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Operations Research, Systems Engineering and Industrial Engineering

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Full-Text Articles in Engineering

Cost-Effective Active Laser Scanning System For Depth-Aware Deep-Learning-Based Instance Segmentation In Poultry Processing, Pouya Sohrabipour, Chaitanya Kumar Reddy Pallerla, Amirreza Davar, Siavash Mahmoudi, Philip Crandall, Wan Shou, Yu She, Dongyi Wang Mar 2025

Cost-Effective Active Laser Scanning System For Depth-Aware Deep-Learning-Based Instance Segmentation In Poultry Processing, Pouya Sohrabipour, Chaitanya Kumar Reddy Pallerla, Amirreza Davar, Siavash Mahmoudi, Philip Crandall, Wan Shou, Yu She, Dongyi Wang

School of Industrial Engineering Faculty Publications

The poultry industry plays a pivotal role in global agriculture, with poultry serving as a major source of protein and contributing significantly to economic growth. However, the sector faces challenges associated with labor-intensive tasks that are repetitive and physically demanding. Automation has emerged as a critical solution to enhance operational efficiency and improve working conditions. Specifically, robotic manipulation and handling of objects is becoming ubiquitous in factories. However, challenges exist to precisely identify and guide a robot to handle a pile of objects with similar textures and colors. This paper focuses on the development of a vision system for a …


Intelligent Turning Cyber-Physical Systems Modeling Using Sysml, Prithbey Raj Dey, David Lee Enke, Mario F. Buchely Mar 2025

Intelligent Turning Cyber-Physical Systems Modeling Using Sysml, Prithbey Raj Dey, David Lee Enke, Mario F. Buchely

Engineering Management and Systems Engineering Faculty Research & Creative Works

Cyber-Physical Systems (CPS) support industrial automation that incorporates people, hardware, signal, computation, and control using networking to achieve desired results. The complex automated CPS design demands a standard and comprehensive approach to appropriately identify the system requirements, define the architecture, and model the relationships among the software and hardware components. Systems Modeling Language (SysML) provides the capability for a comprehensive modeling to capture the desired design requirements in the systems architecture. SysML enables performance estimation of the model by analyzing constraints while identifying interactions among the components through various behavioral diagrams. In this paper, SysML is applied to the design …


A Comparative Study Of Electronic And Paper Ballot Systems In Modern U.S. Elections, Gianna M. Wadowski Mar 2025

A Comparative Study Of Electronic And Paper Ballot Systems In Modern U.S. Elections, Gianna M. Wadowski

Open Access Master's Theses

In-person voting processes that rely on paper ballots have long dominated voting in the U.S. However, following the implementation of the Help America Vote Act in 2002, states rapidly adopted new voting technologies that dramatically changed the in-person voting experience. Since then, states have continued to adopt new voting technologies as new challenges and opportunities have emerged. Although scholarship has demonstrated that new voting technologies can offer benefits, reported improvements to the in-person voting experience are inconsistent. Despite changes in voting equipment and voting methods, voters continue to wait in long lines, affecting turnout and voter confidence. Using observational time …


Smart Manufacturing Readiness Assessment - Analysis Of A Modern Tool From A Sociotechnical Perspective, Todd Lemon Mar 2025

Smart Manufacturing Readiness Assessment - Analysis Of A Modern Tool From A Sociotechnical Perspective, Todd Lemon

All-Inclusive List of Electronic Theses and Dissertations

Smart Manufacturing has emerged out of the pervasive buzzwords in publications as a competitive strategy, characterized by the intensive use of digital information and technology throughout the production processes; shop-floor, people, and systems are married by the Internet creating services critical to manufacturing. The work completed and presented here extends the research in the area of Smart Manufacturing (SM) readiness to include a more comprehensive approach to production floor implementation. The overarching goal is to explore SM implementation in attempt to identify underlying latent factors that relate to preparedness from a joint social and technical perspective, striving for a model …


A Human-In-The-Loop Framework For Scalable And Interpretable Event Triaging In Large-Scale Systems, Ibrahim Khaled Al-Agha Mar 2025

A Human-In-The-Loop Framework For Scalable And Interpretable Event Triaging In Large-Scale Systems, Ibrahim Khaled Al-Agha

Doctoral Dissertations

This dissertation presents a comprehensive and scalable framework for real-time fault detection and event triage in industrial systems, addressing critical challenges such as class imbalance, ambiguous feature boundaries, and the prioritization of complex, high-dimensional event data. The proposed framework integrates advanced methodologies, including micro-batch processing, retrospective divergence-based event detection (DB-RED), association rule mining (ARM), clustering, and Dempster-Shafer Theory (DST) for conflict resolution. Together, these components enable the systematic stratification of events into actionable priority levels, ensuring robust and interpretable decision-making in real-time environments. DB-RED forms the cornerstone of the framework, leveraging KL-divergence and PE-divergence metrics to detect subtle and transient …


Designing Pull-Based Energy System Rules For Public Buildings: An Application Of Modularity, Lei Wang Mar 2025

Designing Pull-Based Energy System Rules For Public Buildings: An Application Of Modularity, Lei Wang

Dissertations and Theses Collection (Open Access)

Building energy systems, particularly Heating, Ventilation, and Air Conditioning (HVAC) systems, play a pivotal role in global sustainability efforts. Yet, traditional centralized HVAC systems continue to face major challenges: high energy consumption, significant operational costs, and limited adaptability to dynamic energy demands. These inefficiencies are compounded by the difficulty of integrating renewable energy sources into outdated system designs. As a result, substantial energy waste persists, posing obstacles to cost-effective, environmentally sustainable building operations.

This dissertation proposes a modular, pull-based energy framework to address these critical challenges. By combining the principles of modularity theory with demand-driven energy distribution, the framework enables …


Impact Of Stochastic Travel Times On The Military Port Selection Problem: A Stochastic Programming Approach, William M. Titus Mar 2025

Impact Of Stochastic Travel Times On The Military Port Selection Problem: A Stochastic Programming Approach, William M. Titus

Theses and Dissertations

This research models and analyzes the impact of stochastic travel times on port selection during a large-scale mobilization of equipment from continental United States installations to deployment locations using sealift ships. A stochastic mixed-integer programming model is developed to minimize the average arrival time of equipment into theater. The model is solved using Sample Average Approximation. In the first stage, the model selects ports to open and assigns installations, equipment, and ships to open ports. In the second stage, travel times are realized, and equipment is assigned to specific ships that are scheduled to depart. Results show that the marginal …


The Location Set Covering Disruption Problem, Richard A. Sheldon Mar 2025

The Location Set Covering Disruption Problem, Richard A. Sheldon

Theses and Dissertations

This research models and analyzes a variant of the Location Set Covering Problem (LSCP) in a bilevel, game theoretic setting by posing the LSCP as a non-cooperative attacker-defender Stackelberg game, where facilities are to be emplaced by the defender from a boarder set of potential facility locations to cover a set of demands; however, an attacker removes the possibility of emplacing q specific facility locations with the objective to remove the maximum weighted value demands, and then lexicographically maximize the cost of coverage of remaining demands. A novel methodology leveraging lexicographic programming computed an optimal solution for 98% of all …


Forecasting Army Recruiting Mission Distribution, Maxwell A. Deihl Mar 2025

Forecasting Army Recruiting Mission Distribution, Maxwell A. Deihl

Theses and Dissertations

The Army’s recruiting landscape has changed markedly in recent years, raising questions about whether forecasting methods of Army contracts remain robust. This thesis recreates the presented models in Joshua McDonald’s 2015 thesis. It replicates and evaluates the models with updated data (2018–2023) to assess their current validity and compare them to novel alternative approaches, such as simpler regression models or neural networks. While the 2015 model remains a valuable baseline, results suggest that either refining its variables or adopting alternative methods can improve predictive accuracy and interpretability. Ultimately, the United States Army Recruiting Command has many options regarding how it …


Machine Learning Techniques To Detect Anomalies In T-38 Flight Sensor Data, Sydney M. Wekamp Mar 2025

Machine Learning Techniques To Detect Anomalies In T-38 Flight Sensor Data, Sydney M. Wekamp

Theses and Dissertations

Accurate sensors are critical for ensuring the safety of aircrew. However, detecting faulty sensors remains a significant challenge for the Test Pilot School at Edwards Air Force Base in California. Current methods rely on either student pilots identifying anomalies or waiting for sensors to fail completely before repairs are made—an approach that lacks reliability and consistency. This research aims to address these shortcomings by implementing machine learning techniques to detect sensor faults proactively. To date, applying machine learning to a dataset of this size, encompassing numerous sensors on the same aircraft, is unprecedented. The project focuses on establishing strong baseline …


Spatiotemporal Prediction Of Atmospheric Events Through Recurrent Deep Learning Model, Brian W. F. Popick Mar 2025

Spatiotemporal Prediction Of Atmospheric Events Through Recurrent Deep Learning Model, Brian W. F. Popick

Theses and Dissertations

The main contributions of this research is to add to the growing library of literature on the use of deep learning algorithms for the spatiotemporal prediction of dangerous atmospheric and hydrologic phenomena. Specifically, we develop novel attention-based and non-attention-based recurrent neural network frameworks to produce short-range sequential forecasts for lightning and tornado occurrences. Additionally, we introduce methods that account for and include error in the model tuning process to generate more reliable models. Furthermore, we have created a lightweight spatiotemporal tornadic prediction dataset that we plan to make publicly available. The first component of this research develops three novel spatiotemporal …


Evaluating Weather Effects On Sortie Generation Using Discrete Event Simulation, Markus Case Mar 2025

Evaluating Weather Effects On Sortie Generation Using Discrete Event Simulation, Markus Case

Theses and Dissertations

United States Air Force (USAF) operations rely on sortie generation, a complex system involving aircraft maintenance, operational planning, munitions, security forces, and aircrew. Failures in any of these areas can jeopardize a mission, and extreme weather events such as lightning, high winds, and snow further complicate operations. This thesis examines the impact of extreme weather on sortie generation, focusing on developing a data-driven discrete-event simulation (DES) to predict generation timelines and identify high-risk areas. The model allows users to adjust key inputs, including the month, number of aircraft, processing times, and personnel/equipment availability. By simulating real-world conditions, the model helps …


Understanding Avionics Maintenance Training Student Outcomes In A Student-Centered Active Learning Environment, Scott M. Wyman Mar 2025

Understanding Avionics Maintenance Training Student Outcomes In A Student-Centered Active Learning Environment, Scott M. Wyman

Theses and Dissertations

This study examines the effects of active learning compared to didactic methodologies on two soft skills, namely teamwork and self-efficacy using regression analyses and connected letter reports. Learning styles and personality traits were used as predictors. Findings indicate significant interaction effects between methodology, aural learning style, and personality traits on self-efficacy and teamwork ability. The findings highlight the nuanced role of learner traits in shaping teamwork outcomes across instructional methods. While active learning supports soft skills, individual differences must be considered in instructional design to optimize teamwork in technical education settings.


Data Lakehouse And Machine Learning Pipeline For Aircraft Fuel Efficiency Experimentation, Skyler G. Kepley Mar 2025

Data Lakehouse And Machine Learning Pipeline For Aircraft Fuel Efficiency Experimentation, Skyler G. Kepley

Theses and Dissertations

Fuel efficiency is crucial for the U.S. Air Force, impacting mission success, aircraft performance, and cost savings. This study presents an information system that integrates flight and maintenance data using a data lakehouse. It automates ingestion, enrichment, and predictive modeling, leveraging AutoML for optimization and SHAP for transparency. A case study on C-130J aircraft shows that optimizing D Check cycles can save 11.52 pounds of fuel per flight hour. These findings highlight the effectiveness of data-driven decision-making in aviation, offering a scalable, automated solution for improving fuel efficiency and reducing costs.


Island Nation Duress: Simulating Passive Peer-To-Peer Bluetooth Communication During Disaster Relief, Jason K. Medeiros Mar 2025

Island Nation Duress: Simulating Passive Peer-To-Peer Bluetooth Communication During Disaster Relief, Jason K. Medeiros

Theses and Dissertations

Pacific Islands under U.S. jurisdiction are highly vulnerable to natural disasters, yet many lack the infrastructure to effectively respond and recover. Clear communication during and after such events is critical for evacuation, hazard awareness, and first responders’ coordination. This research explores a simulation-based approach using Bluetooth communication to relay messages across Guam, assessing its efficiency through statistical analysis. By examining regional differences and geographic impacts on Bluetooth messaging, the study aims to identify key factors that enhance peer-to-peer communication for timely and effective disaster response.


Machine Learning With Flight Data Recorder Data For Flight Fuel Consumption Predictions, Adam C. Levandowski Mar 2025

Machine Learning With Flight Data Recorder Data For Flight Fuel Consumption Predictions, Adam C. Levandowski

Theses and Dissertations

This study applies advanced Machine Learning (ML) to Flight Data Recorder (FDR) data for fuel consumption predictions. It explores feature engineering, model selection, and Hyper-Parameter Optimization (HPO) across all flight phases. Baseline models like Ordinary Least Squares (OLS) regression, Multi- Layer Perceptrons (MLPs), and decision trees are compared to Deep Neural Networks (DNNs), Recurrent Neural Networks (RNNs) with Gated Recurrent Unit (GRU) layers, and XGBoost. Results analyze segmentation strategies, tailored features, and model performance. A counterfactual analysis compares ML models to operational fuel predictions, demonstrating their deployment potential. Findings establish a foundation for future ML-driven advancements in aviation fuel optimization.


Class Imbalance: A Landscape Of Classification Models, Joshua L. Edmonds Mar 2025

Class Imbalance: A Landscape Of Classification Models, Joshua L. Edmonds

Theses and Dissertations

Class imbalance poses significant challenges in machine learning classification. This study evaluates the performance of seven models (ANN, k-Means, kNN, LDA, LR, SVM, XGBoost) across multiple imbalance levels (10\%, 5\%, 1 \%, 0.5\%) and investigates the effectiveness of sampling techniques (Undersampling, SMOTE, SMOTE-ENN). ANOVA results confirm that model choice is the most critical factor, with XGBoost and SVM demonstrating superior robustness. SMOTE improves recall but reduces precision, while undersampling generally degrades overall performance. While significant, imbalance levels do not play a critical role in model effectiveness.


Accuracy Of Time Phasing Missile And Munition Using The Continuous Distribution Function, Joseph Zobler Mar 2025

Accuracy Of Time Phasing Missile And Munition Using The Continuous Distribution Function, Joseph Zobler

Theses and Dissertations

Accurate cost and schedule estimates are crucial for maintaining the U.S. military’s technological and operational superiority, ensuring efficient resource allocation and timely development of advanced defense systems. This research examines S-curve models for time-phasing non-recurring Research, Development, Test, and Evaluation (RDT&E) expenditures in missile and munition acquisition programs. This research evaluates the commonly used 60/40 rule, which assumes 60% of expenditures occur by 50% of the schedule, for its accuracy using Cost Assessment Data Enterprise (CADE) and Earned Value Management Central Repository (EVM-CR) data from 21 missile and munition development programs.


Cognitive Warfare In The South China Sea: Analyzing Media Influence And Public Opinion In Taiwan, Wyatt F. Blatti Mar 2025

Cognitive Warfare In The South China Sea: Analyzing Media Influence And Public Opinion In Taiwan, Wyatt F. Blatti

Theses and Dissertations

In a time where conflict extends beyond traditional battlefields, cognitive warfare emerges as a powerful tool to influence perceptions and gain strategic advantages. This study investigates China’s cognitive warfare strategies against Taiwan through trend analysis, topic modeling, and sentiment analysis of news media articles from March 2013 to August 2024 to uncover evolving techniques and mitigation efforts. The findings highlight the potential for tracking cognitive campaigns overtime but will require more than news media alone and suggests future research to better understand indicators of cognitive warfare.


Reinforcement Learning For Aeromedical Evacuation In Nonstationary Combat Environments, Micah J. Kartchner Mar 2025

Reinforcement Learning For Aeromedical Evacuation In Nonstationary Combat Environments, Micah J. Kartchner

Theses and Dissertations

This research formulates the medical evacuation (MEDEVAC) dispatching problem as a sequential decision process and investigates the application of reinforcement learning under nonstationary conditions. We model the dynamic arrival rate of MEDEVAC requests using a nonstationary Hawkes process and design a Double Deep Q-Network algorithm that incorporates belief states to anticipate future requests. Through computational experimentation, we analyze the impact of belief formulation on decision quality and system performance. Results indicate that policies incorporating belief states significantly outperform myopic dispatching policies, reducing urgent casualty wait times by up to 49.68% and increasing on-time evacuations by up to 21.91%.


An Agent-Based Modeling Framework For Evaluating The Linkage Between Disaster Facility Damage And Mental Health, Emily S. Reeves Mar 2025

An Agent-Based Modeling Framework For Evaluating The Linkage Between Disaster Facility Damage And Mental Health, Emily S. Reeves

Theses and Dissertations

This research establishes a novel agent-based modeling framework to establish the linkage between disaster-induced facility damage and mental health outcomes and the evaluation of treatment methods within the civilian and USAF mental health spheres. The study models the degradation and recovery of agent mental health using simulated data and evaluates the efficacy of three distinct treatment approaches through statistical methods. The methodology integrate agent-based modeling with resilient engineering concepts to simulate mental health resilience curves based on vulnerability, exposure, and facility damage. Agents’ mental health indices were tracked through phases of degradation, stagnation, and recovery based on the three treatments …


Understanding The Acceptance Of Digital Tools Within An Air Force Environment Using The Utaut2 Model, Britton J. Edwards Mar 2025

Understanding The Acceptance Of Digital Tools Within An Air Force Environment Using The Utaut2 Model, Britton J. Edwards

Theses and Dissertations

This research paper explores factors influencing digital tool adoption in a military context, using a modified UTAUT2 model with the inclusion of Military Status as a moderating factor. The study examines the moderating effects of Military Status on Social Influence towards Behavioral Intention and Behavioral Intention on Use Behavior. Data was collected through a Likert-scale survey from respondents across multiple Department of the Air Force (DAF) organizations. Findings revealed Social Influence had the potential to positively influence Behavioral Intention to use digital tools, but military experience did not significantly moderate this relationship. However, past experience with the legacy tool and …


A Reinforcement Learning Approach For Maneuvering And Firing Decisions In Sead Operations, Nathaniel Garcia Mar 2025

A Reinforcement Learning Approach For Maneuvering And Firing Decisions In Sead Operations, Nathaniel Garcia

Theses and Dissertations

The integration of automated processes in defense continues to expand, enhancing the lethality of military forces. Artificial intelligence accelerates decision-making cycles, removes the constraints of human-operated hardware, and improves coordination by enabling seamless integration across multiple systems. Suppression of Enemy Air Defenses (SEAD) missions are critical to the United States (U.S.) military, as they neutralize hostile air defense systems, ensuring air superiority and enabling safe and effective operations for aircraft in contested environments. Therefore, it is necessary to pair emerging autonomous capabilities with an important mission set in defense. This research investigates the Autonomous Unmanned Air-to-Ground Strike (AUAGS) problem, modeling …


An Analysis Of Hardware Modification Cost: A Test Of A 1:1 Ratio Heuristic, Oluwasegun Faleye Mar 2025

An Analysis Of Hardware Modification Cost: A Test Of A 1:1 Ratio Heuristic, Oluwasegun Faleye

Theses and Dissertations

Accurate cost estimation for Department of Defense (DoD) hardware modification programs remains a critical challenge due to the complexity of Group A and Group B modifications and their associated installation costs. This study evaluates the validity of a 1:1 ratio heuristic, which suggests that Group A modification kits combined with installation costs should equate to the costs of Group B modification kits. This study analyzes cost relationships across system types and modification categories using a dataset of 255 modification programs from the Air Force Life Cycle Management Center (AFLCMC). Statistical methods, including means tables and regression modeling, evaluate the validity …


Cloud One Migration Duration And Its Drivers, Grayson T. Hall Mar 2025

Cloud One Migration Duration And Its Drivers, Grayson T. Hall

Theses and Dissertations

As modern warfare evolves with rapid technological advancements, cloud computing plays a critical role in managing the vast amounts of data required for real-time decision making, as well as enabling seamless organizational access to mission-critical programs and information from around the globe. Recognizing its importance, the Department of Defense (DoD) identified cloud computing as essential for maintaining the military’s technological edge. However, despite cloud computing’s strategic significance, the DoD faces challenges in successfully implementing department-wide cloud computing. In contrast, the Air Force’s cloud computing environment, Cloud One, is fully operational and has already integrated over 145 systems into its platform. …


Using Mbse To Facilitate Integration And Stakeholder Support For Autonomous Aerial Refueling Flight Test, Kevin G. Keth Mar 2025

Using Mbse To Facilitate Integration And Stakeholder Support For Autonomous Aerial Refueling Flight Test, Kevin G. Keth

Theses and Dissertations

he Department of Defense has pushed to implement Digital Material Management, to include Engineering (DE) and Model-Based Systems Engineering (MBSE) into acquisition processes, publishing various supporting documents such as the Systems Engineering Guidebook, DoDI 5000.97 Digital Engineering, and DoD Reference Architecture Description. DE and MBSE aims to establish a digital authoritative source of truth accessible to all stakeholders responsible for system architecture. However, within multidisciplinary teams, individuals often come from diverse professional backgrounds unrelated to DE and systems engineering, making it challenging to fully leverage the benefits of the digital model. This paper describes an MBSE model that adopts a …


Evaluating The Performance Of Conformal Prediction Generated Uncertainty Sets In Robust Optimization, Zion C. Johnson Mar 2025

Evaluating The Performance Of Conformal Prediction Generated Uncertainty Sets In Robust Optimization, Zion C. Johnson

Theses and Dissertations

Uncertainty is a major challenge in optimization, especially in problems where unpredictable costs impact decision-making. Robust optimization addresses this by modeling uncertainty via uncertainty sets. These sets are then used such that solutions hold under worst-case scenarios, with success depending on the accuracy of the uncertainty sets. This research examines the use of conformal prediction to construct uncertainty sets for RO, an approach that has not been widely explored. We test split and full conformal prediction in a robust optimization minimum cost flow problem, and comparing them to interval-based and normal-based ellipsoidal uncertainty sets. Experiments run across different network structures …


Design Of An Electro-Hydraulic Laboratory Test System For Adjusting The Inclination Angle Of Sowing Machines, Aytac Moralar, Figan Dalmis, Bahattin Akdemir Mar 2025

Design Of An Electro-Hydraulic Laboratory Test System For Adjusting The Inclination Angle Of Sowing Machines, Aytac Moralar, Figan Dalmis, Bahattin Akdemir

The Philippine Agricultural Scientist

Field testing of grain sowing machinery requires favorable field conditions and sufficient time periods, making laboratory tests a preferred alternative for determining performance under controlled conditions. However, a standardized testing system for evaluating sowing machinery has not yet been established. In this study, a test system was designed for laboratory testing of universal grain sowing machines. A movable platform was built on a chassis made using sheet metal with different dimensions and profiles. It operates through a hydraulic system via a programmable logic controller-based control system. The sowing machine placed on this platform allows for inclination adjustments (front, back, right, …


Dartbot: Overhand Throwing Of Deformable Objects With Tactile Sensing And Reinforcement Learning, Shoaib Aslam, Krish Kumar, Pokuang Zhou, Hongyu Yu, Michael Yu Wang, Yu She Mar 2025

Dartbot: Overhand Throwing Of Deformable Objects With Tactile Sensing And Reinforcement Learning, Shoaib Aslam, Krish Kumar, Pokuang Zhou, Hongyu Yu, Michael Yu Wang, Yu She

School of Industrial Engineering Faculty Publications

Object transfer through throwing is a classic dynamic manipulation task that necessitates precise control and perception capabilities. However, developing dynamic models for unstructured environments using analytical methods presents challenges. In this study, we present DartBot, a robot that integrates tactile exploration and reinforcement learning to achieve robust throwing skills for nonrigid relatively small objects under the influence of moment of inertia which cause the object to spin in the air. Unlike traditional sim-to-real transfer methods, our approach involves direct training of the agent on a real hardware robot equipped with a high-resolution tactile sensor, enabling reinforced learning in a realistic …


Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur Mar 2025

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …