Hospitality Administration and Management Commons^™

Assessing Revenue Managers' Level Of Trust In Information Systems: An Exploratory Study Of Las Vegas Casino Resorts, Landon Taylor Shores

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examined revenue managers' level of trust in their revenue management system (RMS) at Las Vegas casino resorts. The study utilized an e-mail interview to measure revenue managers' attitudes about their RMS's degree of reliability and dependability, the degree to which they trust their RMS's pricing recommendations, and if a revenue manager's level of trust in technology had any effect on their likelihood of trusting their RMS.

The study invited 11 property and corporate revenue managers from Las Vegas casino resorts to participate in an e-mail interview, with nine revenue managers agreeing to participate. The main findings of the …

Analyzing The Trends In Gaming-Based Tourism For The State Of Nevada: Implications For Public Policy And Economic Development, William R. Eadington

UNLV Gaming Research & Review Journal

Gaming revenue trends for Nevada's three major gaming markets- Las Vegas Strip, Reno-Sparks, and South Lake Tahoe-are examined over the past two decades. The Las Vegas Strip had been characterized by cyclical growth from 1990 until 2007, but the Great Recession had dramatic adverse impacts on revenues and employment. Apparent recovery in 2010 was driven largely by baccarat revenues, but they are not likely to be sustainable in the long term. For South Lake Tahoe, deterioration of its core tourism business has been taking place since 1990, but has accelerated since the beginning of the Great Recession and the opening …

Performance Gaps Between U.S. And European Casinos: A Comparative Study, Zheng Gu

UNLV Gaming Research & Review Journal

Recent years have seen the fast spread of legalized gaming throughout the world. Amid the frenzied gaming boom, new casinos have mushroomed on every continent. Casinos in different continents operate in different legal and market environments and may have performed quite differently. This study examines the performance results of U. S. casinos, those in Nevada and on the Las Vegas Strip in particular, in comparison with Dutch and French casinos in 1998. It was found that Dutch and French casinos outperformed U. S. casinos in both revenue efficiency and profitability. Noncompetitive European gaming markets most likely have helped European casinos …

Two Consumption Models For United States Casino Areas Utilizing Competition And Site Attribute Variables, David M. Pearlman

UNLV Gaming Research & Review Journal

In this study, multiple regression techniques were used to build two consumption models to better understand supply and demand influences on casino revenues. The initial model contained 15 independent variables and explained 97% of the variance in revenues. However, due to assumption violations, assessing the relative role of each independent variable proved to be problematic. Subsequently, a Reduced Variable Model was developed which explained 83% of the variance, and included six independent variables. As stand-alone prediction tools, the models do not yield useful revenue estimates, due to their large standard errors of the estimate, however, they do explain relative influences …

Changes In Gaming And Gaming Participants In The United States, Roy A. Cook, Laura J. Yale

UNLV Gaming Research & Review Journal

Public interest and acceptance of casino gaming as a recreational activity has resulted in a proliferation of gaming locations. The spread of gaming locations and the acceptance of gaming as a legitimate leisure activity may be explained from a marketing perspective through diffusion theory. Gaming could see continued revenue growth and participation or, like lotteries, it could face saturation and even decline. To avoid the potential problems associated with maturation, gaming operators may need to review the experiences of state lotteries which have faced and dealt with the problems of maturation and saturation.

Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min

UNLV Theses, Dissertations, Professional Papers, and Capstones

Using two years secondary data gathered from a Las Vegas hotel and casino, the effectiveness of a new casino loyalty program is examined on both daily slot coin-in and table game drop. Based on a theoretical model advanced to estimate the effects of a new loyalty program, simultaneous multiple regression analysis with Autoregressive Moving Average (ARMA) terms is used to analyze the data. The results indicate that the loyalty variable significantly increases slot coin-in at a rate of $302,455 per day, while table game drop is not significantly affected by the introduction of the new loyalty program. The coin-in increase …

The Non-Gaming Business Of The Gaming Industry: Evaluating The Contribution Of Non-Gaming Amenities At A Casino-Resort Property, Elena Shampaner-Ghiassi

UNLV Theses, Dissertations, Professional Papers, and Capstones

Previous studies on this topic show that all non-gaming amenities at a casino-resort property generate revenue in two ways. First, an amenity directly contributes to companies' overall profits when consumers spend on a particular amenity more than it costs the company to provide that amenity (Roehl, 2006). Second, these amenities can make an indirect contribution defined as the profit impact of an amenity on another profit center at the property (Dandurand & Ralenkotter, 1985); however, this contribution does not show directly on the amenity's financial statements (Roehl, 1996).

The purpose of this paper is to estimate the indirect gaming (both …

“Don’T Blow A Bunch Of Cash On Vegas:” An Event Study Analysis Of President Obama’S Public Statements On Las Vegas, Paul Gift, Michael J. Gift

UNLV Gaming Research & Review Journal

In February of 2009 and 2010, President Obama made what some in the media and gaming industries construed as negative public statements regarding trips to Las Vegas. Some claimed these statements could easily be interpreted as a suggestion that companies and individuals avoid casino areas, thus doing additional harm to their surrounding economies during already tough times. In this paper, we use event study methodology to examine stock market reactions of U.S. casino-related businesses to the president’s statements. We find that President Obama’s statements were followed by significant negative abnormal returns in the segment of companies targeted more towards conventions, …

Pennsylvania Casinos’ Cannibalization Of Regional Gambling Revenues, Simon Condliffe

UNLV Gaming Research & Review Journal

Gambling opportunities are expanding rapidly in the U.S. Mid-Atlantic area. Fifteen gambling venues have opened since 1996. The introduction of these venues has the potential to shift the balance of gambling activity away from New Jersey, which had enjoyed a monopoly position in the area for decades. Delaware and, more recently, Pennsylvania have entered the marketplace, raising the question of whether aggregate gambling activity has increased in the area, and whether all states have benefited. Contrary to previous research, a multivariate analysis reveals that aggregate gambling revenue among the three states has not increased with the introduction of Pennsylvania gambling …

Perfecting The Table Games Dealer: Improving Initial Table Games Dealer Training Curriculum To Create More Versatile Gaming Employees, Bama Varsanyi

UNLV Theses, Dissertations, Professional Papers, and Capstones

Casinos are hospitality operations in which a gaming experience is offered to guests in addition to general hospitality services. To create stable, high-quality guest services while generating satisfactory guest experiences, casinos rely significantly on the skills of their front-line employees. The initial training before employees begin to work in a live-gaming casino environment is crucial. It gives them the basic knowledge to be able to perform their tasks proficiently and deliver the required guest-service standards to all patrons during live gaming sessions. Table games dealers are the primary front-line employees in a table game operation, they receive majority of their …

Maintaining The Profitability Of Gaming’S Premium Players, Maxwell J.H. Olson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: This paper does not seek to condemn the use of incentives for high-end casino players. Rather, it is intended to illuminate common policies and practices that might require more measurement and consideration prior to being distributed. This paper also explores and examines existing literature and findings regarding the profitability of high-end casino players and offers guidelines for evaluating profitability.

Statement of Objective: This paper targets existing policies and practices in the contemporary Las Vegas casino gaming business, separately examining the profitability of each incentive program or common practice. As a consolidated examination of such practices, this paper can serve …

Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat

Occasional Papers

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Training Program For New Chinese Casino Players, Yanlei Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …

Financial Stability And Casino Debt, David G. Schwartz, Eugene M. Christiansen

Library Faculty Research

Casino operators have always borrowed money to construct and improve their resorts. Beginning in 1999, however, the Las Vegas-based companies that dominate gambling in Nevada and many other jurisdictions began taking on unprecedented levels of debt. This debt load escalated from 2005 to 2009, and, though it has since leveled off, it has left casino operators more highly leveraged than ever before. Companies with such high levels of debt have consequently high interest payments, which leads to less money available for capital investment; it also makes them susceptible to default, should revenues weaken (as casino revenues did from 2008 onward). …

The Legalization Of Casino Gambling In Mainland China, Xi Liu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The study of growth in the international casino gaming is currently fascinating. Local residents do not view casino operations negatively anymore. The great success of the regulation of the gaming industry and the resulting highly profitable returns in areas such as Las Vegas has encouraged jurisdictions to introduce gaming into their local economies. Various studies have been done to assess the potential reasons behind the introduction of the gaming industry into regions that have previously banned it; however, only a handful of research has been done regarding the potential gaming industry in mainland China. Given the huge success observed in …

Computerizing Chance: The Digitization Of The Slot Machine (1960-1985), Cristina Turdean

Occasional Papers

The digital slot machine entered the gambling floor in the mid-1970s and, within a decade, it became gamblers’ favorite and the main contributor to casinos’ gross revenue. This paper traces the main developments of this transition, particularly the role of the inventors, entrepreneurs, and the business context that made it possible. Decisively shaped by the culture of the casino floor and advancements in computer technology, the emergence of the microprocessor slot machine involved the gradual replacement of mechanical parts with digital components and created new opportunities for casino managers.

Containment And Virtualization Slot Technology And The Remaking Of The Casino Industry, Kah-Wee Lee

Occasional Papers

This paper examines how the casino industry was transformed by slot technology between 1950 and 1990. The criminalization of slot machines in the 1950s led to their massive evacuation into Las Vegas casinos. In this concentrated environment, slot machines revealed to casino operators an automated surveillance technology that could disassemble the player into streams of virtual data, not through any overt means, but through the very activity of play itself. Slot managers and gaming technologists found themselves empowered professionally as they experimented with ways to transform data into profits. From the 1970s to the 90s, this technological development effectively linked …

Trouble In Sin City: Protecting Sexy Workers' Civil Rights, Ann C. Mcginley

Scholarly Works

While Las Vegas has always been known for its libertarian attitudes toward gambling and sexually provocative shows, after a short, failed attempt during the 1990’s to characterize itself as a family destination, the City has turned up the heat. Las Vegas, which relies increasingly on selling sex appeal to promote its value to the public, has become the number one adult entertainment destination in the United States. There is, however, trouble in paradise. A number of the casino-based clubs (both day and night) have been sued; others have closed due to illegal prostitution; some have paid large fines to the …

Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat

UNLV Theses, Dissertations, Professional Papers, and Capstones

The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …

The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …

Nevada Gaming Licensing Qualifications, Standards, And Procedures, Robert D. Faiss, Gregory R. Gemignani

Occasional Papers

The process of acquiring a Nevada gaming license is long and consists of several procedures. Although the process is time-consuming, it is far from Byzantine or obscure; each step, as defined by statute and precedent, flows logically from the one before. This paper provides an overview of licensing process in Nevada, with additional information on the reasoning behind several of the procedures involved.

Dice Or No Dice: The Casino Debate In Massachusetts, College Of Management, University Of Massachusetts Boston

Financial Services Forum Publications

The debate on casinos has intensified over the last few years. Governor Deval Patrick tried to get approval for three casinos back in September 2008, which was rejected by the then Speaker Salvatore Dimasi. However, two years ago, the Governor stood in the way of casinos by vetoing the bill passed by the House and the Senate.

With the economy still recovering from the aftermath of the “Great Recession”, there are talks about job creation and consumer spending all over Massachusetts. Currently, the three most critical players in the government of Massachusetts - Governor Deval Patrick, House Speaker Robert DeLeo, …

Casino Loyalty Programs Within The Las Vegas Locals’ Market, Charles Andrew Baynes

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to compare and contrast the current loyalty programs offered within the Las Vegas locals’ gaming market, with the intent that the information provided may be used to shed light on other locals’ markets throughout the country. As the national market for gaming has become saturated with new options, competition in new locals’ markets has increased. With Las Vegas having the most established and historic locals’ gaming market, the differences in loyalty programs highlighted will serve as a resource for not only those companies operating within the Las Vegas market, but also for those who …

Where Locals Play: Neighborhood Casino Landscapes In Las Vegas, Rex J. Rowley Ph.D.

Occasional Papers

Neighborhood casinos—gaming properties that target a primarily local market—are an influential feature on the Las Vegas cultural landscape. Such institutions reveal a number of geographical patterns that have important implications in gaming and place studies. The distinguishing characteristics of neighborhood casinos underscore the importance of proximity to a market, a focus that is evident in their advertising strategies. Additionally, the prominence of such casino-resorts within their respective neighborhoods makes them important symbols and indicators of the character of the surrounding community. These unique institutions teach lessons that can potentially be extrapolated to other gaming markets around the country.

Taking The Points: The Socialization Process Of A Sports Book “Regular”, Frederick W. Krauss Ph.D.

Occasional Papers

Patrons of a casino sports book use the environment for much more than the instrumental task of sports betting. It is also a place to congregate with other like-minded patrons and through this process complex interactional dynamics develop over time. The social world of the sports book emerges in a designated space for the betting act where patrons meet, interact, and establish a culture to which they adhere.

Recovery, Leadership Efforts, And The Casino Industry In The Mississippi Gulf Coast Region After Hurricane Katrina, Ethan Jon Joella

Dissertations

The purpose of this study is to examine the following three interlocking areas of theory: a) casinos as economic engines; b) tourism recovery following a disaster or negative event; and, c) economic/social characteristics that facilitate recovery after disasters generally. This study examines the necessary ingredients for a speedy disaster recovery (typified in the casino industry on the Mississippi Gulf Coast).

This study employs a qualitative interview design with elite interviewing to test the theory and provide evidence and context to it. With interview questions informed by Rubin’s three elements that influence the recovery process within a community (Rubin as cited …

The Impact Of European Pools On A Meeting Planner’S Booking Decision, Dan Cormany, Miranda D. Kitterlin, Curtis Love

Caesars Hospitality Research Summit

In a city of constant change and competition, many Las Vegas resort properties are offering topless pools (Yeskel, 2008). This phenomenon is known as “adult bathing” or “European-style” tanning, and many of the properties offering this service refer to their venues as “European pools” (Villano, 2007). A number of properties, including at least eight on the Las Vegas Strip, two in off-strip “locals’ casinos”, and one in the downtown area, have added this option for adult sunbathers. While this may be an appealing feature for many leisure travelers, its potential impact on the meeting business for those facilities is not …

Urban Dynamics In The Las Vegas Valley: Neighborhood Casinos And Sprawl, Pascale Nédélec

Occasional Papers

Las Vegas is well known for its urban sprawl. While the casino industry has played an obvious role in the development of Las Vegas, no systematic study has evaluated the exact nature of urban growth and the rise of neighborhood casinos. This paper argues that neighborhood casinos, contrary to tourist‐oriented casinos, are not urban forces that drive the growth of an urban area but reinforce the status quo of residential developments. Neighborhood casinos have nevertheless become a major asset in the economic and social building of residential developments and community life.

The Powerful Mythology Surrounding Bugsy Siegel, Larry Gragg Ph.D.

Occasional Papers

Journalists, authors, filmmakers, and historians have been interested in Benjamin “Bugsy” Siegel for over six decades. Collectively, they have crafted a cohesive mythological narrative of Siegel’s life one focused upon “rags to riches” success and his contributions to the development of Las Vegas, Nevada. Most attribute to Siegel the inspiration for not only the Flamingo Hotel‐Casino, but also for the glamorous, classy, flashy resort city Las Vegas became after World War II. This paper describes the development of the myth since Siegel’s murder in 1947 as well as how it has been sustained.