Open Access. Powered by Scholars. Published by Universities.®

Sports Management Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Sports Management

Name, Image, And Likeness In College Athletics, Kinsey Landry May 2023

Name, Image, And Likeness In College Athletics, Kinsey Landry

Supply Chain Management Undergraduate Honors Theses

Name, Image, and Likeness, “The three elements that make up the 'right of publicity,’ a legal concept used to prevent or allow the use of an individual to promote a product or service.” (“Understanding the NCAA Likeness Rule”, 2021). There is a hot topic affecting college institutions, student-athletes, and the communities that support these major sports schools known as Name, Image, and Likeness (NIL). Throughout this writing, there will be a dive into the history of how we got to July 1, 2022, the pros, cons, and gray areas in the sports industry of NIL, the real experiences …


A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey Dec 2015

A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey

Graduate Theses and Dissertations

This study explored the relationship between the athletic identity and career maturity of women’s basketball student-athletes. Differences in athletic identity and career maturity were also investigated based on a women’s basketball student-athlete’s level of competition, race, year in school, socioeconomic status, and professional athletic career aspirations. In order to examine the relationship between these variables, a convenience sample of 209 women’s basketball student-athletes from NCAA Division I (n = 62), NCAA Division II (n = 40), NCAA Division III (n = 50), and NAIA (n = 57) institutions located in the southeastern region of the United States participated in the …