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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Companies' Responses To Negative Online Reviews, Claudia L. Ramos
Companies' Responses To Negative Online Reviews, Claudia L. Ramos
Theses and Dissertations - UTB/UTPA
Past research has revealed that very little research had examined services recovery strategies in the online context. The study investigated different types of companies’ responses to negative online reviews as a service recovery strategy after a service failure. The current research centers on the relationship between one service recovery strategy and three online customer behavioral reactions: post-purchase cognitive dissonance, post-recovery satisfaction and re-purchase intentions. Participants were randomly assigned to one of five conditions and were asked to complete a questionnaire that measured cognitive dissonance, post-recovery satisfaction and re-purchase intention scores, as well as demographic items. Results showed that the apology …
The Effects Of Perceived Gender Coaching Styles Of Female Coaches On Extrinsic Motivation Of Female Athletes On Team Sports, Cameron Sitler
The Effects Of Perceived Gender Coaching Styles Of Female Coaches On Extrinsic Motivation Of Female Athletes On Team Sports, Cameron Sitler
Theses and Dissertations - UTB/UTPA
This study investigated the effect of perceived gender coaching style and gender stereotypes on the extrinsic motivation of female athletes. A t-test was utilized, with Masculine and feminine coaching styles as independent variables. The research question asked whether female athlete’s extrinsic motivation could be affect based on the type of gender coaching style used by female head coaches. H1 predicted that a masculine coaching style, respectively, would negatively influence the extrinsic motivation of female athletes. Fifty-four college female athletes filled out an online survey consisting of The Sport Motivation Scale (SMS) (Pelletier, Fortier, Vallerand, Tuson, Biere, and Blaise, 1995) and …
Website Usability: A Re-Examination Through The Lenses Of Iso Standards, Louis K. Falk, Hy Sockel, Kuanchin Chen
Website Usability: A Re-Examination Through The Lenses Of Iso Standards, Louis K. Falk, Hy Sockel, Kuanchin Chen
Communication Faculty Publications and Presentations
The original conceptualization of usability was ease of use, this was later expanded into a multi-dimensional construct in ISO standards and usability literature. Such an expansion is seen as an improvement, since cross-study comparison or benchmarking cannot objectively be done without a common set of usability components being defined. The current issue lies in how these components are operationalized, measured and validated. Although ISO standards ties usability to contextual situations, recent research has started to also recognize psychographic and demographic variations within the same context. The purpose of this study is to review web site usability as it relates to …