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Sports Management Commons

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NCAA

University of South Carolina

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Full-Text Articles in Sports Management

“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr Apr 2021

“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr

Theses and Dissertations

In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …


U.S. Collegiate Athletics: International Student Athletes Recruiting Process, Evelyn S. Jara Jan 2015

U.S. Collegiate Athletics: International Student Athletes Recruiting Process, Evelyn S. Jara

Theses and Dissertations

The pressure to win has grown as a result of the billions of dollars invested in collegiate athletics and the increasing national media attention, and coaches and administrators are searching for an athletic edge (Wieberg, 2008). There are a limited number of American athletes that have the skills to impact the collegiate level. Competition to attract the top domestic players is high, so coaches turn to larger, international recruiting arenas with less competition (Riley, 1997). The National Collegiate Athletic Association (NCAA) regulates collegiate Sports in the United States, which is the only place in the world that provides the opportunity …