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Articles 361 - 390 of 725
Full-Text Articles in Marketing
Exploring Integrity, Leadership And Value Maximization In Microfinance, Junette A. Perez
Exploring Integrity, Leadership And Value Maximization In Microfinance, Junette A. Perez
DLSU Business & Economics Review
This study intends to review thoughts and expositions on integrity, leadership, and its potential link to value maximization in microfinance. The major source of exposition is from Jensen, Erhard, and Zaffron (2011). Prior reviews revealed that a man with integrity is a man of his word. As such, integrity begins with the mind as the mind compels the desire to exercise the manifestations of integrity. Jensen et al. (2011) measured integrity as equivalent to honoring one’s word. Applying such definition in microfinance, imputed with concepts of leadership with a view of maximizing value in microfinance is limitless as well as …
Impact Of Cooperative Finance On Household Income Generation, Onafowokan Onabanjo Oluyombo
Impact Of Cooperative Finance On Household Income Generation, Onafowokan Onabanjo Oluyombo
DLSU Business & Economics Review
The study assesses the role played by cooperative societies’ loans services on members’ economic condition through household income generation in rural areas where there is no bank or other formal financial providers. Using a questionnaire technique, the study covers the activities of cooperative societies located in rural communities and villages outside the state capital and local government headquarters where there is no electricity, water, and tarred road in Ogun State, Nigeria. Data are analysed using chi-square, t-test, ANOVA, and effect size. The study found that participation in a cooperative is associated with increase in household income, while membership duration, house …
The Nexus Between Bank Credit Development And Economic Growth In Indonesia, Arisyi Fariza Raz
The Nexus Between Bank Credit Development And Economic Growth In Indonesia, Arisyi Fariza Raz
DLSU Business & Economics Review
The issue about the causal relationship between economic growth and credit market development is very important, particularly in a big emerging economy such as Indonesia, which has implemented various financial reforms following East Asian Financial Crisis in 1997. Efficient credit allocation in the banking sector will distribute the credit to the productive sector and, thus, promote economic growth. Meanwhile, development in the business sector will also increase demand for credit, encouraging credit market development. Given this rationale, this study aims at finding the significance of the linkage between economic growth and credit market development in Indonesia by investigating their long-run …
Mobile Phones And Growth Of Microenterprises: A Case Study Of Safaricom’S “Zidisha Biashara” Customers, Geoffrey Wandeto Mwangi, Freddie R. Acosta
Mobile Phones And Growth Of Microenterprises: A Case Study Of Safaricom’S “Zidisha Biashara” Customers, Geoffrey Wandeto Mwangi, Freddie R. Acosta
DLSU Business & Economics Review
The study aimed at establishing the impacts of mobile phones usage on the growth of microenterprises. The study focused on mobile phones (and not telephony or telecommunications in general) because of the speedy adoption and widespread usage of mobile phones witnessed in Kenya over the last 10 years. The objectives of the study were based on three indicators of business growth, that is, income, profitability (cost management), and customer base. The study adopted a descriptive design method since it aimed at discovering and describing if a relationship exists between the variables. The study purposively sampled 100 microenterprises from Safaricom’s Zidisha …
2013-June-28-Becoming Melungeon, University Marketing And Communications, East Tennessee State University
2013-June-28-Becoming Melungeon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-28-Peanuts…Naturally, University Marketing And Communications, East Tennessee State University
2013-June-28-Peanuts…Naturally, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Smart Meter Technology And The Effects On Grocery Retailers, Cara Cremeans
Smart Meter Technology And The Effects On Grocery Retailers, Cara Cremeans
Honors Theses
This study investigates the relationship grocery retailers have with their utility company and the smart meter technologies that will be implemented in their grocery stores in the near future. I engaged in background research and conducted qualitative interviews of several Chief Executive Officers and owners of local grocery supermarkets, as well as a contract Chief Financial Officer who works closely with small grocery retail stores. For each interview, the men were asked a series of questions relating to sustainability, smart meters, and store operations.
Saving money at grocery retail stores does not notably come in the form of energy consumption, …
2013-June-26-Etsu Research, University Marketing And Communications, East Tennessee State University
2013-June-26-Etsu Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-26-Pianists To Perform In Ross Scholarship Benefit Concertspiano Camp Concerts, University Marketing And Communications, East Tennessee State University
2013-June-26-Pianists To Perform In Ross Scholarship Benefit Concertspiano Camp Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-25-Nhm Lunchtime Lecture June '13, University Marketing And Communications, East Tennessee State University
2013-June-25-Nhm Lunchtime Lecture June '13, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-25-Slocumb: At The Moment, University Marketing And Communications, East Tennessee State University
2013-June-25-Slocumb: At The Moment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-24-Campus Traffic Change, University Marketing And Communications, East Tennessee State University
2013-June-24-Campus Traffic Change, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-21-Fossil Id Night June 2013, University Marketing And Communications, East Tennessee State University
2013-June-21-Fossil Id Night June 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Etsu To Host The American Arachnological Society Conference, University Marketing And Communicatins, East Tennessee State University
2013-June-20-Etsu To Host The American Arachnological Society Conference, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Arachnological Society, University Marketing And Communications, East Tennessee State University
2013-June-20-Arachnological Society, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Baby Book, University Marketing And Communications, East Tennessee State University
2013-June-20-Baby Book, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Carter Railroad Museum Song Of The South, University Marketing And Communications, East Tennessee State University
2013-June-20-Carter Railroad Museum Song Of The South, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Small Businesses, University Marketing And Communications, East Tennessee State University
2013-June-20-Small Businesses, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
American Association for the Advancement of Science Pacific Conference
- CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
- CM is how companies promote their socially responsible acts.
- IF CM's objectives are good, does it mean Gen Y-ers view it positively?
2013-June-17-Now & Then: Summer 2013, University Marketing And Communications, East Tennessee State University
2013-June-17-Now & Then: Summer 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Describing Products In Sensorial Ways On Variety- Seeking Behavior, Lidan Xu, Dr. Ryan Elder
The Impact Of Describing Products In Sensorial Ways On Variety- Seeking Behavior, Lidan Xu, Dr. Ryan Elder
Journal of Undergraduate Research
This project is to examine how describing the sensory attributes (vs. non-sensory) of a product impacts variety-seeking behaviors of consumers. It is important to understand when and why consumers seek variety as companies seek to maintain customer loyalty. Prior studies have showed that variety seeking is increased within sensory domains, such as food (Inman, 2001). This current project seeks to understand variety-seeking behaviors within non-sensory product domain. Sensory characteristics lead to quicker satiety than non-sensory characteristics (Inman, 2001). Using the same product over and over again increases the desire for a change. This desire for change, and consequent variety seeking, …
2013-June-15-Foundation Officers 2013-14, University Marketing And Communicatins, East Tennessee State University
2013-June-15-Foundation Officers 2013-14, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-June-14-Reece: Reliquaries, University Marketing And Communications, East Tennessee State University
2013-June-14-Reece: Reliquaries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-13-Reece: Lincoln, University Marketing And Communications, East Tennessee State University
2013-June-13-Reece: Lincoln, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-12-Reece: 'Lincoln' Lectures, University Marketing And Communications, East Tennessee State University
2013-June-12-Reece: 'Lincoln' Lectures, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-11-Dr. Donald Samples As Interim Dean, University Marketing And Communications, East Tennessee State University
2013-June-11-Dr. Donald Samples As Interim Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-03-Eight Point Something, University Marketing And Communications, East Tennessee State University
2013-June-03-Eight Point Something, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Engaging And Expanding Communities: Widening The Circle Of Stakeholders, Lisa Deangelis, Maureen A. Scully, Andrea Wight
Engaging And Expanding Communities: Widening The Circle Of Stakeholders, Lisa Deangelis, Maureen A. Scully, Andrea Wight
Emerging Leaders Program Team Projects
The 32 fellows in the 2013 Emerging Leaders Program (ELP) worked with community partners to investigate the theme, “Engaging and Expanding Communities".
They worked with six community partners, and identified ways to help them expand beyond their core stakeholders to a wider circle of stakeholders and broader potential impact. The fellows gave their time and professional skills to understand how to reach new business partners, new participants, new advisors, and new donors. They conducted surveys, interviews, and focus groups; explored social media options; examined best practices; and considered ways to tell powerful stories about the vitally important work of the …