Sports Management Commons^™

Can Nil Help Dissolve The Gender Inequities That Are Baked Into The Fabric Of The Ncaa Culture?, Ryan Cory

Transformations: Presentation Slides

The gender equity imbalance in college athletics has been an issue since the National Collegiate Athletic Association (NCAA) was formed in 1905 (Boninger, 2018). On July 1, 2021, the NCAA put together a NIL policy that all athletes across all divisions can benefit from their brands (Jessop & Sabin, 2021). The impact that NIL will bring to compensation between male and female student-athletes can compare to the impact that Title IX brought to female sports participation rates in 1972 (Staurowsky & Rhoads, 2020). The reasons deal with social media and how female student-athletes use it. Female student-athletes tend to be …

How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett

Journal of Applied Sport Management

Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)

Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew

Journal of Applied Sport Management

On July 1^st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …

Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel

Journal of Applied Sport Management

Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.

Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon

Journal of Applied Sport Management

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.

College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg

Journal of Applied Sport Management

The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.

Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen

Journal of Applied Sport Management

The goal of this special issue is to inspire scholarship and spark conversation about NIL through a variety of “think pieces” from leading researchers. Sport scholars were invited to combine their expertise with creativity to craft compelling papers about NIL and how it may be interpreted through a variety of disciplinary lenses.

A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd

Journal of Applied Sport Management

Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …

Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge

Journal of Applied Sport Management

Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …

“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr

Theses and Dissertations

In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …

A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht

Leadership Education Capstones

This study reports on sports information directors (SID) at the collegiate level limited to NCAA Division II athletic programs. An online survey was used for all participants, and select respondents completed follow-up interviews. Surveys were intended to determine the impact of work-life balance and overall workload of the SID role. Survey questions sought to find perceptions of SIDs by athletic administrators, including the athletic director (AD), and if their role provided opportunities for career advancement within collegiate athletic administration. The results of the study showed that institution/department culture, family, and professional growth factored heavily on retention. Adversely, turnover was linked …

Up, Down, And All-Around: The Swirling-Transfer Collegiate Athlete Experience, Ethan Swingle, Cristobal Salinas

Journal of Athlete Development and Experience

Intercollegiate athletics have become an integral part of campus life (Denhart, Villwock, & Vedder, 2010; Mixon & Trevino, 2005; Shulman & Bowen, 2001), and have grown exponentially in the resources universities put forth to participate in this extracurricular activity (Clotfelter, 2011). One of the biggest evolutions of intercollegiate athletics has been the collegiate athlete transfer phenomenon (Cooper & Hawkins, 2014); however, little research has been conducted on transfer collegiate athletes, or the transfer collegiate athlete experience. As such, the purpose of this instrumental case study was to discover and describe the experiences and perceptions of swirling-transfer collegiate athletes at Athletic …

Student-Athletes At An Historically Black University (Hbu): Examining The Relationship Between Student-Engagement On Campus And Career Situation Awareness, Gregg Rich, Kenneth Kungu, Ali Boolani

Journal of Athlete Development and Experience

The purpose of this exploratory study was to examine the relationship between student-athletes’ engagement experiences on campus and their career situation awareness at an historically Black university (HBU) in the Southeastern United States with NCAA Division I affiliation. Data was obtained from a sample (n = 118) of female (n= 45) and male (n = 73) student-athletes using measures from the revised versions of the Student-Athlete Experiences Inventory (SAEI) and the Student-Athlete Career Situation Inventory (SACSI). One-way ANOVA, Pearson product-moment correlation tests, and t-tests were employed to analyze gender, race, year classification, and sport played effects. Following data analysis, three …

Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii

Journal of Applied Sport Management

This quantitative study compared the career maturity of student-athletes and non-athletes at a Division I university, and assessed career maturity differences among student-athletes. Super’s Theory of Career Development served as the theoretical framework, while the Career Maturity Inventory-Revised Attitude Scale (CMI-R/AS) was utilized to collect data. Student-athletes were found to exhibit lower levels of career maturity than non-athletes. Among student-athletes, males scored lower on career maturity than females. Additionally, those identifying more closely with their athletic identities, those with higher aspirations to play professional sports, those with stronger beliefs in the likelihood that they would play professional sports, and those …

Ncaa Division I Athletes’ Engagement In Educationally Sound Activities: A Review Of The Research, Eddie Comeaux, Rebecca E. Crandall

Journal of Athlete Development and Experience

Today’s academic support centers will have to forge a more authentically responsive approach to address the needs of intercollegiate athletes in U.S. higher education. This approach must include new and different ways of thinking about all athletes and the quality of their educational experience. This article presents findings from a review of a steadily growing body of research on the benefits of educationally sound engagement activities for Division I athletes. The review indicates that participating in purposeful engagement activities enhances athletes’ personal and academic self-concept and their collective learning and communication skills. These academic-related activities for athletes are conditional on …

Identifying Athlete’S Majors And Career Aspirations: The Next Step In Clustering Research, Amanda L. Paule-Koba

Journal of Athlete Development and Experience

The purpose of the study was to examine current collegiate athlete’s academic majors and identify their career plans after graduation. The goal was to see if the athlete’s academic major was congruent with their career aspirations. Previous research studies have shown that academic clustering, when 25% or more of an athletic team are in the same academic major, exists within a variety of athletic teams. However, there has not been a study done that assesses whether the athletes are majoring in disciplines that are related to their ultimate career goal. A total of 605 athletes from eight sports in the …

If The Slipper Fits: The Relationship Between A Cinderella Appearance In The Ncaa Division I Men’S Basketball Tournament And Institutional Financial And Admissions Factors, Kelly A. Childs

Seton Hall University Dissertations and Theses (ETDs)

This study examined the relationship between a non-Power Five Cinderella team in the NCAA Division I Men’s Basketball Tournament and institutional financial and admissions factors. The purpose of this study was to examine what, if anything, changes for a non-Power Five school who makes the March Madness tournament as compared to those similar schools who do not. This was a unique study because it looks at the variables of percent admitted, applications, enrollment, SAT/ACT, and donations together, different from the current body of research which has looked at many of these institutional factors separately. Additionally, many of these studies are …

Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow

Graduate Theses and Dissertations

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth, and even predict performance (Cuellar, 2014; Harter & Neemann, 2012). Self-perception is an increasingly popular area of study, and there is a gap in the research as it pertains to college student-athletes (Harter & Neemann, 2012). This study measures self- perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I student-athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race/ethnicity and …

Student-Athlete? An In-Depth Look At The Past, Present, And Future, Kyle Elliott Fluker

Senior Honors Theses and Projects

The NCAA began in the early 1900s as a way to regulate the wild west that was intercollegiate athletics. Over time, the organization has grown from its 62 member beginnings to three divisions with 1,281 members. In 2017, for the first time in its history, the NCAA brought in over one billion dollars in total revenue (Kirshner 2018). The NCAA has been able to achieve this feat by its insistence on the "amateurism" of its participants. This business model has allowed the organization to keep the financial benefits associated with the playing of high-level sports on college campuses. Participants in …

Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell

Graduate Theses and Dissertations

With an ever increasing chasm between the have and have nots in college athletics, athletic directors and university administrators view reclassification as a way to increase financial standing and gain valuable exposure for their school despite mixed findings by recent studies. The process of reclassification costs schools sizable financial and labor investments detracting from their academic endeavors. The schools at the highest level of collegiate football competition enjoy constant national television exposure for their school resulting in many direct and indirect benefits. A repeated measures ANOVA was utilized to assess the change in athletic department revenues, student enrollment and football …

Athletic Ticket Pricing In The Collegiate Environment: An Agenda For Research, Craig A. Morehead, Stephen Shapiro, Timothy M. Madden, Lamar Reams, Chad D. Mcevoy

Human Movement Studies & Special Education Faculty Publications

s pressure mounts for intercollegiate athletic departments to be more selfsufficient, administrators must respond by increasing generated revenues. Despite the importance of ticket sales in this endeavor, however, little is known about the underlying ticket pricing structures and policies used by National Collegiate Athletic Association (NCAA) institutions. Of the limited existing scholarship focused on managerial pricing decisions in the field of sport management, only professional sports settings have been addressed. Given the unique operational differences between professional and intercollegiate sport, this paper is designed to establish a foundation from which to build future research concerning the pricing of college sport …

Recruiting: An Act Of Trust, Krystal Evette Beachum

Graduate Theses and Dissertations

The realization for incoming freshmen to be able to balance education and participate in athletics at the college level takes complete dedication. Participation in athletics has been linked with reports of growth in the individual's personality and leadership skills and with their overall satisfaction with the college experience (Ryan, 1989). Using former student-athletes as participants, the study aims to look at college athletics through the eyes of the student-athletes.

The purpose of this study offers an inside look at former Division I football student-athletes perception of the recruiting process, along with the perception of the financial agreement and the National …

An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead

Human Movement Studies & Special Education Theses & Dissertations

Ticket sales represent a significant revenue stream for FBS athletic departments, yet little is known about how administrators determine prices for those tickets. This three-paper format dissertation is an attempt to begin filling this gap in the literature so that we may better understand ticket pricing from a managerial perspective. Paper one is conceptual in nature, and includes a review of extant ticket pricing literature and presents a research agenda for studying pricing in the unique environment of intercollegiate sport using the theoretical frameworks of stakeholder theory and institutional theory. The second and third papers are empirical examinations of ticket-pricing …

U.S. Collegiate Athletics: International Student Athletes Recruiting Process, Evelyn S. Jara

Theses and Dissertations

The pressure to win has grown as a result of the billions of dollars invested in collegiate athletics and the increasing national media attention, and coaches and administrators are searching for an athletic edge (Wieberg, 2008). There are a limited number of American athletes that have the skills to impact the collegiate level. Competition to attract the top domestic players is high, so coaches turn to larger, international recruiting arenas with less competition (Riley, 1997). The National Collegiate Athletic Association (NCAA) regulates collegiate Sports in the United States, which is the only place in the world that provides the opportunity …

Perceived Leadership Qualities As Hiring Criteria For Athletic Trainers At Ncaa Institutions In The Southeast Region Of The United States, Katherine Ann Gonzalez

Student Theses and Dissertations

In sport organizations, those in authority such as athletic directors and athletic trainers should possess concrete leadership styles in order to maintain effectiveness of the organization (Kickul & Newman, 2000). Hiring employees that possess similar or compatible leadership attributes to the employer will help produce a positive, productive workplace. The purpose of this study was to evaluate hiring criteria characteristics in assistant athletic trainers at NCAA institutions in the Southeast Athletic Trainers' Association and to assess leadership qualities as main determinants for hiring. The 138 head athletic trainers at Divisions I, II, and III NCAA institutions that make up the …

Pressure Kicks: The Effects Of Distracting Variables On The Outcome Of A Pressure Kick In Division-I College Football, Karen Moede

All Theses

A field goal kicker in NCAA Division-I college football experiences high amounts of pressure when placed in a game-winning situation. A pressure kick may result in optimal or less than optimal performance due the influence of various distracting factors, such as the evaluative nature of an audience or the pressure of being iced by the opposing team. Pressure kicks are classified as a field goal kick, during the last minute of game time (or during overtime), which will result in a lead or a tie game for the kicking team (Goldschmied, Nankin, & Cafri, 2010). Conflicting literature surrounding social facilitation, …

How Does The Amount Of Spending On Coaches' Salaries And Recruiting Budgets Affect Win Percentage In College Football?, Ashleigh "Alex" Watson

Honors Theses

College football has become much more than a sport for the athletes who play it and entertainment for the fans who watch it. In college football, especially for Football Bowl Subdivision (FBS) schools, winning has become a way to make money. However, in order to make money, people must spend money. In a college football program money is spent on a multitude of things. This study focuses on two important factors, coaches' salaries and recruiting budgets. Specifically, this study looked to find out how the amount of spending on coaches' salaries and recruiting budgets affected win percentage in college football. …

Perceived Impacts Of Hosting A College Baseball Regional Or Super Regional: Student Perspective At Possible Host Institution, Marcus Trent Ozbun

Graduate Theses and Dissertations

College athletics is an ever growing industry, particularly the sports of football and basketball. Previous research in college athletics has tended to focus only on these two sports and their economic impacts, disregarding any Social or general negative impacts they may bring with them. The purpose of this study was to develop a deeper understanding of students' perceptions of Social, economic and general negative impacts associated with hosting a NCAA baseball regional or super regional on the host campus and community. Hosting NCAA postseason events on campus is rare for many universities, so it is important to study how students …

A Profile Of The Characteristics And Professional Development Needs Of National Collegiate Athletic Association Division Ii Athletic Directors, Dustin Smith

Graduate Theses and Dissertations

The purpose for conducting the study was to identify the personal, professional, and educational backgrounds of NCAA Division II athletic directors. The study was designed to detail the professional development opportunities that existed among the population, and determine how frequently the NCAA Division II athletic directors took advantage of the opportunities that were available to them. The significance of the study rested on the ability to identify the NCAA Division II athletic director population and describe the qualities and characteristics that comprised the target population. Since little data existed detailing this population, the study provided an opportunity to describe a …

Title Ix Compliance: A Comparison Of Division I Equality, Jacqueline Leake

Honors Theses

The passage of Title IX of the Education Amendments of 1972 has had a significant impact on college athletics. However, there is still a large disparity between opportunities offered for men and women. This study determined the true gender equality within Division I athletics. Inequalities were assessed in the areas of athletic participation, athletically related student aid, recruiting expenses, and total expenses. Data from these areas were gathered from the Equity in Athletics Disclosure Analysis Cutting Tool. Ratios and the difference between the ideal and current values were calculated for each category. Institutions were ranked in each category, as well …