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Articles 31 - 37 of 37
Full-Text Articles in Fashion Business
Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University
Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University
Perspectives@SMU
Makers of luxury goods can charge even more if they play down their famous labels
Studying The Logic Of Luxury, Singapore Management University
Studying The Logic Of Luxury, Singapore Management University
Research@SMU: Connecting the Dots
The SMU Centre for Marketing Excellence is partnering with Asia’s luxury sector to navigate trends that are changing the face of retail.
See the book: The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016
An Examination Of "Lookism" In Scholarly Literature, Diana Saiki, Alyssa Dana Adomaitis, Gundlach Jessica
An Examination Of "Lookism" In Scholarly Literature, Diana Saiki, Alyssa Dana Adomaitis, Gundlach Jessica
Publications and Research
No abstract provided.
An Analysis Of Performance Claims In Athleisure, Katherine M. Hahnel
An Analysis Of Performance Claims In Athleisure, Katherine M. Hahnel
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to evaluate performance claims in athleisure, in order to confirm or refute their authenticity. Aesthetic properties and functional claims were evaluated initially, and after repeated home laundering. A convenience (nonprobability) sample of activewear with performance features consisted of ninety garments that are currently on the market and commonly used by consumers. The garments included men’s and women’s t-shirts, polos, leggings, windbreakers, hoodies, sweatpants, and warm-up pants of various fiber contents and performance chemistries. The focus of the garment selection was on garments with performance properties relating to moisture management. Performance claims listed on the …
Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis
Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis
Publications and Research
No abstract provided.
Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Adomaitis, Rachel Raskin, Diana Saiki
Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Adomaitis, Rachel Raskin, Diana Saiki
Publications and Research
No abstract provided.
An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett
An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to evaluate the quality of design, materials, construction, appearance, and performance of mens 100% cotton jersey knit t-shirts from three retail categories: mass merchant, fast fashion, and better. These retail categories were represented by brands Fruit of the Loom, H&M, and Brooks Brothers, respectively. A convenience sample was comprised of 78 t-shirts. 13 white and 13 navy t-shirts from each brand were used for testing according to ASTM and AATCC standards and specifications. Evaluations and measurements were conducted before washing, and after one, five, ten, and twenty laundry cycles. The t-shirts were evaluated for …