Fashion Business Commons^™

Creating Meaning In Work, Eunyce Yap, Joanna Lam

Research Collection Institute of Service Excellence

Eunyce Yap and Joanna Lam, Founders of fashion label, Love & Bravery, tell us why there should always be more to business than just the bottom line.

How To Design For Your Customers, Selma Bamadhaj, Nur Rulhuda

Research Collection Institute of Service Excellence

Selma Bamadhaj and Nur Rulhuda of Lully Selb school us in the importance of personalised service and turning customers into friends.

The Sole Man, Singapore Management University

Perspectives@SMU

Killick Datta worked for Nike when Adidas and Puma were the biggest brands. After over three decades in the shoes business, he still visits malls every weekend because it is crucial to “know your marketplace

Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University

Perspectives@SMU

Makers of luxury goods can charge even more if they play down their famous labels

Studying The Logic Of Luxury, Singapore Management University

Research@SMU: Connecting the Dots

The SMU Centre for Marketing Excellence is partnering with Asia’s luxury sector to navigate trends that are changing the face of retail.

See the book: The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016