taiwan, Wan-Lin Chang

Communication Faculty Publications and Presentations

Since 1982, cancer has been the leading cause of death in Taiwan. According to the Ministry of Health and Welfare (2020), in 2019 more than a quarter (28.6%) of deaths were caused by cancer, an increase of about 5% from 1999. Family communication can help encourage social and physical support, especially for those who face traumatic, life-changing events, such as receiving a cancer diagnosis. However, people may avoid self-disclosing information about their diseases, treatments, and emotions with their families for different reasons. Between May and July 2014, fifteen in-depth interviews were conducted to explore what factors influence breast cancer mothers’ …

Similarities Of Expressing Disagreement By Chinese And American College Students, Yanling Yu, Yanrong (Yvonne) Chang, Zhan Long

Communication Faculty Publications and Presentations

To explore the ways in which modern Chinese and Americans express their disagreement in intercultural communication and to reveal the reasons for their usage from the perspectives of sociolinguistics and persuasive communication and with the rapport management as the theoretical framework, this paper focuses on the discourse analysis of implicit disagreement expressions between 11 pairs of Chinese and American college students. The analysis of the four-month communication corpus reveals that Chinese and American students tend to use implicit disagreement when they disagree with each other and there are more similarities than differences in the usage of implicit disagreement. The reasons …

Dealing With Adversity: An Examination Of The Covid-19 Impact On High School Athletes And Their Coaches, Greg Selber, Kimberly A. Selber

Communication Faculty Publications and Presentations

The COVID-19 pandemic, which began in early 2020, has been that rare world-shaking event, from its effects on health, economics, and politics to its influence on attitudes, behavior, and wellness. In a particular context, high school sports have also been greatly altered by the coronavirus, as many spring seasons were abbreviated, truncated, or aborted altogether in the wake of the pandemic spread. This chapter seeks to examine the effects of the pandemic on high school coaches and athletes in the Rio Grande Valley of Texas, a southernmost region comprising four counties on the Texas-Mexico border and about 1.5 million people. …

Deleting Relationships In The Digital World, Sharaf Rehman, Nikkie Saldivar Hodgson

Communication Faculty Publications and Presentations

As women become financially independent and capable of supporting themselves and their children, they are finding it easier to correct their poor choices in mate-selection, i.e., poor interpersonal relationships and marriages. Nearly half of the marriages in the U.S. terminate either in permanent separation or divorce. The divorce rates among the Baby Boomers and members of Generations X and Y are equally high. For the older generations, the socially accepted way to end a relationship was through a face-to-face conversation but not necessarily so for the younger generation. The use of online dating, connecting through the internet, and cultivating relationships …

Cultivating And Reporting Of Campus Threats, Louis K. Falk, Douglas Stoves, Audrey W. Falk, Hilda Silva

Communication Faculty Publications and Presentations

The consumption of media has been established as one of the elements responsible for changing the general population’s perceptions. Specifically, cultivation theory (depending on the amount of media use) points to an enhanced representation of a characterization conveyed through the media. This depiction has the potential to create an inaccurate portrayal (stereotype) leading to an increased level of anxiety. The proliferation of reported incidents (real or perceived) associated with mass shootings in the U.S. over the last 20 years is an example. This paper traces the relatively recent coverage of mass shootings in the U.S. by the media and the …

Media Impact On Public Opinion: Lgbtq Issues, Gabriel M. Galvan

Theses and Dissertations

This study’s research question asks what impact “new media” has on public opinion regarding LGBTQ issues. This study uses a survey conducted at the University of Texas Rio Grande Valley on the student body on campus. Using an ordered logistic regression analysis to test for a variety of independent variables, this paper finds that the type of media has a minor impact in public opinion on LGBTQ issues. Other control variables include religiosity, race and ethnicity, perceived economic class, and political ideology. This research is grounded on the theory that media can have an impact on the political positions of …

A Generational War Is Launched With The Birth Of Ok Boomer In The Digital Age, Young Joon Lim, Jennifer Lemanski

Communication Faculty Publications and Presentations

This study examined recent virality of “Ok Boomer” in the United States. The term of Ok Boomer gained overnight momentum in the public sphere as the symbol of a generational war. While previous research has primarily examined racial and gender tensions, this study introduced a new phenomenon of the generational conflict between “Ok Boomers” and “Baby Boomers,” in which social media originated the term of Ok Boomer and traditional media diffused it with framed meaning. Diffusion of Innovation theory was used to better understand the path of how “Ok Boomer” as a catchphrase, hashtag, noun cluster or trend resulted in …

Foi In Transition: A Comparative Analysis Of The Freedom Of Information Act Performance Between The Obama And Trump Administrations, Ben Wasike

Communication Faculty Publications and Presentations

FoIA is an important marker of transparency and the flow of government information in a democracy. Stakeholders such as the news media have been critical of how government policies affect access to that information. In this context, this study systematically analyzed the Freedom of Information Act (FoIA) performances between the Obama and the Trump administrations regarding the efficiency and disposition of requests, appeals processing and success, staff workload, processing fees, and the use of exemptions. Data indicate that the Trump administration underperformed in the processing of requests, the release of records, and it has accelerated the use of exemptions to …

Women In Law Enforcement: The Impacts And Obstacles They Face In A Hispanic- And Male-Dominated Culture, Lisa M. Seiser

Theses and Dissertations

Despite a lack of female law enforcement representation in police departments across the country and especially in the Border Patrol, there have been minimal studies performed that focus on the obstacles women face in these professions. The purpose of this study was to attempt to understand the lived experiences of female law enforcement officers/border patrol agents in this male-dominated profession, but also adding the aspect of them working in a Hispanic-dominated culture.

The findings revealed these women in law enforcement working in a Hispanic area face many of the same obstacles as women in other parts of the country - …

L2/Ln Sign Language Tests And Assessment Procedures And Evaluation, Rosemary L. Landa, M. Diane Clark

Communication Sciences & Disorders Faculty Publications and Presentations

The purpose of this review is to investigate sign language assessments in use as a tool for evaluating the linguistic abilities for job related requirements for bilingual professionals. Each corresponding sign language assessment will be discussed in terms of its original purpose, content, how it is used today, followed by a discussion of its psychometric properties via strengths and weaknesses. In some cases, when available, a discussion of the background in regards to test development will be given. Psychometrically sound assessments will allow a more consistent evaluation of the professionals who support the Deaf community. In terms of research, having …

Trumps Social Media – The First 100 Days Of His Presidency: A Content Analysis, Priscilla L. Flores, Louis K. Falk, Douglas Stoves

Communication Faculty Publications and Presentations

More than any time in history technology allows politicians to directly reach large audiences to increase interaction. Modern social media permits information to be more accessible, direct, and permanent. Politicians can address audiences more frequently and directly through mobile devices - a tactic which creates a perception of immediacy unseen in past political climates. Specifically, Twitter grants unfiltered communication with users, while bypassing established mainstream media. The use of Twitter politically was first revolutionized by Barak Obama. Donald Trump’s use of Twitter has elevated this social media platform to an unheard-of level. A content analysis was conducted on President Donald …