Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Colby College (3000)
- University of Arkansas, Fayetteville (167)
- Western Kentucky University (27)
- University of Nebraska - Lincoln (10)
- California Polytechnic State University, San Luis Obispo (8)
-
- Department of Primary Industries and Regional Development, Western Australia (7)
- Extension Journal Inc (4)
- SIT Graduate Institute/SIT Study Abroad (4)
- Claremont Colleges (3)
- University of Montana (3)
- City University of New York (CUNY) (2)
- Mississippi State University (2)
- Purdue University (2)
- South Dakota State University (2)
- University of Southern Maine (2)
- Utah State University (2)
- Antioch University (1)
- Bank Street College of Education (1)
- Brigham Young University (1)
- Dartmouth College (1)
- Embry-Riddle Aeronautical University (1)
- Fordham University (1)
- Gonzaga University (1)
- Kutztown University (1)
- Linfield University (1)
- Louisiana State University (1)
- Minnesota State University, Mankato (1)
- Missouri State University (1)
- Munster Technological University (1)
- Murray State University (1)
- Keyword
-
- Agricultural newspapers (3000)
- American newspapers (3000)
- Central Maine (3000)
- Maine history (3000)
- Popular literature (3000)
-
- 19th century newspapers (2670)
- 20th century newspapers (330)
- Western Kentucky University (27)
- Agriculture (22)
- Communication (9)
- Agricultural Communications (5)
- Alumni (5)
- Events (5)
- Food (5)
- Poultry (5)
- Athletics (4)
- Culture (4)
- Education (4)
- Extension (4)
- Fraternities & Sororities (4)
- Publications (4)
- Sustainability (4)
- Western Australia Dept. of Agriculture (4)
- 4-H (3)
- Agricultural education (3)
- Class of 2008 (WKU) (3)
- Class of 2009 (WKU) (3)
- Class of 2010 (WKU) (3)
- Class of 2011 (WKU) (3)
- Class of 2018 (WKU) (3)
- Publication Year
- Publication
-
- The Waterville Mail (Waterville, Maine) (2161)
- The Eastern Mail (Waterville, Maine) (839)
- Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences (146)
- WKU Administration Documents (22)
- Graduate Theses and Dissertations (15)
-
- Journal of the Department of Agriculture, Western Australia, Series 4 (7)
- Agricultural Education, Communications and Technology Undergraduate Honors Theses (6)
- Agricultural Education and Communication (5)
- Journal of Extension (4)
- WKU Archives Collection Inventories (3)
- Agricultural Education: Graduate Internship Reports (2)
- Capstone Collection (2)
- Independent Study Project (ISP) Collection (2)
- Local Food Systems (2)
- Rural Futures Institute: Publications (2)
- Theses and Dissertations (2)
- Undergraduate Theses, Professional Papers, and Capstone Artifacts (2)
- 2012 Projects (1)
- All Current Publications (1)
- All Graduate Theses, Dissertations, and Other Capstone Projects (1)
- Antioch University Dissertations & Theses (1)
- Biosystems and Agricultural Engineering Faculty Publications (1)
- CSID Journal of Infrastructure Development (1)
- Communication & Leadership Dissertations and Theses (1)
- Cornhusker Economics (1)
- Dartmouth College Master’s Theses (1)
- Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research (1)
- Department of Agricultural Leadership, Education, and Communication: Faculty Publications (1)
- Department of Agricultural and Biological Systems Engineering: Dissertations, Theses, and Student Research (1)
- Department of Agronomy and Horticulture: Faculty Publications (1)
- Publication Type
- File Type
Articles 31 - 60 of 3270
Full-Text Articles in Agriculture
Instructions For Authors, Discovery Editors
Instructions For Authors, Discovery Editors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia
Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia
Journal of Nonprofit Innovation
Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.
Imagine Doris, who is …
Living Among Wildlife: Elevating Human-Wildlife Interactions And Coexistence, Bridget Rebecca Murphy
Living Among Wildlife: Elevating Human-Wildlife Interactions And Coexistence, Bridget Rebecca Murphy
Graduate Student Portfolios, Professional Papers, and Capstone Projects
After a semester of learning, both in class and in nature, my writing honed in further on this human-nature divide. To me, I see humans as part of nature – as we are mammals, animals, part of the food chain, biological beings no higher than others on our planet. We have simply constructed this false narrative around us within our societies, minds and media that embeds this division between us and nature, between us and wildlife. Humans have been managing, stewarding, living off and within landscapes for thousands of years. As time and technology evolved, a lot of people began …
Navigating Leadership Pathways: Learning Module Development, Alana Skogen
Navigating Leadership Pathways: Learning Module Development, Alana Skogen
Agricultural Education, Communications and Technology Undergraduate Honors Theses
Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.
Module 1: Introduction to Gender Bias in Leadership
This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …
Characteristics Of Award-Winning Children’S Books About Agriculture: An Analysis Of Content, And The Perspectives Of Authors, Illustrators, And Publishers, Addison L. Beckham
Characteristics Of Award-Winning Children’S Books About Agriculture: An Analysis Of Content, And The Perspectives Of Authors, Illustrators, And Publishers, Addison L. Beckham
Graduate Theses and Dissertations
The purpose of this two-article qualitative study was to characterize children's literature about agriculture and to describe the perceptions of authors and illustrators who are responsible for writing and designing these successful publications. This will result in the ability of organizations like Feeding Minds Press to provide writers, illustrators, and publishers with effective strategies and techniques to improve the accuracy and overall quality of children’s literature about agriculture. Few parameters exist for authors of children’s books about agriculture (Biser, 2007). These parameters are necessary to ensure the quality and accuracy of these educational efforts (Serafini, 2012). Though Feeding Minds Press …
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Graduate Theses and Dissertations
This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …
Farming For Nebraska's Future: Regenerative Agriculture In The Cornhusker State, Megan Buffington
Farming For Nebraska's Future: Regenerative Agriculture In The Cornhusker State, Megan Buffington
Honors Program: Senior Projects (Public)
This reporting project started, as many do, with questions: Who is practicing sustainable agriculture in Nebraska? Why? What is stopping others from doing the same? And what even is sustainable agriculture?
Over the course of this project, I spoke with farmers, ranchers and academics, eventually learning that regenerative agriculture is the more widely used term, and there are a wide swath of systemic barriers preventing more producers from adopting it. But for those who do take the leap, the unconventional method leads to personal and financial well-being traditional agriculture never provided. The final project is made up of three articles …
Students’ Knowledge Of And Attitudes Toward Dairy Production: A Survey Methodology Report, Heather Akin, Babatope Akinyemi, Julia Mcquillan, Tami Brown-Brandl
Students’ Knowledge Of And Attitudes Toward Dairy Production: A Survey Methodology Report, Heather Akin, Babatope Akinyemi, Julia Mcquillan, Tami Brown-Brandl
Department of Agricultural Leadership, Education, and Communication: Faculty Publications
This report presents findings from a pilot survey conducted among undergraduate and graduate students (N = 410) at the University of Nebraska-Lincoln about students’ perspectives on technology usage, consumption, and sustainability in dairy production systems. An interdisciplinary research team developed the survey instrument and report. The main purpose of this pilot study was to create and administer survey items to support further research on experiential education and outreach opportunities related to robotics in small-scale dairy production and rural economic development. Descriptive findings indicated that most students had some familiarity with dairy production and the nutritional aspects of dairy products …
Facebook In County 4-H Extension Programs In Arkansas: Is It Effective For Communication?, Haley Padgett
Facebook In County 4-H Extension Programs In Arkansas: Is It Effective For Communication?, Haley Padgett
Graduate Theses and Dissertations
As social media rises in popularity, agents with 4-H responsibilities have the opportunity to implement social media platforms in their communication outreach. The purpose of this study was to identify how agents with 4-H responsibilities in Arkansas use Facebook for communication purposes and their perceptions of its effectiveness. This information helps provide understanding of the effects of Facebook on county 4-H programs in Arkansas and assists agents in determining how to implement or better utilize Facebook in their county programs. The study had three research objectives: 1) describe the usage of Facebook by agents in Arkansas with at least a …
An Exploration Of Influences On Consumers' Behaviors/Decisions In Relation To Animal Agriculture, Abigail Durheim
An Exploration Of Influences On Consumers' Behaviors/Decisions In Relation To Animal Agriculture, Abigail Durheim
Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research
Animal agriculture provides many daily resources for consumers around the globe. While the average American is at least three generations removed from agriculture, they still hold power to influence the industry with the dollar and their vote. The purpose of this study was to identify influences on consumer behaviors/decisions in relation to animal agriculture. Seven hundred four complete and usable responses were collected via a researcher-developed online survey. Using branding concepts as a framework, the first study evaluated how visual stimuli influenced consumers' intention to purchase Nebraska beef products. Researchers found that visual stimuli did influence respondents to choose Nebraska …
Understanding The Support Local Movement From The Perception Of Generation Z In The Nwa Region, Daniela Medina
Understanding The Support Local Movement From The Perception Of Generation Z In The Nwa Region, Daniela Medina
Graduate Theses and Dissertations
The support local movement is a growing trend within Generation Z, with that comes the need to understand marketing strategies Generation Z responds to best. As Generation Z is entering the workforce and purchasing their groceries there is a need to understand how this generation perceives the term local beef. There is currently little research in regard to Generation Z and their perceptions of local beef. This study aimed to fill a gap within research by conducting a qualitative study to gather rich data to understand Generation Z’s perception of the term local beef and what marketing strategies impacted them …
Letter From The Faculty Editor, Beth Kegley
Letter From The Faculty Editor, Beth Kegley
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Fostering Infant And Toddler Music Competence At The Jean Tyson Child Development Study Center, Ellen Mathews, Laura Herold, Shelley Mcnally, Donia Timby
Fostering Infant And Toddler Music Competence At The Jean Tyson Child Development Study Center, Ellen Mathews, Laura Herold, Shelley Mcnally, Donia Timby
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
This paper presents a creative research project that introduced musical instruments in an outdoor setting to infants and toddlers ages 0-to-3 years old. It was grounded in research suggesting that music plays a vital component in expanding development in the early childhood years, helping to promote learning across many domains. This project began with a survey distributed to 7 infant and toddler classroom educators, after which responses were analyzed for themes regarding perceived infant interests. Subsequent observations were conducted to evaluate the best fit for the implementation of an outdoor experiential music space. Based on the findings, a developmentally appropriate …
Effects Of Cyclic Heat Stress On The Acute Inflammatory Response In Broilers, Alessandro J. Rocchi, Chrysta N. Beck, Jossie M. Santamaria, Gisela F. Erf
Effects Of Cyclic Heat Stress On The Acute Inflammatory Response In Broilers, Alessandro J. Rocchi, Chrysta N. Beck, Jossie M. Santamaria, Gisela F. Erf
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Heat stress (HS) is a growing concern in broiler production. Little is known regarding the effect of HS on immune function. To examine the effects of HS on innate immunity, the local- and systemic-inflammatory responses to lipopolysaccharide (LPS) were examined in Cobb 500 male broiler chicks reared under thermoneutral (TN) or cyclic HS conditions. Beginning at four days of age, HS birds were subjected to 35 °C from 8:00 a.m. to 10:00 p.m. and TN temperatures from 10:00 p.m. to 8:00 a.m. At 37 days of age, four groups of broilers were formed: LPS-TN (8 broilers), phosphate-buffered saline (PBS)-TN (4 …
An Inclusive Playground For Infant And Toddler Development, Amanda M. Swartz, Jacquelyn D. Wiersma-Mosley, Donia Timby, Shelley Mcnally, Caitlyn Daniel
An Inclusive Playground For Infant And Toddler Development, Amanda M. Swartz, Jacquelyn D. Wiersma-Mosley, Donia Timby, Shelley Mcnally, Caitlyn Daniel
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
The purpose of this project was to help children reach more developmental goals and to make outdoor play at the Jean Tyson Child Development Study Center more inclusive for all children. Children gain many developmental goals from playing outside and being exposed to other environments as compared to just being inside the classroom. Outdoor play should be as inclusive as indoor play and offer many different activities and outlets, just as the indoor classroom does. The implementation of this service-learning creative project was to add more versatility to the outdoor area at the University of Arkansas Jean Tyson Child Development …
Effects Of Time-Restricted Feeding And Whey Protein Isolate Supplementation On Dietary Intake, Mood, And Sleep In A 12-Week Randomized Controlled Trial, Sydney E. Boudrey, Aubree L. Hawley
Effects Of Time-Restricted Feeding And Whey Protein Isolate Supplementation On Dietary Intake, Mood, And Sleep In A 12-Week Randomized Controlled Trial, Sydney E. Boudrey, Aubree L. Hawley
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Obesity affects adults in the United States, leading to chronic diseases and reduced well-being. Time-Restricted Feeding (TRF) is a type of dietary intervention lacking current data regarding the effectiveness on facets of well-being. This study’s objective was to determine the effect of time-restricted feeding supplemented with whey protein isolate on food intake, sleep, and mood in overweight or obese adults. Nineteen participants were randomly assigned to the control or experimental group: 1) control, TRF, and 2) experimental, TRF with whey protein supplementation. Participants followed the assigned dietary intervention for 12 weeks. Every 4 weeks (baseline, week 4, week 8, and …
Rice Biomass Response To Various Phosphorus Fertilizers In A Phosphorus-Deficient Soil Under Simulated Furrow-Irrigation, Jonathan B. Brye, Kristofor R. Brye, Diego Della Lunga
Rice Biomass Response To Various Phosphorus Fertilizers In A Phosphorus-Deficient Soil Under Simulated Furrow-Irrigation, Jonathan B. Brye, Kristofor R. Brye, Diego Della Lunga
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Wastewater-recovered phosphorus (P), in the form of the mineral struvite (MgNH4PO4∙6H2O), may provide a sustainable alternative to decreasing rock-phosphate reserves. Struvite can be generated via precipitation methods, potentially reducing the amount of P runoff to aquatic ecosystems. The objective of this greenhouse tub study was to evaluate the effects of chemically and electrochemically precipitated struvite (CPST and ECST, respectively) on aboveground plant response in a hybrid rice cultivar grown using furrow-irrigation compared to other common fertilizer-P sources [i.e., triple super phosphate (TSP) and diammonium phosphate (DAP)] using three replications of fertilizer treatment in a P-deficient silt loam (Typic Glossaqualfs). Aboveground …
Temporal, Phenotypic, And Quantitative Characterization Of Thyroid Infiltrating Mononuclear Cells During Development Of Spontaneous Autoimmune Thyroiditis In Obese Strain Chickens, Katelyn M. Clark, Chrysta N. Beck, Gisela F. Erf
Temporal, Phenotypic, And Quantitative Characterization Of Thyroid Infiltrating Mononuclear Cells During Development Of Spontaneous Autoimmune Thyroiditis In Obese Strain Chickens, Katelyn M. Clark, Chrysta N. Beck, Gisela F. Erf
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
The Obese strain (OS) of chickens spontaneously develops autoimmune thyroiditis (SAT) and is a well-established biomedical model for Hashimoto’s thyroiditis in humans. Both conditions are characterized by the infiltration of thyroid glands with mononuclear immune cells resulting in the destruction of thyroid tissue and impairment of the thyroid’s endocrinological functions. Past studies described immune cell infiltration in thyroids of the OS chickens, but the time-course, cell composition, and relative amounts of the various immune cells infiltrating the thyroids have not been well defined. In this project, frozen and stored thyroid glands that were previously collected at 1, 4, 7, 14, …
Contents, Discovery Editors
Contents, Discovery Editors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Letter From The Dean, Jean-Francois Meullenet
Letter From The Dean, Jean-Francois Meullenet
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Featured Faculty Mentor/Student Team, Gisela Erf, Alessandro Rocchi
Featured Faculty Mentor/Student Team, Gisela Erf, Alessandro Rocchi
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Determining The Effectiveness Of Rosemary Essential Oil On The Shelf Life Of Ground Beef Under Different Lighting Conditions, Jordan T. Looper, Kelly R. Vierck
Determining The Effectiveness Of Rosemary Essential Oil On The Shelf Life Of Ground Beef Under Different Lighting Conditions, Jordan T. Looper, Kelly R. Vierck
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
This study determined the effectiveness of rosemary extract on the shelf life of ground beef patties under different retail display conditions. Ground beef patties were produced from an 85%:15% blend (lean:fat). Patties were formed from batches of control or amended with rosemary extract. Patties were individually packaged using overwrap. Groups were assigned into one of two lighting groups (3000K and 3500K). Patties were placed in a simulated retail display for 5 d under continuous lighting and rotated once a day. Lipid oxidation and color samples were taken each day. Relating to lipid oxidation, there was no three-way interaction between display …
Validation Of A Diagnostic Marker For Primocane-Fruiting In Blackberry, Isabella Vaughn, Alexander Silva, Carmen Johns, Lacy Nelson, Margaret Worthington
Validation Of A Diagnostic Marker For Primocane-Fruiting In Blackberry, Isabella Vaughn, Alexander Silva, Carmen Johns, Lacy Nelson, Margaret Worthington
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Typical blackberries (Rubus subgenus Rubus) have perennial crowns and roots and biennial canes. The first-year canes (primocanes) are usually vegetative, while second-year canes (floricanes) produce fruit. Primocane-fruiting blackberries produce fruit on first-year canes and are desirable to growers because they potentially allow for a longer harvest season in temperate regions and enable production in tropical areas where no natural chill hours are accumulated. The development of molecular markers for desirable traits can potentially increase efficiency in blackberry breeding. However, to date, there are no diagnostic molecular markers for economically important traits in blackberries. Primocane-fruiting is recessively inherited, and tetraploid blackberries …
Instructions For Authors, Discovery Editors
Instructions For Authors, Discovery Editors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 24 2023, Several Authors
Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 24 2023, Several Authors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Crisis Communication And Public Relations: How Fairs Communicated Cancellations During The Covid-19 Pandemic, Olivia Mckenna Robinson
Crisis Communication And Public Relations: How Fairs Communicated Cancellations During The Covid-19 Pandemic, Olivia Mckenna Robinson
Graduate Theses/Dissertations
The COVID-19 pandemic halted aspects of a traditional fair including the agriculture, home economics, entertainment, and carnival exhibits that were missed by the diverse stakeholders who enjoy the traditions of this industry. This study examined how fairgoers reacted to the news of cancellation and investigated fair managers’ communication decisions. An explanatory sequential (QUANT → QUAL) mixed methods design was used. A survey was conducted asking fairgoers to recall communication strategies and feelings after the communication. A more in-depth focus group with fair managers was hosted to understand how crisis communication was utilized, and if active information seekers versus passive information …
Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek
Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek
Cornhusker Economics
Adapted from Right Risk, volume 10, Issue 10, October 2022.
Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.
An Analysis Of Decolonization Efforts In Urban Agriculture: A Pathway To Indigenous Food Sovereignty And Cultural Revitalization, Sarah Fisher
Environment and Sustainability Summer Fellows
My research focuses on applications of urban agriculture, relationships between Indigenous peoples and community-based agriculture projects, and decolonizing food systems. I provide insight on colonialist tendencies, or ways in which the marginalization of Indigenous peoples is deeply entrenched within government, educational, and other leadership settings, as a way to evaluate and restructure urban agriculture projects to serve, represent and heal Native communities. Conventional urban agriculture has many known benefits, including its capacity for food production; however, the extent to which Indigenous communities participate in and benefit from urban agriculture has not been widely studied. Ongoing exclusion of Indigenous peoples from …
Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen
Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen
Theses and Dissertations
Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …
Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills
Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills
Agricultural Education, Communications and Technology Undergraduate Honors Theses
The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had …