Recreation Business Commons^™

The Economic Impact Of Olympic Games: Effects Of Host Country Announcements On Stock Market Returns, Bryan Engelhardt, Victor Matheson, Alex Yen, Max Chisholm

Economics Department Working Papers

Roughly seven years before an Olympic Games, the International Olympic Committee (IOC) accepts bids from countries to host an Olympics. Subsequently, the IOC determines and announces to the world who has won (and lost) the right to host. Contrary to prior evidence, we find the announcements do not affect the bidding countries’ stock markets. We complement prior studies by including additional, more recent, years of announcements, by investigating whether there are effects prior to the announcement, and by testing for an effect both parametrically and non-parametrically.

Guidelines For Ecotourism Operations In The Great Plains, Larkin A. Powell, Kelly Powell, Katie Nieland

School of Natural Resources: Faculty Publications

The International Union for the Conservation of Nature defines ecotourism as: Environmentally responsible travel to natural areas, in order to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote conservation, have a low visitor impact and provide for beneficially active socioeconomic involvement of local peoples.

Ecotourism has the potential to support communities and conservation efforts from revenue streams to parks and reserves in the Great Plains, while also contributing to a culture shift towards a conservation ethic. Recent surges in ecotourism have contributed to growth in the tourism sectors in Great Plains states, because these …

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi

Honors Thesis

Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …

Adoption Process For The Model Aquatic Health Code: An Example, William D. Ramos, Allison L. Fletcher, Mike Mettler, Marcus A. Yoder

International Journal of Aquatic Research and Education

In 2014 the U.S. Centers for Disease Control and Prevention (CDC) published the first edition of the Model Aquatic Health Code (MAHC). This document represented the inaugural introduction of a federal policy guideline with a direct focus in the area of aquatic venue operation and maintenance with the sole purpose of improving the nature of public health in the field. The Indiana State Department of Health (ISDH) began the review and adoption process soon after the policy’s release. The ISDH process is proposed as one method for others to consider. The background and history of the MAHC are presented in …

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …

Economic Contributions Of Winter Sports In A Changing Climate, Hagenstad Consulting, Inc., Elizabeth Burakowski, Rebecca Hill

All Materials

In mountain towns across the United States that rely on winter tourism, snow is

currency. For snow lovers and the winter sports industry, predictions of a future with

warmer winters, reduced snowfall, and shorter snow seasons is inspiring them to

innovate, increase their own efforts to address emissions, and speak publicly on the

urgent need for action.

This report examines the economic contribution of winter snow sports tourism to

U.S. national and state-level economies. In a 2012 analysis, Protect Our Winters and

the Natural Resources Defense Council found that the winter sports tourism industry

generates $12.2 billion and 23 million …

Theme Park Routing: A Decision Support System For Walt Disney World Trips, Danica Dvorachek

The Kabod

With over 52 million visitors annually, the Walt Disney World theme park is one of the busiest places on earth (US City Traveler, 2015). While some of these visitors are regular attendees, most are creating new memories in unfamiliar territory. To assist these novice theme park visitors, a plethora of reference books, blogs, tour guides and other resources exist. These recommend which attractions to visit and their popularity. What these resources do not provide, however, is the optimal order that these attractions should be visited.

A Mixed-Methods Study: An Examination Of The Relationship Between Private Social Media Participation And Accountability, Adherence, And Social Connectedness In, Diana A. Cabori

Dissertations

Purpose: The purpose of this mixed-methods sequential explanatory study was to examine the influence of private social media usage on accountability, adherence, and social connectedness in weight loss and fitness program participants.

Methodology: This study utilized a mixed-methods sequential explanatory research design comprised of a multi-state quantitative survey of weight loss and fitness participants and subsequent qualitative interviews to elucidate the influence of private social media on weight loss and fitness program participants regarding program accountability and adherence, and social connectedness to others. The population included 3,000 participants of The Camp Transformation Center and 1,000 participants of Warrior Fitness and …

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin

Journal of Tourism Insights

The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study …

Mega-Events And Tourism: The Case Of Brazil, Robert Baumann, Victor Matheson

Economics Department Working Papers

Mega-sporting events such as the FIFA World Cup are expensive affairs. Host countries often justify the spending required to stage these events by predicting that mega-events will draw large numbers of tourists. This paper analyzes monthly foreign tourist arrivals into Brazil between 2003 and 2015 and finds that the 2014 FIFA World Cup increased foreign tourism by roughly one million visitors. This number far exceeded expectations, but we show that roughly a quarter of this increase in foreign tourism was caused by the fortuitous advancement of Argentina’s national team, and potential hosts should not count on the event to consistently …

Corruption In The Bidding, Construction, And Organization Of Mega-Events: An Analysis Of The Olympics And World Cup, Victor Matheson, Daniel Schwab, Patrick Koval

Economics Department Working Papers

In the processes required to host a sports mega-event, corruption has been prevalent on numerous occasions, leading to unnecessary costs becoming the ultimate responsibility of a host government’s taxpayers. Little progress has been made in the prevention of such behavior. In this chapter, we examine the history of corruption in sports mega-events, namely the Olympics and World Cup, to identify parts of the bidding and preparation processes that are vulnerable to illicit behavior. We propose potential solutions to be implemented at various levels in order to prevent further corruption.

Beyond Moneyball: Changing Compensation In Mlb, Joshua Congdon-Hohman, Jonathan A. Lanning

Economics Department Working Papers

This study examines the changes in player compensation in Major League Baseball during the last three decades. Specifically, we examine the extent to which recently documented changes in players’ compensation structure based on certain types of productivity fits in with the longer term trends in compensation, and identify the value of specific output activities in different time periods. We examine free agent contracts in three-year periods across three decades and find changes to which players’ performance measures are significantly rewarded in free agency. We find evidence that the compensation strategies of baseball teams increased the rewards to “power” statistics like …

Sentiment And Stock Returns: Anticipating A Major Sporting Event, Brian C. Payne, Jiri Tresl, Geoffrey C. Friesen

Department of Finance: Faculty Publications

This study documents the effect of the Super Bowl on the stock returns of firms that are geographically associated with the competing teams. We find significant upward return drift in the 9 trading days leading up to the Super Bowl, a pattern consistent with investors trading in anticipation of the game itself. The ‘‘anticipatory behavior’’ among investors leads to widespread pregame returns, which is not documented in prior studies. These pre-event abnormal returns are positive and statistically and economically significant for all firms, and the size of pre-event returns varies according to each team’s favored status. In addition, firms associated …

The Economic Impact Of The Marine Leisure Industry On Cork Harbour, Aisling Conway Lenihan, Helen Mcguirk

Publications

This report, commissioned by the Cool Route Project,presents the economic impact of the Marine Leisure Industry in Cork Harbour. The Cool Route Project, funded byInterreg VB1funding, “investigates all aspects of the practical logistics and business potential to establish a bi-directional yacht cruising route along the western offshore areas of the Northern Periphery Area, stretching from Co. Cork in the South of Ireland, to the UK (Northern Ireland and Western Scotland) and onwards to the Faroe Islands and Norway”(Cool Route 2017).Led by theCork Institute of Technology (CIT), the Project partners, also include the Royal Cork Yacht Club, Donegal County Council, Derry …

Behaviors, Knowledge, And Education Of Leave No Trace Principles In The Red River Gorge Rock Climbing Community, Brian Gregory Clark

Online Theses and Dissertations

Rock climbing is becoming a very popular and mainstream outdoor activity. With the growth in rock climbing comes an increase in the number of visitors this sport attracts. The increase in visitor usage undoubtedly leads to an impact on the natural environment surrounding these rock climbing areas. Rock climbers acknowledge the impacts that are being made and are taking initiative to lessen their impact while visiting rock climbing areas such as the Red River Gorge (RRG) in rural southeast Kentucky. We know that rock climbers make a substantial economic impact while visiting and this dissertation looks at the environmental knowledge …

Let's 'Meetup' At The Theme Park, Edwin Torres, Marissa Orlowski

Faculty Scholarship and Creative Works

Many people enjoy theme park and other leisure experiences with their families; however, today a great number of single, geographically mobile individuals desire to partake in such experiences. ‘Meetup’ is the world’s largest social network of local groups and thus allows for both online and off-line (in person) interactions. Using an ethnographic approach, this study examines how individuals can enjoy activities centered on common activities, interests, and opinions (AIO) via immersion in a Meetup group over the course of a year. Notably, members visited with greater frequency, had less tolerance for long lines, and were more likely to attend special …

Gender Pay Gap In Athletics, George Siliman

Nebraska College Preparatory Academy: Senior Capstone Projects

The pay gap is a measure of what women are paid relative to men. It is important to to minimize the gender pay gap in athletics so it can successfully help society move in forward progression and not hinder on the past. The effects on women in professional sport setting, and the overall difference between males and females in athletics all play a significant role on the fluctuated pay gap.

Women play a prominent role in athletics but the lack of compensation devalues them as competitors and athletes. In sum, I learned about the fluctuation of the pay gap between …

The Business Of Trails, Kerstin Stender

Theses: Doctorates and Masters

Long distance trails have substantial infrastructure due to their length and provision of overnight shelters. Length and remoteness impact negatively on travel time for access, resulting in high maintenance costs. Additionally, as government budgets are declining globally, funding for trails can be difficult to source, leaving infrastructure to deteriorate.

This research investigated how long distance trails are managed, specifically from the perspective of a tourism product in a natural protected area. Global case studies were based on site visits and interviews with trail managers around the world, as well as a review of written documentation. Through comparative analysis the components …

Intertemporal Elasticity Of Substitution With Leisure Margin, Juan Du, Takeshi Yagihashi

Economics Faculty Publications

This paper investigates whether leisure time definitions matter in the estimation of the intertemporal elasticity of substitution of consumption (IES) by using a utility specification that allows interaction between consumption and leisure time. We find that the IES estimated using a narrowly defined leisure measure that excludes quasi-leisure activities is larger than that estimated using nonmarket time. The discrepancy is largely driven by the substitution of consumption and several leisure components over the lifecycle. This finding is robust in alternative specifications and holds well for subsamples of higher socioeconomic status. Our results demonstrate the inseperable nature of consumption and time …

Aquatic Managers Of Northeast Iowa : A Description Of Current Practices Of Staff Training And Implementation Detailing Competencies, Frequency, And Evaluation, Tracy N. Carey

Dissertations and Theses @ UNI

The purpose of this study is to identify and describe how aquatic managers implement aquatic staff training and development. According to the American Society for Training and Development, U.S. organizations spend more than $50 billion annually on employee training. Organizations place an important emphasis on training and development for their employees. Aquatic facilities play an important role in the communities they serve. Operating an aquatic facility has become increasingly more complex in recent years due to new technology with filtration systems, differentiating certifications and facility regulations.

Therefore, aquatic managers must ensure their lifeguards are capable and competent of doing everything …

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine …

Extreme Sports: A Study Of Free-Solo Rock Climbers, Jacob Ray Sparks

Theses and Dissertations

Extreme sport participation has traditionally been conceptualized as a psychological disorder and something to be avoided (Cashmore, 2002). Viewed in this way, these individuals are thought to be enacting an unhealthy psychology (Ogilvie, 1997; Slanger & Rudestam, 1997). Other research has described participants in extreme sports as sensation seekers under-stimulated by their normal surroundings and out of control (Zuckerman, 1979). Using Brymer's (2005) focused definition of extreme sports, "activities where a mismanaged mistake or accident would most likely result in death, as opposed to injury" (p. 5), this study utilized a phenomenological method to analyze semi-structured interviews with 16 free-solo …

Decision Making In The Backcountry While Carrying A Cellular Phone, Quinn S. Linford

Theses and Dissertations

The purpose of this study was to gain understanding about the influence of technology, specifically cellular phones, on decision making during potentially risky situations in the backcountry. Previous research in this area is contradictory and some studies indicate technology is influencing people to take more risks while others suggest it is not. Further confounding the relationship is the fact that previous studies have found people may be taking more risk in the presence of technology were based largely on respondent perceptions, not observation data. The current study used a scenario-based decision model to examine the difference in decision making between …

Examining Intrinsic Motivation And Holistic Functioning: The Role Of Therapeutic Recreation In Residential Substance Use Treatment, Damien Christopher Cavanaugh

Theses and Dissertations

This evaluative study examined the impact of recreational therapy interventions on intrinsic motivation and holistic functioning among adults at a substance use treatment facility. West (2001) identified motivation as a key variable in treating substance use disorders, and self-determination theory, specifically intrinsic motivation, provided a useful framework for this study. Intrinsic motivation is grounded in self-determination theory and defines various motivation types and how to increase participants' engagement. Holistic functioning is another tool in assessing a participant's recovery. For this evaluation, four domains were specifically assessed: (a) physical, (b) leisure, (c) social, and (d) daily living functioning. These quality of …

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.

From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds

Faculty Publications

From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …