Social and Behavioral Sciences Commons^™

An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffrey L. Stinson, Adam Marquardt, Joshua Chandley

All Faculty Scholarship for the College of Business

To date, little empirical work has examined the institutional returns associated with athletic program investments. While intangible brand effects are commonly cited, such as athletics serving as the perceptual “front porch” of the institution, direct examination of the effects of athletic programs has often been narrow in scope. Within this study, we assess the contributions of investment in athletics as compared to other areas of institutional investment, on important institutional outcomes. Data for the study was collected from two datasets, the Integrated Postsecondary Education Data System (IPEDS) and the Equity in Athletics dataset. Fixed effects models for NCAA Football Bowl …

Advertising Preferences Among College Students, Bianca A. Vasvani

Psychology and Child Development

The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.

An Exploration Of Engagement: A Customer Perspective, Laura M. Flynn

College of Science and Health Theses and Dissertations

This study examines a proposed framework for measuring customer engagement with support from employee engagement literature. Archival data was utilized to evaluate these relationships which included 4.530 participants that were customers of a business-to-business (B2B) organization and utilized the business' website. A similar factor structure resulted for the measurement of customer engagement. Structural equation modeling showed partial support for the hypothesized predictors of engagement (i.e. commitment, brand image, preference and decision making) because the relationship between satisfaction and engagement was not significant. The hypothesized outcome variables of engagement were also partially supported with loyalty, sales, average order value, and website …

A Qualitative Examination Of Workplace Bullying Experiences Among Temporary-Laborers, April A. Gonzalez

College of Science and Health Theses and Dissertations

A qualitative field study that utilized face-to-face interviews to examine workplace bullying experiences of temporary-laborers.

2012 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2012.

Tracing The Path To ‘Tiger Hood’: Ireland’S Move From Protectionism To Outward-Looking Economic Development, Paul Donnelly

Articles

Up to very recently, Ireland was spoken of in very adulatory terms, to the point of being dubbed the ‘Celtic Tiger.’ However, the tiger is no more, having been consumed by a property-led boom, the collapse of which was compounded by the global financial crisis. Taking path dependence as lens, this paper looks at an early sequence of events that shaped the country’s path to ‘tiger hood’, i.e., the policy shift from protectionism to outward-looking economic development. From relatively contingent and unpredictable beginnings evolved an institutional matrix, with a clear focus on the global, that, ex ante, could not have …

Pengetahuan Tentang Rokok,Pusat Kendali Kesehatan Eksternal Dan Perilaku Merokok, Sitti Chotidjah

Makara Human Behavior Studies in Asia

This study was to determine the effect of an external health locus of control on smoking behavior mediated by knowledge about smoking in adolescent boys. The sampling technique was accidental sampling. Subjects were 110 adolescents aged 15-20 years from Yogyakarta. Reliability test results demonstrate the scale of the external health locus of control has good reliability (α = 0.854), while a test of knowledge about smoking have KR-20 = 0.311 and scale α = 0.405 smoking behavior, which means that two instruments are less reliable. In addition, the research data did not meet the assumptions of normality (a = 0.005 …

Building Effective Business Relationships In China, Roy Y. J. Chua

Research Collection Lee Kong Chian School Of Business

China’s ways of doing business are becoming more Westernized. But non-Chinese executives still must work hard at building trust in relationships with their Chinese business partners.

Entrepreneurship Education Policies In Singapore, Wee Liang Tan

Research Collection Lee Kong Chian School Of Business

No abstract provided.

Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong

Research Collection Lee Kong Chian School Of Business

This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …

Corporate Image Vacuum: Nature, Characteristics And Implications For The Organization, Noraizah Zainal Abidin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

A good corporate image is important to organizations (Benoit & Pang, 2008). Even then, some organizations do not have one (Bernstein, 1984/1989; Walker, 2010). Arguably the first study to explicate the notion of corporate image vacuum through the development of the Corporate Image Grid Framework, this study examines how an image vacuum is generated and what organizations can do to fill it. The framework offers a systematic way of assessing an organization’s image to heighten practitioners’ awareness of image management of their organizations. Four organizations drawn from Fortune 2011 list of 50 most admired organizations are studied: Singapore Airlines, Google, …

Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Binte Abul Hassan, Aaron Chee Yang Chong

Research Collection Lee Kong Chian School Of Business

This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …

Coaching As A Catalyst: Distance Learning For Personal Innovation, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Abstract of the paper and basis of the presentation:

Coaching is emerging as a tool that can be used to achieve sustainable personal and organizational innovation, and distance education technologies have made coaching more accessible, affordable and available. Distance learning professionals are in a unique position to help technology-based coaching evolve in an effective and sustainable manner. The expertise and experience of distance learning professionals has the potential to advance the interrelationships between teaching, learning and coaching in an effort to help individuals and organizations achieve sustainable and meaningful innovation. A coaching case study utilizing the Inner Leader Coaching Ecosystem …

Essays On Mental Accounting And Consumers' Decision Making, Ali Besharat

USF Tampa Graduate Theses and Dissertations

This dissertation is structured in the form of two empirical essays, each investigating one type of irrational decision caused by mental accounting. The first essay, titled "Managing the Cost of Multiple Debt Accounts: A Behavioral Perspective", explores why many people pay off credit cards' with the lowest rate first when rationally speaking they should repay the debt with the highest rate most quickly. This essay suggests that irrationality emerges when people seek to close `mental accounts' associated with their credit cards and reduce the total number of outstanding loans rather than decrease the amount of total debt among all credit …

Planning And Designing A Sustainable Volunteer Based Organization: The Putney Food Shelf, Annik Yvette Paul

Capstone Collection

There are many reasons why issues of food insecurity and hunger exist. Individuals, families, and households have various barriers to food security, often facing more than one at a time. Barriers include limited fixed incomes, minimum wage not equaling a livable wage, unemployment and underemployment, poverty, lack of personal transportation and/or access to public transportation, limited access to shopping areas (food deserts), and health and medical issues.

Considering the current statistics listed below, combined with the ever-increasing cost of food, more households will be struggling to meet their basic nutritional needs. Food insecurity and hunger is a problem faced by …

The Freedom To Create Your Destiny, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

We have a unique gift in the United States, and that gift is freedom. The Declaration of Independence guarantees all of us “certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

This means we are free to pursue our lives and our vocations in any way that makes sense to us. Freedom is what makes America so great. What we do with our freedom is up to us. It is our choice. Freedom is our grandest opportunity and should be protected, especially in challenging times.

This radio update presents discusses the importance of freedom.

Being Critical In Marketing Studies: The Imperative Of Macro Perspectives, Nikhilesh Dholakia

College of Business Faculty Publications

In this article, I argue that an elevated macro-level perspective is imperative for conducting critical studies in the fields of marketing and consumer research. There are epistemic barriers to operating in this manner, and I offer several suggestions for overcoming these barriers. Finally, I review the research spaces for critical studies of marketing in various global settings and conclude that United Kingdom and Nordic Europe have the best epistemic climate, and this region needs to take leadership in promoting greater range of macro and critical studies of marketing in the rest of the world.

Metta, Richard C. Crepeau

On Sport and Society

Maybe I missed the memo. Perhaps I wasn’t paying close enough attention. Or somehow it wasn’t big enough news in London. Whatever the case may be, I was a startled when I read recently that someone named Metta World Peace was playing basketball in the NBA for the Los Angeles Lakers. I remember World B. Free of the NBA and He Hate Me of the XFL, but Metta World Peace was a new one.

Book Review: Open Source Web Applications For Libraries, Todd Bruns

Faculty & Staff Research & Creative Activity

No abstract provided.

Book Review: Open Source Web Applications For Libraries, Todd Bruns

Faculty & Staff Research & Creative Activity

No abstract provided.

Fear Of Asking: Factors That Inhibit Latinos In Seeking And Obtaining Credit For Small Business, Brenda Hernandez

College of Management Honors Theses

Latino owned businesses and any minority business in general are important for the economy of the United States. They generate money that helps the economy grow and work. In the fiscal year of 2010, the Minority Business Development Agency of the United States Department of Commerce created 6,397 new jobs and helped minority owned businesses obtained almost 4 billion in contracts and capital. The numbers are record highs for the MBDA and it shows that minority businesses are growing now more than they were ever before. While the number is growing, the number of minority owned businesses is still small …

From Private Regulation To Public Policy: The Case Of Corporate Non-Financial Reporting, Matthew Maguire

Faculty Publications, School of Management

No abstract provided.

Origins Of Money, Alla Semenova

Economics Invited Speakers

Alla Semenova, Assistant Professor of Economic, Dickinson College, presented on the Origin of Money. The seminar is part of the Pisediscalzi Lecture Series. Dr. Nicholas Pisediscalzi was the founding chair of the Religion Department and a life-long student of the dialectic of Religion and Culture—especially Art, literature, and Politics. The seminar was cosponsored by the Departments of Religion, Philosophy and Classics and the Department of Economics, Wright State University.

The Growing Concern Of Poverty In The United States: An Exploration Of Food Prices And Poverty On Obesity Rates For Low-Income Citizens, Catherine Gillespie, Kathy Gray, Ethan Bailey, John Zivalich

Undergraduate Economic Review

Studies demonstrate the link between income and obesity, determining factors to explain the strong correlation between high body mass index and low socioeconomic status. Many focus on uncovering predictors but few use a systems approach: identifying the interaction among predictors and their relative magnitude concerning obesity. This study asks: do poverty or food price indicators have a statistically stronger relationship with obesity?

By collecting data, evaluating trends, and analyzing statistics, this study extends research by revealing a stronger relationship between obesity and food prices as opposed to obesity and poverty.

The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter

The Kennesaw Journal of Undergraduate Research

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.

Pfau Library Technology Plan 2012-2014, Jonathan M. Smith

Library Faculty Publications & Presentations

This technology plan is essentially a two-year plan that focuses on modernizing current technology in Pfau Library and laying the groundwork for future projects that will transform the library into a leader among peer institutions.

Parallel Session: Building Pakistan’S Country Of Origin Image Through The Corporate Image: Exploring Optimal Corporate Brands For The Image Transfer, Ishrat Hussain

International Conference on Marketing

Pakistan is facing a multi-dimensional attack on its country image. While it is imperative to triumph over negative factors causing Pakistan’s bad country image, it is also necessary to explore additional images to strengthen favorable associations with Pakistan and support a distinguishing image. Such image will be beneficial for increasing tourism, foreign investment, exports of goods/services and generating favorable condition for achievement of economic and other strategic objectives in the world. Corporate image is one such image. But what are the optimal corporate brands for image transfer to build Pakistan’s country of origin (CoO) image overseas? This research aims to …

Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani

International Conference on Marketing

This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.

Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak

International Conference on Marketing

The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).