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Full-Text Articles in Educational Administration and Supervision

Notes From The President, James E. Roever Apr 1984

Notes From The President, James E. Roever

Association for Communication Administration Bulletin

This news item reviews the Association for Communication Administration as a service organization and summarizes its publications, seminars, commissions, consultant work, and professional affiliations. It notes membership growth, acknowledges leadership transitions, describes efforts to expand state and national connections, and calls for member participation in recruitment, programming, publications, meetings, and volunteer service within the communication discipline.


What Is Communication?: Nailing Jello To The Wall, Frank E. X. Dance Apr 1984

What Is Communication?: Nailing Jello To The Wall, Frank E. X. Dance

Association for Communication Administration Bulletin

This article examines the difficulty of defining communication as both a subject matter and a disciplinary label. It reviews prior efforts to compare published definitions of communication and identifies recurring conceptual concerns, including interaction, human participation, information, intent, and evaluative judgments about communicative acts. The article proposes a family of related concepts for speech communication theory, distinguishing communication from information, speech, language, spoken language, signs, symbols, and vocalization. It argues that spoken language can serve as a central concern for human communication without limiting inquiry to speech acts alone. The article also addresses the relationship between subject matter and professional …


Defining The Field Of Communication, Erwin P. Bettinghaus Apr 1984

Defining The Field Of Communication, Erwin P. Bettinghaus

Association for Communication Administration Bulletin

This article considers whether communication can or should be precisely defined as an academic field. It argues that meanings attached to communication change over time and that attempts to establish a single fixed definition are unlikely to resolve disciplinary uncertainty. Rather than limiting inquiry by excluding particular subjects, the article shifts attention to the role communication studies should play in higher education. It distinguishes between areas tied directly to professions or industries, such as journalism, advertising, theatre, and telecommunications, and areas focused on the production of knowledge about human communication, including interpersonal communication, rhetorical criticism, nonverbal behavior, and intercultural relations. …


A Perspective On Defining The Field Of Communication, Kenneth E. Andersen Apr 1984

A Perspective On Defining The Field Of Communication, Kenneth E. Andersen

Association for Communication Administration Bulletin

A perspective on defining the field of communication is developed through attention to the purposes that definitions serve in scholarship, teaching, administration, and professional identity. The article argues that no single definition can encompass every use of communication or speech communication, since meanings vary by context, function, discipline, and institutional need. It describes communication as an integrative area that draws on many disciplines while maintaining distinctive concerns with processes of influence, interaction, expression, and symbolic exchange. The article reviews definitional approaches grounded in rhetoric, poetic discourse, speech, and dictionary usage, emphasizing that definitions should be chosen according to purpose rather …


Theatre Perspectives On The Field Of Communication, Donald L. Loeffler Apr 1984

Theatre Perspectives On The Field Of Communication, Donald L. Loeffler

Association for Communication Administration Bulletin

Theatre perspectives on communication are presented through an account of theatre as a communicative art and as a field connected to speech communication, performance, media, education, and allied disciplines. The article describes theatre production as a structured exchange of messages among playwrights, directors, actors, designers, technicians, and audiences. It emphasizes the director as a designer of communication who organizes voice, movement, space, design, timing, and audience response into a coherent performance experience. The article also situates theatre within broader communication studies by considering audience analysis, cultural expectations, media competition, and the professional preparation of theatre students. It concludes by encouraging …


Communication As A Field Of Research, James A. Anderson Apr 1984

Communication As A Field Of Research, James A. Anderson

Association for Communication Administration Bulletin

Communication as a field of research is examined through the diversity of scholarly communities, research levels, methods, values, and traditions that shape the discipline. The article describes communication research as organized around sociological levels, elements of the communication process, and delimiting variables that form overlapping interest groups. It also considers how research perspectives, including managerial, policy, technological, industry, and critical orientations, influence questions, interpretations, and disciplinary conflicts. Rather than presenting communication as a unified field with a single object or method, the article identifies common threads that connect research communities, including the central role of communication in social behavior, the …


Seminar Participant Roster Apr 1984

Seminar Participant Roster

Association for Communication Administration Bulletin

The participant roster of the 11th Annual Seminar of the ACA on the subject of Defining the Field of Communication.


Tenure And Promotion And The Arts: An Overview, Patti P. Gillespie Apr 1984

Tenure And Promotion And The Arts: An Overview, Patti P. Gillespie

Association for Communication Administration Bulletin

This introduction frames a group of essays on tenure and promotion in artistic fields within speech communication and related areas, including theatre, oral interpretation, radio, television, and film. It explains that creative work often requires evaluation through standards other than publication, then summarizes the collected papers on reputation, review procedures, teaching, service, creative accomplishment, and administrative strategy. The introduction also emphasizes the long term consequences of tenure decisions for departments, students, and the profession, while calling for better ways to assess sustained professional growth.


Advancement In Academic Theatre: A Viewpoint, Burnet M. Hobgood Apr 1984

Advancement In Academic Theatre: A Viewpoint, Burnet M. Hobgood

Association for Communication Administration Bulletin

This article examines tenure and promotion in academic theatre during a period of tightening advancement standards in higher education. It situates theatre faculty evaluation within broader changes in faculty mobility, tenure expectations, and the growing emphasis on national reputation. The article discusses the difficulty of applying publication centered models to performance, design, technical production, and other creative work, while noting the increasing acceptance of professional recognition as evidence of merit. It reviews concerns surrounding disciplinary guidelines for theatre faculty and presents practical strategies for building credible records beyond the campus. Suggested avenues include summer production work, intensive workshops, community service, …


Evaluation Of Artistic Work: The Theatre Perspective, Patti P. Gillespie Apr 1984

Evaluation Of Artistic Work: The Theatre Perspective, Patti P. Gillespie

Association for Communication Administration Bulletin

This article examines how theatre administrators can evaluate artistic work for tenure, promotion, and reappointment while treating creative practice as comparable to research and publication. It reframes the central problem from judging artistic excellence in the abstract to validating the artistic quality of individual practitioners within specific institutional contexts. The article reviews possible forms of peer review, including portfolios, production critiques, competitions, off campus work, professional memberships, and publication or display of artistic work. It also identifies limitations of each approach and emphasizes that expectations should vary by institutional mission, degree program, location, and disciplinary role. The article situates artistic …


Evaluation: Reactivity And Validity, Samuel L. Becker Apr 1984

Evaluation: Reactivity And Validity, Samuel L. Becker

Association for Communication Administration Bulletin

The article considers how evaluation systems for artistic faculty can change the behavior they are intended to assess. Focusing on reactivity and validity, it cautions that criteria for promotion, tenure, and reappointment may encourage faculty to pursue prizes, outside work, audience appeal, or individual credit in ways that may or may not support departmental goals. The discussion argues that institutions should align evaluation procedures with their actual missions, whether those missions emphasize artistic innovation, cultural service, or student education. It also distinguishes artistic criteria from educational criteria and urges administrators to consider the likely effects of each assessment method. The …


Applying The Creativity Criterion To Productions By Professors Of Radio, Television, And Sound Recording, Caren J. Deming Apr 1984

Applying The Creativity Criterion To Productions By Professors Of Radio, Television, And Sound Recording, Caren J. Deming

Association for Communication Administration Bulletin

Addressing faculty evaluation in radio, television, and sound recording, this article responds to a model that treats creativity as analogous to originality in scholarship. It considers how outside reviewers might be identified, how candidate work should be selected for review, and how departments can document creative achievement for retention, tenure, and promotion. The discussion emphasizes the value of reviewer pools, careful attention to local and national standards, and narrative evaluation rather than numerical scoring. It also cautions that broadcast distribution, popularity, technology, intended audience, and market conditions may complicate judgments of quality. The article situates media production within communication administration …


Reservations About A Creative Analog: Waiting For The Reviews, Sheron J. Dailey Apr 1984

Reservations About A Creative Analog: Waiting For The Reviews, Sheron J. Dailey

Association for Communication Administration Bulletin

Framed as a reflective response to a proposed analog between scholarship and creative endeavor, this article questions whether creative work can be evaluated fairly through models derived from scholarly review. It situates the problem within the history of higher education, where artists have often been included in universities while remaining subject to standards built around traditional scholarship. The discussion acknowledges the value of efforts to validate creative work, but raises concerns about equivalence, especially when artistic practice is forced onto scholarly terrain. Particular attention is given to directing, which may function as teaching, service, research, or creative work depending on …


Public Relations And Messages: Information, Persuasion, And Influence, Richard Crable Apr 1984

Public Relations And Messages: Information, Persuasion, And Influence, Richard Crable

Association for Communication Administration Bulletin

Examining public relations as an academic and professional field, this article addresses controversies over disciplinary location, curriculum, organizational expectations, and the relationship between communication, journalism, business, and management. It reviews competing conceptions of public relations and emphasizes the need for stronger research, clearer models, and closer attention to public relations as communication management. The discussion places information, persuasion, and influence at the center of public relations practice, arguing that informing and persuading operate as related forms of influence within organizational and public settings. It also identifies several communication loops connecting organizations, publics, employees, managers, practitioners, and teachers. The article situates …


Innovative Programs At The Small College -- Doing What We Do Best, Richard W. Platt Apr 1984

Innovative Programs At The Small College -- Doing What We Do Best, Richard W. Platt

Association for Communication Administration Bulletin

Reviews the book  Innovative Programs at the Small College: Doing What We Do Best by Bonnie Wilson Buzza Ripon College Press (1983).


The Unabashed Self-Promoter's Guide, Anita Taylor Apr 1984

The Unabashed Self-Promoter's Guide, Anita Taylor

Association for Communication Administration Bulletin

Reviews the book "Unabashed Self-Promoter's Guide," by Jeffrey Lant. Published by Jeffery Lant Associates, Cambridge MA.


1982-83 Salaries, Starting Salaries, And Required Terminal Degrees For Assistant Professors In Communication Arts And Sciences Disciplines, Philip Emmert, Linda Henderson Becker, Theodore Clevenger Jr. Jan 1984

1982-83 Salaries, Starting Salaries, And Required Terminal Degrees For Assistant Professors In Communication Arts And Sciences Disciplines, Philip Emmert, Linda Henderson Becker, Theodore Clevenger Jr.

Association for Communication Administration Bulletin

This article reports a salary survey of communication arts and sciences programs during the 1982 to 1983 academic year. It examines faculty salary ranges, beginning assistant professor salaries, and terminal degree expectations across areas such as broadcasting, mass communication, communication and rhetoric, speech pathology and audiology, and theatre. The article compares salaries by faculty rank, institutional type, institutional size, and degree programs offered. It also situates communication faculty salaries in relation to broader higher education salary patterns and earlier salary information in the discipline. The findings indicate general salary growth since the prior survey, while noting variation by institutional setting, …


Professionalism In Bfa And Mfa Training Programs, Jon Whitmore Jan 1984

Professionalism In Bfa And Mfa Training Programs, Jon Whitmore

Association for Communication Administration Bulletin

The essay examines how professional theatre training programs can define and organize BFA and MFA education around preparation for work in professional theatre. It uses accreditation expectations as a starting point, then argues that administrators must create clear goals, make deliberate choices about program scope, and align curriculum, faculty, production activity, and student training with those goals. The piece emphasizes intensive skill development, extended studio and rehearsal time, professionally active faculty, acceptance of creative activity within academic reward systems, and production programs that function as training laboratories. It also considers the tension between professional specialization and broad liberal education. The …


Making The Transition From A Large University To A Small College, Manuel I. Kuhr Jan 1984

Making The Transition From A Large University To A Small College, Manuel I. Kuhr

Association for Communication Administration Bulletin

Reflecting on long experience at a small public college, the essay considers the personal, professional, and institutional adjustments involved in moving from large university assumptions to small college teaching. It emphasizes acceptance of diverse students and colleagues, the centrality of undergraduate instruction, and the need for renewal from within when research support and professional travel resources are limited. The piece also discusses institutional change, shifting student expectations, faculty evaluation, curriculum decisions, and the balance between traditional communication content and emerging areas such as film, organizational communication, and argumentation. The essay contributes to communication administration by framing small college work as …


Curriculum Development In The Small College, C. Rex Mix Jan 1984

Curriculum Development In The Small College, C. Rex Mix

Association for Communication Administration Bulletin

Focused on speech communication program building in small colleges, this article compares curriculum development across two institutional settings and identifies conditions that shape success. It emphasizes the importance of flexible generalist instructors, supportive administrators, a strong basic course, careful cycling of advanced courses, and personalized advising that connects educational goals with career possibilities. The article also discusses the need to explain communication study to colleagues in related disciplines, build reciprocal relationships across campus, and use professional meetings to reduce isolation. Challenges include limited faculty, constrained budgets, inadequate library resources, reduced student exposure to multiple perspectives, and difficulty sustaining visibility in …


The Values Of Forensic Activities To Speech Communication Programs In Liberal Arts Colleges, Charles A. Delancey Jan 1984

The Values Of Forensic Activities To Speech Communication Programs In Liberal Arts Colleges, Charles A. Delancey

Association for Communication Administration Bulletin

Addressing the role of forensics in liberal arts colleges, this article argues that debate and related public speaking activities can strengthen speech communication programs despite demands on time, money, and student energy. It presents forensic activity as a way to clarify disciplinary identity, increase public visibility, attract talented students, and provide a practical laboratory for applying classroom concepts. The article discusses how public debates, intercollegiate competitions, international debate events, and community forums can help administrators and campus peers better understand the work of speech communication. It also emphasizes audience adaptation as a key learning outcome supported by forensic participation. The …


The Politics Of Survival At Home: Bargaining Power On Campus, Don B. Morlan Jan 1984

The Politics Of Survival At Home: Bargaining Power On Campus, Don B. Morlan

Association for Communication Administration Bulletin

Drawing on department chair experience, this article argues that communication departments must recognize and improve their political standing within colleges and universities. It contends that departments often generate substantial enrollment and tuition revenue while still lacking disciplinary credibility and bargaining power. The article proposes a curricular model that requires communication majors to complete structured course blocs in other departments rather than relying on loosely distributed electives. The model is justified as broad preparation for applied communication careers and as a way to make other academic units invested in communication program health. By linking curriculum design, student preparation, and campus politics, …


An Evaluation Of Masters Programs In Speech Communication By Region, Deborah A. Roach, Larry L. Barker Jan 1984

An Evaluation Of Masters Programs In Speech Communication By Region, Deborah A. Roach, Larry L. Barker

Association for Communication Administration Bulletin

Using peer evaluation as its central method, this article assesses regional perceptions of speech communication master’s programs whose highest degree is the MA or MS. It reviews prior approaches to evaluating academic quality, including objective indicators and reputation based assessments, then explains a regional survey design adapted from earlier doctoral program studies. The results are reported in regional tables that group institutions by rating ranges and identify programs lacking enough information for evaluation. The discussion emphasizes limits in respondent knowledge, uneven program visibility, and the difficulty of using peer ratings when information about master’s programs is not widely shared. The …


Should Community College Instructors Publish?, Judy H. Goldberg, Alvin A. Goldberg Jan 1984

Should Community College Instructors Publish?, Judy H. Goldberg, Alvin A. Goldberg

Association for Communication Administration Bulletin

Written as a position piece on scholarship in two year institutions, this article argues that community college instructors should publish when they have worthwhile ideas to share, but should not be required or expected to publish as a condition of their role. It describes community colleges as teaching and service oriented institutions with open admission policies, diverse student populations, community outreach responsibilities, and heavy instructional loads. The article distinguishes scholarly responsibility from institutional obligation, noting that publication may be personally valuable but often falls outside community college mission, reward structures, and faculty workload expectations. It contributes to communication administration by …


Community College Faculty Should Engage In Research For Publication, James Crocker-Lakness Jan 1984

Community College Faculty Should Engage In Research For Publication, James Crocker-Lakness

Association for Communication Administration Bulletin

Responding to arguments against publication requirements for community college instructors, this article makes a case for research and publication as contributors to instructional quality, institutional reputation, and professional vitality. It defines research broadly as organized creative inquiry that can include historical, critical, analytic, descriptive, or experimental work, and frames publication as regional or national dissemination through books, journals, conferences, or consultation. The article challenges the separation of teaching from research, arguing that community college faculty can generate useful knowledge in pedagogy, applied expertise, and disciplinary problems. It acknowledges costs such as time and administrative support, while emphasizing potential benefits for …


Evaluation Of Research And Creative Work, Robert C. Dick Jan 1984

Evaluation Of Research And Creative Work, Robert C. Dick

Association for Communication Administration Bulletin

Examining promotion, tenure, and salary review standards, this article considers how communication and theatre departments might evaluate research and creative work fairly. It uses university policy language to frame research and creative activity as major criteria alongside teaching and service, then raises questions about the relative value of refereed articles, books, book chapters, accepted manuscripts, book reviews, edited materials, and convention papers. The article also addresses creative activity in theatre and media production, asking how directing, technical work, performance criticism, and reviewed productions should be documented and assessed. It contributes to communication administration by emphasizing the need for clear departmental …


Evaluation Process Of Communication Activities, Philip J. Mcfarland Jan 1984

Evaluation Process Of Communication Activities, Philip J. Mcfarland

Association for Communication Administration Bulletin

Concerned with faculty review standards for communication activities, this article argues that directors of forensics, readers theatre, broadcasting, and related programs should be evaluated as administrators of academic programs rather than as auxiliary personnel. It describes the extensive teaching, coaching, research, production, travel, budgeting, and organizational responsibilities involved in activity direction. The article recommends that evaluators first understand the educational purpose and professional philosophy behind a program, then assess whether program activities advance sound instructional objectives. It also suggests reviewing participation, events, performances, competitive activity, production quality, and director performance using standards related to subject mastery, student sensitivity, presentation, and …


Minutes Of The Aca Business Meeting Jan 1984

Minutes Of The Aca Business Meeting

Association for Communication Administration Bulletin

These minutes document the ACA Annual Business Meeting held on November 10, 1983, in Washington, DC. The minutes address officer and committee reports, regional and national convention programming, departmental data, departmental evaluation, theatre administration, faculty development, legal education, new officers, and recognition of outgoing leadership.


Professionalism In Educational Theatre: Professional Studio Acting Teaching In The University, Donald Biehn Jan 1984

Professionalism In Educational Theatre: Professional Studio Acting Teaching In The University, Donald Biehn

Association for Communication Administration Bulletin

The essay discusses professional studio acting instruction as a structured approach to theatre education within university settings. It defines studio teaching as sequenced acting training guided by a consistent point of view, then outlines goals related to craft, confidence, enjoyment, and preparation for professional work. The piece considers organizational issues such as curriculum sequence, faculty continuity, teaching philosophy, production choices, and the integration of working professionals. It also addresses personal attitudes toward students, acting craft, professional theatre, and the pressures placed on student performers. By arguing that university theatre programs can combine professional acting methods with broader education, the essay …


The Path To Excellence: Quality Assurance In Higher Education, Bobby R. Patton Jan 1984

The Path To Excellence: Quality Assurance In Higher Education, Bobby R. Patton

Association for Communication Administration Bulletin

Reviews the book "The Path to Excellence: Quality Assurance in Higher Education," (1983) by Lawrence R. Marcus, Anita O. Leone and Edward D. Goldberg. ASHE-ERTC/Higher Education Research Report.