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Full-Text Articles in Agricultural Economics
Expanding Your Customer Base To Low-Income Populations: Snap Basics & Marketing, Regan Emmons, Kelsey Hall, Roslynn Brain Mccann
Expanding Your Customer Base To Low-Income Populations: Snap Basics & Marketing, Regan Emmons, Kelsey Hall, Roslynn Brain Mccann
Applied Sciences, Technology and Education Faculty Publications
Full representation of a community shopping at farmers markets, farm stands or belonging to a community supported agriculture (CSA) program entails reaching low-income community members. Farmers markets, farm stands, and CSA models that accept Supplemental Nutrition Assistance Program (SNAP) benefits and offer SNAP incentive programs, such as Double Up Food Bucks (DUFB), are emerging to help low-income individuals access local products. They also connect growers with new customers. This workshop will provide research-based information on 1. strengthening your marketing techniques, 2. benefits of accepting SNAP and incentives, like DUFB, and 3. how market managers, farm stands, and CSA growers might …