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Articles 91 - 103 of 103

Full-Text Articles in Numerical Analysis and Scientific Computing

Impact Of Flow And Brand Equity In 3d Virtual Worlds, Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David Dewester, So Ra Park Jul 2010

Impact Of Flow And Brand Equity In 3d Virtual Worlds, Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David Dewester, So Ra Park

Research Collection School Of Computing and Information Systems

This research is a partial test of Park et al.’s (2008) model to assess the impact of flow and brand equity in 3D virtual worlds. It draws on flow theory as its main theoretical foundation to understand and empirically assess the impact of flow on brand equity and behavioral intention in 3D virtual worlds. The findings suggest that the balance of skills and challenges in 3D virtual worlds influences users’ flow experience, which in turn influences brand equity. Brand equity then increases behavioral intention. The authors also found that the impact of flow on behavioral intention in 3D virtual worlds …

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Do You Trust To Get Trust? A Study Of Trust Reciprocity Behaviors And Reciprocal Trust Prediction, Viet-An Nguyen, Ee Peng Lim, Hwee Hoon Tan, Jing Jiang, Aixin Sun Apr 2010

Do You Trust To Get Trust? A Study Of Trust Reciprocity Behaviors And Reciprocal Trust Prediction, Viet-An Nguyen, Ee Peng Lim, Hwee Hoon Tan, Jing Jiang, Aixin Sun

Research Collection School Of Computing and Information Systems

Trust reciprocity, a special form of link reciprocity, exists in many networks of trust among users. In this paper, we seek to determine the extent to which reciprocity exists in a trust network and develop quantitative models for measuring reciprocity and reciprocity related behaviors. We identify several reciprocity behaviors and their respective measures. These behavior measures can be employed for predicting if a trustee will return trust to her trustor given that the latter initiates a trust link earlier. We develop for this reciprocal trust prediction task a number of ranking method and classification methods, and evaluated them on an …

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Information Search Patterns In E-Commerce Product Comparison Services, Fiona Fui-Hoon Nah, Weiyin Hong, Liqiang Chen, Hong-Hee Lee Apr 2010

Information Search Patterns In E-Commerce Product Comparison Services, Fiona Fui-Hoon Nah, Weiyin Hong, Liqiang Chen, Hong-Hee Lee

Research Collection School Of Computing and Information Systems

To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results show that people use relatively more feature paths and less product paths in vertical disposition style than horizontal disposition style. The findings also indicate that there are relatively more feature paths and less product paths in the first half than second half of the information search paths. This is consistent with Gensch’s two-stage choice model which suggests that …

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Local Coordination Under Bounded Rationality: Coase Meets Simon, Finds Hayek, C. Jason Woodard Mar 2010

Local Coordination Under Bounded Rationality: Coase Meets Simon, Finds Hayek, C. Jason Woodard

Research Collection School Of Computing and Information Systems

This paper explores strategic behavior in a network of firms using an agent-based model. The model exhibits a tension between economic efficiency and the stability of the network in the face of incentives to change its configuration. This tension is to be expected because the conditions of the Coase theorem are violated: the boundedly rational firms in the model lack the ability to discover efficient network configurations or achieve them through collective action. In computational experiments, as predicted by theory, firms frequently became locked into inefficient outcomes or endless cycles of mutual frustration. However, simple institutional innovations such as property …

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Collective Outsourcing To Market (Com): A Market-Based Framework For Information Supply Chain Outsourcing, Fang Fang, Zhiling Guo, Andrew B. Whinston Jan 2008

Collective Outsourcing To Market (Com): A Market-Based Framework For Information Supply Chain Outsourcing, Fang Fang, Zhiling Guo, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This paper discusses the importance of and a solution to separating the information flow from the physical product flow in a supply chain. Motivated by the inefficient demand forecast caused by information asymmetry and lack of an incentive among supply chain partners to share valuable information, we propose a radically new framework called collective outsourcing to market (COM) to address many information supply chain design challenges. To validate the COM framework, we consider a supply chain with one manufacturer and multiple downstream retailers. Retailers privately acquire demand forecast information that they do not have incentive to share horizontally with other …

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Usage-Based Versus Flat Pricing For E-Business Services With Differentiated Qos, Zhen Liu, Laura Wynter, Cathy Xia Jun 2007

Usage-Based Versus Flat Pricing For E-Business Services With Differentiated Qos, Zhen Liu, Laura Wynter, Cathy Xia

Research Collection School Of Computing and Information Systems

Design of e-commerce services that are competitive, in such a quickly responding market, requires the analyses of prices and price structures. We present a general model of an e-commerce market that allows us to analyze optimal price structures, both flat and usage-based. Based on the price structure of a major web hosting provider, we consider both single-tier and two-tier (burst-rate) pricing, and our result suggests that the more complex two-tier structure may not be worth the marketing effort, as the firm?s equilibrium profits will not increase through the use of this structure. An essential feature of our approach is that …

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Can Online Reviews Reveal A Product's True Quality? Empirical Findings Analytical Modeling Of Online Word-Of-Mouth Communication, Nan Hu, Paul Pavlou, Jennifer Zhang Jun 2006

Can Online Reviews Reveal A Product's True Quality? Empirical Findings Analytical Modeling Of Online Word-Of-Mouth Communication, Nan Hu, Paul Pavlou, Jennifer Zhang

Research Collection School Of Computing and Information Systems

As a digital version of word-of-mouth, online review has become a major information source for consumers and has very important implications for a wide range of management activities. While some researchers focus their studies on the impact of online product review on sales, an important assumption remains unexamined, that is, can online product review reveal the true quality of the product? To test the validity of this key assumption, this paper first empirically tests the underlying distribution of online reviews with data from Amazon. The results show that 53% of the products have a bimodal and non-normal distribution. For these …

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Performance Planning, Quality-Of-Service, And Pricing Under Competition, Corinne Touati, Parijat Dube, Laura Wynter May 2004

Performance Planning, Quality-Of-Service, And Pricing Under Competition, Corinne Touati, Parijat Dube, Laura Wynter

Research Collection School Of Computing and Information Systems

In this work we model the relationship between the capacity and the Quality of Service (QoS) offered by the firm in a competitive scenario of two firm’s working to maximize their profits. Using simple queueing theoretic models we study the sensitivity of a firm’s market share to price, capacity and market size. Our preliminary studies yield important properties of the equilibrium solution which may further provide important “engineering” guidelines for performance planning and pricing strategies.

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Pricing And Qos Of Information Services In A Competitive Market, Zhen Liu, Laura Wynter, Cathy Xia Nov 2003

Pricing And Qos Of Information Services In A Competitive Market, Zhen Liu, Laura Wynter, Cathy Xia

Research Collection School Of Computing and Information Systems

Design of e-commerce services that are competitive in a quickly responding market requires the analyses of prices and price structures. We develop a general model of an e-commerce market that allows us to analyze optimal price structures, both flat and usage-based. Based on the price structure of a major web hosting provider, we consider single-tier and two-tier (burst-rate) pricing, and our result suggests that the more complex two-tier structure may not be worth the marketing effort, as the firm's equilibrium profits will not increase through the use of this structure. An essential feature of our approach is that we model …

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A Study On Tolerable Waiting Time: How Long Are Web Users Willing To Wait?, Fiona Fui-Hoon Nah Aug 2003

A Study On Tolerable Waiting Time: How Long Are Web Users Willing To Wait?, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

The WWW has become an important channel for information access, electronic commerce, and publication. With an exponential increase in the number of Web users and the popularity of multimedia technology, users often face a long waiting time for downloading Web pages. Although various technologies and techniques have been implemented to alleviate the situation and to comfort the impatient users, little research has been done to assess what constitutes an acceptable and tolerable waiting time for Web users. This research reviews the literature on computer response time and users’ waiting time, and assesses Web users’ tolerable waiting time in information retrieval. …

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Advances In Mobile Commerce Technologies, Ee Peng Lim, Keng Siau Jan 2003

Advances In Mobile Commerce Technologies, Ee Peng Lim, Keng Siau

Research Collection School Of Computing and Information Systems

No abstract provided.

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Product Schema Integration For Electronic Commerce: A Synonym Comparison Approach, Guanghao Yan, Wee-Keong Ng, Ee Peng Lim May 2002

Product Schema Integration For Electronic Commerce: A Synonym Comparison Approach, Guanghao Yan, Wee-Keong Ng, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In any electronic commerce system, the heterogeneity of product descriptions is a critical impediment to efficient business information exchange. In the ABECOS electronic commerce system, buyer agents, seller agents, and directory agents liaise with one another in e-commerce activities. Only when agents have a common ontology of product descriptions (also called product schemas) are they able to interact seamlessly in e-commerce activities. This gives rise to the product schema integration problem (PSI); the problem of integrating heterogeneous schemas of a certain product into one globally compatible schema. We adopt an integration approach based on product attribute synonyms. We give a …

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Intelligent Agent For Electronic Commerce, Siew Cheng Lai Jan 2001

Intelligent Agent For Electronic Commerce, Siew Cheng Lai

Student Works (2000-2009)

The objective of this project is to develop a system that can assists a user to make decision in online transactions for residential houses. In order to achieve this objective, an intelligent agent will be built where it will help the user to find relevant information of the houses based on they requirement. Furthermore, a prediction tool will also be developed to predict the price of the required house on the market. Artificial neural network will be used here, where the LVQ network is used to build the system. The neural network will be implemented in the filtering module and …

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