Educational Administration and Supervision Commons^™

Preparing Communication Training Programs For Hospital Personnel, Nancy B. Poteete, Stephen A. Taylor

Association for Communication Administration Bulletin

Based on a hospital education and training program, this article describes how communication training can be designed for health care personnel in a complex institutional setting. It reviews the development of an education department, the identification of management and interpersonal skill needs, and the creation of regular courses, workshops, and special request training. The discussion emphasizes conditions distinctive to hospitals, including continuous staffing, rapid technological change, high message volume, medical terminology, personal liability, and the central importance of accurate oral communication in patient care. It also outlines assessment and evaluation methods such as self reports, observation, role play, videotape review, …

Defining The Field Of Communication., George Gerbner

Association for Communication Administration Bulletin

This article defines communication as interaction through symbols and messages and presents communications as a discipline concerned with the nature and role of message systems in human life and society. It situates the field historically through the symbolic construction of culture, described as story telling, and traces major transformations from oral traditions to print publics and electronic media. The article gives particular attention to television as a ritualized system that exposes diverse audiences to shared patterns of messages and raises questions about culture, socialization, democracy, and public life. It also outlines an academic structure for the field, including codes and …

The Role Of The Broadcast Education Association Within The Field Of Communication: A Partnership Of Media And Higher Education, Donald Howe Kirkley Jr

Association for Communication Administration Bulletin

The role of broadcast education within communication is described through the history and activities of a professional association linking media industries and higher education. The article reviews tensions between broadcasting practitioners and academic programs, especially over career preparation, research expectations, production work, and the practical needs of radio and television enterprises. It traces the development of an organization designed to improve dialogue between industry and educators while avoiding formal accreditation. The article outlines membership categories, governance structure, publications, annual meetings, faculty seminars, and internship initiatives that support broadcast educators and connect them with media professionals. It presents broadcast education as …

An Analog For Validating Creative Endeavor As Equivalent To Scholarship, David A. Mccants, Janet M. Roncelli

Association for Communication Administration Bulletin

Focused on faculty evaluation in theatre, mass media, and oral interpretation, this article develops an analog between the assessment of scholarship and the assessment of creative endeavor. It identifies four elements in scholarly evaluation, including who evaluates, what works are reviewed, what criteria guide judgment, and how evidence of excellence is reported. The discussion then adapts those elements to creative work, emphasizing expert and impartial peer review, selective presentation of artistic evidence, creativity as a criterion of excellence, and structured reporting for promotion, tenure, and merit decisions. It defines creativity through altered appreciation, innovative artistic practice, and work that becomes …

Association For Communication Administration Bulletin, Complete Volume 48

Association for Communication Administration Bulletin

This is the complete Volume 48 from 1984 for the Association for Communication Administration Bulletin.

Notes From The President, James E. Roever

Association for Communication Administration Bulletin

This news item reviews the Association for Communication Administration as a service organization and summarizes its publications, seminars, commissions, consultant work, and professional affiliations. It notes membership growth, acknowledges leadership transitions, describes efforts to expand state and national connections, and calls for member participation in recruitment, programming, publications, meetings, and volunteer service within the communication discipline.

What Is Communication?: Nailing Jello To The Wall, Frank E. X. Dance

Association for Communication Administration Bulletin

This article examines the difficulty of defining communication as both a subject matter and a disciplinary label. It reviews prior efforts to compare published definitions of communication and identifies recurring conceptual concerns, including interaction, human participation, information, intent, and evaluative judgments about communicative acts. The article proposes a family of related concepts for speech communication theory, distinguishing communication from information, speech, language, spoken language, signs, symbols, and vocalization. It argues that spoken language can serve as a central concern for human communication without limiting inquiry to speech acts alone. The article also addresses the relationship between subject matter and professional …

Defining The Field Of Communication, Erwin P. Bettinghaus

Association for Communication Administration Bulletin

This article considers whether communication can or should be precisely defined as an academic field. It argues that meanings attached to communication change over time and that attempts to establish a single fixed definition are unlikely to resolve disciplinary uncertainty. Rather than limiting inquiry by excluding particular subjects, the article shifts attention to the role communication studies should play in higher education. It distinguishes between areas tied directly to professions or industries, such as journalism, advertising, theatre, and telecommunications, and areas focused on the production of knowledge about human communication, including interpersonal communication, rhetorical criticism, nonverbal behavior, and intercultural relations. …

A Perspective On Defining The Field Of Communication, Kenneth E. Andersen

Association for Communication Administration Bulletin

A perspective on defining the field of communication is developed through attention to the purposes that definitions serve in scholarship, teaching, administration, and professional identity. The article argues that no single definition can encompass every use of communication or speech communication, since meanings vary by context, function, discipline, and institutional need. It describes communication as an integrative area that draws on many disciplines while maintaining distinctive concerns with processes of influence, interaction, expression, and symbolic exchange. The article reviews definitional approaches grounded in rhetoric, poetic discourse, speech, and dictionary usage, emphasizing that definitions should be chosen according to purpose rather …

Theatre Perspectives On The Field Of Communication, Donald L. Loeffler

Association for Communication Administration Bulletin

Theatre perspectives on communication are presented through an account of theatre as a communicative art and as a field connected to speech communication, performance, media, education, and allied disciplines. The article describes theatre production as a structured exchange of messages among playwrights, directors, actors, designers, technicians, and audiences. It emphasizes the director as a designer of communication who organizes voice, movement, space, design, timing, and audience response into a coherent performance experience. The article also situates theatre within broader communication studies by considering audience analysis, cultural expectations, media competition, and the professional preparation of theatre students. It concludes by encouraging …

Communication As A Field Of Research, James A. Anderson

Association for Communication Administration Bulletin

Communication as a field of research is examined through the diversity of scholarly communities, research levels, methods, values, and traditions that shape the discipline. The article describes communication research as organized around sociological levels, elements of the communication process, and delimiting variables that form overlapping interest groups. It also considers how research perspectives, including managerial, policy, technological, industry, and critical orientations, influence questions, interpretations, and disciplinary conflicts. Rather than presenting communication as a unified field with a single object or method, the article identifies common threads that connect research communities, including the central role of communication in social behavior, the …

Seminar Participant Roster

Association for Communication Administration Bulletin

The participant roster of the 11th Annual Seminar of the ACA on the subject of Defining the Field of Communication.

Tenure And Promotion And The Arts: An Overview, Patti P. Gillespie

Association for Communication Administration Bulletin

This introduction frames a group of essays on tenure and promotion in artistic fields within speech communication and related areas, including theatre, oral interpretation, radio, television, and film. It explains that creative work often requires evaluation through standards other than publication, then summarizes the collected papers on reputation, review procedures, teaching, service, creative accomplishment, and administrative strategy. The introduction also emphasizes the long term consequences of tenure decisions for departments, students, and the profession, while calling for better ways to assess sustained professional growth.

Advancement In Academic Theatre: A Viewpoint, Burnet M. Hobgood

Association for Communication Administration Bulletin

This article examines tenure and promotion in academic theatre during a period of tightening advancement standards in higher education. It situates theatre faculty evaluation within broader changes in faculty mobility, tenure expectations, and the growing emphasis on national reputation. The article discusses the difficulty of applying publication centered models to performance, design, technical production, and other creative work, while noting the increasing acceptance of professional recognition as evidence of merit. It reviews concerns surrounding disciplinary guidelines for theatre faculty and presents practical strategies for building credible records beyond the campus. Suggested avenues include summer production work, intensive workshops, community service, …

Evaluation Of Artistic Work: The Theatre Perspective, Patti P. Gillespie

Association for Communication Administration Bulletin

This article examines how theatre administrators can evaluate artistic work for tenure, promotion, and reappointment while treating creative practice as comparable to research and publication. It reframes the central problem from judging artistic excellence in the abstract to validating the artistic quality of individual practitioners within specific institutional contexts. The article reviews possible forms of peer review, including portfolios, production critiques, competitions, off campus work, professional memberships, and publication or display of artistic work. It also identifies limitations of each approach and emphasizes that expectations should vary by institutional mission, degree program, location, and disciplinary role. The article situates artistic …

Evaluation: Reactivity And Validity, Samuel L. Becker

Association for Communication Administration Bulletin

The article considers how evaluation systems for artistic faculty can change the behavior they are intended to assess. Focusing on reactivity and validity, it cautions that criteria for promotion, tenure, and reappointment may encourage faculty to pursue prizes, outside work, audience appeal, or individual credit in ways that may or may not support departmental goals. The discussion argues that institutions should align evaluation procedures with their actual missions, whether those missions emphasize artistic innovation, cultural service, or student education. It also distinguishes artistic criteria from educational criteria and urges administrators to consider the likely effects of each assessment method. The …

Applying The Creativity Criterion To Productions By Professors Of Radio, Television, And Sound Recording, Caren J. Deming

Association for Communication Administration Bulletin

Addressing faculty evaluation in radio, television, and sound recording, this article responds to a model that treats creativity as analogous to originality in scholarship. It considers how outside reviewers might be identified, how candidate work should be selected for review, and how departments can document creative achievement for retention, tenure, and promotion. The discussion emphasizes the value of reviewer pools, careful attention to local and national standards, and narrative evaluation rather than numerical scoring. It also cautions that broadcast distribution, popularity, technology, intended audience, and market conditions may complicate judgments of quality. The article situates media production within communication administration …

Reservations About A Creative Analog: Waiting For The Reviews, Sheron J. Dailey

Association for Communication Administration Bulletin

Framed as a reflective response to a proposed analog between scholarship and creative endeavor, this article questions whether creative work can be evaluated fairly through models derived from scholarly review. It situates the problem within the history of higher education, where artists have often been included in universities while remaining subject to standards built around traditional scholarship. The discussion acknowledges the value of efforts to validate creative work, but raises concerns about equivalence, especially when artistic practice is forced onto scholarly terrain. Particular attention is given to directing, which may function as teaching, service, research, or creative work depending on …

Public Relations And Messages: Information, Persuasion, And Influence, Richard Crable

Association for Communication Administration Bulletin

Examining public relations as an academic and professional field, this article addresses controversies over disciplinary location, curriculum, organizational expectations, and the relationship between communication, journalism, business, and management. It reviews competing conceptions of public relations and emphasizes the need for stronger research, clearer models, and closer attention to public relations as communication management. The discussion places information, persuasion, and influence at the center of public relations practice, arguing that informing and persuading operate as related forms of influence within organizational and public settings. It also identifies several communication loops connecting organizations, publics, employees, managers, practitioners, and teachers. The article situates …

Innovative Programs At The Small College -- Doing What We Do Best, Richard W. Platt

Association for Communication Administration Bulletin

Reviews the book  Innovative Programs at the Small College: Doing What We Do Best by Bonnie Wilson Buzza Ripon College Press (1983).

The Unabashed Self-Promoter's Guide, Anita Taylor

Association for Communication Administration Bulletin

Reviews the book "Unabashed Self-Promoter's Guide," by Jeffrey Lant. Published by Jeffery Lant Associates, Cambridge MA.

News & Views - Vol. 02, No. 10 - March 30, 1984, University Of Massachusetts Boston

1983-1991, News & Views

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 59, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ivan Wilson Fine Arts Center Torched Again
• Carlton, Chad. House Approves Teacher Education Bill
• Jones, Paige. Black Greeks Stepping Right, Left – Omega Psi Phi
• Paul, Steve. Concern Prompts Fire Watchers
• Carlton, Chad. Fire Claims Music Group Mascot – Radar, Phi Mu Alpha Sinfonia
• Hughey, Aaron & William Edmiston. Incident Report Proposal is Blatantly Erroneous
• Bloss, Lou. Editorial Cartoon – Football Firebug
• Reagan, Stanly. Upset Over Fire
• McFarland, Sam. Thanks Workers
• Veneman, William. Thanks Supporters
• Wilson, Martha. Supports Campus Pub
• Russell, Shirley. Thanks Fraternity – …

Ua12/2/1 College Heights Herald, Vol. 59, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stone, Tom. Despite Arson Damage, Classes at Center Go On – Ivan Wilson Hall
• Peerman, Tami. Fire Destroys Student Art
• Dias, Monica. Two Regents Unsure of Reappointment – Joe Campbell, Ron Sheffer
• Struck, Angie. Most Students Need Computer Background
• Incident Report Proposal Overcompensates
• Bloss, Lou. Editorial Cartoon – Incident Reports
• Carlton, Chad. University Has too Many Orientation, Advisement & Registrations in the Water
• Sexton, Scott. Responds to Letter – Intramurals
• Griggs, Glenn. Injury Regrettable
• Sweeney, Susan. Recommends Film – Assignment: Life
• McKinney, Mitchell. Announces Candidacy …

Meeting Minutes, Wku Student Government Association

Student Government Association

Meeting regarding elections, on campus pub, awards and scholarships.

Ua12/2/1 College Heights Herald, Vol. 59, No. 46, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Meehan, Mary. Mind Evolution, Not Drugs, Topic of Timothy Leary Talk
• Jones, Paige. Fraternities May Follow Others in Dry Rush
• Carlton, Chad. Martha Layne Collins Drops Tax Plan; Education Left Hanging
• Malmer, Victoria. Delta Tau Delta Open House Ignored
• Steltemeier, Cindy. WKYU-FM to Air Programs with Disc
• United Black Students Announces Seminar Speakers
• Campaign Competition Vital in Associated Student Government Election
• Rose, Barry. Writer’s Poison Pen Continues Despite Rose-colored Glasses
• Bloss, Lou. Editorial Cartoon – Rain
• Nesbit, Doug. Thanks Sorority – Gamma Sigma Sigma
• LaRue, …

Meeting Minutes, Wku Student Government Association

Student Government Association

Meeting to discuss advanced registration, on campus pub, banquet, Western Affair and Hank Williams, Jr. concert.

Ua12/2/1 College Heights Herald, Vol. 59, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Paul, Steve. Associated Student Government Emphasizing Representation
• Carlton, Chad. Freeze May Halt Journalism Move
• Dezern, Craig. John Wayne Cowboy Not Typical
• Bill Would Give Governor too Much Power
• Bloss, Lou. Editorial Cartoon – Martha Layne Collins
• Holland, John. Write Legislators
• Quarles, Mark. Competition Faulty – Intramurals
• Miles, Amy. Contest Looking for Best of Worst Prose
• Peerman, Tami. Approval of Aid Cuts Not Likely
• Struck, Angie. Decline in Residents Will Close Two Dorms
• Carlton, Chad. Interfraternity Council May Include Curfew in Bylaws
• Miles, Amy. Ad Class …

Ua11/1 On Campus, Wku Public Affairs

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. This issue includes articles:

• WKU’s President Donald Zacharias on Faculty Roles in 1994
• Dean Robert Nelson Will Return to Teaching Aug. 16
• Academic Vice President Candidates are Announced
• WKU Hopes for Environment Education Center
• WKU Has Three Interns at Legislative Research Commission – Tom Quinn, Kim Winkenhoffer, David Salyers
• Alumni Greet State’s Legislators
• Spring Brings Top Writers on Campus – University Lecture Series
• Convocation Will Honor Sophomores – Class of 1986
• Workshop is for Faculty Interested in Promoting Writing
• About You – Ann Fields, Gretchen Niva, …

News & Views - Vol. 02, No. 09 - March 19, 1984, University Of Massachusetts Boston

1983-1991, News & Views

No abstract provided.