Business Administration, Management, and Operations Commons^™

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending July 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV participated in several meetings with BLM regarding updating the current Task Order, obtaining a two-year no-cost extension for the two Assistance Agreements, and to develop the future WBR operating agreement between BLM and UNLV
• UNLV met with Sara Moffatt, one of Senator Reid’s staff, to provide an update on project progress. UNLV also requested the Senator’s support in obtaining additional funding for the project for construction, and also for UNLV to bridge the transition from construction through the first two years of operation.
• UNLV held several internal meetings to advance planning for a July VA meeting with BLM to …

Technology Base Self Service In Hospitality Industry, Wan Chi Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are more and more technology based self service (TBSS) encountering people’s daily life, even hospitality industry, where people pay to get service, has began to add TBSS as part of their service. Some people believe this TBSS is the trend for the future, but some others who have experienced this service believe that traditional human touch service (THTS) will be remain as the main service providing channel. While people are wondering what kind of service to provide as they want to get a high return on their investment, they need to have a better understanding on self service technology. …

Sunshine Café: A Breakfast Restaurant Business Plan, Lillian I. Burrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to create a business plan for the SunShine Café. While the commonly known statistic of 90% of restaurants fail within the first year is false, approximately 60% of restaurants do fail within their first three years of operation (Parsa, Self, Njite, & King, 2005). The problem for entrepreneurs starting a restaurant is how does one reduce this risk of failure.

One way to minimize this risk is to create a business plan. Thus the main objective of this paper is to create a business plan that will not only help the restaurant develop …

An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered loyalty programs, and reward type and timing. Specifically, this study attempts to understand aspects that have been proven successful in order to design more effective customer loyalty programs. This literature synthesis provides important professional implications for casino executives in effectively designing customer loyalty programs.

A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With increasing global competitions, more opportunities transcending national boundaries may exist for the exhibition organizers and participants. This study offered an integrated approach to understanding how various motivation factors affect the participation in exhibition. The literature review included an introduction of push/pull motivation theories as one of the most representative motivation theories. The factor analysis of survey results supported the categorization of push/pull factors in exhibition industry. The paper concluded that the factor analysis procedures yielded the motivation factor dimensions with similar natures and four underlined motivation dimensions of exhibition participation were labeled. Furthermore, the cultural difference between Western and …

Hotel Front Office Training: Turning Expense Into Investment, Thomas Sanders

UNLV Theses, Dissertations, Professional Papers, and Capstones

The process of employee training is typically looked upon as an expense, but perhaps a more insightful view would be to consider employee training an investment. This becomes possible when employees are taught to execute service-marketing principles during customer interactions. Well-executed interactions then lead to satisfied guests, repeat purchases, and company profitability. The purpose of this paper is to develop a customer focused training guideline integrating service-marketing concepts into the front office employee training process. A literature review was conducted to identify service marketing concepts and best training practices that can be applied to the hotel employee workplace. This information …

Business Plan For U.S. Based Soup And Salad Franchise Restaurant In Beijing, China, Xin Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.

Help Of Southern Nevada Analysis Project, Lauren Cella, Carly Dunlap, Jonathon Nunes, Anna Vaillancourt

UNLV Theses, Dissertations, Professional Papers, and Capstones

HELP of Southern Nevada (HELP), a not-for-profit agency, would like to expand their current services by operating a thrift store. It is anticipated that this thrift store would bring in additional revenue and also benefit their current programs. In direct conversations with the Chief Operating Officer of HELP, areas of concern were expressed regarding the implementation process of the thrift store. These areas pertained to size and location of their potential facility, staffing issues, and distribution priority of donated goods to their existing programs. Analysis was conducted through on-site interviews with other executives of Southern Nevada not-for profit thrift stores …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending April 10, 2011, Margaret N. Rees

Walking Box Ranch

• UNLV participated in the two-day 65% Design Development project meeting and assisted in planning and design of the future WBR museum and field/research station.
• UNLV held several internal meetings to advance planning for IT and security at the ranch.
• UNLV (Cline) and BLM (McAboy) have begun a series of meetings regarding updating the current Task Order, requesting a two-year no-cost extension for the two Assistance Agreements, and to develop a concept plan for the future WBR operating agreement between BLM and UNLV.
• Weather station progress included adding a Pyrheliometer that measures solar radiation received to the station. Progress was made …

Identify Key Business Strategies To Target The Mass Market In Macau, Chia-Li Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of Purpose:

The purpose of this paper is to examine Macau’s present gaming environment and identify factors that will contribute to the success of a mass gaming market in Macau. The study intends to provide economic justification and tourism policy considerations which support the growth of Macau’s mass gaming market by taking advantage of the booming Chinese economy and the fast growing popularity of gaming in China. In addition, this study will examine literature supporting Macau’s transformation from a simpler gamblers’ destination into a Las Vegas style international gaming, entertainment, and tourism destination, as well as arguments for sustaining …

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

Sustainability’S Correlation To Profit, Cheryl Annissa Drummond

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sustainability and its correlation to profits in hospitality institutions is the subject of this paper. The lack of knowledge about sustainability and the benefits of sustainable practices are discussed. The evaluation of a GreenSeal (2010) Bronze certification G46-Restaurant audit is also examined. Research includes the review of industry experts’ findings on the subject and the social costs and benefits are evaluated based on the goal of economic, ecological, and social sustainability.

Mystery Shopping In Singapore’S Retail Sector: A Case Study, Iynee Low

UNLV Theses, Dissertations, Professional Papers, and Capstones

As mystery shopping becomes an increasingly popular tool to measure service quality, there is a need to ascertain its return of investment for the company. However, there is a paucity of academic research on the impact of mystery shopping results on a company’s sales performance. This professional paper develops a case study on two retail companies in Singapore which adopted and implemented mystery shopping to improve service quality and sales performance. The case study identifies the key service interventions implemented to improve mystery shopping results, and explores the relationship between mystery shopping results and sales performance. The findings in this …

Who Calls The Shots In Dining Customer Service, Kendi Root

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

Americans have become impatient with poor dining service standards. Some believe a depressed economy, lack of skilled labor, and even bad customers have contributed to a new epidemic (Kim & Chen, 2010). Bottom line, most paying customers probably prefer a pleasant service staff to an unpleasant one. Service staff with pleasant personalities and positive attitudes impact the customer experience and overall satisfaction (Ryan & Ployhart, 2003; Barrash, & Costen, 2008). Grandey in 2003 coined this “QSD” or quality service delivery.

Case Synopsis:

The case study depicts a critical service incident with a dining service encounter in an upscale, full …

Hotel Room Rate And Availability Parity Across Electronic Distribution Channels, Subashini Selvaraj

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper looking at the parity of hotel room rates and hotel room availability across electronic distribution channels. The fulfillment of the best rate guarantee of hotels was also analyzed. The study surveyed 40 hotels in Singapore, covering 4 hotel segments, luxury, upscale, mid-market and budget with data collected over 5 dates. The results were analyzed across segments and dates of collection and it was found that neither rate nor room availability parity existed across all the hotels surveyed. In addition, majority of the hotels were unable to fulfill the best rate guarantee. Reasons for why …

The Analyses Of State And Federal Medical Marijuana Laws And How They Apply To Employment, Lizaveta Sergeev

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to analyze and discuss the current discrepancies in the legal system as it applies to medical marijuana in the employment sector. The laws regarding the legalization of medical marijuana are relatively new and have many constraints when applied to employment. On the federal level, medical marijuana remains illegal. Many states have passed some form of legislation legalizing medical marijuana. Unfortunately, only two states have laws that protect users from being discriminated in employment. This leaves employers and employees uncertain about what actions to take when dealing with medical marijuana in the employment sector.

Activeion Ionator Exp, Linda Straker

UNLV Theses, Dissertations, Professional Papers, and Capstones

The case study was conducted to determine the effects of the cleanliness of the guest rooms and the effects to the hotels bottom line in implementing Activeion’s Ionator EXP as a new cleaning method to be used in the hotel guest rooms by the room attendants as opposed to the traditional cleaning method using 5 different cleaning chemicals to clean the guest rooms. The Ionator EXP is a chemical-free cleaning system. It is a hand held cleaning spray bottle unit that holds, cleans, and sanitizes with water. The Ionator EXP uses ionization, electricity and oxygen to clean.

The study included …

Self Service Technology In Airports And The Customer Experience, Hannah Drennen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification:

This paper will help the airline industry identify how SST has influences customer behavior and reactions to SST while also understanding how airlines have been affected financially by the use of SST. The material discussed will help readers understand where the airline industry stood years ago, where the airline industry stands today and where it has the potential to stand 5 – 10 years down the road with the use of SST. The information will present both the positive and negative affects SST has on the airline industry and will assist in moving the industry forward in implanting SST …

Unleashing Innovation In Public Agencies, Christine G. Springer

Public Policy and Leadership Faculty Research

Nurturing continuous innovation and renewal in public agencies is not only important but critical to successful public management in an environment of change. Innovation is a tool for transforming the entire culture of organizations and there is a growing recognition that fostering a culture of innovation is critical to success. It is even as important as mapping out competitive strategies, maintaining good profit margins in revenue areas or meeting statutory requirements. There are fifteen types of teams and individuals that fuel innovation inside organizations: five outsiders and ten insiders. By developing and supporting some of these innovation personalities that often …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending January 10, 2011, Margaret N. Rees

Walking Box Ranch

• UNLV participated in three project workshops and one additional meeting to assist in planning and design of the future WBR museum and field/research station.
• Weather station progress included design of programming software that will provide past weather information to website user, two abstracts have been submitted to an energy sustainability meeting, and a paper reviewing energy efficient building envelope components has been prepared and submitted for publication.
• Work has begun on a new education project titled “Multimedia Field Guides for Public Engagement at Walking Box Ranch, Mojave Desert.” The project will develop and disseminate a modern geological and environmental field …

Management Of Change To Ensure Is Success: A Longitudinal Study, Pauline Ash Ray, Wenli Wang, Jerry Cha-Jan Chang, Geoffrey Hubona

Management, Entrepreneurship and Technology Faculty Research

This paper aims to understand the effect of management of change on the success of information system (IS) implementation. Drawing on change management research and self-determination theory, a research model is developed. Data collected from a longitudinal field survey before, during, and after an enterprise-wide IS implementation are analyzed to test the proposed hypotheses. The results indicate that management of change can be used to increase readiness for change and end-user computing satisfaction during and after the implementation. Readiness for change positively impacts satisfaction during an implementation but not after. Contrary to the literature, No significant relationship exists between resistance …

Diversity Strengthening Companies In The Economic Downturn, Shandrea Daniel

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide examples of companies using diversified strategies to advance in a competitive market and withstand the economic downturn. This paper will explain the benefits of the strategies and how one can implement them in their own business. The variety of strategies and examples will be presented in a literature review and a case study about the Los Angeles Clipper franchise. The goal is to present diversified strategies as an alternate response to the decline, so companies will gain ideas about how to develop cost saving initiatives that will increase long term revenue. Furthermore …

Management Research In The Hospitality And Tourism Industry, Xu Cheng

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to identify the current research trends and clarify the changing direction of scholarly studies on knowledge management. The context of this study is hospitality and tourism research with a focus on research publications between 2006 and 2010. Published scholarly studies within this period are examined through content analysis, using such keywords as knowledge management, organizational learning, hospitality, tourism, tourist destinations, travel industry, hotels, lodging, motels, hotel industry, gaming, casino hotel and convention to search scholarly research journals. All contributions found are then screened for a hospitality and tourism theme and KM as the main …

Strategic Recovery Requires Leadership, Christine G. Springer

Public Policy and Leadership Faculty Research

As public managers work toward a successful recovery post-midyear elections, we all must deal with system-wide problems arising from the recession. This requires first recognizing that the crisis continues and must be addressed not just by increasing revenue but by fixing system-wide structural and operational issues.

To do so involves developing the skills required in a recovery, identifying the causes of the crisis so that future crises can be better managed and concentrating on the key areas of leadership expertise needed to effectively communicate and deliver better outcomes.

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending October 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV Public Safety is assisting in identifying security methods needed to guarantee safety and security at the ranch after project completion. This effort will involve the assistance of Metro CPTED program officers as design proceeds.
• UNLV IT is determining the extent to which they can assist with networking and technology issues as project design moves forward. They may assist in identifying consultants to hire to assist with technology.
• We have solicited research/education proposals from UNLV faculty for projects to be initiated in the coming year. The goal is to provide seed funding for projects that will expand as the facilities …

Unlv Magazine, Tony Allen, Shane Bevell, Donna Mcaleer, Ched Whitney, Cate Weeks

UNLV Magazine

No abstract provided.

Making The Most Of Opportunities During A Recession, Christine G. Springer

Public Policy and Leadership Faculty Research

The best public managers know that conventional thinking won’t get them through tough times and that a recession is a rich opportunity to reinvent their organization and to lay the groundwork for future successes. Good times are when managers experience their greatest success. But bad times provide the greatest opportunities to rethink how the organization will persist through the inevitable up and down economic cycles so as to be successful in the future. Smart managers today that I have engaged regarding this process say that they plan for both the good and bad times by continually focusing on six processes: …

Centennial Hills Active Adult Center Business Plan, K. C. Brekken, Jeff Buchanan, David Gordon, Doug Guild

UNLV Theses, Dissertations, Professional Papers, and Capstones

The economic indicators for the state of Nevada indicate a bleak financial future. The foreclosure rate of the Las Vegas Valley is five times the national average and the highest rate in the country (Hoak, 2010). Sales tax revenues continue spiraling down and fell by 6.6 percent in December 2009 from December 2008 (Garcia, 2010). State politicians face an estimated budget deficit of $3.5 billion. Local conditions are equally dire. The City of Las Vegas faces a budget shortfall of nearly $69 million for this fiscal year (Choate, 2010). City administrators struggle to find creative solutions to fill financial gaps …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending June 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV has purchased weather equipment, established a weather station at the ranch, and has begun collecting weather data and conducting preliminary research. The station collects hourly data on temperature, humidity, wind speed and direction, and insolation that is transmitted wirelessly to UNLV and captured and projected on the PLI WBR website. A database of weather information will be maintained for further analysis. Research quantifying solar insolation at the ranch will be conducted.
• UNLV has begun preparing informational brochures that will be available to the public at the ranch in the future and will provide information on biology, geology, anthropology, and …