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Articles 211 - 240 of 2515
Full-Text Articles in Computer Sciences
A Two-Phase Learning Approach Integrated With Multi-Source Features For Cloud Service Qos Prediction, Fuzan Chen, Jing Yang, Haiyang Feng, Harris Wu, Minqiang Li
A Two-Phase Learning Approach Integrated With Multi-Source Features For Cloud Service Qos Prediction, Fuzan Chen, Jing Yang, Haiyang Feng, Harris Wu, Minqiang Li
Information Technology & Decision Sciences Faculty Publications
Quality of Service (QoS) is a key factor for users when choosing cloud services. However, QoS values are often unavailable due to insufficient user evaluations or provider data. To address this, we propose a new QoS prediction method, Multi-source Feature Two-phase Learning (MFTL). MFTL incorporates multiple sources of features influencing QoS and uses a two-phase learning framework to make effective use of these features. In the first phase, coarse-grained learning is performed using a neighborhood-integrated matrix factorization model, along with a strategy for selecting high-quality neighbors for target users. In the second phase, reinforcement learning through a deep neural network …
A Spoofing Speech Detection Method Combining Multi-Scale Features And Cross-Layer Identification, Hongyan Yuan, Linjuan Zhang, Baoning Niu, Xianrong Zheng
A Spoofing Speech Detection Method Combining Multi-Scale Features And Cross-Layer Identification, Hongyan Yuan, Linjuan Zhang, Baoning Niu, Xianrong Zheng
Information Technology & Decision Sciences Faculty Publications
Pre-trained self-supervised speech models can extract general acoustic features, providing feature inputs for various speech downstream tasks. Spoofing speech detection, which is a pressing issue in the age of generative AI, requires both global information and local features of speech. The multi-layer transformer structure in pre-trained speech models can effectively capture temporal information and global context in speech, but there is still room for improvement in handling local features. To address this issue, a speech spoofing detection method that integrates multi-scale features and cross-layer information is proposed. The method introduces a multi-scale feature adapter (MSFA), which enhances the model’s ability …
Optimal Control Of Queueing Systems With Error-Prone Servers, Junqi Hu, Sigrún Andradóttir, Hayriye Ayhan
Optimal Control Of Queueing Systems With Error-Prone Servers, Junqi Hu, Sigrún Andradóttir, Hayriye Ayhan
Information Technology & Decision Sciences Faculty Publications
Consider a Markovian tandem line with finite intermediate buffers and an equal number of stations and servers. Servers are flexible but noncollaborative, so that a job can be processed by at most one server at any time. When a job is being processed, it can be damaged and wasted depending on the proficiency of the server. We identify the dynamic server assignment policy that maximizes the long-run average throughput of the system with two stations and two servers. We find that the optimal policy is either a single or a double threshold policy on the number of jobs in the …
Investing In The Age Of Generative Ai: A Gpt-Based Sentiment Analysis Approach, Xianrong Zheng
Investing In The Age Of Generative Ai: A Gpt-Based Sentiment Analysis Approach, Xianrong Zheng
Information Technology & Decision Sciences Faculty Publications
Generative AI, which ushers a new age of AI, comes with huge economic potential. To capitalize the AI boom, investors are interested in trading AI stocks. AI chatbots, which can identify and classify the sentiment from financial news, can be leveraged for investment. So, this paper proposes a GPT-based sentiment analysis approach for trading AI stocks. Also, natural experiments are conducted to evaluate its effectiveness. Initial results show that the approach achieves a good rate of return.
The Influence Of Shopping Context And Anthropocentric Bias On Consumer Preferences For Human And Ai Designers In Fashion, Dooyoung Choi, Ha Kyung Lee, Christina Soyoung Song, Ji Young Lee
The Influence Of Shopping Context And Anthropocentric Bias On Consumer Preferences For Human And Ai Designers In Fashion, Dooyoung Choi, Ha Kyung Lee, Christina Soyoung Song, Ji Young Lee
Educational Leadership & Workforce Development Faculty Publications
This study explores how shopping contexts (hedonic vs. utilitarian) influence consumer preferences for AI- vs. human-designed fashion products. In Study 1, participants with hedonic motivations preferred human-designed items, while those with utilitarian motivations preferred AI-designed products, supporting the hypothesis that shopping context affects designer preferences. Study 2 further investigates the mediation of competence-warmth traits in designer preferences and the moderation of anthropocentric bias. It finds that hedonic shopping contexts increase the desire for warmth-related traits, leading to a preference for human designers, while utilitarian contexts favor competence-related traits and AI designs. Additionally, individuals with higher anthropocentric biases showed stronger preferences …
Utilizing Artificial Intelligence As A Strategic Risk Management Tool For Public Sector Operations And Auditing Processes, Oğuz Ümit Tamer, Bruce D. Mcdonald Iii, Farouk Hemici, Georgia Kontogeorga
Utilizing Artificial Intelligence As A Strategic Risk Management Tool For Public Sector Operations And Auditing Processes, Oğuz Ümit Tamer, Bruce D. Mcdonald Iii, Farouk Hemici, Georgia Kontogeorga
School of Public Service Faculty Publications
Symbolizing a significant turning point in the historical landscape, AI is becoming an effective tool in today's public administration, not only for increasing capacity, quality, and speed in services, but also for strategic risk management. Regulators and algorithmic auditing play a central role in implementing fairness, transparency, and persistent controls against risks in AI systems. Discussing modern applications of AI, such as anomaly-based fraud detection, resource estimation, and continuous auditing, and their respective strengths and weaknesses, this study concludes that AI significantly enhances efficiency and oversight but also poses the risk of enshrining bias, opacity, and accountability gaps. By considering …
Watchdogs Or Lapdogs: How Audit Committees Influence Financial Reporting Quality And Cybersecurity, Yanru Yang
Watchdogs Or Lapdogs: How Audit Committees Influence Financial Reporting Quality And Cybersecurity, Yanru Yang
2025
With the increasing complexity of the business environment, the role of corporate governance and oversight is expanding continuously. Grounded in archival research, my dissertation consists of three studies that explore the features of audit committees in monitoring both financial reporting and broader areas, such as cybersecurity.
The first paper, co-authored with Gopal Krishnan and Wei Yu, examines the implications of audit committee (AC) director departure for financial reporting quality and audit risk. We find that the departures in the firms with most concerning AC departures are associated with a higher likelihood of a future “Big R” restatement announcement and auditor …
5g-Practical Byzantine Fault Tolerance: An Improved Pbft Consensus Algorithm For The 5g Network, Xin Liu, Xing Fan, Baoning Niu, Xianrong Zheng
5g-Practical Byzantine Fault Tolerance: An Improved Pbft Consensus Algorithm For The 5g Network, Xin Liu, Xing Fan, Baoning Niu, Xianrong Zheng
Information Technology & Decision Sciences Faculty Publications
The consensus algorithm is the core technology of blockchain systems to maintain data consistency, and its performance directly affects the efficiency and security of the whole system. Practical Byzantine Fault Tolerance (PBFT) plays a crucial role in blockchain consensus algorithms by providing a robust mechanism to achieve fault-tolerant and deterministic consensus in distributed networks. With the development of 5G network technology, its features of high bandwidth, low latency, and high reliability provide a new approach for consensus algorithm optimization. To take advantage of the features of the 5G network, this paper proposes 5G-PBFT, which is an improved practical Byzantine fault-tolerant …
Towards Dynamic Learner State: Orchestrating Ai Agents And Workplace Performance Via The Model Context Protocol, Mohan Yang, Nolan Lovett, Belle Li, Zhen Hou
Towards Dynamic Learner State: Orchestrating Ai Agents And Workplace Performance Via The Model Context Protocol, Mohan Yang, Nolan Lovett, Belle Li, Zhen Hou
Educational Leadership & Workforce Development Faculty Publications
Current learning and development approaches often struggle to capture dynamic individual capabilities, particularly the skills they acquire informally every day on the job. This dynamic creates a significant gap between what traditional models think people know and their actual performance, leading to an incomplete and often outdated understanding of how ready the workforce truly is, which can hinder organizational adaptability in rapidly evolving environments. This paper proposes a novel dynamic learner-state ecosystem—an AI-driven solution designed to bridge this gap. Our approach leverages specialized AI agents, orchestrated via the Model Context Protocol (MCP), to continuously track and evolve an individual’s multi-dimensional …
Feel Bad To Discard A Fashion Product: How Ai Designers Influence Individuals' Sustainable Consumption, Ha Kyung Lee, Dooyoung Choi
Feel Bad To Discard A Fashion Product: How Ai Designers Influence Individuals' Sustainable Consumption, Ha Kyung Lee, Dooyoung Choi
Educational Leadership & Workforce Development Faculty Publications
This study explores how AI technology in fashion design influences consumers' sustainable consumption behaviors, focusing on emotional attachment to products. By comparing AI-generated and human-designed fashion items, the study examines how designer type impacts negative emotions about discarding products, mediated by emotional attachment. Results from two experimental studies reveal that designer type significantly affects negative emotions toward discarding human-designed items, but emotional attachment was not influenced by designer type in the first study. This lack of difference may be due to personal characteristics that moderate the effect. The second study found that individuals who perceive AI as human-like form stronger …
Exploring The Impact Of Value Co-Creation Through Ai-Driven Chatbbots On Customer Repeat Purchases, Dooyoung Choi, Jaeha Lee
Exploring The Impact Of Value Co-Creation Through Ai-Driven Chatbbots On Customer Repeat Purchases, Dooyoung Choi, Jaeha Lee
Educational Leadership & Workforce Development Faculty Publications
Drawing on the Stimulus-Organism-Response (S-O-R) framework, this study explores how perceived value co-creation during chatbot interactions influences customer repeat purchase intentions through cognitive, emotional, and social responses to chatbots. A survey of 220 participants revealed that perceived value co-creation significantly affected repeat purchase intentions, with cognitive evaluations, emotional reactions, and social value serving as key mediators. However, the direct effect of value co-creation on purchase intentions was not significant. The findings suggest that while value co-creation enhances consumer engagement, repeat purchases occur only when consumers experience positive cognitive, emotional, and social outcomes. Therefore, it is crucial for retailers to incorporate …
Optimizing Port Logistics Through Generative Ai: Revolutionizing Efficiency And Resilience In The Maritime Industry, Minodora Badea, Olga Bucovetchi, Adrian V. Gheorghe, Gabriel Raicu
Optimizing Port Logistics Through Generative Ai: Revolutionizing Efficiency And Resilience In The Maritime Industry, Minodora Badea, Olga Bucovetchi, Adrian V. Gheorghe, Gabriel Raicu
Engineering Management & Systems Engineering Faculty Publications
The maritime industry faces growing challenges in optimizing port logistics due to increasing trade volumes, environmental regulations, and supply chain disruptions. This comprehensive literature review examines the transformative role of artificial intelligence (AI), with particular focus on generative AI, in enhancing efficiency and resilience in port operations. Through systematic analysis of 23 peer-reviewed studies published between 2021-2025, this review synthesizes advancements in real-time data integration, machine learning, digital twins, IoT, and autonomous systems that collectively improve operational decision-making, risk management, and environmental sustainability. Key findings reveal that machine learning applications achieve 90% effectiveness ratings in operational optimization, while predictive analytics …
Cyberattacks On Port Infrastructures: A Decade Of Trends, Incidents, And Mitigation Strategies (2011-2024), Minodora Badea, Olga Bucovetchi, Adrian V. Gheorghe, Gabriel Raicu
Cyberattacks On Port Infrastructures: A Decade Of Trends, Incidents, And Mitigation Strategies (2011-2024), Minodora Badea, Olga Bucovetchi, Adrian V. Gheorghe, Gabriel Raicu
Engineering Management & Systems Engineering Faculty Publications
Port infrastructures are critical to global trade, handling over 80% of the world's cargo by volume. However, their increasing reliance on digital technologies has exposed them to a wide range of cyber threats. This paper provides a comprehensive analysis of cyberattacks targeting port infrastructures from 2011 to the present. We examine the types of attacks, geographical distribution, notable incidents, and underlying vulnerabilities. Additionally, we discuss mitigation strategies and future directions for enhancing cybersecurity in the maritime sector. Our findings highlight the urgent need for robust regulatory frameworks, advanced technological solutions, and collaborative efforts to safeguard critical port operations.
A Comprehensive Academic And Industrial Survey Of Blockchain Technology For The Energy Sector Using Fuzzy Einstein Decision-Making, Umit Cali, Annabelle Lee, Barry Hayes, Claudio Lima, D. Jonathan Sebastian-Cardenas, David Flynn, Emre Kantar, Farrokh Rahimi, Kaung Si Thu, Marco Pasetti, Marthe Fogstad Dynge, Merlinda Andoni, Muhammet Deveci, Murat Kuzlu, Raquel Alanso, Kim-Kwang Raymond Choo, Sambeet Mishra, Shammya Shananda Saha, Sonam Norbu, Srinikhil Gourisetti, Ugur Halden, Vahid Hosseinezhad, Valentin Robu
A Comprehensive Academic And Industrial Survey Of Blockchain Technology For The Energy Sector Using Fuzzy Einstein Decision-Making, Umit Cali, Annabelle Lee, Barry Hayes, Claudio Lima, D. Jonathan Sebastian-Cardenas, David Flynn, Emre Kantar, Farrokh Rahimi, Kaung Si Thu, Marco Pasetti, Marthe Fogstad Dynge, Merlinda Andoni, Muhammet Deveci, Murat Kuzlu, Raquel Alanso, Kim-Kwang Raymond Choo, Sambeet Mishra, Shammya Shananda Saha, Sonam Norbu, Srinikhil Gourisetti, Ugur Halden, Vahid Hosseinezhad, Valentin Robu
Engineering Technology Faculty Publications
The global energy sector is undergoing a significant transformation driven by decarbonization and digitalization, leading to the emergence of Distributed Ledger Technology (DLT) — particularly blockchain — as a promising tool for enhancing transparency, security, and efficiency in modern power systems. This study aims to provide a comprehensive academic and industrial survey of blockchain applications in the energy sector and develop a robust decision-making framework to identify and prioritize the most promising real-world use cases based on multidisciplinary criteria. A three-stage methodology was adopted: (i) a literature and market review encompassing over 300 academic publications and commercial blockchain initiatives in …
Risk Spillover Effect Of China-Asean Supply Chains: Insights Of Industrial Transfer, Zeyang Bian, Yuning Zhang, Keng Siau, Yaqian Zhang, Jianjia He
Risk Spillover Effect Of China-Asean Supply Chains: Insights Of Industrial Transfer, Zeyang Bian, Yuning Zhang, Keng Siau, Yaqian Zhang, Jianjia He
Research Collection School Of Computing and Information Systems
As labour costs in China increase, labour-intensive industries are migrating to ASEAN countries, attracted by lower labour costs and market potential. This shift not only affects the economies of China and ASEAN but also reshapes the global manufacturing landscape. This paper investigates the correlation and spillover of supply chain risks using production exposure indicators derived from inter-country input-output data and the R-Vine Copula model. We assess the risk spillover of each country within the global supply chain. Our findings indicate that industrial relocation can significantly alter supply chain structures, thereby affecting the concentration and direction of risks. While China's role …
Artificial Intelligence And Digital Technologies In Finance: A Comprehensive Review, Soudeh Pazouki, Mohamad Jamshidi, Mirarmia Jalali, Arya Tafreshi
Artificial Intelligence And Digital Technologies In Finance: A Comprehensive Review, Soudeh Pazouki, Mohamad Jamshidi, Mirarmia Jalali, Arya Tafreshi
Finance Faculty Publications
This study explores the transformative impact of artificial intelligence (AI) and digital technologies on the financial technology (FinTech) industry, highlighting their role in fostering business growth, operational efficiency, and enhanced customer engagement. AI-driven strategies have unlocked new avenues for streamlining workflows, boosting productivity, and expanding financial inclusion by reaching underrepresented populations. However, these advancements also pose challenges, including navigating complex regulatory frameworks and adapting to the rapidly evolving technological landscape. This paper delves into the macroeconomic effects of AI, examining its influence on labor markets, consumer behavior, and organizational success. Furthermore, the paper discusses blockchain applications and their potential to …
Transformative Impact Of Ai And Digital Technologies On The Fintech Industry: A Comprehensive Review, Soudeh Pazouki, Behdad Jamshidi, Armia Jalali, Arya Tafreshi
Transformative Impact Of Ai And Digital Technologies On The Fintech Industry: A Comprehensive Review, Soudeh Pazouki, Behdad Jamshidi, Armia Jalali, Arya Tafreshi
Finance Faculty Publications
This paper examines the impact of artificial intelligence (AI) and digital technologies on the financial technology (FinTech) industry and demonstrates how AI- enabled strategies are increasing the ability of businesses not only to grow, but also to better serve their customers through operational efficiencies. But as immersive as the technological advancements may be, they present challenges in connection with increasingly complicated licensing regulations and a constantly evolving technological landscape. We examine the way AI and algorithms are streamlining workflows, enhancing productivity and expanding access to financial resources for traditionally under – served populations. The paper also discusses the macroeconomic implications …
Certain Knowledge Of Administrative Decisions Issued By Artificial Intelligence Systems In The Public Sector: A Comparative Analysis, Nayel Musa Alomran, Odai Mohammad Alheilat
Certain Knowledge Of Administrative Decisions Issued By Artificial Intelligence Systems In The Public Sector: A Comparative Analysis, Nayel Musa Alomran, Odai Mohammad Alheilat
All Works
This paper aims to elucidate the matter of certain knowledge pertaining to administrative decisions, those issued by artificial intelligence. It also clarifies the position of the administrative judiciary with regard to the adoption of this presumption and through a comparative analysis of administrative judicial applications in Jor-dan, Egypt, and Morocco. The text addresses the most significant evidence for achieving certain knowledge of an administrative decision – and thereby initiating the appeal period against the appellant. The question at hand is whether the administrative judiciary applies the traditional theory of certain knowledge to its counterpart issued by artificial intelligence systems, especially …
Insights In Adaptation: Examining Self-Reflection Strategies Of Job Seekers With Visual Impairments In India, Akshay Kolgar Nayak, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Insights In Adaptation: Examining Self-Reflection Strategies Of Job Seekers With Visual Impairments In India, Akshay Kolgar Nayak, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Computer Science Faculty Publications
Significant changes in the digital employment landscape, driven by rapid technological advancements and the COVID-19 pandemic, have introduced new opportunities for blind and visually impaired (BVI) individuals in developing countries like India. However, a significant portion of the BVI population in India remains unemployed despite extensive accessibility advancements and job search interventions. Therefore, we conducted semi-structured interviews with 20 BVI persons who were either pursuing or recently sought employment in the digital industry. Our findings reveal that despite gaining digital literacy and extensive training, BVI individuals struggle to meet industry requirements for fulfilling job openings. While they engage in self-reflection …
Quickque: Enabling Quick Access To Information In User Reviews For Screen Reader Users, Mohan Sunkara, Akshay Kolgar Nayak, Sandeep Kalari, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Quickque: Enabling Quick Access To Information In User Reviews For Screen Reader Users, Mohan Sunkara, Akshay Kolgar Nayak, Sandeep Kalari, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Computer Science Faculty Publications
Efficiently perusing online customer reviews is presently challenging for blind users, who rely on a screen reader that supports predominantly one-dimensional narration of content via keyboard shortcuts. To address this, with restaurant reviews as seminal case study, we developed QuickCue, a browser extension prototype that enables screen reader users to quickly obtain the positives and negatives regarding different aspects of a restaurant (e.g., food quality, hygiene, ambiance), without having to sift through numerous reviews containing redundant information. At its core, QuickCue utilizes a large language model to perform aspect and sentiment-based joint classification of reviews to group them based on …
Adapting Online Customer Reviews For Blind Users: A Case Study Of Restaurant Reviews, Mohan Sunkara, Akshay Kolgar Nayak, Sandeep Kalari, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Adapting Online Customer Reviews For Blind Users: A Case Study Of Restaurant Reviews, Mohan Sunkara, Akshay Kolgar Nayak, Sandeep Kalari, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Computer Science Faculty Publications
Online reviews have become an integral aspect of consumer decision-making on e-commerce websites, especially in the restaurant industry. Unlike sighted users who can visually skim through the reviews, perusing reviews remains challenging for blind users, who rely on screen reader assistive technology that supports predominantly one-dimensional narration of content via keyboard shortcuts. In an interview study, we uncovered numerous pain points of blind screen reader users with online restaurant reviews, notably, the listening fatigue and frustration after going through only the first few reviews. To address these issues, we developed QuickCue assistive tool that performs aspect-focused sentiment-driven summarization to reorganize …
Safeguard Cyberspace In Ransomware Era: Risk Analysis & Cyber Insurance, Li Huang
Safeguard Cyberspace In Ransomware Era: Risk Analysis & Cyber Insurance, Li Huang
Electronic Theses & Dissertations (2024 - present)
The increasing frequency and severity of ransomware attacks pose significant challenges for organizational cybersecurity. Fragmentation across disciplines in cyber defense has created practical gaps in the development of the necessary capabilities needed to address rapidly evolving cyber threats. This study explores the impact of ransomware attacks and the evolving role of cyber insurance as a proactive cybersecurity partner. Bridging the gap between actuarial science and cyber risk management, it proposes an interdisciplinary framework that quantifies the impact of ransomware and integrates cyber insurance into cybersecurity strategies.
The primary contribution of this study is methodology. We present a framework that remains …
Ensemble Learning Models For Large-Scale Time Series Forecasting In Supply Chain, Minjuan Zhang
Ensemble Learning Models For Large-Scale Time Series Forecasting In Supply Chain, Minjuan Zhang
Dissertations
Machine learning and AI techniques are transforming supply chain forecasting, driven by the expanding availability of data assets. These advanced methods offer powerful opportunities to optimize management processes, reduce operational costs, and enhance strategic decision-making, which is crucial for enterprise success. However, conventional statistical approaches, such as Autoregressive Integrated Moving Average Models (ARIMA), dynamic regression, and Unobserved Component Models (UCMs)—which have long dominated time series forecasting—often fall short in accuracy and scalability. These traditional models face limitations in batch processing, handling large-scale data, addressing uncertainty-induced disruptions, and synchronizing demand-supply scenarios.
To address these challenges, a novel class of AI-powered ensemble …
Interactive Visualization Workflows For Mitigating Analytical Uncertainty, Kaustav Bhattacharjee
Interactive Visualization Workflows For Mitigating Analytical Uncertainty, Kaustav Bhattacharjee
Dissertations
This dissertation takes a process-centric and stakeholder-first perspective for handling analytical uncertainty: the form of uncertainty that confronts data analysts' insight-generation processes in high-consequence decision-making scenarios. The cost of an incorrect decision when data is used for movie recommendations as opposed to when personal data is used to drive insights or when data-driven modeling is used to drive real-time decisions for maintaining the health of a grid are vastly different in terms of consequences. This dissertation looks at analytical uncertainty in two real-world scenarios: i) how sensitive information leakage can be prevented during the open data release process with data …
Shalom In Social Media Marketing Shalom In Social Media Marketing, Jill R. Risner, Thomas Betts
Shalom In Social Media Marketing Shalom In Social Media Marketing, Jill R. Risner, Thomas Betts
University Faculty Publications and Creative Works
This paper will examine social media and the ways in which it currently does and does not contribute to shalom through an examination of both the platforms themselves as well as the content shared through them. As Christ’s ambassadors in the world and the primary funders of social media, marketers have power and an obligation to consider social media’s impact on shalom in the world and to use it in ways that contribute to shalom. This paper will provide several recommendations of how marketers can do this including posting content that intentionally contributes to shalom, engaging on platforms that support …
Digital Twin And Cybersecurity In Additive Manufacturing, Lidong Wang
Digital Twin And Cybersecurity In Additive Manufacturing, Lidong Wang
Journal of Cybersecurity Education, Research and Practice
Additive manufacturing (AM) has been applied to automotive, aerospace, medical sectors, etc., but there are still challenges such as parts’ porosity, cracks, surface roughness, intrinsic anisotropy, and residual stress because of the high level of thermal gradient. It is significant to conduct the modeling and simulation of the AM process and achieve quality products. Digital Twin (DT) can help AM with forecasting defects/errors through simulation and real-time process monitoring. DT is a concept of Industry 4.0, and its digital structure reflects the real-time behaviors of a cyber-physical or physical system. This paper introduces the progress of DT applications in AM, …
Utilizing Large Language Models To Synthesize Product Desirability Datasets, John D. Hastings, Sherri Weitl-Harms, Joseph Doty, Zachary L. Myers, Warren Thompson
Utilizing Large Language Models To Synthesize Product Desirability Datasets, John D. Hastings, Sherri Weitl-Harms, Joseph Doty, Zachary L. Myers, Warren Thompson
Research & Publications
This research explores the application of large language models (LLMs) to generate synthetic datasets for Product Desirability Toolkit (PDT) testing, a key component in evaluating user sentiment and product experience. Utilizing gpt-4o-mini, a cost-effective alternative to larger commercial LLMs, three methods, Word+Review, Review+Word, and Supply-Word, were each used to synthesize 1000 product reviews. The generated datasets were assessed for sentiment alignment, textual diversity, and data generation cost. Results demonstrated high sentiment alignment across all methods, with Pearson correlations ranging from 0.93 to 0.97. Supply-Word exhibited the highest diversity and coverage of PDT terms, although with increased generation costs. Despite minor …
Using Llms To Establish Implicit User Sentiment Of Software Desirability, Sherri Weitl-Harms, John D. Hastings, Jonah Lum
Using Llms To Establish Implicit User Sentiment Of Software Desirability, Sherri Weitl-Harms, John D. Hastings, Jonah Lum
Research & Publications
This study explores the use of LLMs for providing quantitative zero-shot sentiment analysis of implicit software desirability, addressing a critical challenge in product evaluation where traditional review scores, though convenient, fail to capture the richness of qualitative user feedback. Innovations include establishing a method that 1) works with qualitative user experience data without the need for explicit review scores, 2) focuses on implicit user satisfaction, and 3) provides scaled numerical sentiment analysis, offering a more nuanced understanding of user sentiment, instead of simply classifying sentiment as positive, neutral, or negative.
Data is collected using the Microsoft Product Desirability Toolkit (PDT), …
Safeguarding Virtual Healthcare: A Novel Attacker-Centric Model For Data Security And Privacy, Suvineetha Herath, Haywood Gelman, John Hastings, Yong Wang
Safeguarding Virtual Healthcare: A Novel Attacker-Centric Model For Data Security And Privacy, Suvineetha Herath, Haywood Gelman, John Hastings, Yong Wang
Research & Publications
The rapid growth of remote healthcare delivery has introduced significant security and privacy risks to protected health information (PHI). Analysis of a comprehensive healthcare security breach dataset covering 2009-2023 reveals their significant prevalence and impact. This study investigates the root causes of such security incidents and introduces the Attacker-Centric Approach (ACA), a novel threat model tailored to protect PHI. ACA addresses limitations in existing threat models and regulatory frameworks by adopting a holistic attacker-focused perspective, examining threats from the viewpoint of cyber adversaries, their motivations, tactics, and potential attack vectors. Leveraging established risk management frameworks, ACA provides a multi-layered approach …
From Concept To Creation: The Role Of Generative Artificial Intelligence In The New Age Of Digital Marketing, Andrew Smith, James Hutson
From Concept To Creation: The Role Of Generative Artificial Intelligence In The New Age Of Digital Marketing, Andrew Smith, James Hutson
Faculty Scholarship
Artificial intelligence (AI) has been extensively used in digital marketing. Still, the recent advances in generative AI (GAI) have revolutionized social media marketing and content creation, lowering barriers that once restricted high-quality design to professionals well versed in expensive and complex software like Adobe Suite. GAI tools enable anyone, from students to marketers, to generate logos, branding, and multimedia content without extensive training. This shift has empowered more people to engage in creative expression, expanding the pool of ideas and creativity. However, the abundance of AI-generated content raises questions about the evolving definition of “art” and the emergence of a …