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Articles 391 - 420 of 725
Full-Text Articles in Marketing
2013-June-06-2013 Staff Awards, University Marketing And Communications, East Tennessee State University
2013-June-06-2013 Staff Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-06-Reece Volunteers, University Marketing And Communications, East Tennessee State University
2013-June-06-Reece Volunteers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-06-Breast Cancer Talk, University Marketing And Communications, East Tennessee State University
2013-June-06-Breast Cancer Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-03-'(Un)Finished' Exhibit, University Marketing And Communications, East Tennessee State University
2013-June-03-'(Un)Finished' Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-June-03-Summer Camps At Nave, University Marketing And Communications, East Tennessee State University
2013-June-03-Summer Camps At Nave, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
When The Brands Fail, Singapore Management University
When The Brands Fail, Singapore Management University
Perspectives@SMU
Good branding can help companies, but it can inflict serious damage when things go wrong
An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Cache County, Utah, Austin Coover, Edwin R. Stafford, Cathy Hartman
An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Cache County, Utah, Austin Coover, Edwin R. Stafford, Cathy Hartman
Management Faculty Publications
This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Cache County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Cache County. Findings detail how a Cache County wind power plant could …
Women And Their "Food Time" An Investigation Into Food Purchases, Preparation, And Consumption Atmosphere Using Smartphone Survey Technology, Garland Jaeger
Women And Their "Food Time" An Investigation Into Food Purchases, Preparation, And Consumption Atmosphere Using Smartphone Survey Technology, Garland Jaeger
Master's Theses
Women’s food purchasing and eating habits have been studied in detail, but are still not entirely understood. Prior research has sought to segment the female food shopper market, but typically use only demographic characteristics. In this study, fifty females were recruited in San Luis Obispo, CA from March 2012 to May 2012 to keep an electronic food-time diary for one week. By collecting information through surveys distributed using a smartphone application, SurveySwipe, the study investigated the amount of time expended for each meal, as well as the manner in which the meal was prepared or purchased, and the context surrounding …
An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Wayne County, Utah, Jeffrey Parker, Edwin R. Stafford, Cathy Hartman
An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Wayne County, Utah, Jeffrey Parker, Edwin R. Stafford, Cathy Hartman
Management Faculty Publications
This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Wayne County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Wayne County. Findings detail how a Wayne County wind power plant could …
An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Box Elder County, Utah, Jeffrey Parker, Cathy Hartman, Edwin R. Stafford
An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Box Elder County, Utah, Jeffrey Parker, Cathy Hartman, Edwin R. Stafford
Management Faculty Publications
This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Box Elder County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Box Elder County. Findings detail how a Box Elder County wind …
Ancillary Revenue And Price Fairness: An Exploratory Study Pre & Post Flight, Blaise P. Waguespack, Tamilla Curtis
Ancillary Revenue And Price Fairness: An Exploratory Study Pre & Post Flight, Blaise P. Waguespack, Tamilla Curtis
Publications
The growing impact of Ancillary Revenue on consumer choice and shopping behavior continues to be a highly debated issue. In the US, the Department of Transportation (DOT) has stepped into the debate and is investigating the possibility of new rules on how airlines must report and display such ancillary offerings. While the DOT collects data, reports on the amount of ancillary revenue earned by the airlines continue to rise. Examining past research on price fairness from the marketing literature and the impact of revenue management on price fairness from the aviation literature, this article joins new research appearing on the …
Comments From The Editors, Rick Mathisen, Michael Mccall, Mike Musante
Comments From The Editors, Rick Mathisen, Michael Mccall, Mike Musante
Journal of Applied Marketing Theory
Welcome to Volume 4 Issue 1 of the Journal of Applied Marketing Theory. With this edition we present some interesting articles that we think offer research in the true spirit of the Journal of Applied Marketing Theory. We are particularly pleased to present to you a practitioner driven article. As we move forward, we see the opportunity to present to you, research that is academically rigorous and practically relevant. Our goal is to present articles that have actionable managerial relevance and we encourage you to submit your best work to the Journal. We present to you the following articles and …
The Marketing And Economic Implications Of Select Bankruptcies In North American Professional Sports Since The Start Of The Global Economic Crisis, Eric C. Schwarz, Patrick Ryan Murphy, Barbara Caldwell
The Marketing And Economic Implications Of Select Bankruptcies In North American Professional Sports Since The Start Of The Global Economic Crisis, Eric C. Schwarz, Patrick Ryan Murphy, Barbara Caldwell
Journal of Applied Marketing Theory
The purpose of this paper is to look at the effects of the global economic crisis on the North American professional sports industry, and more specifically some of the examples of how the significant change in the global economic landscape has had a direct effect on the sport business industry. The most interesting of these effects is the increase in the number of bankruptcies that have occurred over the past five years. An analysis of these bankruptcies in professional sports over the recent past will be described, including their causes and results. Specific analysis will focus on the marketing implications …
Market Analysis For Small And Mid-Size Commercial Turboprop Aircraft, Vitaly S. Guzhva, Tamilla Curtis, Vladislav Borodulin
Market Analysis For Small And Mid-Size Commercial Turboprop Aircraft, Vitaly S. Guzhva, Tamilla Curtis, Vladislav Borodulin
Publications
Recent fuel price volatility and growing concerns about the efficiency of regional jets have led to a revival of large turboprop aircraft as efficient passenger carriers on short-haul regional routes. However, the overall market for smaller turboprops is much less defined as it is characterized by a plethora of small commuter and niche operators in addition to regional carriers. Since most small and mid-size turboprop manufacturers have gone bankrupt or discontinued production due to some other reasons, current operators of this aircraft class are left with aging fleets that would need to be replaced by 2020-2030. This paper assesses the …
Marketing In A Multimedia Era, Jamie Armstrong
The Novelty And Nostalgia Effects Of A New Major League Baseball Stadium As Measured By Its Impact On Attendance, The Corresponding Costs Of Attending, And Ticket Revenue, Sam Fullerton, Carol Bruneau
The Novelty And Nostalgia Effects Of A New Major League Baseball Stadium As Measured By Its Impact On Attendance, The Corresponding Costs Of Attending, And Ticket Revenue, Sam Fullerton, Carol Bruneau
Journal of Applied Marketing Theory
Using secondary data, the novelty effect of the opening of 15 new Major League Baseball stadiums was determined. Using a seven-year period looking both before and after each stadium’s inaugural season, a meaningful novelty effect was documented. There were significant increases in attendance and the average ticket price for each of the 15 teams under scrutiny. As a consequence, there was a significant increase in the revenue generated through ticket sales. While the anticipated spike was in evidence for the year a new stadium opened, meaningful increases were also documented for the years subsequent to the opening of the new …
Passion Transfer In Sports Advertising: Sports Passion And Attitude Toward Advertising, Brandon Brown, Larry Degaris
Passion Transfer In Sports Advertising: Sports Passion And Attitude Toward Advertising, Brandon Brown, Larry Degaris
Journal of Applied Marketing Theory
In order to retain advertising clients, media companies are in search of viable strategies that can justify the high costs of advertising fees within the sports setting. In acknowledging the significance of advertising during sport programs, the current study seeks to investigate the value of sports advertising by introducing the concept of ‘passion transfer’ (i.e., the transference of high likability levels of sport programs to the sport programs’ advertisements). We examine this concept by analyzing the relationship between viewer passion towards programming and advertising effectiveness. In doing so, the study also lends support to the notion of incorporating emotional measures …
Gift Cards And Gift Giving, Melek Meral Anitsal, Ismet Anitsal, Amanda Brown
Gift Cards And Gift Giving, Melek Meral Anitsal, Ismet Anitsal, Amanda Brown
Journal of Applied Marketing Theory
Gift cards are frequently located at premium points inside the retail space where stores sell not only their own cards but also other retailers’ cards for almost every occasion. Media encouraged practitioners to promote these cards. However, this emerging phenomenon of consumers’ preference of gift cards has not been explored thoroughly yet. The objective of the current study is to understand consumer reactions to gift cards in terms of their impact in gift giving and gift receiving relationships. Specifically, this qualitative research seeks to investigate the following research objectives: (1) How gift givers and receivers perceive gift cards; (2) What …
Carving A Wheel Or Assembling A Widget? Insights Into The Management Of Advanced Analytics, Michael Mccrary
Carving A Wheel Or Assembling A Widget? Insights Into The Management Of Advanced Analytics, Michael Mccrary
Journal of Applied Marketing Theory
Medieval guilds and assembly plants are unlikely metaphors in an information-based economy. My experience with advanced analytics suggests that such descriptions are nevertheless apt. This paper explores two distinct situations within a single firm. In one department, predictive models were generated through adopting a craft style approach. In another department, a production type of approach was deployed. The reasons for their adoption are explored, followed by their consequences for job satisfaction, performance, staffing, change-management, and more. Craft and production approaches have implications not just for modeling analysts and their managers but also for senior leaders, business partners, and human resources …
Shreddz A Clothing Brand: Creating A Marketing Plan Through Social Media And Traditional Marketing Research, Hannah Endres
Shreddz A Clothing Brand: Creating A Marketing Plan Through Social Media And Traditional Marketing Research, Hannah Endres
Journalism
The following research is dedicated to working with the clothing brand Shreddz to analyze marketing data and create a marketing strategy. Using scholarly findings as a literature source this campaign will help develop a direction to relaunch the Shreddz brand. Analyzing the diffusion theory will determine how people process and accept new information. Different forms of marketing including branding, social media and guerilla marketing will be used in trial form to gather data to present to the clothing company. The effectiveness of each trial will be measured in order to supply Shreddz with a new strategy. All of the trials …
We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
Research Collection Lee Kong Chian School Of Business
From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.
2013 June, Office Of Communications & Marketing, Morehead State University.
2013 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2013.
Affect As A Decision-Making System Of The Present, Hannah H. Chang, Michel Tuan Pham
Affect As A Decision-Making System Of The Present, Hannah H. Chang, Michel Tuan Pham
Research Collection Lee Kong Chian School Of Business
We review a variety of empirical findings consistent with the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, we advance the specific hypothesis that affective feelings are relied upon more (weighted more heavily) in judgments whose outcomes and targets are closer to the present than in those whose outcomes and targets are temporally more distant. Consistent with this hypothesis, results from five experiments show that temporal proximity (a) amplifies the relative preference for options that are affectively superior, and (b) increases the effects of incidental affect on …
Analysis Of Low-Cost Carriers In The Post-Soviet States, Tamilla Curtis, Dawna L. Rhoades
Analysis Of Low-Cost Carriers In The Post-Soviet States, Tamilla Curtis, Dawna L. Rhoades
Publications
The research paper provides an overview of low-cost carrier (LCC) development in the post- Soviet states with the analysis of the largest aviation market in Russia. The LCC model seeks to achieve a competitive advantage through the reduction of operating costs below the traditional airline model. Since the post-Soviet states are emerging economies, airlines face a high level of uncertainty and experience a number of unique problems. While the global community enjoys the benefits offered by LCCs, the question remains why this model has not been successful in the 15 newly formed countries, with the exception of the Hungarian low-cost …
Park City Hotel Company - Bowling Green, Kentucky (Sc 1015), Manuscripts & Folklife Archives
Park City Hotel Company - Bowling Green, Kentucky (Sc 1015), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and full-text scans for Manuscripts Small Collection 1015. Promotional letter written by Park City Hotel owner, W. G. Thomas, related to the hotel and a listing of hotel guests for 1940.
2013-May-30-Etsu To Join Socon, University Marketing And Communicatins, East Tennessee State University
2013-May-30-Etsu To Join Socon, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-30-Watson: Gen X Professors, University Marketing And Communicatins, East Tennessee State University
2013-May-30-Watson: Gen X Professors, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-30-Music: New Opportunities, University Marketing And Communicatins, East Tennessee State University
2013-May-30-Music: New Opportunities, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-29-Hagemeier Paper, University Marketing And Communicatins, East Tennessee State University
2013-May-29-Hagemeier Paper, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-28-Governor's School Tn Heritage, University Marketing And Communicatins, East Tennessee State University
2013-May-28-Governor's School Tn Heritage, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.