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Articles 91 - 92 of 92
Full-Text Articles in Agricultural Economics
Computer And Internet Adoption On Large U.S. Farms, Brent A. Gloy, Jay Akridge
Computer And Internet Adoption On Large U.S. Farms, Brent A. Gloy, Jay Akridge
Department of Agricultural Economics Faculty Publications
The adoption of the personal computer and the Internet is studied within a sample of large U.S. farms. Factors such as age and education influence the adoption of both technologies. Likewise, strong relationships exist between the adoption of each technology and the sophistication of farm management and the complexity of the farm business. After controlling for computer adoption, the results suggest there remain several factors limiting Internet adoption. It appears that producers are unsure as to how the Internet can best be used to create value in their farm businesses.
Segmenting The Commercial Producer Marketplace For Agricultural Inputs, Brent A. Gloy, Jay Akridge
Segmenting The Commercial Producer Marketplace For Agricultural Inputs, Brent A. Gloy, Jay Akridge
Department of Agricultural Economics Faculty Publications
A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The segments were developed based on the importance of six factors that producers evaluate when selecting input suppliers. The results indicate that four distinct segments exist: Convenience buyers, Balance buyers, Price buyers, and Performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers.