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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Influencer Model Management: Grounded Theory Approach To Communication Influencer, Young Joon Lim
Influencer Model Management: Grounded Theory Approach To Communication Influencer, Young Joon Lim
Communication Faculty Publications and Presentations
The term “influencer” has become widely recognized in the realm of influencer marketing, which refers to a form of social media advertising that capitalizes on the credibility of popular social media influencers to effectively reach a large target audience while maintaining an aura of authenticity. However, despite the significance of this concept, there is a noticeable lack of articles that have delved into the conceptual and theoretical development of an influencer model. Therefore, this study aims to address this research gap by adopting a classic grounded theory approach to identify and explore the common factors that contribute to the emergence …
You've Been Fact-Checked! Examining The Effectiveness Of Social Media Fact-Checking Against The Spread Of Misinformation, Ben Wasike
Communication Faculty Publications and Presentations
Using a random sample of active social media users (N = 1,156), this study examined the effectiveness of social media fact-checking against online misinformation sharing. Data indicates that these fact-checks are minimally effective in stopping the spread of misinformation on social media. Being aware of the fact-checks, being fact-checked, or even having content deleted from one's account were not deterrents to sharing misinformation. The fear of isolation was the strongest deterrent, suggesting that account freezes, suspensions, or bans were the most effective ways to curtail the spread of misinformation. The study contributes to research on fact-checking, to research on …
Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese
Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese
Communication Faculty Publications and Presentations
In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The …
Deleting Relationships In The Digital World, Sharaf Rehman, Nikkie Saldivar Hodgson
Deleting Relationships In The Digital World, Sharaf Rehman, Nikkie Saldivar Hodgson
Communication Faculty Publications and Presentations
As women become financially independent and capable of supporting themselves and their children, they are finding it easier to correct their poor choices in mate-selection, i.e., poor interpersonal relationships and marriages. Nearly half of the marriages in the U.S. terminate either in permanent separation or divorce. The divorce rates among the Baby Boomers and members of Generations X and Y are equally high. For the older generations, the socially accepted way to end a relationship was through a face-to-face conversation but not necessarily so for the younger generation. The use of online dating, connecting through the internet, and cultivating relationships …
Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores
Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores
Theses and Dissertations
Television news anchors are often rated based on their appearance. News directors and consultants believe viewers want to see young and attractive women. While the media managers focus on high ratings, there are few studies that specifies how female journalist feel about being judged based on their appearance. There is no research that focuses on the comments female journalist receive on social media. The present research will investigate if viewers’ comments affect a female journalists’ appearance and how it affects her credibility. This qualitative study asks female journalist about comments they have received from viewers on their appearance through social …
Persuasion In 140 Characters: Testing Issue Framing, Persuasion And Credibility Via Twitter And Online News Articles In The Gun Control Debate, Ben Wasike
Communication Faculty Publications and Presentations
Using a 2 × 2 × 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility. Overall, pro-gun control frames were more persuasive and more credible than anti-gun control frames. Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter. News article sources were deemed more credible too. I discuss the ramifications within.