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The Pga Golf Management Student Club At The University Of Nebraska-Lincoln: 2020-2021 Constitution, Bylaws, And Regulations

Golf Management Program: Publications

The 2020-2021 constitution, bylaws, and regulations of the PGA Golf Management Student Club at the University of Nebraska-Lincoln.

Guidelines For Ecotourism Operations In The Great Plains, Larkin A. Powell, Kelly Powell, Katie Nieland

School of Natural Resources: Faculty Publications

The International Union for the Conservation of Nature defines ecotourism as: Environmentally responsible travel to natural areas, in order to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote conservation, have a low visitor impact and provide for beneficially active socioeconomic involvement of local peoples.

Ecotourism has the potential to support communities and conservation efforts from revenue streams to parks and reserves in the Great Plains, while also contributing to a culture shift towards a conservation ethic. Recent surges in ecotourism have contributed to growth in the tourism sectors in Great Plains states, because these …

Sentiment And Stock Returns: Anticipating A Major Sporting Event, Brian C. Payne, Jiri Tresl, Geoffrey C. Friesen

Department of Finance: Faculty Publications

This study documents the effect of the Super Bowl on the stock returns of firms that are geographically associated with the competing teams. We find significant upward return drift in the 9 trading days leading up to the Super Bowl, a pattern consistent with investors trading in anticipation of the game itself. The ‘‘anticipatory behavior’’ among investors leads to widespread pregame returns, which is not documented in prior studies. These pre-event abnormal returns are positive and statistically and economically significant for all firms, and the size of pre-event returns varies according to each team’s favored status. In addition, firms associated …

Gender Pay Gap In Athletics, George Siliman

Nebraska College Preparatory Academy: Senior Capstone Projects

The pay gap is a measure of what women are paid relative to men. It is important to to minimize the gender pay gap in athletics so it can successfully help society move in forward progression and not hinder on the past. The effects on women in professional sport setting, and the overall difference between males and females in athletics all play a significant role on the fluctuated pay gap.

Women play a prominent role in athletics but the lack of compensation devalues them as competitors and athletes. In sum, I learned about the fluctuation of the pay gap between …

An Integrated Marketing Communications Campaign For The Lincoln Saltdogs, Silver Lining Advertising Agency, Nicole Bormann, Annie Pigaga, Michaela Ostronic, Shelby Hinze, Miranda Milovich, Kayla Van Wie

College of Journalism and Mass Communications: Student Advertising Projects

Campaign Challenge To develop a campaign focused on increasing attendance at Saltdogs games while promoting an affordable and engaging form of entertainment for the Lincoln community.

Target Audiences The campaign's primary target markets are adults living in Lincoln with at least one child, possibly more, living at home.

Budget The campaign's budget is $50,000.

Objectives The objectives of the campaign are to increase attendance at home Saltdogs games and to promote the Saltdogs in the Lincoln community.

Creative Strategy The creative strategy for the campaign revolves around the theme, "Join the pack. Pack the park. Creative elements include print, outdoor, …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Jayus Advertising And Public Relations, Jessica Robertson, Lindsey Lehms, Mel Mitchell, Becca Rose, Laura Dennis, Nate Gran

College of Journalism and Mass Communications: Student Advertising Projects

Research: Our research upheld that the Lincoln Salt dog's baseball game is a well-known and popular summer activity for adults and their young children. Saltdogs games are generally well attended, but certain aspects of the experience are disliked such as the cost of concessions.

Audience: This campaign targets adults 35+, primarily those with young families who are homeowners and live/work in the Lincoln area.

Objective: The primary goal of this campaign is to increase game attendance by 10% and to make the community more aware of new and existing promotions.

Budget: The budget constraints we operated under were $50,000 plus …