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Full-Text Articles in Hospitality Administration and Management
Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings
Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …
Sports Gaming, Casinos, And Horse Racing In New Jersey: The Record Before And During The Covid-19 Pandemic, Thomas E. Lambert
Sports Gaming, Casinos, And Horse Racing In New Jersey: The Record Before And During The Covid-19 Pandemic, Thomas E. Lambert
Faculty Scholarship
New Jersey was the first state to legalize sports gaming outside of Nevada after a landmark US Supreme Court decision in May 2018 struck down a federal law banning sports gambling in all other states and the District of Columbia (Liptak and Draper 2018). Some race tracks such as Monmouth Park race track began offering sports gambling as a way to bring back fans to parimutuel wagering which had been and still is in decline for several decades at tracks throughout the nation (Associated Press 2019). This brief paper examines trends in New Jersey on how sports gambling has grown …