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Full-Text Articles in Fashion Business
The Sole Man, Singapore Management University
The Sole Man, Singapore Management University
Perspectives@SMU
Killick Datta worked for Nike when Adidas and Puma were the biggest brands. After over three decades in the shoes business, he still visits malls every weekend because it is crucial to “know your marketplace
Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University
Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University
Perspectives@SMU
Makers of luxury goods can charge even more if they play down their famous labels