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Full-Text Articles in Sports Management
Name, Image, And Likeness In College Athletics, Kinsey Landry
Name, Image, And Likeness In College Athletics, Kinsey Landry
Supply Chain Management Undergraduate Honors Theses
Name, Image, and Likeness, “The three elements that make up the 'right of publicity,’ a legal concept used to prevent or allow the use of an individual to promote a product or service.” (“Understanding the NCAA Likeness Rule”, 2021). There is a hot topic affecting college institutions, student-athletes, and the communities that support these major sports schools known as Name, Image, and Likeness (NIL). Throughout this writing, there will be a dive into the history of how we got to July 1, 2022, the pros, cons, and gray areas in the sports industry of NIL, the real experiences …