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Articles 361 - 390 of 725
Full-Text Articles in Marketing
Revenge Or Reconciliation? A Rejection-Based Model Of Firm-Induced Relationship Termination, Lucas Hopkins
Revenge Or Reconciliation? A Rejection-Based Model Of Firm-Induced Relationship Termination, Lucas Hopkins
Dissertations, Theses and Capstone Projects (Full IR Collection)
This study is the first to examine the effects of firm-induced relationship termination on customer rejection perceptions and firm-related outcome behaviors. A research model is developed that focuses on several key issues with respect to the post-termination process. First, the study explores how direct versus indirect termination styles influence a consumer’s feelings of relational evaluation. The author hypothesizes that indirect termination strategies lead to lower levels of rejection upon the dissolution of the relationship. Second, the author examines how the level of perceived rejection experienced by customers affects their subsequent emotions. Specifically, as a result of this rejection, customers may …
Risk Information Impact On Investment Decisions: Experimental Test Of Pmm Theory, A Case Of Indonesia, Negina Kencono Putri, Zaki Baridwan, -- Supriyadi, Ertambang Nahartyo
Risk Information Impact On Investment Decisions: Experimental Test Of Pmm Theory, A Case Of Indonesia, Negina Kencono Putri, Zaki Baridwan, -- Supriyadi, Ertambang Nahartyo
DLSU Business & Economics Review
The aim of this study is to examine the Probabilistic Mental Model (PMM) Theory as an explanation of the framing effect in the context of reporting risk in different formats in Indonesia. The study was conducted using an online field experimental method with 3x4x2 mixed design, involving 54 investment analysts as participants. Experiments were conducted to test whether different formats of risk information—given the time sequence associated with the framing effect as explained by the PMM Theory—influence the investment decision-making process. The results show that participants chose to take action that is not at risk when the information presented is …
On Paternity Leaves And Parental Leaves – The Dilemma Over “Daddy Days”, Emily Sanchez Salcedo
On Paternity Leaves And Parental Leaves – The Dilemma Over “Daddy Days”, Emily Sanchez Salcedo
DLSU Business & Economics Review
Filipino fathers generally refrain from undertaking childcare functions, an attitude that can be traced from the traditional notion that men are the economic providers while women are the nurturers of the family. In 1996, a breakthrough legislation was passed by the Philippine Legislature providing for seven days of paid paternity leave. A good beginning, but certainly not sufficient if the intention is really for the father and mother to share in the joys and pains of parenthood. Thus, Filipino women are left with no choice but to be mothers first and workers second. The article will look at experiences in …
The Sustainability Syndicate: Shared Responsibility In A Trans-Organizational Business Model, Sudhi Seshadri
The Sustainability Syndicate: Shared Responsibility In A Trans-Organizational Business Model, Sudhi Seshadri
Research Collection Lee Kong Chian School Of Business
This paper proposes design principles for the ‘sustainability syndicate’: shared responsibility among diverse stakeholders for sustainability; an agenda for unifying economic and ethical rationales; and plural governance based primarily on markets, contracts and collaborative relationships. The paper suggests a research agenda directed at issues that constrain sustainability syndicates. Syndication's contributions to sustainability build upon its trans-organizational structures for shared responsibility. Syndication works as an insurance cooperative that reduces the financial burden of risk. In addition, members could rent skill sets from other stakeholders, reduce barriers to entry into bigger projects, and improve efficiencies. As underlying sustainability are both economic and …
2013-June-28-Becoming Melungeon, University Marketing And Communications, East Tennessee State University
2013-June-28-Becoming Melungeon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-28-Peanuts…Naturally, University Marketing And Communications, East Tennessee State University
2013-June-28-Peanuts…Naturally, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Smart Meter Technology And The Effects On Grocery Retailers, Cara Cremeans
Smart Meter Technology And The Effects On Grocery Retailers, Cara Cremeans
Honors Theses
This study investigates the relationship grocery retailers have with their utility company and the smart meter technologies that will be implemented in their grocery stores in the near future. I engaged in background research and conducted qualitative interviews of several Chief Executive Officers and owners of local grocery supermarkets, as well as a contract Chief Financial Officer who works closely with small grocery retail stores. For each interview, the men were asked a series of questions relating to sustainability, smart meters, and store operations.
Saving money at grocery retail stores does not notably come in the form of energy consumption, …
2013-June-26-Etsu Research, University Marketing And Communications, East Tennessee State University
2013-June-26-Etsu Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-26-Pianists To Perform In Ross Scholarship Benefit Concertspiano Camp Concerts, University Marketing And Communications, East Tennessee State University
2013-June-26-Pianists To Perform In Ross Scholarship Benefit Concertspiano Camp Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-25-Nhm Lunchtime Lecture June '13, University Marketing And Communications, East Tennessee State University
2013-June-25-Nhm Lunchtime Lecture June '13, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-25-Slocumb: At The Moment, University Marketing And Communications, East Tennessee State University
2013-June-25-Slocumb: At The Moment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-24-Campus Traffic Change, University Marketing And Communications, East Tennessee State University
2013-June-24-Campus Traffic Change, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-21-Fossil Id Night June 2013, University Marketing And Communications, East Tennessee State University
2013-June-21-Fossil Id Night June 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Etsu To Host The American Arachnological Society Conference, University Marketing And Communicatins, East Tennessee State University
2013-June-20-Etsu To Host The American Arachnological Society Conference, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Arachnological Society, University Marketing And Communications, East Tennessee State University
2013-June-20-Arachnological Society, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Baby Book, University Marketing And Communications, East Tennessee State University
2013-June-20-Baby Book, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Carter Railroad Museum Song Of The South, University Marketing And Communications, East Tennessee State University
2013-June-20-Carter Railroad Museum Song Of The South, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-20-Small Businesses, University Marketing And Communications, East Tennessee State University
2013-June-20-Small Businesses, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
American Association for the Advancement of Science Pacific Conference
- CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
- CM is how companies promote their socially responsible acts.
- IF CM's objectives are good, does it mean Gen Y-ers view it positively?
2013-June-17-Now & Then: Summer 2013, University Marketing And Communications, East Tennessee State University
2013-June-17-Now & Then: Summer 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Describing Products In Sensorial Ways On Variety- Seeking Behavior, Lidan Xu, Dr. Ryan Elder
The Impact Of Describing Products In Sensorial Ways On Variety- Seeking Behavior, Lidan Xu, Dr. Ryan Elder
Journal of Undergraduate Research
This project is to examine how describing the sensory attributes (vs. non-sensory) of a product impacts variety-seeking behaviors of consumers. It is important to understand when and why consumers seek variety as companies seek to maintain customer loyalty. Prior studies have showed that variety seeking is increased within sensory domains, such as food (Inman, 2001). This current project seeks to understand variety-seeking behaviors within non-sensory product domain. Sensory characteristics lead to quicker satiety than non-sensory characteristics (Inman, 2001). Using the same product over and over again increases the desire for a change. This desire for change, and consequent variety seeking, …
2013-June-15-Foundation Officers 2013-14, University Marketing And Communicatins, East Tennessee State University
2013-June-15-Foundation Officers 2013-14, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-June-14-Reece: Reliquaries, University Marketing And Communications, East Tennessee State University
2013-June-14-Reece: Reliquaries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-13-Reece: Lincoln, University Marketing And Communications, East Tennessee State University
2013-June-13-Reece: Lincoln, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-12-Reece: 'Lincoln' Lectures, University Marketing And Communications, East Tennessee State University
2013-June-12-Reece: 'Lincoln' Lectures, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-11-Dr. Donald Samples As Interim Dean, University Marketing And Communications, East Tennessee State University
2013-June-11-Dr. Donald Samples As Interim Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-03-Eight Point Something, University Marketing And Communications, East Tennessee State University
2013-June-03-Eight Point Something, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Engaging And Expanding Communities: Widening The Circle Of Stakeholders, Lisa Deangelis, Maureen A. Scully, Andrea Wight
Engaging And Expanding Communities: Widening The Circle Of Stakeholders, Lisa Deangelis, Maureen A. Scully, Andrea Wight
Emerging Leaders Program Team Projects
The 32 fellows in the 2013 Emerging Leaders Program (ELP) worked with community partners to investigate the theme, “Engaging and Expanding Communities".
They worked with six community partners, and identified ways to help them expand beyond their core stakeholders to a wider circle of stakeholders and broader potential impact. The fellows gave their time and professional skills to understand how to reach new business partners, new participants, new advisors, and new donors. They conducted surveys, interviews, and focus groups; explored social media options; examined best practices; and considered ways to tell powerful stories about the vitally important work of the …