Recreation Business Commons^™

Two Essays To Encourage Agritourism Cluster Development In The Appalachian Region: An Analysis Of Agritourism Operation Regarding Clustering And Toolkit Curriculum For Cluster Development, Oluwatoyin Adebisi

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study focused on encouraging agritourism operators in the study area to engage in clustering. Collaboration within networks and clusters is strongly encouraged as a catalyst for accelerating industrial transformation, developing regional competitive advantages, and boosting company and job creation. All these factors ultimately contribute to economic progress and prosperity. A snowball sampling method was used to survey 192 agritourism operators, with 145 responses meeting the inclusion criteria for analysis. Exploratory factor analysis was employed to identify factors contributing to agritourism business development in the selected six states. Based on a linear regression model, the findings reveal that net income …

Steep But Not Deep: A Critical Review Of Climate Change Effects On Nh Ski Areas And Their Consumer Population, Stephanie Menard

Honors Theses and Capstones

Climate change presents a significant challenge to the global tourism industry, particularly for sectors reliant on natural resources, such as the New Hampshire ski industry. This thesis investigates how ski resorts across the state are addressing the effects of climate change and adjusting to evolving consumer behavior to strategically position themselves for the future. The study’s research questions are focused on understanding the current tactics being employed by ski resorts and how consumer choices may be affected by climate change effects on the industry. To explore these questions, informational interviews with four industry professionals and a consumer survey were conducted. …

Regenerative Tourism Model: Challenges Of Adapting Concepts From Natural Science To Tourism Industry, Asif Hussain, Marie Haley

Journal of Sustainability and Resilience

The study proposes a regenerative tourism model. The application of the natural science ideas of regeneration needs to be clarified before the tourism industry can adopt a regenerative tourism model. Without such clarification, there is a high risk of ‘green washing’ and inappropriate adaption of a regenerative model. The borrowing of natural science to industry and its application in social sciences confuse the essence of the true concept of regeneration. In a regenerative agriculture context restoring a holistic system that mimics nature and includes social and economic spheres contributes to improving the whole system. When a social system aims to …

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …

The Business Of Trails, Kerstin Stender

Theses: Doctorates and Masters

Long distance trails have substantial infrastructure due to their length and provision of overnight shelters. Length and remoteness impact negatively on travel time for access, resulting in high maintenance costs. Additionally, as government budgets are declining globally, funding for trails can be difficult to source, leaving infrastructure to deteriorate.

This research investigated how long distance trails are managed, specifically from the perspective of a tourism product in a natural protected area. Global case studies were based on site visits and interviews with trail managers around the world, as well as a review of written documentation. Through comparative analysis the components …

Proposing A Sustainable Tourism Framework For The Philippines, Michael Angelo A. Cortez, John Paolo R. Rivera

Center for Business Research and Development

The travel and tourism (T&T) industry has become a major contributor to growth and development in most economies across the globe (World Travel & Tourism Council [WTTC], 2014). The industry has significantly increased its gross value added (GVA) to the well-being of stakeholders through its direct economic impacts; and indirect and induced impacts to its forward and backward linkages. As such, according to Roe (2001), the T&T evolved into the world’s largest industries, generating approximately 11 percent of the global Gross Domestic Product (GDP), providing 200 million job opportunities, and transporting nearly 700 million international travellers annually.

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …

Dominican Resort Tourism, Sustainability, And Millennium Development Goals, Vinod Sasidharan, Marilyn E. Hall

Journal of Tourism Insights

The tourism industry continues to be touted as the main income and employment generator for Caribbean nations. In the Dominican Republic (DR), international tourism has become one of the largest industries and is a major contributor to the country’s economic growth. A recent trend in the DR is the development of luxurious residential resort complexes and private resort cities, mainly designed and created for foreign ownership. The Dominican government support for such projects has been very strong due to the economic propensity of these high-end resorts to assist the country in generating local opportunities for stable employment, creating basic infrastructure, …