Computer Sciences Commons^™

Experience Me! The Impact Of Content Sampling Strategies On The Marketing Of Digital Entertainment Goods, Ai Phuong Hoang, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Product sampling allows consumers to try out a small portion of a product for free. Uncertainty associated with consumption of information goods makes sampling useful for digital entertainment providers. Firms offer some programming for free to attract consumers to purchase a series of programs. We explore the effectiveness of content sampling for information goods using a dataset containing more than 17 million free previews and purchase observations on households from a digital entertainment firm that offers video-on-demand (VoD). Based on theories related to product sampling and information goods, we analyze the relationship between free previews and VoD purchases for series …

Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang

School of Professional Studies

The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …

Predicting Intraday Financial Market Dynamics Using Takens' Vectors; Incorporating Causality Testing And Machine Learning Techniques, Abubakar-Sadiq Bouda Abdulai

Electronic Theses and Dissertations

Traditional approaches to predicting financial market dynamics tend to be linear and stationary, whereas financial time series data is increasingly nonlinear and non-stationary. Lately, advances in dynamical systems theory have enabled the extraction of complex dynamics from time series data. These developments include theory of time delay embedding and phase space reconstruction of dynamical systems from a scalar time series. In this thesis, a time delay embedding approach for predicting intraday stock or stock index movement is developed. The approach combines methods of nonlinear time series analysis with those of causality testing, theory of dynamical systems and machine learning (artificial …

An Open Virtual Multi-Services Networking Architecture For The Future Internet, May El Barachi, Nadjia Kara, Sleiman Rabah, Mathieu Forgues

All Works

© 2015, El Barachi et al.; licensee Springer. Network virtualization is considered as a promising way to overcome the limitations and fight the gradual ossification of the current Internet infrastructure. The network virtualization concept consists in the dynamic creation of several co-existing logical network instances (or virtual networks) over a shared physical network infrastructure. We have previously proposed a service-oriented hierarchical business model for virtual networking environments. This model promotes the idea of network as a service, by considering the functionalities offered by different types of network resources as services of different levels – services that can be dynamically discovered, …

Predictive Analytics Of Organizational Decisions And The Role Of Rationality, Arash Barfar

USF Tampa Graduate Theses and Dissertations

How can we predict key decisions made by organizations in the presence of big data and on-demand information? In this dissertation we exploit a large repository of B2B real-time transactional data with service quality indicators and present evidence that organizational decision analytics apply both rational and boundedly-rational (i.e. behavioral) economic models. The dissertation’s findings demonstrate that both utility and heuristic models, respectively, play significant roles in predicting organizational decisions on churn, a key decision in this context. In the presence of a large data set the assumed rationality of organizations appears to provide accurate predictions in uncontrolled experiences and selected …

The Role Of Cryptography In Security For Electronic Commerce, Ann Murphy, David Murphy

The ITB Journal

Many businesses and consumers are wary of conducting business over the Internet due to a perceived lack of security. Electronic business is subject to a variety of threats such as unauthorised access, misappropriation, alteration and destruction of both data and systems. This paper explores the major security concerns of businesses and users and describes the cryptographic techniques used to reduce such risks.

Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo

Asian Management Insights

Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.

Intelligshop: Enabling Intelligent Shopping In Malls Through Location-Based Augmented Reality, Aditi Adhikari, Vincent W. Zheng, Hong Cao, Miao Lin, Yuan Fang, Kevin Chen-Chuan Chang

Research Collection School Of Computing and Information Systems

Shopping experience is important for both citizens and tourists. We present IntelligShop, a novel location-based augmented reality application that supports intelligent shopping experience in malls. As the key functionality, IntelligShop provides an augmented reality interface-people can simply use ubiquitous smartphones to face mall retailers, then IntelligShop will automatically recognize the retailers and fetch their online reviews from various sources (including blogs, forums and publicly accessible social media) to display on the phones. Technically, IntelligShop addresses two challenging data mining problems, including robust feature learning to support heterogeneous smartphones in localization and learning to query for automatically gathering the retailer content …

Innovations In Financial Is And Technology Ecosystems: High-Frequency Trading Systems In The Equity Market, Robert J. Kauffman, Jun Liu, Dan Ma

Research Collection School Of Computing and Information Systems

Technology-based financial innovations over the past four decades have led to transformations in the financial markets. Understanding technological innovations in financial information systems (IS) and technologies has been challenging for technology consultants and financial industry practitioners due to the underlying complexities though. In this article, we propose an ecosystem analysis approach by extending the technology ecosystem paths of influence model (Adomavicius et al., 2008a) to incorporate stakeholder actions, considering both supply-side and demand-side forces for technological change. Our ecosystem model brings together three original core elements: technology components, technology-based services, and technology-supported business infrastructures. We also contribute a fourth new …

Enhancing Students' Learning Process Through Interactive Digital Media: New Opportunities For Collaborative Learning, Benjamin Gan, Thomas Menkhoff, Richard R. Smith

Research Collection School Of Computing and Information Systems

In this paper, we describe and review several examples of web technology-enabled teaching and learning approaches at undergraduate level in an Asian institution of higher learning. We begin by reporting on experiences made in the context of an iPad-enabled mobile learning project conducted during a Knowl- edge Management course (excursion) in support of the university’s technology-enabled learning vision. This is followed by reflections on the deployment of a collaborative social learning platform website (Edmodo), wiki- and web page-creation tools (Google Site), animated videos, etc. in elective courses on leadership and human capital management. Finally, we describe a proven project-based learning …

Endogenous Network Effects, Platform Pricing And Market Liquidity, Mei Lin, Ruhai Wu, Wen Zhou

Research Collection School Of Computing and Information Systems

This paper examines a monopoly platform's two-sided pricing strategies in a setting with seller competition, which gives rise to not only positive cross-side network effects between buyers and sellers, but also a negative same-side network effect among sellers. We show that platform pricing depends crucially on the characteristics associated with market liquidity, which contrasts with the previous studies that point to the two sides' relative demand elasticities and/or network effects. A market is said to be more liquid when it has less friction, resulting in a larger total surplus for the platform economy and hence greater equilibrium entry on both …

A Context-Aware Model To Improve Usability Of Information Display On Smartphone Apps For Emerging Users, Felix F. Ntawanga, Andre P. Calitz, Lynette Barnard

The African Journal of Information Systems

Smartphones have become a reliable technology for accessing information and services in rural communities. Mobile applications, such as social media and news apps running on smartphones, are no longer exclusively utilised by users in developed communities. Mobile applications are accessed in highly contextualised environments. This paper discusses a context-aware model that was implemented to improve the usability of information presented on smartphone applications for emerging users. User evaluation was conducted within a remote area in South Africa with a sample of users, most of whom did not have prior experience in using computer applications. The results of the evaluation present …

How To Make Business Processes "Socialize"?, Zakaria Maamar, Noura Faci, Ejub Kajan, Sherif Sakr, Mohamed Boukhebouze, Ahmed Barnawi

All Works

This paper presents an approach that builds upon social computing principles to make business processes; "socialize". First the approach identifies the main components of a business process that are task, person, and; machine. A task is a work unit that forms with other tasks a business process and that a person and/ormachine; execute. Afterwards the approach enriches a business process with details captured from the (execution; and social) relations that connect tasks together, persons together, and machines together. While execution; relations are widely reported in the literature, there is a growing interest in studying the role of social; relations in …

Information Technology & Sustainability: An Empirical Study Of The Value Of The Building Automation System, Daphne Marie Simmonds

USF Tampa Graduate Theses and Dissertations

This study examines the environmental and economic effects of green information technology (IT). Green IT describes two sets of IT innovations: one set includes innovations that are implemented to reduce the environmental impact of IT services in organizations; and the other IT to reduce the environmental impact of other organizational processes. The two sets respond to the call for more environmentally friendly or “greener” organizational processes.

I developed and tested a preliminary model. The model applied the resource based view (RBV) of the firm (Wernerfelt 1984) the stakeholder theory (Freeman 1984) and included four constructs: (1) BAS implementation; environmental …

Era Of Big Data: Danger Of Descrimination, Andra Gumbus, Frances Grodzinsky

WCBT Faculty Publications

We live in a world of data collection where organizations and marketers know our income, our credit rating and history, our love life, race, ethnicity, religion, interests, travel history and plans, hobbies, health concerns, spending habits and millions of other data points about our private lives. This data, mined for our behaviors, habits, likes and dislikes, is referred to as the “creep factor” of big data [1]. It is estimated that data generated worldwide will be 1.3 zettabytes (ZB) by 2016. The rise of computational power plus cheaper and faster devices to capture, collect, store and process data, translates into …

Real-Time Targeted Influence Maximization For Online Advertisements, Yuchen Li, Dongxiang Zhang, Kian-Lee Tan

Research Collection School Of Computing and Information Systems

Advertising in social network has become a multi-billion dollar industry. A main challenge is to identify key influencers who can effectively contribute to the dissemination of information. Although the influence maximization problem, which finds a seed set of k most influential users based on certain propagation models, has been well studied, it is not target-aware and cannot be directly applied to online advertising. In this paper, we propose a new problem, named Keyword-Based Targeted Influence Maximization (KB-TIM), to find a seed set that maximizes the expected influence over users who are relevant to a given advertisement. To solve the problem, …

Near Real-Time Retail Payment And Settlement Systems Mechanism Design, Zhiling Guo, Robert John Kauffman, Mei Lin, Dan Ma

Research Collection School Of Computing and Information Systems

Rapid expansion of e-commerce, along with rising domestic and cross-border payments, has fueled the demand among financial institutions for a cost-effective means to expedite clearing and settlement of low-value retail payments. These are called faster payments settlement systems. Traditionally, retail payments have made extensive use of interbank netting systems, in which payments are accumulated for end-of-day settlement. This approach, known as deferred net settlement (DNS), reduces the liquidity needs of the payment system, but bears inherent operational and financial risks for unsettled intraday payments. As large dollar volumes of retail payments accumulate, real-time gross settlement (RTGS) has been recognized as …

Spatial And Temporal Trends In Information Technology Outsourcing, Arti Mann, David Folch, Robert J. Kauffman, Luc Anselin

Research Collection School Of Computing and Information Systems

Over the last two decades information technology (IT) outsourcing has grown dramatically, and has emerged as a strategic choice for firms searching for ways to control their costs and maintain a competitive edge. The mechanisms driving its growth are not fully understood though. In this research, we employ an approach that focuses on geographic, temporal, and industrial proximity in a mechanism that identifies the process underlying the diffusion of IT outsourcing across firms within the U.S from 2000 to 2010. We focus on the role that firm location plays in the diffusion process, and use space-time clustering techniques from the …

Competition, Cooperation And Regulation: Understanding The Evolution Of The Mobile Payments Technology Ecosystem, Jun Liu, Robert J. Kauffman, Dan Ma

Research Collection School Of Computing and Information Systems

The past twenty years have been a time of many new technological developments, changing business practices, and interesting innovations in the financial information system (IS) and technology landscape. They have led to the increasing use of prior innovations that have supported e-commerce, and that are now being brought into financial services to support different kinds of improvements to core business processes. This research examines recent changes in the payment sector in financial services, specifically related to mobile payments (m-payments) that enable new channels for consumer payments for goods and services purchases, and other forms of economic exchange. We extend recent …

Evaluation And Improvement Of Procurement Process With Data Analytics, Melvin H. C. Tan, Wee Leong Lee

Research Collection School Of Computing and Information Systems

Analytics can be applied in procurement to benefit organizations beyond just prevention and detection of fraud. This study aims to demonstrate how advanced data mining techniques such as text mining and cluster analysis can be used to improve visibility of procurement patterns and provide decision-makers with insight to develop more efficient sourcing strategies, in terms of cost and effort. A case study of an organization’s effort to improve its procurement process is presented in this paper. The findings from this study suggest that opportunities exist for organizations to aggregate common goods and services among the purchases made under and across …

Learning Of Business Processes & Application: An Industry-Ready Approach, Yi Meng Lau, Yu Yee Poon, Mike Wee

Research Collection School Of Computing and Information Systems

The Learning Framework for Business Processes was developed by lectures from School of InfoComm Technology (ICT)to support their students’ learning in the Diploma of Financial Informatics. This framework leverage on the use of learning approaches such as Inquiry based learning to create opportunities for students to be engaged, explore, explain and apply their learning. This framework was presented at International Symposium on Advances in Technology Education (ISATE) 2015 in Nagaoka, Japan.

Creating Greater Synergy Between Hci Academia And Practice, Fiona Fui-Hoon Nah, Dennis Galletta, Melinda Knight, James R. Lewis, John Pruitt, Gavriel Salvendy, Hong Sheng, Anna Wichansky

Research Collection School Of Computing and Information Systems

This paper presents perspectives from both academia and practice on how both groups can collaborate and work together to create synergy in the development and advancement of human-computer interaction (HCI). Issues and challenges are highlighted, success cases are offered as examples, and suggestions are provided to further such collaborations.

New Product Development Flexibility In A Competitive Environment, Janne Kettunen, Yael Gruksha-Cockayne, Zeger Degraeve, Bert De Reyck

Research Collection Lee Kong Chian School Of Business

Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment according to two dimensions, namely (i) its intensity, and (ii) its degree of innovation. We show that these two market characteristics can have a different effect on the value of flexibility. In particular, we show that more intense or innovative environments may increase or decrease the value of flexibility. For instance, we demonstrate that the option to defer a product launch …

Effects Of The Use Of Points, Leaderboards And Badges On In-Game Purchases Of Virtual Goods, Fiona Fui-Hoon Nah, Lakshmi Sushma Daggubati, Amith Tarigonda, Raghu Vinay Nuvvula, Ofir Turel

Research Collection School Of Computing and Information Systems

Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of virtual goods due to the use of game design elements (i.e., Points, Leaderboards and Badges) built into the games. Extending our knowledge to this realm can help researchers to better understand gamers’ behaviors, and game designers and marketers to better promote and sell virtual goods in online games.

Business Intelligence, Data And Analytics, Singapore Management University

Perspectives@SMU

Data can be used to predict outcomes but quality data is essential

Analytics For Business, Consumers And Social Insights, Bhavish Sood

Library Events

The speaker shared with us on best practice, future outlook and opportunities of analytical applications. The speaker has a strong research interest on how business applications and business intelligence software are being consumed on smartphones and media tablets.

Production Cost Heterogeneity In A Circular-City Model, Mei Lin, Ruhai Wu

Research Collection School Of Computing and Information Systems

We derive the closed-form solution characterizing the equilibrium in a circular-city model with competing firms of heterogeneous production costs. Tractability issues in this setting are well known and have not been resolved in prior work. In this paper, the equilibrium solution illustrates effects of production costs on firms’ strategic decisions, their aggregate profit, and consumer surplus.

An Examination Of Service Level Agreement Attributes That Influence Cloud Computing Adoption, Howard Gregory Hamilton

CCAC Theses and Dissertations

Cloud computing is perceived as the technological innovation that will transform future investments in information technology. As cloud services become more ubiquitous, public and private enterprises still grapple with concerns about cloud computing. One such concern is about service level agreements (SLAs) and their appropriateness.

While the benefits of using cloud services are well defined, the debate about the challenges that may inhibit the seamless adoption of these services still continues. SLAs are seen as an instrument to help foster adoption. However, cloud computing SLAs are alleged to be ineffective, meaningless, and costly to administer. This could impact widespread acceptance …

Will High-Frequency Trading Practices Transform The Financial Markets In The Asia Pacific Region?, Robert John Kauffman, Yuzhou Hu, Dan Ma

Research Collection School Of Computing and Information Systems

High-frequency trading (HFT) practices in the global financial markets involve the use of information and communication technologies (ICT), especially the capabilities of high-speed networks, rapid computation, and algorithmic detection of changing information and prices that create opportunities for computers to effect low-latency trades that can be accomplished in milliseconds. HFT practices exist because a variety of new technologies have made them possible, and because financial market infrastructure capabilities have also been changing so rapidly. The U.S. markets, such as the National Association for Securities Dealers Automated Quote (NASDAQ) market and the New York Stock Exchange (NYSE), have maintained relevance and …

Author Topic Model-Based Collaborative Filtering For Personalized Poi Recommendations, Shuhui Jiang, Xueming Qian, Jialie Shen, Yun Fu, Tao Mei

Research Collection School Of Computing and Information Systems

From social media has emerged continuous needs for automatic travel recommendations. Collaborative filtering (CF) is the most well-known approach. However, existing approaches generally suffer from various weaknesses. For example, sparsity can significantly degrade the performance of traditional CF. If a user only visits very few locations, accurate similar user identification becomes very challenging due to lack of sufficient information for effective inference. Moreover, existing recommendation approaches often ignore rich user information like textual descriptions of photos which can reflect users' travel preferences. The topic model (TM) method is an effective way to solve the "sparsity problem," but is still far …