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Full-Text Articles in Sports Management
Student-Athlete? An In-Depth Look At The Past, Present, And Future, Kyle Elliott Fluker
Student-Athlete? An In-Depth Look At The Past, Present, And Future, Kyle Elliott Fluker
Senior Honors Theses and Projects
The NCAA began in the early 1900s as a way to regulate the wild west that was intercollegiate athletics. Over time, the organization has grown from its 62 member beginnings to three divisions with 1,281 members. In 2017, for the first time in its history, the NCAA brought in over one billion dollars in total revenue (Kirshner 2018). The NCAA has been able to achieve this feat by its insistence on the "amateurism" of its participants. This business model has allowed the organization to keep the financial benefits associated with the playing of high-level sports on college campuses. Participants in …