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2020

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Articles 151 - 180 of 1263

Full-Text Articles in Agriculture

A New Technical Solution For Cleaning The Water Intake Structure Of Pumping Stations From Siltation And Its Experimental Research, M.M. Mukhammadiev, S.R. Juraev Oct 2020

A New Technical Solution For Cleaning The Water Intake Structure Of Pumping Stations From Siltation And Its Experimental Research, M.M. Mukhammadiev, S.R. Juraev

Irrigation and Melioration

The article considers one of the most pressing problems of pumping stations in the irrigation system today, their blurring of the bottom of the water intake (avancamera and water intake chambers), analyzes the existing proposals, designs and technical solutions and their advantages and disadvantages. Given the above advantages and disadvantages, a new design has been proposed for the treatment of water intake structures from turbid sediments with minimal energy and capital expenditures, very cheap and simple to operate and reliable. The design includes a turbid suction pump and a turbid pump, as well as a pulp pipeline. The pressurized water …


Assessing Surface Water Features Using Landsat-8 Oli And Sentinel-1 Satellite Images Case Study Sirdaryo Region, S.M. Muratov, Kh.A. Abdivaitov, Sh.F. Rahmatillayev Oct 2020

Assessing Surface Water Features Using Landsat-8 Oli And Sentinel-1 Satellite Images Case Study Sirdaryo Region, S.M. Muratov, Kh.A. Abdivaitov, Sh.F. Rahmatillayev

Irrigation and Melioration

Water resources have become a very big problem in every part of Uzbekistan for several decades. Water is used not only exclusively for agricultural development, but also for many other purposes, such as industrial and chemical activities. Therefore, it is important to study the properties of surface water objects using optical and microwave satellite images. The Syrdarya region was selected for research. Because in the past, there have been no studies of water bodies using satellite images. The article presents the results of studies on the assessment of water properties from optical and microwave satellite images. In research for optical …


Distribution Of Pressure And Specific Energy In The Twirled Stream For Confusor, A.A. Yangiev, D.S. Adjimuratov Oct 2020

Distribution Of Pressure And Specific Energy In The Twirled Stream For Confusor, A.A. Yangiev, D.S. Adjimuratov

Irrigation and Melioration

Article brings up the advantage of confusor part application in outflow part of vortex spillway, which may be more rational from the point of view of providing non-cavitation operation of flow swirler. Analytical design method and program developed is given of pressure and specific energy for aerated part of swirled flow in vortex spillway confusor part, which match with experimental results, it allows for fast and quite accurate realization of distribution analysis for pressure and specific energy in swirled flow along the length of the confusor for various rates of taper.


Economic Assesment Of The Impact Of Climate Factors On Wheat Yield In Samarkand Region, Sh.B. Babakholov Oct 2020

Economic Assesment Of The Impact Of Climate Factors On Wheat Yield In Samarkand Region, Sh.B. Babakholov

Irrigation and Melioration

Agricultural production is highly vulnerable to climate shocks and predicted climate consequences may pose severe challenges to the resilience of Uzbek agricultural system, especially in terms of food security and income stability of rural producers. In this context, present study proposed to assess the impact of climate factors, such particular changes in mean temperature and rainfalls on total output of wheat-cultivating farmers in Samarkand region. By considering irrigation source and heterogeneous geography of the region, farmers engaged in wheat production were analyzed in two: upstream and downstream zones using Fixed effect panel approach. The empirical findings of study revealed that, …


Change In Level Water In Pumping-Plant Intake, R.R. Ergashev, B.T. Xolbutayev Oct 2020

Change In Level Water In Pumping-Plant Intake, R.R. Ergashev, B.T. Xolbutayev

Irrigation and Melioration

A decrease in the water level in the pump chamber of the pumping stations leads to the formation of whirlpools in front of the suction pipes. As a result of air intake, the pump unit operates in cavitation mode and their intensive wear occurs. As the data obtained from the Karshi machine channel show, mainly a decrease in design water levels in the downstream waters is observed at the first pumping station. Depending on the number of simultaneously operating pumping units, the minimum water level in the head pumping station should be from 4.5 m to 5.7 m. The received …


Modeling The Impact Of Changes In The Ground Water Level On The Stability Of Agricultural Landscapes Using Gis, A.M. Arifjanov, L.N. Samiev, F.K. Babajanov, G.M. Xamdamova, Sh.N. Yusupov Oct 2020

Modeling The Impact Of Changes In The Ground Water Level On The Stability Of Agricultural Landscapes Using Gis, A.M. Arifjanov, L.N. Samiev, F.K. Babajanov, G.M. Xamdamova, Sh.N. Yusupov

Irrigation and Melioration

The article presents modern GIS methods for determining the stability of changes in irrigated areas and the depth of the ground water level.the most correct solutions are given in modeling this process. To distinguish agricultural landscapes, the classification of agricultural acreage in the lower part of the Amu Darya river region was made using 16-day periodic rasters 2017 of 2018 and the NDIS MOD13Q1 sensor of agricultural acreage, type NDVI. The annual change in the level of underground water in relation to the state of rivers and channels is analyzed. A steady change in agricultural acreage on the right Bank …


Determination And Assessment Of The Spatio-Temporal Changing Dynamics In The Groundwater Level And Mineralization In Irrigated Areas Under Climate Change (As An Example Of Syrdarya Province), S. Khasanov, S. Adilov, R. Kulmatov Oct 2020

Determination And Assessment Of The Spatio-Temporal Changing Dynamics In The Groundwater Level And Mineralization In Irrigated Areas Under Climate Change (As An Example Of Syrdarya Province), S. Khasanov, S. Adilov, R. Kulmatov

Irrigation and Melioration

In the irrigated lands of the Aral Sea Basin, salinization processes are taking place as a result of rising groundwater levels and increasing its mineralization due to the unsustainable use of water and land resources. This, in turn, leads to the withdrawing of arable land and a decrease in crop yields. This is especially the case in the irrigated areas of the lower reaches of the Amudarya and Syrdarya rivers, located in Uzbekistan, southern Kazakhstan, and Turkmenistan. This research was aimed to learn and evaluate the long-term changing behavior of groundwater level and mineralization in the irrigated areas of the …


Increasing The Efficiency Of Water Distribution Management When Operating Pumping Stations Of The Irrigation System, O.Y. Glovatsky, R.R. Ergashev, B. Hamdamov, N.M. Ismailov, B.T. Kholbutaev Oct 2020

Increasing The Efficiency Of Water Distribution Management When Operating Pumping Stations Of The Irrigation System, O.Y. Glovatsky, R.R. Ergashev, B. Hamdamov, N.M. Ismailov, B.T. Kholbutaev

Irrigation and Melioration

The article is to control the parameters of the unsteady movement of water in the canals and the pumping station, which ensure the maintenance of the specified operating modes of the pumping stations under non-stationary conditions. To achieve this goal, it is necessary to solve the problems of coordinating the operating modes of the units of the head pumping station (PS) with the operating modes of the partitioning structures in the conditions of emptying and filling the ponds of the main canal with water. The article discusses the implementation of the method of water distribution control on the mathematical model …


Analysis Of Theoretical And Natural Field Studies Of Reservoir Silling, A.M. Arifjanov, F. Gapparov, T.U. Apakhujayeva, S.N. Xoshimov Oct 2020

Analysis Of Theoretical And Natural Field Studies Of Reservoir Silling, A.M. Arifjanov, F. Gapparov, T.U. Apakhujayeva, S.N. Xoshimov

Irrigation and Melioration

The article developed a mathematical model of the processes of siltation of reservoirs, taking into account the energy state of the flow, and proposed a calculation method. In the process of siltation of the reservoir, the dependence of the volume on the change in the water level in the reservoir was estimated. On the basis of studies carried out in full-scale field conditions, the recommended calculation method is comparatively evaluated and analyzed. Field studies were carried out in the Chimkurgan, Tashkent and Yuzhno-Surkhan reservoirs. A relationship is obtained that expresses the dependence of the relative volume of siltation of the …


Planed Dimension Of Flow Deformed By A Single Dam That Is Impermeable To Water From The Body, M.R. Bakiev, K.T. Yakubov, I.J. Asamatdinov Oct 2020

Planed Dimension Of Flow Deformed By A Single Dam That Is Impermeable To Water From The Body, M.R. Bakiev, K.T. Yakubov, I.J. Asamatdinov

Irrigation and Melioration

Coastal erosion is a type of water erosion that causes significant damage to the national economy each year: leaching of overland coastal crops, failure of protective dams, destruction of irrigation canals, dilapidated buildings and structures, among others. To combat leaching, cross-dams are used which are waterproof and water-permeable. The aim of this work was to develop a method for calculating the planned dimension of compressed flow with a transverse dam, which included comparing the lengths of the upper and lower tilt zones, the boundaries of individual zones and the results of research in the laboratory and in nature. According to …


Research Of Energy Indicators Of Electric Drives With Frequency Converters (Frequency Converters) On The Operating Equipment Of Cotton Cleaning Plants, A.J. Isakov, B.K. Tukhtamishev, J.N. Tolipov Oct 2020

Research Of Energy Indicators Of Electric Drives With Frequency Converters (Frequency Converters) On The Operating Equipment Of Cotton Cleaning Plants, A.J. Isakov, B.K. Tukhtamishev, J.N. Tolipov

Irrigation and Melioration

The article deals with the theoretical and practical substantiation of the replacement of an unregulated electric drive of the main technological equipment of cotton refineries with a frequency-controlled electric drive. The influence of a change in the load on the motor shaft on the main parameters of the steady state is considered. In an asynchronous motor, with an increase in the load, slip increases to such a value at which the torque of the motor balances the increased moment of resistance. Considering that when the stator slip resistance is less than the critical one is a small fraction of the …


Stabilization Of Discharge Processes Involved In Electrical Fields Of Electrostatic Precipitators, Sh.M. Muzafarov, B.N. Erkinov, A.I. Pardaev, V.E. Baliskiy, B.К. Tаgaev Oct 2020

Stabilization Of Discharge Processes Involved In Electrical Fields Of Electrostatic Precipitators, Sh.M. Muzafarov, B.N. Erkinov, A.I. Pardaev, V.E. Baliskiy, B.К. Tаgaev

Irrigation and Melioration

The article provides information on achievements in the field of electrical gas cleaning. A critical analysis of the principle of operation of the electrostatic precipitators developed and currently in operation is carried out. The possibility of increasing the efficiency of electrical gas cleaning using unipolar voltage pulses is analyzed. A theoretical analysis of the processes in the discharge gap was carried out using the existing theory of electric discharges in gases. Based on the analysis of the data, the discharge mechanism is established in a sharply inhomogeneous electric field at a pulsed voltage. It is established that when using voltage …


Determination Of The Rational Values Of The Parameters Of The Disc Rollers Of The Combined Unit, A.K. Igamberdiev, D.K. Muqimova Oct 2020

Determination Of The Rational Values Of The Parameters Of The Disc Rollers Of The Combined Unit, A.K. Igamberdiev, D.K. Muqimova

Irrigation and Melioration

In our country, repeated crops are sown in newly plowed lands. In such conditions, the use of combined units that perform several technological operations simultaneously in one pass is considered effective. However, due to the inadequacy and validity of the parameters of the working bodies for the quality of pre-sowing tillage in newly plowed lands, there is an increase in the number of passes, fuel consumption, loss of soil moisture and other costs and, as a result, the possibility of timely sowing and friendly germination of repeated crops is reduced . The rational parameters of the new design of disk …


Autonomous Photovoltaic System For Year-Round Guarantee Supply Of Electricity To Rural Facilities, M.N. Tursunov, Х. Sabirov, U.R. Kholov, Т.Z. Аkhtamov Oct 2020

Autonomous Photovoltaic System For Year-Round Guarantee Supply Of Electricity To Rural Facilities, M.N. Tursunov, Х. Sabirov, U.R. Kholov, Т.Z. Аkhtamov

Irrigation and Melioration

The article discusses the physical and technical features of the experimental results of studying the parameters of an autonomous photovoltaic station (AFES) with a power of 2600 W designed and manufactured on the basis of 16 photovoltaic batteries made of polycrystalline silicon with an efficiency of 15.6 %. It is shown that an autonomous photovoltaic efficiently and reliably provides electric energy a lighting system for car parking in the winter season (January and February) and it is planned to lift water from a well with a depth of 70-80 m for irrigation and maintenance of the Heliopoligon from April 2020. …


Weather And Climate Summary And Forecast: October 2020 Report, Gregory V. Jones Oct 2020

Weather And Climate Summary And Forecast: October 2020 Report, Gregory V. Jones

Linfield University Wine Studies Reports

This report provides a summary of the weather and climate forecast for October 2020. It includes forecast information specific to the Pacific Northwest and the western United States, as well as forecast information for other portions of the United States and abroad.


2021 Western Australian Crop Sowing Guide, Brenda Shackley, Blakely Paynter, Jackie Bucat, Georgina Troup, Mark Seymour, Andrew Blake Oct 2020

2021 Western Australian Crop Sowing Guide, Brenda Shackley, Blakely Paynter, Jackie Bucat, Georgina Troup, Mark Seymour, Andrew Blake

Bulletins 4000 -

This edition of the 2021 Crop Sowing Guide includes the major crops grown in WA - wheat, barley, canola, oat, lupins and pulses. The publication aims to provide information to support growers with decisions on the best choice of variety for each of the major crops for the upcoming season. The lupin and pulse sections also include an agronomy guide summary to support management decisions required for these high-valued crops. Market feedback for barley has been provided by GIWA to help with the decision on what to grow.


Mechanistic Insights Into Strigolactone Biosynthesis, Signaling And Regulation During Plant Growth And Development, Kaiser Iqbal Wani, Andleeb Zehra, Sadaf Choudhary, M Naeem, M. Masroor A. Khan, Christian Danve Castroverde, Tariq Aftab Oct 2020

Mechanistic Insights Into Strigolactone Biosynthesis, Signaling And Regulation During Plant Growth And Development, Kaiser Iqbal Wani, Andleeb Zehra, Sadaf Choudhary, M Naeem, M. Masroor A. Khan, Christian Danve Castroverde, Tariq Aftab

Biology Faculty Publications

Strigolactones (SLs) constitute a group of carotenoid-derived phytohormones with butenolide moieties. These hormones are involved in various functions, including regulation of secondary growth, shoot branching and hypocotyl elongation, and stimulation of seed germination. SLs also control hyphal branching of arbuscular mycorrhizal (AM) fungi, and mediate responses to both abiotic and biotic cues. Most of these functions stem from the interplay of SLs with other hormones, enabling plants to appropriately respond to changing environmental conditions. This dynamic interplay provides opportunities for phytohormones to modulate and augment one another. In this article, we review our current mechanistic understanding of SL biosynthesis, receptors …


Nebline, September/October 2020 Oct 2020

Nebline, September/October 2020

NEBLINE Newsletter Archive from Nebraska Extension in Lancaster County

Fall Invaders: What You Can Do

Extension Partners With LPS on Handwashing Videos

Plant A Row for the Hungry

Recipe of the Month

Pruning Everbearing Raspberries

Seasonal Needle Drop on Evergreens

Garden Guide: Things to Do This Month

Disasters Don't Wait. Make Your Plan Today!

Extension Offers Training for Emergency Preparedness and Coping

Upcoming Early Childhood Trainings

Nitrate in Drinking Water

Heart of 4-H Volunteer Award: Tracy Pracheil

Heart of 4-H Volunteer Award: Amy Vander Woude

4-H Announcements for enrolled 4-H'ers or 4-H volunteers

4-H Information Night

State 4-H Horse Expo Top Results

4-H at Super Fair a Blend of …


Frost Identification Guide For Cereals, Ben Biddulph, Department Of Primary Industries And Regional Development, Western Australia Oct 2020

Frost Identification Guide For Cereals, Ben Biddulph, Department Of Primary Industries And Regional Development, Western Australia

Bulletins 4000 -

Frost damage reduces crop yield and grain quality. Early identification of symptoms allows timely crop salvage decisions to be made.


Primary Reasons For Not Attending Farmers' Market. Do Market Features And Consumer Characteristics Matter?, Autumn Milliner Oct 2020

Primary Reasons For Not Attending Farmers' Market. Do Market Features And Consumer Characteristics Matter?, Autumn Milliner

Masters Theses & Specialist Projects

The number of farmers’ markets has been growing, but consumer attendance does not appear to rise at the same rate. The overall purpose of this study was to investigate primary reasons for not attending. Specific objectives were: (1) describe the consumer characteristics of individuals who do not attend farmers’ markets (2) investigate the consumer characteristics and market amenities that influence a consumer’s choice to not attend a farmers market (3) estimate the variables that impact a consumer’s level of interest in subscribing to a CSA and (4) assess and estimate the relationship between consumer characteristics and their willingness to pay …


Coal Char Affects Soil Ph To Reduce Ammonia Volatilization From Sandy Loam Soil, Dinesh Panday, Maysoon M. Mikha, Bijesh Maharjan Oct 2020

Coal Char Affects Soil Ph To Reduce Ammonia Volatilization From Sandy Loam Soil, Dinesh Panday, Maysoon M. Mikha, Bijesh Maharjan

Department of Agronomy and Horticulture: Faculty Publications

Ammonia (NH3) volatilization loss adversely affects N availability in soil-plant systems, reduces crop yield, and negatively impacts environment. Char (coal combustion residue), which contains up to 293 g kg−1 total C by weight, has been shown to reduce NH3 volatilization due to its considerably high surface area and cation exchange capacity. The NH3 loss can be greatly affected by a shift in soil pH or urea hydrolysis. A 21-d laboratory study was conducted to evaluate the effects of char on soil pH, N transformations, and subsequent NH3 volatilization in sandy loam soil. Two …


Louisiana Agriculture Fall, 2020 Oct 2020

Louisiana Agriculture Fall, 2020

Louisiana Agriculture

No abstract provided.


Endophyte-Infected Tall Fescue Affects Rumen Microbiota In Grazing Ewes At Gestation And Lactation, Jianmin Chai, Saleh Alrashedi, Ken Coffey, Joan Burke, Kristina M. Feye, Steven C. Ricke, Si Hong Park, J. Lannett Edwards, Jiangchao Zhao Oct 2020

Endophyte-Infected Tall Fescue Affects Rumen Microbiota In Grazing Ewes At Gestation And Lactation, Jianmin Chai, Saleh Alrashedi, Ken Coffey, Joan Burke, Kristina M. Feye, Steven C. Ricke, Si Hong Park, J. Lannett Edwards, Jiangchao Zhao

Animal Science Faculty Publications and Presentations

Tall fescue (Schedonorus arundinaceus) is a cool-season perennial grass that is widely used as a forage for many livestock species including sheep. An endophyte (Neotyphodium coenophialum) in tall fescue produces ergot alkaloids that enhance plant survival but produce toxicosis in animals. The objective of this study was to investigate the rumen microbiota from gestation and lactation in ewes grazing tall fescue pastures with high (HA) or moderate (MA) levels of endophyte infection, and their relationship with serum parameters. Data were collected at the beginning of the study (d1), the week before initiation of lambing (d51), and at …


Newsletter October 2020, Mandarin Garden Club Oct 2020

Newsletter October 2020, Mandarin Garden Club

Mandarin Garden Club Newsletters

Club news.


The Role Of Quality Characteristics In Pricing Hard Red Winter Wheat, Shane J. Roberts Oct 2020

The Role Of Quality Characteristics In Pricing Hard Red Winter Wheat, Shane J. Roberts

Department of Agricultural Economics: Dissertations, Theses, and Student Research

In this thesis, we empirically examine the role of conventional and end-use wheat quality characteristics on the pricing of hard red winter wheat (HRWW). We use detailed quality characteristic data as well as location matched price data for 50% and 100% harvest completion weeks and utilize a hedonic price analysis framework. We find evidence that end-use characteristics, specifically milling and baking quality characteristics, have a statistically and economically significant effect on the price of HRWW. This evidence suggests that, while HRWW producers are not directly paid premiums or discounts for end-use quality, they are paid indirectly through basis. Comparing results …


Economics Of Herbicide Programs For Weed Control In Conventional, Glufosinate, And Dicamba/Glyphosate-Resistant Soybean Across Nebraska, Adam M. Striegel, Kent M. Eskridge, Nevin C. Lawrence, Stevan Knezevic, Greg R. Kruger, Christopher A. Proctor, Gary Hein, Amit J. Jhala Oct 2020

Economics Of Herbicide Programs For Weed Control In Conventional, Glufosinate, And Dicamba/Glyphosate-Resistant Soybean Across Nebraska, Adam M. Striegel, Kent M. Eskridge, Nevin C. Lawrence, Stevan Knezevic, Greg R. Kruger, Christopher A. Proctor, Gary Hein, Amit J. Jhala

Department of Agronomy and Horticulture: Faculty Publications

Despite widespread adoption of dicamba/glyphosate-resistant (DGR) soybean [Glycine max (L.) Merr.] in Nebraska and across the United States in recent years, economic information comparing herbicide programs with glufosinate-resistant (GLU-R) and conventional soybean is not available. The objectives of this study were to evaluate weed control efficacy, crop safety, gross profit margin, and benefit/cost ratios of herbicide programs with multiple sites of action in DGR, GLUR, and conventional soybean. Field experiments were conducted in 2018 and 2019 at three irrigated and two rain-fed locations across Nebraska, for a total of 10 site-years. Herbicides applied pre-emergence (PRE) that included herbicides with …


Development Of A Grass Measurement Optimisation Tool To Efficiently Measure Herbage Mass On Grazed Pastures, D. J. Murphy, B. O'Brien, Michael D. Murphy Oct 2020

Development Of A Grass Measurement Optimisation Tool To Efficiently Measure Herbage Mass On Grazed Pastures, D. J. Murphy, B. O'Brien, Michael D. Murphy

Publications

Accurate and efficient estimation of herbage mass is essential for optimising grass utilisation and increasing profit for pasture farming. There is no definitive sampling protocol for grass measurement on Irish pastures. This paper presents the Grass Measurement Optimisation Tool (GMOT), designed to generate measurement protocols that optimise for time and accuracy. The GMOT was designed in the form of a decision support tool that generates interactive paddock maps that guide the farmer on how to optimally measure their pastures in a random stratified manner based on GPS co-ordinates, resulting in accurate non-biased estimations of mean herbage mass. Rising plate meter …


Horizontal Genetic Exchange Of Chromosomally Encoded Markers Between Campylobacter Jejuni Cells, Deepti Pranay Samarth, Young Min Kwon Oct 2020

Horizontal Genetic Exchange Of Chromosomally Encoded Markers Between Campylobacter Jejuni Cells, Deepti Pranay Samarth, Young Min Kwon

Poultry Science Faculty Publications and Presentations

Many epidemiological studies provide us with the evidence of horizontal gene transfer (HGT) contributing to the bacterial genomic diversity that benefits the bacterial populations with increased ability to adapt to the dynamic environments. Campylobacter jejuni, a major cause of acute enteritis in the U.S., often linked with severe post-infection neuropathies, has been reported to exhibit a non-clonal population structure and comparatively higher strain-level genetic variation. In this study, we provide evidence of the HGT of chromosomally encoded genetic markers between C. jejuni cells in the biphasic MH medium. We used two C. jejuni NCTC-11168 mutants harbouring distinct …


Grains, Seeds And Hay Industry Funding Scheme Annual Report 2019/2020, Department Of Primary Industries And Regional Development, Western Australia Oct 2020

Grains, Seeds And Hay Industry Funding Scheme Annual Report 2019/2020, Department Of Primary Industries And Regional Development, Western Australia

Biosecurity published reports

The Grains, Seeds and Hay Industry Funding Scheme (IFS) has been operating since 2010 to address biosecurity threats relevant to Western Australia’s (WA) grains, seeds and hay industry. The Scheme was established under the Biosecurity and Agriculture Management Act 2007 to enable growers to identify the pest and disease priorities at a whole-of-industry level and raise funds for activities to address these priorities.

There are currently three Industry Funding Schemes in operation. In addition to the Grains, Seeds and Hay IFS, there is a Cattle IFS and a Sheep and Goat IFS. The three IFSs operate in a similar manner. …


Preserving Cultural Heritage Through The Valorization Of Cordillera Heirloom Rice In The Philippines, Subir Bairagi, Marie Claire Custodio, Alvaro Durand-Morat, Matty Demont Oct 2020

Preserving Cultural Heritage Through The Valorization Of Cordillera Heirloom Rice In The Philippines, Subir Bairagi, Marie Claire Custodio, Alvaro Durand-Morat, Matty Demont

Agricultural Economics and Agribusiness Faculty Publications and Presentations

For centuries, heirloom rice varieties have been grown on the terraces of the Cordillera Mountains of Luzon, Philippines, terroirs known for their significant historical, cultural, and aesthetic values. However, heritage heirloom rice farming is gradually being abandoned, mainly because of its lower productivity and the struggle of the sector to create a sustainable niche market for heirloom rice by branding its cultural, social, and nutritional values. We propose several demand-side intervention strategies for the valorization of heirloom rice. To support the development of a segmented marketing strategy for heritage farming, we provide evidence on urban consumers’ willingness to purchase heirloom …